salesforce organization introduction

1. Salesforce Corporate
PowerPoint Template
Official template maintained by the Corporate
Messaging & Content Team
Updated March 6, 2018
Please send any questions to our Chatter Group

2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement

3. Slide Layouts
There are over 35 slide layouts
available in the pull down menu

4. Title Slide A
Subtitle
email@salesforce.com, @twitterhandle
Presenter Name, Title of Presenter

5. Basic Layout – Title Only
Subtitle placeholder

6. First level text is set at twenty point Salesforce Sans and does not have a bullet
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Basic Layout
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7. Two Column Layout
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Sans and does not have a bullet
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Sans and does not have a bullet
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Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

8. Two Column Layout
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
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Salesforce Sans
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point Salesforce Sans and
does not have a bullet
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Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
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Salesforce Sans
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does not have a bullet
• Second level is eighteen point
Salesforce Sans
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9. Basic Layout - Mountain Footer Left
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• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
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10. Basic Layout - Mountain Footer Right
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• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

11. Low Forest Layout - Mountain Left
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• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

12. Low Forest Layout - Mountain Right
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

13. Forest Layout - Low
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• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

14. Medium Forest Layout - Mountain Left
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

15. Medium Forest Layout - Mountain Right
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

16. First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
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Medium Forest Layout

17. First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder
High Forest Layout

18. First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder
Low Plains Footer Layout

19. First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder
Low Plains Layout

20. First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder
Medium Plains Layout

21. Plains Layout – Right - Small
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

22. Plains Layout - Right
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• Second level is eighteen point Salesforce Sans
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• Second level is eighteen point Salesforce Sans
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23. Path Layout - Hill Right
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• Second level is eighteen point Salesforce Sans
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24. Path Layout - Mountain Right
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
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• Second level is eighteen point Salesforce Sans
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25. Path Layout - Hill Range
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• Second level is eighteen point Salesforce Sans
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26. Path Layout – Mountain Range
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
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27. Name
Title
Email
Title
Email
Name Name
Title
Email
Speaker Slide Layout
Title
Email
Title
Email
Name Name

28. Segue A
Subtitle

29. Segue B
Subtitle

30. Segue C
Subtitle

31. “Quote or Big Idea Slide A”
Speaker of Quote

32. “Quote or Big Idea Slide B”
Speaker of Quote

33. Speaker Intro Slide
Title of Speaker

34. Callout Layout
Subtitle text

35. Third Split Layout - Right
First level text is set at twenty point Salesforce Sans and does
not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does
not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at
twenty point Salesforce
Sans and does not have a
bullet
• Second level is eighteen
point Salesforce Sans
Subtitle placeholder

36. Third Split Layout - Left
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty point Salesforce Sans and does
not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does
not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder

37. Three Column Layout
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
First level text is set at twenty
point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
Subtitle placeholder

38. Label
Label Label
Example of photos in panels
3 Column with Photo and Label

39. Customer Hero A – With Quote
Logo

40. Customer Hero B – No Quote
Logo

41. Deep Dive Customer Story Layout
Logo

43. Realigning Guides
Guides can can easily be bumped and moved accidentally.
This slide layout show you how to reset your guides.
NOTE: When working on any older deck, be sure to check
and ensure that the guides in your deck are set.
1. Turn on your guides
2. Insert a new slide the using the Guide Layout slide
option.
3. Do your guides align with the orange lines in the new
slide? If yes, your guides are set, if not, proceed then realign
each of the lines to line up with the lines shown on this page.
4. Once guides are reset, delete the Guide Layout Slide
What are Drawing Guides?
This lines that that appear on all pages in the same spot, but don’t
show up when you print or view deck in Show mode.
Think of them as internal margins for the proper alignment and
consistent placement of content. Object will snap to them and they
are also perfect for cropping an image to.
This template has pre-made guides that delineate where your
workspace is.
How to Turn Guides On and Off
Windows: ALT + F9 or Right click in blue area off workspace
>Grids and Guides>Display Drawing Guides on Screen
Mac 2011: Control + Option + Command + G or
View>Guides>Static Guides
MAC 2008: Command + G or View>Guides>Static Guides
The left and right top and bottom corners only area
you should work within on your slides.
How to Create a New Guide Line
Select a guide, hold down the Option key and drag.
This will duplicate the line
Use This Layout For Aligning or Realigning Drawing Guides
Use this layout for realigning basic drawing guides or reference them as needed

44. Trailhead Graphics

45. Banner and Callouts
Place white text over these to create infographic and callouts
Editable in PowerPoint
Name of Trailblazer
Title, Name of Company

46. Nature Elements
Using sparingly. Refer to the Corporate Presentation
for working examples of best practices

47. Point 1
Signs and Text Containers

48. Paths and Waterways
Align these on staging areas carefully to demonstrate journeys

49. Removable slide level graphics
Note: Place the river divide and bridge in the same spot on
consecutive slides to tell a complete story.
Crack in Earth, River Divide, and River Bridge Elements

