Acme, Inc.<br />Identity and Website Redesign Brief<br />Acme, Inc. is looking for a nimble, fresh, experienced, boutique creative agency to partner with for ongoing branding, design and web initiatives in 2011 and beyond.  <br />Acme, Inc. boilerplate or company info here.<br />Immediately, we want to redesign our corporate identity system and company website – launching on date.  Following these priorities, there is enormous opportunity for ongoing partnership and future projects including a global brand advertising campaign, ongoing corporate/solutions video production, website localization and campaign microsites.  <br />Our budget for the initial phase of identity and website redesign is $100,000.  These are our top line goals for the initial project:  <br />Modernize the company's identity system and web presence to reflect both the digital savvy of a scrappy innovator with the sophistication and staying power of a billion dollar company<br />Unify and significantly elevate the Acme, Inc. global brand <br />Design a flexible identity system and scalable website architecture that supports the fluid and expanding nature of our business  <br />Scope and Requirements<br />New Corporate Identity System  <br />Corporate identity<br />Product identity – platform and three verticals <br />Tagline<br />Biz cards<br />Letterhead system<br />PPT template<br />Collateral template (system of 2-3 templates for 1-, 2-, 3-page templates)<br />Style guide<br />Corporate Video<br />3-5 mins – corporate profile for use on website, office lobbies around the world, sales presentationsCorporate Website Redesign<br />Multi-national site – full site in English with multi-language microsites/translations in 4-5 languages including Spanish, German, French, Italian (select content only)
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    Acme, Inc.<br />Identityand Website Redesign Brief<br />Acme, Inc. is looking for a nimble, fresh, experienced, boutique creative agency to partner with for ongoing branding, design and web initiatives in 2011 and beyond. <br />Acme, Inc. boilerplate or company info here.<br />Immediately, we want to redesign our corporate identity system and company website – launching on date.  Following these priorities, there is enormous opportunity for ongoing partnership and future projects including a global brand advertising campaign, ongoing corporate/solutions video production, website localization and campaign microsites. <br />Our budget for the initial phase of identity and website redesign is $100,000. These are our top line goals for the initial project:  <br />Modernize the company's identity system and web presence to reflect both the digital savvy of a scrappy innovator with the sophistication and staying power of a billion dollar company<br />Unify and significantly elevate the Acme, Inc. global brand <br />Design a flexible identity system and scalable website architecture that supports the fluid and expanding nature of our business <br />Scope and Requirements<br />New Corporate Identity System <br />Corporate identity<br />Product identity – platform and three verticals <br />Tagline<br />Biz cards<br />Letterhead system<br />PPT template<br />Collateral template (system of 2-3 templates for 1-, 2-, 3-page templates)<br />Style guide<br />Corporate Video<br />3-5 mins – corporate profile for use on website, office lobbies around the world, sales presentationsCorporate Website Redesign<br />Multi-national site – full site in English with multi-language microsites/translations in 4-5 languages including Spanish, German, French, Italian (select content only)
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