Sam Altman, Loopt

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Signal Chicago 2012

Sam Altman, CEO of Loopt, discussed how Virgin America used a flash deal through Loopt to sell plane tickets to Mexico. The flash deal was only available for 4 hours in 4 cities and was heavily promoted on social media and through direct outreach. It resulted in 1,300 people attending a taco truck event in San Francisco and was one of Virgin America's highest revenue days ever. Altman explained how Loopt can help companies do "flash deals" with local hyper-targeted reach and time-limited, location-based offerings to drive local customers who are ready to purchase. Loopt planned to do more flash deals through a "Rewards Wagon" moving around Austin during SXSW offering limited-time

Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011

Case Study Big Bucks and Taco Trucks: Virgin Opens Mexico Speaker Sam Altman CEO, Loopt

Signal: Austin @loopt facebook.com/loopt

Real-Time, Local, Mobile Agenda ,[object Object]

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Flash Reward Case Study 2-for-1 Plane Tickets to Mexico ,[object Object]

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Sam Altman, Loopt Signal Chicago 2012

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1. Signal Austin: The Leveraging Local Conversation Austin, tx March 10th, 2011

2. Case Study Big Bucks and Taco Trucks: Virgin Opens Mexico Speaker Sam Altman CEO, Loopt

3. Signal: Austin @loopt facebook.com/loopt

5. What it looks like: the next real-time, local engagement

6. SXSW 2011: National brand flash deals4

8. No pre-announcement

9. Heavy social media push

10.

11.

12. Perishable-inventory, limited-time offerings

13. Bring local customers with an intent to buy

14.

15. Moving around Austin, Reward Alerts at unannounced times

16. Limited time, perishable inventory@Loopt // #RewardsWagon // #SXSW 8

Sam Altman, Loopt

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