- The document discusses a survey being conducted by Sakuma India, an FMCG company, to get feedback from customers who purchased their new digital camera models. - Sakuma India wants to conduct a telephonic survey of 10-20% of their 50,000 customers who purchased cameras. They are considering different sampling methods to select customers to survey. - The document proposes stratifying the 50,000 customers into 4 zones (North, South, East, West) based on geographical location. A sample of 5000 customers (10% of total) would be selected proportionately from each zone using cluster sampling.