I recently gave a talk to art and design student at Buffalo State College. The goal was to demonstrate the design process within a software company and what they should expect transitioning into a professional creative role.

1. HELLO

2. Aaron Smith
D I R E C T O R , D I G I T A L E X P E R I E N C E
I bring over ten years of experience in design and technology,
having led design programs for clients in sectors including
medical, dental, higher education, wind energy, sports and
media. My research has allowed me the opportunity to
present on an international stage. I have been an adjunct
faculty member in the Commercial Design program at Buffalo
State University and been awarded for my designs.
I holds a Master of Fine Arts in Media Study from the
University at Buffalo and a Bachelor’s in Art & Technology
form Allegheny College. When not at work, he can be found
reading about the latest technology innovations, exploring
the world in search for inspiration and creating new things.

3. A N D W H Y I S I T I M P O R T A N T ?
WHAT IS DESIGN?

4. MY DESIGN WORLD
UI vs UX

5. UI
U s e r I n t e r f a c e D e s i g n
User interface (UI) design is the process of making
interfaces in software or computerized devices with
looks or style. Designers aim to
easy to use and pleasurable. UI design typically
graphical user interfaces but also includes others,
voice-controlled ones.

6. UX
U s e r E x p e r i e n c e D e s i g n
A UX designer is concerned with the entire process of
acquiring and integrating a product, including aspects of
branding, design, usability and function. It is a story that
begins before the device is even in the user's hands. ...
Consequently, there is no single definition of a good user
experience.

8. Design thinking is a human-centered approach to
innovation that draws from the designer’s toolkit
to integrate the needs of people, the possibilities
of technology and the requirements for business
success.
T I M B R O W N
C E O o f I D E O

9. FEASIBILITY
VIABILITYDESIRABILITY
What is financial viable?What do people desire?
What is technically and
organizationally feasible?
Technology
Design Business
User Experience (UX)

10. Day1
Unpack
Day2
Sketch
Day3
Decide
Day4
Prototype
Day5
Test
DESIGN SPRINT

11. The sprint gives teams
a shortcut to learning
without building and
launching.

12. DESIGN SYSTEM
https://sentientscience.design/
The end-to-end design system that inspires the Sentient Science
design community to create a straight forward and cohesive
experience for all of our users.
• Brand
• Marketing
• Product
MUSE

13. ATOMIC DESIGNB R A D F R O S T

14. A unified design system is essential to building
better and faster; better because a cohesive
experience is more easily understood by our users,
and faster because it gives us a common language
to work with.
Empower those outside of the
design department and build a
community.

15. Design is…
the compromise between disciplines, which results in a clear
path forward.

16. CONCLUSION:
Hereyouarelearningabout
thecreativeprocess. Inyour
professionalcareeryouwill
needtobetheguidesonthe
creativepathto feasibility,
desirability and viability.