Many people dream of owning and running their own small bakery business to become their own boss. So that their independence can give them more flexibility to earn money without depending on a full-time employment. Some fail in their efforts as soon as they realize that it is not as simple as they thought it would be. So plan your business carefully with the expertise team of Infocrest.
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
Finance Business Marketing Guide White Pages by JustCause Communicationssfoster7
Marketing plays a pivotal role in the success of financial planning and tax services businesses. In today's competitive landscape, effective marketing strategies are essential for attracting new clients, retaining existing ones, and establishing a strong brand presence in the market. This white paper aims to provide comprehensive insights into proven marketing solutions tailored specifically for financial planning and tax services businesses.
From understanding the target audience and crafting a compelling brand identity to implementing digital and offline marketing strategies, this guide offers actionable tips and strategies to help businesses maximize their marketing efforts and achieve sustainable growth. This white paper explores various marketing strategies and tactics specifically tailored for financial planning and tax services businesses. It covers topics such as understanding the target audience, crafting a compelling brand identity, implementing digital and offline marketing strategies, leveraging client testimonials and case studies, monitoring and analyzing marketing efforts, and ensuring compliance with regulatory requirements. Through practical insights, case studies, and actionable tips, this white paper aims to empower finance businesses to maximize their marketing efforts and achieve their business objectives.
Many people dream of owning and running their own small bakery business to become their own boss. So that their independence can give them more flexibility to earn money without depending on a full-time employment. Some fail in their efforts as soon as they realize that it is not as simple as they thought it would be. So plan your business carefully with the expertise team of Infocrest.
Before you start writing your bakery business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample bakery business plan example for you to get a good idea about how a perfect bakery business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/bakery-business-plan-example
Description of the product or services offered:
ALLY SPORTS CAFE is a sports theme based cafe looking to attract the increasing number of people who love various sports. It will cater to the burgeoning upper middle class and sports enthusiasts especially of football and shorter versions of cricket (Twenty20). ALLY SPORTS CAFE is its fabulous sports cafe who is offering energy sports drinks and all sports whether indoor or outdoor games have separate place to sit and watch the glorious and live matches. It's the perfect spot to gather with friends to enjoy your favourite sporting events. Their highly sophisticated sound proof system makes you feel like you are actually at the game with healthy food.
Finance Business Marketing Guide White Pages by JustCause Communicationssfoster7
Marketing plays a pivotal role in the success of financial planning and tax services businesses. In today's competitive landscape, effective marketing strategies are essential for attracting new clients, retaining existing ones, and establishing a strong brand presence in the market. This white paper aims to provide comprehensive insights into proven marketing solutions tailored specifically for financial planning and tax services businesses.
From understanding the target audience and crafting a compelling brand identity to implementing digital and offline marketing strategies, this guide offers actionable tips and strategies to help businesses maximize their marketing efforts and achieve sustainable growth. This white paper explores various marketing strategies and tactics specifically tailored for financial planning and tax services businesses. It covers topics such as understanding the target audience, crafting a compelling brand identity, implementing digital and offline marketing strategies, leveraging client testimonials and case studies, monitoring and analyzing marketing efforts, and ensuring compliance with regulatory requirements. Through practical insights, case studies, and actionable tips, this white paper aims to empower finance businesses to maximize their marketing efforts and achieve their business objectives.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Development Portfolio Ellisha-Jade White BA(Hons) Fashion PR Final Major Proj...EllishaJadeWhite
From exploring the different ways in which consumers use social media, some key themes have been identified. It is clear that marketing to millenials is more difficult than business owners may expect, and this demographic want a brand to be involving and engaging without just trying to sell product. The survey and focus group showed how consumers in the local area use social media and what interests them, which included things like recipes and holiday or travel photos to be popular whether shared by a brand or by their friends.
The Value of Strategic Development in Digital Marketingjerianasmith
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
Advertising and marketing technology both continue to become a commoditized sector. Here at Single Origin, we understand this, which is why we focus on helping clients develop a comprehensive digital marketing strategy. This is where the real value is — in strategic development, consultation, and execution.
