Arief Latu Suseno is a government industry VP at Lintasarta who has previously worked as a SAP consultant and business analyst. He has also mentored startups. The document discusses selling in corporate versus startup environments. It notes that selling is difficult in both but even harder for startups due to lack of resources like relations, reputation, and capital that corporations have. It recommends shortening sales cycles for startups by building reputation through portfolio and connecting with potential customers.