The document presents 5 different type choices consisting of various font combinations. It then shows a color palette with primary, secondary, tertiary and quaternary colors. The final font choice selected is Leixo, Neue Haas Grotesk Display Std Light, and Neue Haas Grotesk Display Std Ultra Thin. Several digitized logo sketches are displayed along with potential logotype fonts of Leixo, Neue Haas Grotesque Display Std Thin, Lato, Good Times, and Neo Latina Regular. A logomark and combination logomark and logotype are also presented with a colored version of the logomark and full color logo.

1. Mood Board

2. Type Choice 1
Montserrat Semi-Bold
Neue Haas Grotesk Display Std Thin
Avenir Light 95% width

3. Type Choice 2
Lato Black
Charter Italic
Lato Light

4. Type Choice 3
Arvo Bold 110% width
Lato Hairline
Museo Sans 100

5. Type Choice 4
Leixo
Neue Haas Grotesk Display Std Thin
Proxima Nova Light

6. Type Choice 5
Neue Haas Grotesk Display Std Bold
Arvo Regular
Avenir Light

7. Color Palette
Primary Secondary Tertiary Texture
R: 255
G: 255
B: 255
R: 69
G: 69
B: 69
R: 92
G: 164
B: 220
Steel
Quaternary
R: 75
G: 105
B: 158

8. Final Font Choice
Leixo
Neue Haas Grotesk Display Std Light
Neue Haas Grotesk
Display Std Ultra Thin

9. Digitized Logo Sketches

10. Digitized Logo Sketches

11. Digitized Logo Sketches

12. Digitized Logo Sketches

13. Digitized Logo Sketches

14. Digitized Logo Sketches

15. Logotype Font
Leixo

16. Logotype Font
Neue Haas Grotesque Display Std Thin

17. Logotype Font
Lato

18. Logotype Font
Good Times

19. Logotype Font
Neo Latina Regular

20. Logomark

21. Logomark and Logotype

22. Color Logomark

23. Color Logo