Slides for Michael J. Salvo's introduction to session C4, Experience Architecture: A Possible Future for Scholarship & Curriculum with Liza Potts, Patricia Sullivan, Cheryl Geisler, Jennifer Sano-Francini, and Douglas Walls.

1. Experience Architecture:
A Possible Future for Scholarship & Curriculum
Michael J. Salvo
Purdue University
salvo@ purdue.edu

3. Usability
Time

4. Usability
Improvement

5. Improvement

6. Improvement

7. Improvement

8. Improvement
Interface elements
Artifacts
Experiences

9. Improvement
Interface elements

10. Improvement
Artifacts

11. Improvement
Experiences

12. Improvement
Interface elements
Artifacts
Experiences

16. Improvement

17. Improvement
UxD
User-Experience Design
Instructional Design
Service Design
Information Architecture

18. Experience Architecture

19. Experience Architecture
The strategic deployment of
mediated systems,
resulting in a designed
capability for those using the
systems to communicate

20. …the original book says nothing of what has
come to be called user experience (a term that
I was among the first to use, when in the early
1990s, the group I headed at Apple called itself
“the User Experience Architect’s Office”).”
Norman, Design of Everyday Things, 2013

21. It requires a change to emphasize the human
needs, to emphasize development for people.
Such a change will not come effortlessly. It
requires a new process for product
development, one that involves the social side
of development as much as the engineering
and marketing sides.
Norman, The Invisible Computer, 1998, p.229

22. It requires bringing a new discipline—user
experience—to the development table. And it
requires that this new discipline live up to the
challenges before it.
Norman, The Invisible Computer, 1998, p.229

23. Experience Architecture:
A Possible Future for Scholarship & Curriculum
Michael J. Salvo
Purdue University
salvo@ purdue.edu

24. Beckon, Encounter, Experience:
Danger of Control and the Promise of Encounters
Patricia Sullivan
Purdue University

25. Analyzing Activity for
Experience Design
Cheryl Geisler
Simon Fraser University

26. Feminist Rhetorics
&
Interaction Design:
Facilitating Socially Responsible Design
Jennifer Sano-Franchini
Virginia Tech University

27. Designing Digital Activism:
Rhetorical Tool as Agent of Social Change
Douglas M. Walls,
North Carolina State University

28. Respondent
Liza Potts
Michigan State University

29. Experience Architecture:
A Possible Future for Scholarship & Curriculum
Michael J. Salvo
Purdue University
salvo@ purdue.edu