50. The long journey
Pain Slide 1

51. Chaos
Pain Slide 2

52. Choices
Pain Slide 3

53. Journey Slide – Hill 1
Text
Text
Text
Text
Text

54. Journey Slide – Hill 2
Text
Text
Text
Text
Text

55. Journey Slide – Hill 3
Text Text
Text Text
Text
Text

56. Embrace the fun side of our company and inspire our Ohana to be their best
Meet Our Characters
Astro
Astro is your guide to Salesforce. Beloved by our
community, Astro represents the fun side of
Salesforce and a passion for learning.
Just like Trailblazers, Astro aspires to be
whatever they want to be. Astro is always up for
an adventure on the trail.
Einstein
Genius. Problem solver. Focused. Einstein uses
intelligence, innovation, and imagination to
predict the future!
Quick on his feet, full of rebel brilliance, he
becomes smarter with every interaction.
Codey
Codey is a maker at heart. He loves building
apps and isn’t afraid to dive in to get things
done.
Codey represents building with code,
playfulness, and the creativity found within
Trailhead.

57. Embrace the fun side of our company and inspire our Ohana to be their best
Meet Our Characters
Appy
Appy is your guide to the Partner Ecosystem.
She’s a connector, always in the know, and
excited to learn.
She knows a lot about Salesforce and is happy to
help. If she doesn’t know the answer, she’ll
connect you with a friend.
Cloudy
Cloudy represents building with cloud,
spontaneity, and unlimited potential. And at our
biggest events, Cloudy is always at the center of
the action.
Like the cloud, she is the reliable one that keeps
everyone together and on track to meet their
goals.
SaaSy
SasSy is a well-recgonized figure in the
Salesforce ecosystem. SaaSy stands for
challenging the status quo and for finding new
ways to innovate.
SasSy promotes success, not software.
Twitter Account

58. Official Character: Astro
Astro
Poses
Astro On The
Trail/On the Go
Trailhead
Astro & Misc.
Use Characters Sparingly

59. Official Character: Astro (Cont.)
Astro On
The Job
Astro
Shopping
Astro As
Yeti

60. Official Characters: Codey
Salesforce brand characters

61. Official Characters: Codey, Einstein, and Blaze
Salesforce brand characters
Einstein
Einstein with
Object
Einstein in
Motion

62. Appy, Earnie, Cloudy, Codey, SaaSy & Blaze
Cloudy
SaaSy
Hootie
Appy
Earnie the
Badger
Blaze
Forest
Friends
Groups
Drop
Shadow

63. These icons play a big part in
keeping things playful.
We’ve begun to use more line art in
our design for contrast against the
cartoon artwork direction.
If you choose line art, suggest being
consistent throughout your deck.
We’ve created a library on the
following page for most other use
cases.
These have been created to allow
you to change colors etc. directly in
PowerPoint
Iconography
Trailhead Line Art Icons

64. Healthcare
Rewards
Money &
Finance
Organization
Iconography
Extended Line Art Icon Library (Editable)
Essential
Elements
Social
Additional
Industries
Sports
Transportation
GUI
Elements
Maps &
Navigation
Design &
Drawing
Productivity
Network &
Servers
Computers
& Tech
Marketing
Retail
Security

65. Editable Maps With Editable Location Pins
North America
Asia
Africa
Europe
South America
U.S. UK
World Map
Netherlands
France
Australia Japan
Germany
Ireland
Canada
British Isles

66. iPadAir Vertical 2
iPhone7
iPadAir Horizontal 2
Galaxy 7
Tablets, Phones and Watches
Devices are to scale in relationship to one another, use this slide as a reference
Apple
Watch

67. Computers
Macbook Pro Retina Display
(Browser bar is removable)
Thunderbolt Monitor for Desktop
(Browser bar is removable)
Dell Laptop
Dell Monitor

68. Colors, Icons & Logos

69. 154
143
135
89
87
92
Complete Salesforce Corporate Color Palette
This is the RGB values for the complete set of Salesforce colors
Marketing
Salesforce Blue Blue 1
0
161
224
234
118
0
253
177
99
Primary
Corporate
Colors
Brand
Extensions
Secondary
Colors
193
185
180
Sales
0
133
125
0
178
169
33
92
160
Blue 2
140
211
248
Blue 3
3
46
97
1942
32
255
Blue 4 Salesforce Neutral Neutral 2 Neutral 3
245
242
242
Neutral 4
Primary
Secondary
Service
127
36
67
172
20
90
Commerce
65
105
61
107
149
96
116
27
137
Industries
76
34
72
207
69
29
253
116
86
Collaboration Platform
3
46
97
33
92
160
Community
231
165
54
235
188
72