Digital Marketing Strategies to Manage the Effects of Inflation on Your BusinessJomer Gregorio
Navigate the storm through these Digital Marketing Strategies to protect your business from the effects of inflation. Learn cutting-edge strategies to modify your marketing strategy and combat escalating prices. Read right now to give your company the tools it needs to prosper in an inflationary economy.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-strategies-to-manage-the-effects-of-inflation-on-your-business/
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
Is global inflation affecting your marketing strategy? Discover actionable tips to navigate these economic challenges and keep your business thriving in the digital realm. Dive into the presentation now for insights that will make a real impact.
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-tips-to-survive-the-global-inflation-infographic/
Presentation on Marketing Management of Marks and SpencerMichell Wiliam
Marks and Spencer is the multinational retailer company selling various products. Our writers look under the hood and describe M&S introduction, current market position, planning, etc. Watch this ppt and learn about M&S.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. MARKETING PLAN 2
B1 Fashion & Art Magazine (B1FAM) Marketing Plan
Executive Summary
The company was founded as B1 Fashion Magazine in March 2013 as a student project.
The primary objectives of B1 Fashion Magazine were to provide a platform of emerging apparel
and accessory designers to be promoted to a broad audience (national and global) and to assist
the development of their careers by providing necessary information relating to the business and
technology side of the industry. The company is currently being restructured to move forward as
B1 Fashion & Art Magazine (B1FAM) a sub-chapter S corporation registered in the State of
New York. B1FAM is a quarterly digital publication, its content focusing on the fashion and art
industries. In addition to online publishing, B1FAM will offer Public Relations, Marketing,
Management Analysis, and event coordination services. The company seeks to increase its
operational and market coverage abilities through a $ 5,000,000 marketing strategy for three
consecutive quarters.
Marketing Objectives Analysis
B1 Fashion & Art Magazine Company intends to acquire a 15% market share by the third
quarter of 2015. By owning this percentage of the market share, the company will be in a
position to enjoy the economies of scale. The profit margin will increase the cost of production
decreases. The company believes that to subdue the effect of competition, and then it must
increase its share control percentage. The company also pursues to continue increasing the
market shares across The United States and Western Europe by the first quarter of 2016 after
acquiring the 15% control. The reason for this quest is to guarantee the sustainability of the B1
Fashion & Art Magazine Company in the face of the industry. Besides, the company desires to
3. MARKETING PLAN 3
be recognized as an innovative digital media concern by the end of 2017. The company will be
the tool to disseminate the related fashion trends to the targeted customers.
Targeted Customers
The B1 Fashion & Art Magazine Company being an online publisher, targets a market
comprising of Women aged between 23 and 40 years, Men between 25 to 45 years of age, and
college educated and employed with an income range of $ 75,000 and above. The targeted
market is a conglomeration interested in all genres of art, fashion, and design. The population
targeted by the company likes traveling and are avid readers. Besides, they include those who
receive most of their information online via digital devices and are active in social media. The
market is crucial to the company's growth. Besides, the demographic composition embraces the
advancement registered in technology. Moreover, the group is financially capable of accessing
and affording services offered by B1 Fashion & Art Magazine Company.
Unique Selling Proposition (USP)
The B1 Fashion & Art Magazine Company will offer different services needed in the
current century. The company will offer online publications on fashion, art, and design. Besides,
it will offer Public Relations, Marketing, Management Analysis, and event coordination services.
Considering the basket of the company activities, they revolve around digital undertakings. For
this reason, the slogan, "Discover the Difference" to accompany its advertisements and
marketing ventures. The slogan is appropriate because it defines the exceptionality that the
company will bring in the industry. Moreover, the Unique Selling Proposition suggests that the
company's products and services will stand the test of market transformation.
Pricing and Positioning Strategy
4. MARKETING PLAN 4
The advantage competitive consideration assures The B1 Fashion & Art Magazine
Company that lower cost leadership approach will be favorable. The company prices will be
slightly lower than the prices of local competitors. The reason for reduced prices is that the
company is venturing into a competitive market. However, the company will maintain high-
quality services for better tastes and preferences in the market. The decision on prices goes hand
in hand with the anticipated targeted market that the management focused on. The prices of
particular service will vary with the size of the organization, customers' desires, and number.
