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BNS Gym Equipment Entrepreneur Project by Cuong Khong
- 1. B.N.S SuperElite A future gym design NachapholMosesCuong Entrepreneur Marketing
- 2. TABLE OF CONTENT EMAIL US: info@bns.com.th CALL US: 09.4492.4714 BUSINESS ADDRESS: 143 Moo 5, Tambon Sampraya About us ------------------------------------------------- Current Situation ------------------------------------------------- Industrial Analysis ------------------------------------------------- Market Analysis ------------------------------------------------- Customer Analysis ------------------------------------------------- Competition ------------------------------------------------- Conclusion ------------------------------------------------- Q & A
- 3. INTRODUCTION • B.N.S SuperElite is a limited liability company that operates in Cha-am. We are a supplier of one specific product for gym and are going to sell to every gym store in the area.
- 4. • Have you ever felt? Back Neck Shoulder PAIN • We provide the solution! About us
- 6. Objectives 1. Brand recognition. B.N.S SuperElite is going to be a recognized gym-equipment supplier in Cha-am. 2. To be operating at a profit by the end of the first year of business. 3. Increase our local partnership’s total membership by 10% per year for the next few years using our distinctive product.
- 7. Our Business Philosophy Our mission is to delivery the most transcended innovation in fitness industry to the right community. To become the number 1 product sold in fitness industry in Thailand.
- 8. Our Business Philosophy “Our B.N.S SuperElite Model 1 helps amateur and injured athlete who want to do squat exercise by avoiding shoulder and neck pain or injury and increase joyfulness from the exercise unlike the old conventional techniques.” - Chief Production Nachaphol
- 9. Map
- 10. Team Management
- 12. CURRENT SITUATION • Business Idea Nachaphol and his terrific idea!
- 13. “Affordable, convenient, safe” - Back - Neck - Shoulder Plus 2 useful sticks
- 14. S W O T Strenghts Our Philo attracts everyone Affordable, convenient, safe Beneficial premium package Flexible Long lifespan Variation in types Free Orientaion Weakness Low monthly membership cost (Premium only), Place Price relatively high Threats Competitor TechnologyOpportunities Competition Social Economic
- 16. MARKET ANALYSIS Six different market segments have been constructed: • Making friends • Losing it • Taking shape • Peak Performers • Health requirements • Sport focus
- 17. MARKET ANALYSIS Three distinct customer segment be targeted for marketing: • Distributors • Fitness clubs • Vertical Markets
- 18. The industry in Thailand is highly fragmented with a few organized players. Buyers include both individual buyers (B2C) and institutional buyers (B2B). • Number of buyers • Backward integration • Switching cost Buyer Behavior
- 19. CUSTOMER ANALYSIS 15-44 years old (Male/Female). At least $40,000 per year personal income. Professional/white collar occupation. Lives or works within 5 miles of a fitness club. Finds it difficult to motivate self to exercise alone or simply prefer exercise with others. Believes that fitness is important Believes that fitness also need to be safe
- 20. We expect strong growth in the first year due to intense marketing techniques. Forecasted sales are expected to increase by 0.83% from month to month in the first year and then grow at the industry average of 10% per year. (only in Cha’am and Hua Hin) - Chief Finance Cuong Sale Forecasts
- 21. COMPETITION Direct Competitors Indirect Competitors
- 22. Direct Competitors Indirect Competitors Main Competitor
- 23. CONCLUSION “In conclusion, we see the problem that haven’t been solved by other product company. We combine this advantage from the every item of our competitors and renovate into our technology. Thus, using the right marketing technique and tools, will succeed.” - Management Board
- 24. 2 4 “We provide The best experience In each product For our consumers” — Head Sale/Marketing Moses Entrepreneur : It is defined as an individual who organizes or operates a business or businesses. Credit for coining the term entrepreneur generally goes to the French economist Jean--Baptiste Say in his A Treatise on Political Economy; (1834)
Editor's Notes
- B.N.S SuperElite is aimed towards providing affordable, convenient and safe specialized gym-equipment for anyone who wants to avoid back, neck and shoulder pain while engaging into intensive workout. Although the current traditional industry’s product, do a better outcome reaching a wide audience by advertizing with television and radio commercials, we feel that we can greatly improve the number of sales with a few low cost advertising techniques in Cha’am.
- 1/ B.N.S SuperElite is going to be a recognized gym-equipment supplier in Cha-am.
- Mission Statement Vision
- Value
- Investor: Related or creditable finances that are being put into investment will be money to circulate the Sale and R&D in the future. We will expand our territories if we reach breakeven point and earn any profit in return. Money will be used to produce larger quantity of product for this expansion.
- Lower back-support belt: An individual use for keeping the back stable, normal people tend to have weak lower-back muscles and that is the main cause for the injury when doing squat and bend. Shoulder pad and straps: To keep your body straight when doing exercise and protect your shoulder from touching heavy machine or weight. Metal poles: To keep the squat bar steady without touching to the shoulder and keep balance to the weight since sometimes it might be risky to use hand to lift the weight, instead, let the shoulder do the job.
- 155 million US dollars annually from the Health and Fitness industry 40million US dollars in 4th Quarter of 2016
- Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers. Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021. Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.
- Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers. Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021. Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.
- Distributors: As previously mentioned, distributors sell the bulk of fitness equipment. Data is sparse regarding distributors because the various industry associations serve manufacturers more than distributors. The key information is that 60% of the fitness club market is composed of independent clubs, all of which purchase their equipment through distributors. The remaining 40% is composed of chains, franchises, etc., some of which purchase from distributors, some of which exert their superior buying power and purchase direct from the manufacturers. Health Clubs: Health clubs are the second largest market of fitness equipment behind home fitness equipment (of a lower grade and price point relative to commercial equipment). The 1990s saw a significant increase in health club membership, 76% or 30.6 million people from 2017 to 2021. Vertical Markets: Another market that will be attractive to Circuit Fitness Importing is the vertical market which includes non-health club environments such as hotels, hospitals, apartment complexes, corporations, universities, and senior citizen centers. This relatively new market is growing fast as consumers are increasingly valuing convenient access to exercise facilities.
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