Coca-Cola originated in 1886 when John Pemberton created a carbonated beverage in Atlanta, Georgia. Over the decades, it has evolved into a global icon known for quality and refreshment. With its iconic red and white logo being one of the most universally recognized symbols, Coca-Cola has maintained consistency that has contributed to its enduring global appeal in over 200 countries. While staying committed to the classic Coca-Cola, the company has diversified its portfolio and shown adaptability to evolving tastes. Beyond commercial success, Coca-Cola has embedded itself in popular culture through advertising and engages in corporate social responsibility initiatives related to sustainability, community, and beyond business interests.

1. Sales and
distribution
management
MODULE – 5
SUBMITTED TO – PROF
SAGAR TANNA

2. Group members
Sr no Name Enrolment no
1 Nikita Agarwal 2283605920001
2 Tanvir manjothi 228360592034

3. Coca cola
▪ Coca-Cola, a timeless emblem of refreshment, originated in 1886
when Dr. John Stith Pemberton crafted a distinctive carbonated
beverage in Atlanta, Georgia. Over the decades, it has evolved into a
global icon, synonymous with happiness and quality.
▪ The brand's logo, with its iconic red and white design, stands as one
of the most universally recognized symbols. Coca-Cola's commitment
to consistency has contributed to its enduring global appeal, reaching
consumers in over 200 countries.
▪ While the classic Coca-Cola remains central, the brand has diversified
its portfolio to include variants like Diet Coke and Coca-Cola Zero
Sugar, showcasing adaptability to evolving tastes. Beyond its
commercial success, Coca-Cola has embedded itself in popular
culture through memorable advertising campaigns and slogans.
▪ Coca-Cola's impact extends beyond beverages, actively engaging in
corporate social responsibility initiatives. From environmental
sustainability to community development, the brand aligns with a
vision that transcends commercial interests.
▪ In this introduction, we glimpse into the rich history, global influence,
and enduring legacy that define Coca-Cola. From a modest beginning
to a symbol of shared joy worldwide, Coca-Cola remains an integral

5. Sales figure
2017 $13.3 billion
2016 $16.62 billion
2015 $17 billion
2014 $17.99 billion
2013 $18.4 billion

6. coca cola system

7. Customer relationship management
1. Customer-Centric Approach
2. Personalized Marketing
3. Loyalty Programs
4. Data-Driven Decision Making
5. Responsive Customer Service
6. Multi-Channel Engagemen

8. Thank you