This document provides tips and suggestions for implementing effective sales incentives and recognizing top performance to build a positive company culture. Some of the key points include: 1. Offering opulent prizes that reps would not normally purchase themselves as incentives for hitting sales quotas. 2. Implementing a "Weekly MVP" award where reps can anonymously nominate and compliment their peers, building a culture of recognition. 3. Defining cultural values and creating "lore" through unusual generous acts that reinforce important messages and build rapport. 4. Encouraging reps to tie their success to personal long-term goals in order to stay motivated.