Sachin Patel outlines a roadmap for achieving sales targets that includes measuring sales activity, improving the close rate and sales process, increasing average sales, aligning with partners who can bring leads, asking for more referrals, not accepting no as the final answer, prospecting consistently, and having fun. The document then discusses discount strategies like bundling, quantity discounts, value-added offers, and seasonal discounts. It provides examples of fertilizer sales targets in Gujarat of 50 crores for the financial year using various promotion strategies like door-to-door delivery, quantity discounts, and lucky draws with bundling discounts allocated across different months for different crops.

1. Assignment
for
From : Sachin Patel
Conatct No.: +91 89 80 597408
Email Id : patelsachin788@gmail.com

2. Road Map to achieved sales Target.
• Measure sales activity:
• Monitor pipe Line :
– Review sales goal in every day & set goals and action for the next day
depending on how the day went.
– On Friday or Saturday, review the week & set goals and action for the
next week.
– Review Goals with a goals partner in once per week.
– Once per month, meet with a small group of people to review what
you are doing & what you will do in the next month.
– Once per Quarter, review progress towards annual goals.
– Once per year, set target for next year.

3. Conti……
• Improve close rate .
• Reduce the length of sales process.
• Increase average sales.
• A line with Pipe who can bring leads.
• Ask for more referrals.
• Don’t accept “No” at the fist time.
• Prospect consistently.
• Have fun.

4. Discount strategies
• Package or Bundle Stoke: In Festival Day like Replic Day,
Diwali , Independent Day.
• Quantity Discount : On our Company Foundation Day.
• Value Added offer : Ex. NPK fertilizer with 1 Kg water
soluble fertilizer free.
• Seasonal or Periodic Discount :
• Lucky draw coupon/coin in bag/ Travelling trip for farmer or
Retailer.

5. Advanced Technology
• Manual Irrigation Bucket or watering cans.
• Automatic , Non Electric Irrigation using bucket & ropes.
• Drip Irrigation :
• Sprinkler Irrigation :
Ex: Egypt technology
• Center Pivot Irrigation :

6. Sales Promotion Activity
• Poster of Presentation like striker, Pamphlet
• Hoarding Board
• Pre Campion and Post Campion
• Farmer Meeting
• TV Ad For Branding

7. • Fertilizer use : In Wheat , Paddy, Maize, Pulses,
Sugarcane, Vegetable Etc.
• Location : Gujarat
• Sales target 50 Crores during the financial year.
Example : For NPK fertilizer sales in Gujarat

8. Months 2017-18 Schemes For NPK
1st April Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
May 1 Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
10 Crores
June Door to Door Delivery
July Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery
August 2 Quantity Discount like 5 % or 10% on M.R.P With
Door to Door Delivery and Package or Bundle
Discount
25 Crores
(Kharib Crop)
September Door to Door Delivery
October Lucky Draw with Package or Bundle Discount
November 3 Lucky Draw with Package or Bundle Discount 15 Crores
(Ravi Crop)
December Lucky Draw with Package or Bundle Discount
January Door to Door Delivery
February 4 Quantity Discount only for 15th Feb Foundation Day
GSFC. Ex. 1 Bag with
5 Crores
(Zaid Crop)
31st March Door to Door Delivery