The document presents 5 different type choices consisting of various font combinations. It then shows a color palette with primary, secondary, tertiary and quaternary colors. The final font choice selected is Leixo, Neue Haas Grotesk Display Std Light, and Neue Haas Grotesk Display Std Ultra Thin. Several digitized logo sketches are displayed along with potential logotype fonts of Leixo, Neue Haas Grotesque Display Std Thin, Lato, Good Times, and Neo Latina Regular. A logomark and combination logomark and logotype are also presented with a colored version of the logomark and full color logo.