The ANZxPMF Music Angel Program proposes a community music project targeting underprivileged primary school students in Hong Kong from 2012-2014. The 2012 program includes children's recorder lessons taught by ANZ volunteers, two music appreciation talks, and a children's choir called the ANZ Music Angel Choir. The choir will perform with a pianist in a charity concert to raise funds and awareness. If supported, the program aims to provide underprivileged youth with opportunities to learn, appreciate, and share music.

1. ANZxPMF Music Angel Program:
“Immersion in Music for Children”
A Community Music Project For The Year 2012-2014
Proposal to ANZ Hong Kong
August 2011

2. Music Angel Program has been a core In 2012, we are excited to introduce a
Overview
initiative of PMA Music Foundation (PMF) brand new model for MAP, targeting
since 2003 . The program is driven by one primary school students from
of PMF’s missions: To touch lives through underprivileged families in Hong Kong.
music sharing, and to bring hope and care Under this program, children will be able
to those in need. to learn, appreciate and share music
through a wide range of initiatives,
PMF has a proven track record in including a volunteer-lead recorder
organizing music events with children, and training series, educational music talks
for children. In the past, we successfully and a treble choir choral training. The
lined up professional musicians such as proposed program has a one-year
Ms. Nancy Tseng Loo (Pianist) and Ms. timeframe but can be extended to run for
Michelle Kim (Pianist) to collaborate with three years in order to further capitalize
our program. As of today, we have already on the results and achievements from the
cooperated with over 20 social first year.
organizations including the Boys’ and Girls’
Club Association of Hong Kong and Hong We feel that the proposed program aligned
Chi Association, sharing the power of perfectly with ANZ’s approach to corporate
music with thousands of children. We responsibility and service target, and
strongly believe music experiences bring would be thrilled to establish a partnership
positive influences to our next generation with your company.
across different aspects, from
communication skills all the way to their
spiritual enhancement.

3. Program
Details for Year 2012 The main service targets will be primary school students from underprivileged families in Hong Kong. The
program has 3 facets, namely “Music Learning”, “Music Appreciation” and “Music Sharing ”.
Music Learning (Children Recorder Lessons): Music Appreciation: Music Sharing:
A Volunteer Program with ANZ Staff 2 Music Talks Sponsored by ANZ ANZ Music Angel Choir
Description: Description: Description:
(1) Train-the-trainer Recorder Workshops 2 music appreciation talks (each 90-120 min) (1) ANZ Music Angel Choir (MAC)
Volunteers from ANZ will be trained to give targeted to children (and their families) from An event-based children’s choir will be set up
recorder (牧童笛) lessons through 4 weekly underprivileged background will be organized featuring choral training (singing techniques and
sessions, each 60 minutes in length with 6 to 8 during the year. simple dance moves) given by highly regarded
participants. music educators (e.g. Prof. Yang Li, Beijing) and
The talks will be hosted by an experienced a 5-days summer music camp.
(2) Children Recorder Lessons narrator and carried out in a format that
200 Primary school students will receive appeal to children (e.g. with drama elements). (2) ANZ Concert of Hope
music lessons on the recorder from ANZ They can cover different topics such as an MAC will perform with Lee Hee Ah（喜芽）, a
four fingered pianist from Korea, in a charity
volunteers. Each student will be given a free overview of a composer or an introduction to
concert. A part of the tickets will be sponsored
recorder and a score book, which will be an instrument. Live ensemble or solo
to underprivileged children and their families to
custom-made/ arranged to match the level instrument playing will also be a core element attend the concert.
and interest of participants. of the talks.
Objectives:
Objectives: Objectives:  Expose participating children to good quality
 Provide an opportunity for underprivileged  Bring music education to those who choral training in a choir setting, which not
children to have a hands-on experience with a otherwise would not have such opportunities. only dedicates to excellence, but also
simple instrument (which is easy to We believe music appreciation should not be encourages the love for one another, and
learn, affordable and has a rich history in the privilege only to those who can afford it. realization of their dreams.
music) .  Though the story of Hee Ah, inspire a wider
 Create a platform for ANZ volunteers to give audience the message of positive
back to the community with a fun and thinking, encourage them to dream big
meaningful music sharing experience. regardless of their background and
circumstances.

