Ppt for hinduja leyland

1. WINTER INTERNSHIP PRESENTATION
ON
CUSTOMER PERCEPTION TOWARDS HINDUJA LEYLAND
FINANCE
PRESENTED BY: SAHIL SWAIN
DEPARTMENT: MBA (HR & MARKETING )
REGD. NO: 2206298127
INTERNSHIPAT: HINDUJA LEYLAND FINANCE LIMITED, BHUBANESWAR
LOCATION: CREATIVE PLAZA, RASULGARH, BHUBANESWAR
DURATION: 45 DAYS
EXTERNAL GUIDE: Mr. SANGYAT KUMAR SAHOO (MARKETING OFFICER)
INTERNAL GUIDE: Prof Dr. DEBARAJ MISHRA

2. CONTENT
• Introduction
• Company Profile
• Mission & vision
• Objectives
• Research Methodology
• Data Analysis & Interpretation
• Limitations
• Learning Aspects
• Conclusion

3. INTRODUCTION
• Hinduja Leyland Finance Limited (HLFL) is a leading non-banking financial
company (NBFC) in India, offering a wide range of financial products and services
tailored to meet the diverse needs of businesses and individuals.
• Customer perception is the opinions, feelings, and beliefs customers have about
your brand. It plays an important role in building customer loyalty and retention as
well as brand reputation and awareness. “Regardless of their actual experience,
customer perception is all about how the customer feels about your brand and their
interactions with you,
• Customer perception is important because it impacts a business’s bottom line.

4. COMPANY PROFILE
• Name of the company: HINDUJA LEYLAND FINANCE LIMITED
• Head Office: Chennai, India
• Founded: 2008
• Founded by: S. Nagarajan.
• Growth rate: 16%
• Net worth: 975 million USD
• Products of The Company:- Commercial vehicles finance
Personal vehicles finance
loan against property
Construction equipment finance

5. MISSION & VISION
•Mission : "To provide innovative and accessible financial
solutions, leveraging technology and expertise to meet the
evolving needs of our customers.“
•Vision : "To be a trusted partner in financial empowerment,
driving sustainable growth and prosperity for all stakeholders."

6. OBJECTIVES
• To obtain objective and accurate data that can be used as a reference in making decisions.
• To know the perception of customers towards Hinduja Leyland Finance to improve the
quality of service.
• To find out the factors consider in selecting Hinduja Leyland Finance company to take
finance for HCV.
• To attract more clients and increase brand penetration.
• The purpose of conducting market research is to understand or examine the market
associated with a particular product or service to decide how the audience will react to a
product or service.

7. RESEARCH METHODOLOGY
• Sample size: 80
• Sample unit: Bhubaneswar
• Sampling technique: Stratified random sampling
• Source of data: Primary
• Method: Survey method

8. DATAANALYSIS AND INTERPRETATION
Job area: - Bhubaneswar
Sample size: - 80
• The questions asked in the survey: -
1) Do you own a HCV?
Table:-1
No of customers Feedback Percentage
44 YES 55%
36 NO 45%
80 TOTAL 100%

9. INTERPRETATION:-
• The information presented in table 1 reveals that: -Almost 55% respondents are owning Heavy Commercial
Vehicle and 45% respondents don’t have any HCV.

10. 2. Source of finance for your HCV?
TABLE:-2
Sources Number of customers Percentage
Co-op banks 8 10
HLF 52 65
Tata finance 8 10
Others 12 15
Total 80 100%

11. INTERPRETATION:-
The above column chart shows that 65% respondents have taken loan from HLF, 10% respondents have taken loan
from Tata finance and 10 %from co-op banks. While remaining 15% have taken from other finance companies.
3) How did you come to know about this company?
TABLE:-3
Sources Number of customers Percentage
Friends 20 25%
Agents 32 40%
Advertisements 12 15%
Others 16 20%
Total 80 100%

12. INTERPRETATION:-
The information presented in table 3 reveals that: -
 25% respondents have bought finance from HLF on the advice of their friends.
 40% will seek the advice of agents.
 While 20% from others and 15 % on the basis of Advertisements.

13. 4)Are you satisfied with the documentation process at HFL?
TABLE:-4
INTERPRETATION:-
The information presented in table 4reveals that: -
50% of the respondents are Highly Satisfied with the documentation process at HFL.20% of the respondents are
Satisfied and from the analysis.20% of them are Neither satisfied/dis-satisfied.Nearly 10% of the respondents are
dis-Satisfied and none of them are Highly Dis- Satisfied.
Sources Number of customers Percentage
Highly Satisfied 40 50%
Satisfied 16 20%
Neither
satisfied/dis-
satisfied
16
20%
Dis-Satisfied 8 10%
Highly dis-
Satisfied
0 0%
Total 80 100%
0
5
10
15
20
25
30
35
40
45
No of customers

14. LIMITATIONS
• The results and conclusions drawn by using Market research are not very accurate.
• Inappropriate training for researchers can lead to misapprehension of questions to
be asked for data collection.
• Huge costs are also involved in market research.
• Market research processes are also highly time-consuming.

15. LEARNINGS
• Better communication with customers and respondents.
• Market research also helps you decide whether a new idea for a business
or product or service will fly in the market or not.
• How people give opinions about your product/service.
• Be creative in an underwhelming interview.

16. CONCLUSION
• By seeing the observations and from the above study most of the customers are having
positive perception towards Hinduja Leyland Finance Company and are satisfied with
their services such as Quick finance, Easy documentation process etc.
• The company is progressing continuously in the field of finance as Non-Banking Finance
Company to compete with other Financial as well as non-banking financial institutions.
• HFL is the Non-Banking Financial Company in the Indian scenario and it is the leader
with monopoly position in financing for Heavy Commercial Vehicles.

17. THANK YOU