With time, the products of the company will fluctuate in line with the demand and supply
interactions in the market. However, the corporation will maintain stability in prices but in the
case of inflation, the prices will change. Other factors expected to affect the prices include the
taxes, the competitors' prices, and season.
Distribution Plan
The B1 Fashion & Art Magazine Company is a service-oriented organization. Services
will be offered directly to the interested customers. The involvement of brokers and
intermediaries is eliminated to decrease the eventual cost of the services offered to the
customers. Moreover, the company desires to maintain the quality of its services. The use of
intermediaries poses a danger of price and quality manipulation. The company will reduce the
effect of ambiguity by having regional offices in entered zones and countries. Besides, the plans
for digitalizing all services will ease the complexity technicalities.
Promotional Offers
5. MARKETING PLAN 5
To increase the rate of the customer base growth, B1 Fashion & Art Magazine Company
will provide customers with offer tokens for their loyalty. The offers will increase secure more
customers and even drive past clients back on board. The company will have free trials for the
online marketing services to new customers. Money-back guarantees will be offered for the
Public Relations services, Event Management, and Online Publications. Besides, the company
will give customers a percentage discount correlating to their volume of services requested and
frequency. Customers whose service request amounts between $ 500 and $ 1,000 will receive a
5% discount. Cumulative service costs between $ 1,001 and $ 5,000 will pocket a discount of
5%. Services whose costs are above $ 5,001 but less than $ 10,000 will attract a discount of 10%.
Any services requested and amount to more than $ 10,000 will receive a discount of 15%.
Marketing Materials and Online Marketing Strategy
For promotional materials, the company will set up a modern website with sub-portals for
each service offered. The cost of setting up the website is $ 20,000. The B1 Fashion & Art
Magazine Company will print brochures, business cards, and catalogs at the cost of $ 10,000.
The company intends to improve and increase market share throughout the Northeast, Southeast,
Midwest, West Coast, and Northwest. The company will employ active, targeted efforts to
recruit writers, bloggers, and editorial assistants from these areas, to engage them in developing
content relevant to each region while strengthening brand recognition. The brochures, business
cards, and catalogs will be given to customers purchasing services as well as the potential
customers in the fields and events. Besides, billboards containing a brief description of the
company's services will be erected at strategic points identified by the marketing team. This will
include shopping malls, significant roundabouts, and social grounds.
6. MARKETING PLAN 6
Within six months of project commencement, without actively marketing the company,
B1 Fashion & Art Magazine received inquiries about the publication and was actively followed
across its social media platform. Passive promotion of the website and social media pages
inspired emerging designers to seek collaboration. To accomplish this objective, B1 Fashion &
Art Magazine Company build brand recognition and customer loyalty through integrated, multi-
tier communications efforts. These clients should be able to explain the company's brand and
give testimonials to the quality of our product and services. Buzz will be created online through
viral marketing promotions and offline, by word-of-mouth across market segments. Building on
brand recognition, experience, technology innovations, customer loyalty, referrals, and
successful marketing outcomes B1 Fashion & Art Magazine seeks to as a digital information
provider in the fashion, art, and entertainment sectors.
Conversion, Referral, and Retention Strategy
The B1 Fashion & Art Magazine Company will strive to convert prospective customers
into paying customer. The company will improve the scripts, offer instant discounts and prices,
and show testimonials from previous customers who were satisfied with the services purchased.
The customers who join the business as beginners will access a variety of offers as outlined in
the promotional offers strategy. The company will also reward customers who will refer new
customers to the business; the referral strategy will award points to both the customer and the
one referred. The points earned will be redeemable for services within the business scope.
Moreover, the company will not only spend much time in reaching new customers but will also
strive to retain the existing ones. The customers already using the company's products will
receive a monthly newsletter and frequently engaged in loyalty programs.
