It is a brief description of the CBBE model on Pear's soap. I hope it is fruitful.

1. CUSTOMER BASED BRAND EQUITY – PEARS (HUL)
ASSIGNMENT
GROUP MEMBERS:
SAGAR - 192
SANDEEP KUMAR - 027
OM HARI NARAYAN PATEL - 175
ADITYA MANKAR - 047
GAURAV SHARMA - 143
SUJOY CHAKROBORTY - 004
PANKAJ KUMAR PANDEY - 054
PRASHANT THAWARI - 171
SOWJANYA BANDARU - 064
PAVAN VASE - 057

2. FMCG SECTOR – HUL
BRAND – PEAR SOAP

3. PEAR SOAP
 PEARS PURE & GENTLE SOAP WITH NATURAL OILS
 Pears, a soap with 200 years of heritage, is prepared with a unique process of molding & then matured
till it reaches pure transparency. Each bar of Pears is still finished by hand and checked by eye
 Pears is 100% vegetarian and suitable for vegans
 Pears bars and body washes are dermatologically tested for mildness and gentleness

4. CUSTOMER BASED BRAND EQUITY
ON
PEAR SOAP

5. CUSTOMER BASED BRAND EQUITY MODEL
 Bright Face ( as shown
in ads - khila khila
chera)
 Soften Skin
 Attachment
 Good luck
Judgement Feeling
Performance Imagery
Salience
Resonanc
e
 Fun
 Happiness
 Cheerful
 Soft and caring
 Mild Fragrance
 Soft skin
 Pamper skin
 Credibility
 Trustworthy
 Transparent
 Colored
 Family friendly
 Lucky
 Smoothen
 Transparent Soap: Market leader in
transparent soap category
 Natural Oils
 Soft and sensitive skin
 Low Price
 Transparency/Visibility

6. THANK YOU