70. New PowerPoint Theme Colors
These Salesforce branded colors have been built into this template
Text 2:
Salesforce
Blue
Bar 5:
Sales
Bar 6:
Marketing
Bar 2:
Salesforce
Neutral
Bar 3:
Service
Bar 4:
Industries
Text 1:
Platform
Secondary
Bar 1:
Platform Primary
Background 2:
Custom
Gray
Background 1:
White
Default shape
4.3
2.5
3.5
4.5
1.7
2.9
One Two Three Four Five Six
Default Line
Charts created in PowerPoint follow this
order from left to right
Color Palette in Pull Down Menu
Default text box
Headings are dark gray
• Secondary text is lighter gray
Theme Colors: Key

71. New Salesforce Product Icons
These icons were introduced at DF17
Quip
(Collaboration)
Industries
Cloud
Service
Cloud
Sales
Cloud
Commerce
Cloud
Trailhead Lightning Analytics AppExchange
Heroku
IoT
Einstein
Salesforce
Platform
Transportation &
Hospitality Government
Healthcare &
Life Sciences
New logo placement is upper right. Copy and Paste
this into any slide that does not have a logo on it
Customer Success
Platform Icon
Salesforce Mobile App
(Replacing the Salesforce 1
logo and app)
Marketing
Cloud
Community
Cloud
Financial
Service
Automotive Media
Manufacturing
Consumer Goods
Retail
Communications

72. Salesforce Corporate Logo

73. Core Product Logos

74. Additional Logos

75. salesforce.org

76. Sales Cloud
Service Cloud
Marketing Cloud
Commerce Cloud
Community Cloud
Platform
Einstein Analytics
IoT
Customer Story Layout Graphic Resources
XX
stat text
Product Icon and Label Placement
Use this table and icons for exact alignment.
Delete the product name and icon you are not using.
Editable Stat Text Box and Key Line
Place key stat into text box and adjust the height within the sidebar.
Place the key line between the product(s) name and the stat.
Devices and Product Screenshots
Whenever available, place product screenshots into
devices and send to back. Device placement should
overlap the white sidebar

77. Financial
Services Cloud
Health Cloud
Customer Story Layout Graphic Resources
XX
stat text
Industry Product Icon and Label Placement
Use this table and icons for proper text alignment when telling
your Customer Story. Delete the products you are not using.
Editable Stat Text Box and Key Line
Place key stat into text box and adjust the height within the sidebar.
Place the key line between the product(s) name and the stat.
INTERNAL ONLY
Internal Only Bar
Some assets should not be shared externally. Use this header bar
to note content that is for internal audiences only.
Logo

78. Sales Cloud
Service Cloud
Marketing Cloud
Commerce Cloud
Community Cloud
Platform
Einstein Analytics
IoT
Stat Text Box Placement
When using the additional deep dive slide,
the stat text box should be place into the
Business Results area, not on the white
sidebar as in pervious examples.
XXM
text
Deep Dive Customer Story Layout Graphic Assets
Transparent Overlay for Wayfinders
Place this semi transparent box over all product
names and icons that you are not speaking to
on the slide. This will allow you to create a
wayfinder model. Adjust for each consecutive
slide in you cross cloud slide set.
Product Icon and Label Placement
Use this table and icons for exact text alignment on
deep dive customer story layouts. Delete the
product name and Icon you are not using.
The Deep Dive Customer
Story layout should only be
used in conjunction with a
cross cloud story set of
slides.
Logo

79. Product Cloud Heading Bar Placement
Copy and paste the product color you need from below. Align to the top of slide and send to back.
Sales Cloud Heading Bar
Service Heading Bar
Marketing Heading Bar
Commerce Heading Bar
Community Heading Bar
Platform & IoT Heading Bar
Devices and Screenshots
Deep dive slides allow for larger screenshots. Place
the device slightly over the white sidebar, add your
product screenshot and send to back.
Logo
Deep Dive Customer Story Layout Graphic Assets

80. When creating a deck, consider whether any information in that deck is confidential, the level of
confidentiality, and how broadly the information should be shared.
For decks containing confidential information, mark all slides, including the cover page, with a
prominent, appropriate confidentiality notice, such as:
Salesforce Confidential - Not for External Distribution
Salesforce Highly Confidential - Do Not Forward
Examples of confidential information may include, but are not limited to:
Business plans or strategies
Financial results
Product designs and concepts
Sales goals and marketing plans
Terms and conditions, rates, or fees offered to particular customers
Confidentiality Information Requirement
Is your information sensitive or confidential?
Salesforce Confidential - Not for External Distribution
Add this text into the footer
of each slide

81. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995
Forward-Looking Statement

83. This template maintained by the Corporate Messaging & Content team.
Please send any questions to our Chatter Group.