4. Items Expense(hk$) Income(hk$)
Children Recorder Lessons
Recorder (200 pieces)
Song book (200 copies)
Trainer’s fee (10 lessons x 2 trainers x 3hrs)
Scores rearrangement fee
Sub-total 92,000
Budget
Music Appreciation Talks
Venue booking (biannual)
Narrator & performer
Materials preparation
for Year 2012 Choral Music Learning
Choral Music Training (6-month period)
Sub-total 161,000
60,000
Music Scores 30,000
Music Camp Organization, $3,000 x 100ppl 300,000
Sub-total 390,000
Concert of Hope
Artist’s fees 120,000 **150,000
(accommodation, interpretation, transportation,
etc ) 200,000
Concert Production
Sub-total 320,000 150,000
Marketing & Publicity
Advertisement 170,000
 MTR 4-sheet,
 Mingpao, AM730, Metro Pop,
 Apple Daily website
Kick off Press Conference 60,000
Design and production of promotion materials 50,000
Sub-total 280,000
TOTAL 1,243,000 150,0000
NET TOTAL (1,093,000)
** Estimated income based on a 80% box office at
the Concert Hall in Hong Kong Cultural Centre (2,019 seats)

5. Tentative Schedule
1 2 3 4 5 6 7 8 9 10 11 12
Train-the-trainer Recorder Workshop Community
Children Recorder Lessons Impact Breakdown
Educational Music Talks
Est.
Events Remarks
ANZ Music Angel Choir Size
Children Recorder Lessons 800 200 children x 4 family members
Music Camp and Concert of Hope Music Appreciation talks 600 300 audience x 2 talks
Choir & Music Camp 120 Students + Volunteers
* The schedule for ANZ Volunteer Program (in blue) is flexible and opened for adjustment Concert of Hope 4,000 2,000 audience x 2 concerts
according to ANZ staff’s availability.

6. Future
Opportunities for
Program Extension in
Year 2013 2013 & 2014
The outlook is drafted with a focus of “integrating relationships with music”. We hope to
extend MAP’s coverage to secondary school students, which allows collaboration across
different age groups (eg. older children pairing up with younger ones in service and
performance visits). Furthermore, music groups established in the first year will be
empowered to represent MAP to connect with other service targets: Program Consolidation in
•Recorder Band: the Children Recorder Lessons model could be further developed to Year 2014
establish an ANZ recorder band (or ensemble). Model reference: Taipei Youth
Recorder Orchestra Under the theme of “Children Helping
Children”, a charity concert, featuring the
•Music Appreciation Talks: these talks could be held with increased frequency or collaboration of a professional musician
expanded with new contents for instances, introduction of more contemporary
(e.g. renowned cellist Wang Jian) with the
musicians; and new format such as DVD viewing.
ANZ Music Angel Choir or ANZ Recorder
•Choral Music Learning & Sharing: Ensemble, could be held to raise funds for
•Coaches: More coaches from overseas will be invited to upgrade the level of building music classrooms in China rural
choral training. E.g. Vienna Boys Choir’s Coach; Ms. Val Whitlock, U.K. areas.
National conductor. An Artistic Director could be engaged.
•Regularized Choral Practices: ANZ Music Angel Choir continues its rehearsals These two music groups could also
on a regular basis and members are subject to an annual re-audition to perform together with other NGO
promote standard of the choir. The Choir will potentially become an children’s choir in on stage or during
ambassador of MAP. Model reference: Venezuela Youth Orchestra service visits. Potential partners could be
Little Life Warrior Choir (consists of
•More Collaboration Opportunities: The 2013 ANZ Concert of Hope will feature the
children cancer-patients/survivors in Hong
ANZ Music Angel Choir, some chamber music ensemble groups from secondary
Kong) or Watoto Children Choir (grouped
schools and local musicians with underprivileged background (eg. Chi Ming from Hong
Chi Association or Lee Hin, a blind pianist). by orphans from Uganda Africa).