7. MARKETING PLAN 7
Promotion Strategy and Financial projections
The B1 Fashion & Art Magazine Company will employ the use of Radio and Television
to reach the customers. Moreover, trade shows, press releases, online advertisements, and event
marketing will complement the promotion activities. Appendix 1 provides the cost of the media
for the year 2015 that will be used by the company. The financial projections are broken down as
follows. The total personnel cost for the 1st quarter is estimated at $ 500,000, 2nd quarter $
400,000, and for the 3rd quarter $ 200,000. Marketing research will incorporate the primary
research, secondary research, and library management costs. The total costs are $ 200,000 for 1st
quarter, $ 150,000 for the 2nd quarter, and $ 100,000 for the 3rd quarter. Communication is vital
in organization structure and advertisement. This section of the budget will include the costs
related to the branding of the Company's products, advertisements, internet costs, direct
marketing expenditure, collaterals, press activities and relations, analyst relations, and event
costs. The quarterly sub costs are $ 1000,000 for 1st quarter, $ 750,000 for the 2nd quarter, and $
450,000 for the 3rd quarter. The channel costs include costs related to channel communications
and training, channel promotions and incentives, and channel commissions and bonuses. The
allocations are as follows; 1st quarter $300,000, 2nd quarter $ 200,000, and 3rd quarter
$100,000. Customer acquisition and retention costs include the lead generation costs and
customer loyalty related expenditures. $ 100,000 is allocated for 1st quarter, $ 100,000 for the
2nd quarter, and a further $ 100,000 for the 3rd quarter. The other additional costs include
postage, telephone, travel, computer, and office equipment. The other expenditures are estimated
at $ 200,000, $ 100,000, and $ 50,000 for 1st, 2nd, and third quarters respectively. Appendix 2
outlines further details.
APPENDIX 1: COST OF THE MEDIA
8. MARKETING PLAN 8
PUBLICATION/TELEVISION APPROXIMATE
COST IN $’000
AUDIENCE
REACHED IN
‘000
FREQUENCY
New York Daily 15 1,300 Daily
The Wall Street Journal 40 1,700 Twice a week
The New York Times 20 800 Once per week
USA Today 19 1,200 Twice per week
Los Angeles Times 40 1,500 Daily
The New York Post 15 1,000 Three times per
week
WHO-TV 30 sec spot 150 8,000 Daily
WIVB 12 30 sec spot 140 6,000 Daily
Fox 5 New York 30 sec spot 120 7,000 Daily
APPENDIX 2: ESTIMATED BUDGETARY ALLOCATIONS (costs in $’000)
EXPENDITURE 1ST
QUARTER
2ND
QUARTER
3RD
QUARTER
PERSONNEL
Salaries and wages 250 100 60
Benefits 150 100 40
Payroll taxes 50 100 70
Commissions and bonuses 50 100 30
TOTAL 500 400 200
MARKET RESEARCH
Primary research 100 80 40
Secondary research 80 50 30
Library management 20 30 30
TOTAL 200 150 100
MARKETING COMMUNICATIONS
Branding 100 120 20
Advertising 200 80 100
Websites 100 70 30
Direct marketing 120 130 100
Collateral 80 50 20
Press relations 200 150 100
Analyst relations 50 30 30
Events 150 130 30
TOTAL 1000 750 450
CHANNELS
Communications and training 200 120 60
Promotions and incentives 180 40 20
Commissions and bonuses 20 40 20
TOTAL 300 200 100
9. MARKETING PLAN 9
CUSTOMER ACQUISITION AND RETENTION
Lead generation 70 65 50
Customer loyalty 30 35 50
TOTAL 100 100 100
OTHER COSTS
Postage 10 5 10
Telephone 10 5 5
Travel 150 80 30
Computer and office equipment 30 10 5
TOTAL 200 100 50
MONTHLY SUB-TOTALS 2,300 1,700 1,000
GRAND TOTAL 5,000
APPENDIX 3: ESTIMATE AVERAGE QUARTERLY INCOME
ITEM Magazine Event
Management
Marketing Management
Analysis
Sale revenue $ 480,000 $ 480,300 $ 380,000 $ 400,700
Sale cost $ 180,000 $ 130,300 $ 80,000 $ 80,700
Profit pre
expenses
$ 300,000 $ 350,000 $ 300,000 $ 320,000
Business
expenses
$ 100,000 $ 70,000 $ 80,000 $ 50,000
Net profit $ 200,000 $ 280,000 $ 220,000 $270,000
Market share
control
9% 14.1% 14.6% 15.1%