This document summarizes a campaign for the third annual Dig Panici Classic volleyball tournament held in honor of Lisa Panici, a former UWW volleyball player who passed away from brain cancer in 2012. The campaign includes a radio ad featuring teammates with sad music announcing the event. A television ad will promote the tournament date and that proceeds benefit the Lisa Panici Scholarship Fund. Working with the emotional client was challenging but the focus was to raise funds for the scholarship and reach the local community as with past events.

1. Dig Panici Classic
CLIENT: UWW Volleyball
Campaign Project: Electronic Media Copywriting Spring 2015
By: Mackenzie Jordan

2. My Client
UWW Volleyball Program
Division Three
My Third Year
Season
Fall
August-November

3. Background
2010 Graduate of Peotone High School (IL)
UWW Freshman Fall 2010
Incredible drive to compete
Pride in Warhawk Athletics
“I love to sweat”
Stage four brain cancer
 1st semester
Extensive physical therapy
 Learned to walk and move arm again
Supported volleyball team
Passed away Wed. December 26, 2012
Survived by
 Mother (Mary)
 Father (Michael)
 Brothers (Alec & Michael)
 Sister (Leslie)Lisa Panici 2010

4. Lisa Panici Locker Room Dedication

5. Campaign
DIG PANICI CLASSIC
3rd annual event
Match at 7pm
Opponent: St. Catherine’s
University
All proceeds go to Scholarship
Fund
Lisa Panici Locker Room open to
public for viewing
Appearance by Panici Family

6. Radio Ad
Emotional appeal
• Sad music
Announcers
• Teammates

7. TelevisionAd

8. Television Ad
SFX: CROUD CHEERING SOFTLY UP AND
UNDER
FEMALE 1: On October twenty third the UWW
Warhawks will take on the St. Catherine’s University
Wildcats
in an epic volleyball match, marking the third year anniversary of the Dig Panici Classic.
SFX: CROWD CHEERING SOFTLY OUT

9. FEMALE 2: This match honors former
teammate, Lisa Panici, whose life was taken
by brain cancer in December, two thousand
twelve.
FEMALE 1: All proceeds go directly to the Lisa
Panici Scholarship Fund set up by her parents
to help a student come back to school
after overcoming and adversity.

10. SFX: CROWD CHEERING UP AND UNDER
FEMALE 2: Come out and support the
Warhawks
as they raise awareness for brain
cancer
in Lisa’s honor,
at seven pm on October twenty third at the
Williams Center.
SFX: CROWD CHEERING OUT
UWW VOLLEYBALL
DIG PANICI CLASSIC
OCTOBER 23RD 2015
7PM
WILLIAMS CENTER

11. Working With the Client
CHALLENGES:
• Emotional
• Very invested
• High expectations Associate
Head Coach:
BEN STAUPE

12. Meeting Client Needs
Main Focus Points From Client
•Scholarship Funds
•Reach Whitewater
Community
•Third Annual Event
How Points Were Covered in Ads
Ads would be aired on local Whitewater/ Janesville/
Milton radio and television stations to reach WW
community.

13. What have
you learned?
What would you
do differently?
What
worked
well?