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Sales & Distribution Management

1. Sales Management
        1.1. Introduction: Definition and Meaning, Role of Sales Management In
        Marketing
        1.2. Salesmanship: Meaning, Types, Specific Characteristics of a Successful
        Salesman
2. Personal Selling Process:
        2.1. Personal Selling Process and Relationship Management –
        2.2. Selling To Individuals & Institutions
        2.3. Planning Sales Calls
        2.4. Types of Calls
        2.5. Tools for Personal Selling
        2.6. Use of Technology in Effective Selling
3. Sales Organization
        3.1. Importance of Sales Organizations
        3.2. Types of Sales Organization
        3.3. Sales Managers Functions and Responsibilities
        3.4. Planning For Major Customers and Sales Budget
4. Sales Forecasting
        4.1. Concept of Forecasting, Importance
        4.2. Sales Forecasting Methods
5. Recruiting Sales Force
        5.1 Procedures and Criteria for Recruiting and Testing Sales Ability
        5.2. Sales Force Job Analysis and Description
6. Sales Training
        6.1. Knowledge of Company, Product, Industry, Market Trend and Customer
        6.2. Methods of Training
7. Motivating the Sales Team
        7.1 Motivation Programs: Monetary and Non-Monetary Compensation
        7.2. Supervising
8. Evaluating Sales Force Performance and Controlling Sales Activities:
        8.1. Sales Records and Reporting Systems
        8.2. Improving Sales Productivity
        8.3. Ethical and Legal Issues In Sales Management
9. Physical Distribution: Concept, Objectives, Significance
        9.1. Logistics & Participants in Physical Distribution Process
        9.2. Components of Physical Distribution: Order Processing, Material
        Handling, Transportation, Warehousing, Inventory Management
10. Marketing Channels: Definition, Need, Functions & Importance
        10.1. Different Forms of Channels: Structure, Conventional & Unconventional
        10.2. Marketing Channels for Consumer, Industrial Goods & Services
        10.3. International Marketing Channels
11. Retailing: Importance, Functions
        11.1. Types of Retailers
12. Wholesaling: Importance, Functions
       12.1. Types of Wholesalers
13. Channel Management: Selection Criteria
       13.1. Control & Evaluation of Channel Members
14. Channel Conflicts: Meaning, Types
       14.1. Techniques to Resolve Channel Conflicts
15. Supply Chain Management:
         15.1Concept, Significance and Components

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Sales_and_Distribution_Management

  • 1. Sales & Distribution Management 1. Sales Management 1.1. Introduction: Definition and Meaning, Role of Sales Management In Marketing 1.2. Salesmanship: Meaning, Types, Specific Characteristics of a Successful Salesman 2. Personal Selling Process: 2.1. Personal Selling Process and Relationship Management – 2.2. Selling To Individuals & Institutions 2.3. Planning Sales Calls 2.4. Types of Calls 2.5. Tools for Personal Selling 2.6. Use of Technology in Effective Selling 3. Sales Organization 3.1. Importance of Sales Organizations 3.2. Types of Sales Organization 3.3. Sales Managers Functions and Responsibilities 3.4. Planning For Major Customers and Sales Budget 4. Sales Forecasting 4.1. Concept of Forecasting, Importance 4.2. Sales Forecasting Methods 5. Recruiting Sales Force 5.1 Procedures and Criteria for Recruiting and Testing Sales Ability 5.2. Sales Force Job Analysis and Description 6. Sales Training 6.1. Knowledge of Company, Product, Industry, Market Trend and Customer 6.2. Methods of Training 7. Motivating the Sales Team 7.1 Motivation Programs: Monetary and Non-Monetary Compensation 7.2. Supervising 8. Evaluating Sales Force Performance and Controlling Sales Activities: 8.1. Sales Records and Reporting Systems 8.2. Improving Sales Productivity 8.3. Ethical and Legal Issues In Sales Management 9. Physical Distribution: Concept, Objectives, Significance 9.1. Logistics & Participants in Physical Distribution Process 9.2. Components of Physical Distribution: Order Processing, Material Handling, Transportation, Warehousing, Inventory Management 10. Marketing Channels: Definition, Need, Functions & Importance 10.1. Different Forms of Channels: Structure, Conventional & Unconventional 10.2. Marketing Channels for Consumer, Industrial Goods & Services 10.3. International Marketing Channels 11. Retailing: Importance, Functions 11.1. Types of Retailers
  • 2. 12. Wholesaling: Importance, Functions 12.1. Types of Wholesalers 13. Channel Management: Selection Criteria 13.1. Control & Evaluation of Channel Members 14. Channel Conflicts: Meaning, Types 14.1. Techniques to Resolve Channel Conflicts 15. Supply Chain Management: 15.1Concept, Significance and Components