7. Marketing Press conference: One will be held to kick-off the ANZxPMF Music Angel Program.
Plan
Printed publicity materials: PMF will arrange poster & flyer for display & distribution
at appropriate channels.
Media liaison & Advertisement: PMF will place advertisements/advertorial on
newspaper, magazine and 4-sheets advertisement at MTR, tram, bus or tram
stations, star ferry or tunnel as appropriate to ensure good media coverage of the
program activities and concert.
Electronic media: Latest news of the program will be published on the websites of
PMF and MYO. Facebook and Youtube will also be utilized to extend the publicity
coverage on the internet.
Benefits
Corporate Publicity: the name & logo of ANZ will appear in all publicity related to the program
over a prolonged period of up to 3 years. These could include advertisement, press release and
other press coverage.
Corporate Image: the program provides a simple way for ANZ to connect directly with the
community, which will positively enhance ANZ’s corporate image.
Staff Morale: ANZ staff has the opportunities to participate in the program, either as a volunteer
to ANZ
or an event audience. For those who value the importance of the social responsibility role carried
out by a company, their sense of belonging to the company will be strengthened. Contact Information
Mr. Ignatius Ho
Founder and Chairman , PMF
Customer Relationship: exclusive VIP seats for Concert of Hope (and other events if applicable) will Phone: +852 2521 7673
be made available to ANZ’s customers and partners. This would be a good opportunity to Email: ignay.ho@gmail.com
reinforce the existing relationship and share ANZ’s values with others.
Ms. Noel Leung
Project Officer
Phone: +852 2152 3235
Email: noelleung@pmf.org.hk
PMA Music Foundation
Fax: +852 2521 6928
Website: www.pmf.org.hk
Address: 6/F, Hecny Tower, 9 Chatham Road
South, Tsimshatsui, Kowloon, Hong Kong

8. Appendix IMusic Foundation
About PMA
PMA Music Foundation (PMF) was founded in 2003 and registered as a charitable
organization. PMF organizes events via music that serve 4 core values: “Music to
Heal, Music to Serve, Music to Inspire, Music to Enjoy.” Through the “Music Angel
Program”, PMF arranges performance visits to touch lives through music sharing,
bringing hope and care to the needy ones.
As at today, PMF has visited more than 20 social organizations to serve children of
blind, autism, mentally & physically handicapped, cancer & illiterates. Renowned
pianists, Michelle Kim and Colleen Lee also joined our Foundation and became the
Music Angel Ambassador.
In 2008-2010, PMF invited life warrior Nick Vujicic from Australia, who was born
without limbs, to visit Hong Kong to share his story in concerts and public talks. In
2010, PMF has collaborated with African charity organization Watoto Child Care
Ministries in Project Watoto 2010 that included two charity concerts and a house-
building tour to Watoto Village, Uganda Africa.

9. Appendix II Past Milestone Events
Highlights of
Year Event Direct Beneficiary
2011 Four-Fingered Pianist Lee Hee-Ah x MYO Concert
Watoto Concert of Hope Watoto Child Care Ministries
2010 Africa Adventure @ Watoto Village: House building & Music serving
Charlie Chaplin “City Lights” with Live Orchestra Watoto Village in Uganda, Africa
Concert of “Hope” by Nick Vujicic and Friends PMF Music Angel Program
"Children Helping Children" :Lu Siqing & MYO Charity Concert Blessed Children Choir, China
2009 “Together We Shine” Charity Concert Hong Chi Association
Lu Siqing‧Michelle Kim‧MYO: Ode to China Concert
in celebration of the 60th National Day of China
Concert of “Power” by Nick Vujicic and Friends PMF Music Angel Program
Music Angel Program visit Hong Chi Winifred Mary Cheung Morning hope School
2008 Music Angel Program visit Tuen Mun Hospital
Fund-raising Music Marathon Concert Sichuan’s Relief
“Peco Chui & Little Friends” Concert of Dream From 0 Alliance
“August Rush” Charity Premiere PMF Music Angel Program
"Russian Night" Charity Concert
Music Angel Program visit: Singapore Music & the Nature Tour St. Joseph’s Home, Singapore
2007 “When Music Angels meet with Little Life Warriors" Charity Concert The Lady Pao Children's Cancer Centre
“Praises of Life” Charity Concert
“Peter and the Wolf” Charity Concert The Boys’ and Girls’ Clubs Association of Hong Kong
Colleen Lee x MYO Charity Concert PMF Music Angel Program
2006
The Mozart Experience Charity Concert The Boys’ and Girls’ Clubs Association of Hong Kong