SlideShare a Scribd company logo
Mood Board
Type Choice 1
Montserrat Semi-Bold
Neue Haas Grotesk Display Std Thin
Avenir Light 95% width
Type Choice 2
Lato Black
Charter Italic
Lato Light
Type Choice 3
Arvo Bold 110% width
Lato Hairline
Museo Sans 100
Type Choice 4
Leixo
Neue Haas Grotesk Display Std Thin
Proxima Nova Light
Type Choice 5
Neue Haas Grotesk Display Std Bold
Arvo Regular
Avenir Light
Color Palette
Primary Secondary Tertiary Texture
R: 255
G: 255
B: 255
R: 69
G: 69
B: 69
R: 92
G: 164
B: 220
Steel
Quaternary
R: 75
G: 105
B: 158
Final Font Choice
Leixo
Neue Haas Grotesk Display Std Light
Neue Haas Grotesk
Display Std Ultra Thin
Digitized Logo Sketches
Digitized Logo Sketches
Digitized Logo Sketches
Logotype Font
Leixo
Logotype Font
Neue Haas Grotesque Display Std Thin
Logotype Font
Lato
Logotype Font
Good Times
Logotype Font
Neo Latina Regular

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