DigitalZap proposes providing marketing services including designing a new logo, corporate presentation, and website for SM Infra. The proposal includes UI/UX design, image development, and website development within 60 days for 70,000 rupees plus taxes. DigitalZap would handle social media marketing, Google ads, and local store ads to increase brand awareness, engagement, and traffic.

2. Thank you for considering DigitalZap as your communication design partner. As per
our discussions with you over the requirements, please find the proposal as below..
We are looking forward to building an association with your organization.
DigitalZap, an independent creative agency has been in the market to focus on
marketing communications, idea generation and execution of creative ideas.
We involve our clients at different levels - new start-ups, rejuvenating existing
business, scaling-up business and also giving holistic brand solutions.
We have a talented and dedicated team of professionals who excel in design and
communication. Our commendable portfolio of work from Education, Agro, Retail,
Healthcare, Textile, Food,Hospitality, Infrastructure and Information Technology
speaks of our creative skills

3. Project Overview
This proposal is submitted based on the first level of interaction with Akhila to design
website with eye catchy look. It also gave us the opportunity to introduce our self and the
various digital solution we offer at DigitalZap.
Objective -
- Design a new logo and corporate presentation
- Design and develop brand new website with eye catchy look

4. New logo and Corporate Presentation
By utilizing industry best practices and some of the top theories like Golden Ratio Logo theory we will build brand new
tailored made logo only for SM Infra.
We will be designing -
● Theme ideation and color combination finalizing
● Logo design with different colors and style
● Logo with different platforms and how it will look
● Logo in visiting card, letterhead, coffee mug, etc. in different style and shape.
● Designing visiting card & letterhead
● Cover letter front page design
● Brand guidelines
Budget Estimation: Rs. 60,000 (One Time), Delivery within 15 - 20 days

5. Website Designing Proposal
Great design with a good
user interface and smooth
user experience can increase
Engagement and Build
Trust on user

6. UI & UX Designing
First impression is the best impression, with this thought we design new age eye catchy user interface and
experience which talks about your mission, vision, problem you are solving and how - we will come up
with a theme/story.
UI & UX Designing Task -
● Competitor Analysis
● Customer journey planning and content flow
● Theme ideation and color combination finalizing
● Homepage designing and placing elements to decrease bounce rate & increase engagement
● Icons developments
● Designing other pages with same theme and flow

7. Image development & redesigning
Images drive more engagement and its more impressive, combining great image with good content and design help you
drive 2x traffic and increase 4X engagement.
Image Development Task -
● Image design ideation as per theme and plan content flow
● Finalize color combination and image representation style, size and style
● Develop images & creatives - Upto 15
● Place, Analyze and improve

8. Website Development
Bring design into reality, we develop website by keeping user journey in mind and make it smooth, easy
navigation and easy to use for any user base.
Website development features -
● Clear CTA buttons
● Create and design pages - Upto 10 Pages
● Easy navigation and scrolling
● Clean code without bugs
● Great security & privacy setup
● Improve load time

9. Crores of website is available online but when your load time is less. Google gives you first preference in ranking and it will
help you directly in improving position in search engine.
Task -
● Image Compression
● Cookie Setup
● Expiry Header setup
● Reduce redirections
● Content optimization
● Improve server response time
● reduce http request
● Optimize scripting codes
Load Time Optimization

10. Development Stages with timeline -
Study & Analysis Design & Content Development Review Final Deployment
0 2 30 45 55 60
1. Start with analysing
direct and indirect
competitor to
understand structure
& design
2. Prepare a rough
draft send to client for
review
Start working on
content & images
3. After finalizing
designing, will start
building full website
with all required
features
4. Once the
development done will
do internal testing and
send it to client for
review
5. After final approval,
will move website to
main domain and it
will go live

11. Technology Specifications
Crores of website is available online but when your load time is less. Google gives you first preference in ranking and it will
help you directly in improving position in search engine.
Task -
● Image Compression
● Cookie Setup
● Expiry Header setup
● Reduce redirections
● Content optimization
● Improve server response time
● reduce http request
● Optimize scripting codes

12. Budget Estimation
- Cost of development Rs. 70,000/- + GST.
Note - Based on the requirement budget may increase.
NOTE:
● Client need to make 70% as advance payment and the rest can be paid once website is ready and before
deployment to the client server.
● Client need to provide the content for the website.
● For every extra page client need to pay Rs. 2500 including image designing.

