It was an interesting project related to statistic. I had fun collecting data from quarterly sales report and financial statements of Honda Corporation during year 2016 and 2017.

1. SALE REPORT
Cuong M. Khong

2. HONDA
1/ Market
2/ Product lines
3/ Target Analysis
4/ Statistics
Tables of Content

3. 81%
4 3
Automobiles
Motorcycles
Power
Products
Others
12%
HONDAMarket Segmentation

4. HONDA
Registrations Mini-vehicles
• Honda CR-V
• Honda Odyssey
• Honda Pilot
• Honda HR-V
• Honda XR-V
• Honda N-BOX
• Honda Accord
• Honda Brio
• Honda City
• Honda Jazz
Target Analysis

5. 2016 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Honda Brand Total 51,207 69,015 95,073 45,317 48,735 61,122 53,568 42,814 70,127 57,136 58,164 54,740
Registrations 26,553 36,434 49,748 24,021 27,948 33,946 31,698 22,391 38,064 32,629 31,681 28,676
Mini-Vehicles 24,654 32,581 45,325 21,296 20,787 27,176 21,870 20,423 32,063 24,507 26,483 26,064
2017 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Honda Brand Total 59,512 66,748 92,773 48,518 47,978 61,090 55,361 44,163 76,003 58,614 60,715 53,316
Registrations 30,337 34,270 49,875 27,448 25,139 32,985 32,394 25,526 37,411 28,043 31,173 27,175
Mini-Vehicles 29,175 32,478 42,898 21,070 22,839 28,105 22,967 18,637 38,592 30,571 29,542 26,141
Monthly Data on Domestic (all calculated in unit)

6. -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
2016 2017
Honda Automobile
Sales Unit
Domestic Market
Mini-Vehicles
Registrations

7. Monthly Data on Export (all calculated in unit)
2016 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total 10,224 11,046 14,451 10,649 5,015 15,959 15,783 10,136 13,639 12,461 12,334 15,488
North
America
5,201 6,480 8,615 5,516 1,668 9,129 9,000 5,181 8,476 6,337 7,472 9,705
(USA) 5,161 6,470 8,613 5,516 1,635 9,017 8,904 5,092 8,367 6,314 7,360 9,700
Europe 3,703 2,891 4,614 2,805 1,762 4,513 4,481 2,658 2,612 3,799 2,789 4,018
Asia 793 820 669 858 752 1,574 1,435 1,636 1,752 1,001 1,020 785
Others 527 855 553 1,470 833 743 867 661 799 1,324 1,053 980
2017 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Total 4,904 7,746 6,155 5,472 6,470 8,805 6,529 4,259 3,998 5,210 9,080 12,433
North
America
1,945 3,321 3,060 1,693 2,119 2,901 1,943 1,581 878 2,336 2,467 3,316
(USA) 1,906 3,272 3,035 1,624 2,045 2,812 1,883 1,580 849 2,162 2,357 3,218
Europe 1,860 2,330 1,654 2,190 2,736 4,314 2,695 1,544 1,436 2,419 4,610 6,787
Asia 527 1,061 933 696 927 1,020 1,148 752 1,175 300 968 1,224
Others 572 1,034 508 893 688 570 743 382 509 155 1,035 1,106

8. 0
2,000
4,000
6,000
8,000
10,000
12,000
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Unit
MONTHLY
Export Sales 2016
North America
(USA)
Europe
Asia
Others

9. 0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Unit
MONTHLY
Export Sales 2017
North America
(USA)
Europe
Asia
Others

10. Sales in the Japanese Market
Vehicle type
Calendar Year 2016
Calendar Year
2017
Units Units vs.'16
Registrations 383,789 381,776 -0.50%
Mini-Vehicles 323,229 343,015 6.10%
Honda Brand Total 707,018 724,791 2.50%
Exports from Japan
Region
Calendar Year 2016 Calendar Year 2017
Units Units vs.'16
North America 82,780 27,560 -66.70%
（USA) 82,149 26,743 -67.40%
Europe 40,645 34,575 -14.90%
Asia 13,095 10,731 -18.10%
Others 10,665 8,195 -23.20%
Total 147,185 81,061 -44.90%

11. 56%
28%
9%
7%
Export outside Japan
Sales percentage 2016
North America
Europe
Asia
Others
34%
43%
13%
10%
Export outside Japan
Sales percentage 2017
North America
Europe
Asia
Others

12. “Action without
philosophy is a lethal
weapon; philosophy
without action is
worthless.”
- Soichiro Honda