13. Digital Way Forward

14. Project Overview
Project Overview
Objective: To create Medicare Neuro Clinic as most trusted brand by outlining the symbolic nature
of purity, serenity and eternity for there needs.
● Brand Visibility: Establish Medicare Neuro Clinic Advertisement presence across all
relevant platforms to reach out to its Target Audience.
● Brand Awareness & Reach: Build awareness for the brand and its offerings in the Target
market.
● Engagement: Build meaningful and engaging with the audience on our social platforms
like Facebook, Instagram.
● ROI: Raise the profile for action and help convert relevant audience on the page and
walkins to store.

15. Overview
Digital Marketing Strategy
> Social Ads
> Local Store Ads
> Google Display Ads

16. Social Ads

17. Platforms & Campaigns
● Facebook
● Instagram
● Brand Awareness & Engagement.
● Follower Acquisition.
● Website & Store Traffic.
● Remarketing.

18. Placements
Facebook:
● Facebook Feed
● Facebook Stories
● Facebook Messenger
Instagram:
● Instagram Feed
● Instagram Stories
● Instagram Reels
● Instagram Live

19. Scope of work
Digital Strategy and Planning (monthly once)
- Setting the direction and defining objectives for the month
- Freezing on the content calendar for the month
Social Media Marketing ( Facebook, Twitter, Linkedin and Instagram )
- 12 Creatives per month for all the Activities. (Includes Static, GIFs & Simple Videos)
- Reputation Management with a turn around time of 24-48 Hrs
- Objective Focussed Campaigns (Reach, Follower Acquisition, Engagement and Brand Awareness)
- Regular Optimising and Testing to improve efficiency on campaigns to achieve better Reach everyday

20. Google Ads

21. Leaderboard text ad
Medium rectangle
display ad
Google Display Ads

22. Local Store Ads (GMB ads)
● Promoting Google maps locations in google search, maps and display
networks
● Google can feature your business locations and lead users to call or visit
your locations.
● When people search for nearby businesses on Google.com or Google Maps,
they may see local search ads.
Benefits:
> Get more store visits
> Get calls

23. Where Local Ads can appear
Google Display
Google Maps Google Search

24. Commercials
Agency Fee: 50,000/- + GST per month
Note:
1. Invoicing mode is advance payment.
2. Any activity not mentioned in the scope in previous slides in out of scope.
3. Any 3rd party payments needs to be borne by the client
4. All the 3rd party subscriptions, tools, service charges needs to be borne by the
client.
5. This contract is valid for 1 year and post which there would be a review and
revision on the Retainer Fee.
6. Notice Period is 1 month on either sides before terminating the contract.

25. Service Terms & Conditions -
• 18 % GST taxable rate on supply of services.
• This Agreement may be terminated by either party upon thirty (30) days written notice to the other party in the
event of a breach of a material provision.
• To avoid rework, client need to provide clear instruction on design and idea. Client can do revision maximum
3-4 times on creative design, content and images.
• Once the design is finalized, changing layout or design will be charged extra.
• Once the website is deployed to the client server, DigitalZap will not be responsible for any changes,
modification (If AMC is not signed by the client). It will be charged extra based on work and resources used.
• Any requirements for the project other than those mentioned are beyond the scope of this agreement.
• Delaying information/data from the client-side may delay delivery time.
• For any paid tools or anything paid tools required in project, client need to buy and provide us.

26. Thank you for your time!
DigitalZap
Head Office - Hyderabad, IN
Landline: (040) 66746684
Email: sales@digitalzap.in
Website: www.digitalzap.in
@digitalzap.in
India - 32, Road No. 1, Banjara
Hills, Hyderabad, TL, 500082
UK - Flat 1 Bois Gate house 18
Bois lane Amersham HP6 6BP
Germany - Beethovenstr 3,
Apt 20, Frankfurt am main, 60325
Chakravarthi Mullapudi
Sales Executive
Mobile No: +91- 7331122663
Email:
chakravarthi.mullapudi@Digital.com