This document outlines a campaign created by Georgia Southern students to raise awareness of Safe Haven, a nonprofit organization that provides services to victims of domestic violence. The campaign's goal is to increase awareness of Safe Haven among Georgia Southern students, faculty, and staff. It identifies 7 objectives and lists strategies and tactics to achieve each objective, such as creating flyers, social media posts, and presentations. It also provides details on the campaign's budget, timeline for implementation from August to November 2022, and recommendations for evaluating the campaign's success in December 2022 by comparing data from pre- and post-campaign surveys.
The document outlines a public relations campaign for Emerald Coast State University in response to a series of brutal attacks on campus. It identifies key audiences including current students, potential students, parents, and faculty/staff. For each audience, it proposes objectives, tactics, and evaluation techniques to inform them about safety measures and counseling resources in order to reassure the community and prevent enrollment declines.
The document outlines social media campaign strategies for the Hispanic College Fund (HCF) to promote various programs and events. Some of the key strategies discussed include:
- Countdown campaigns on Facebook and Twitter to promote upcoming application deadlines and events.
- HCFNews campaigns to announce new programming, staff, or related news items through consistent Facebook and Twitter posts.
- Student profile campaigns like Una Palabra that feature Hispanic students on the HCF website and promote their stories on social media.
- Video campaigns including street interviews about Hispanic issues in education and careers to generate discussion around news items.
The campaigns aim to expand the HCF community, increase engagement, and raise awareness of programming
The Team Ignite Charter outlines the goals and plans of a student group aimed at raising awareness of mobile phone security issues on campus. The group has 6 members and their mission is to inform students of increasing threats to phone safety as technology becomes more integrated into daily life. Their goals are to decrease phone thefts by 20% in 4 months through campaigns using social media, posters and a documentary screening to educate students on protecting their devices.
The Team Ignite Charter outlines the goals and plans of a student group aimed at raising awareness of mobile phone security issues on campus. The group has 6 members and their mission is to inform students of increasing threats to phone safety as technology becomes more integrated into daily life. Their goals are to decrease phone thefts by 20% within 4 months by creating an effective organization, presenting phone theft as a serious issue through various media campaigns, and providing advice to students on keeping their phones safe.
Social Norm Marketing Campaign for CSUMeghan Brown
Colorado State University is developing a social norm marketing campaign to address the issue of unprotected sex among students. The campaign aims to increase condom usage by 20% through print, electronic, and live media using fear appeals, a cartoon mascot, and statistics to disprove misconceptions. It will use social media platforms popular among students and run contests to promote safer sex messages. Effectiveness will be evaluated through student surveys administered throughout each semester and adjusting methods based on results.
Georgia Southern university department of communication arts 50th anniversary...BrittanyWilson72
The Communication Arts Department at Georgia Southern University is celebrating its 50th anniversary and has developed a campaign to engage alumni. The goal is to have alumni attend the anniversary event. Objectives include making 15% of alumni aware through social media and email by January 2019 and selling 50 tickets to the event by June 2019. Research found that alumni are interested in networking, interacting with students, and football games. The campaign will use social media, emails, a tailgate, and brunch to educate alumni and increase attendance. Effectiveness will be evaluated through social media analytics, surveys, and ticket sales data.
The document outlines a campaign by Hill Communications to rebrand and raise awareness of consent at Syracuse University. It details research conducted, including focus groups and surveys, to understand student perceptions and knowledge. Goals are to increase awareness of the "Got Consent?" campaign and educate students about consent through social media, events and other tactics. Evaluation of initial surveys found many students unaware of consent issues and programs, providing opportunities to further engage students through the campaign.
The Got Consent? campaign partnered with Hill Communications to rebrand and raise awareness about consent among Syracuse University students. The goal is to educate all students on the meaning of consent.
Hill Communications designed a new logo and slogan, "Got Consent? Be SU.R.E.", to represent consent as a shared understanding, respectful relationship, and enthusiasm. They conducted research including focus groups and surveys to understand student perceptions and inform campaign development.
Research found most students understand consent concepts but attendance at educational programs was too low. While many discussed consent, percentages having conversations with partners were also too low. The campaign aims to increase these through educational and social media initiatives during the upcoming semester.
The document outlines a public relations campaign for Emerald Coast State University in response to a series of brutal attacks on campus. It identifies key audiences including current students, potential students, parents, and faculty/staff. For each audience, it proposes objectives, tactics, and evaluation techniques to inform them about safety measures and counseling resources in order to reassure the community and prevent enrollment declines.
The document outlines social media campaign strategies for the Hispanic College Fund (HCF) to promote various programs and events. Some of the key strategies discussed include:
- Countdown campaigns on Facebook and Twitter to promote upcoming application deadlines and events.
- HCFNews campaigns to announce new programming, staff, or related news items through consistent Facebook and Twitter posts.
- Student profile campaigns like Una Palabra that feature Hispanic students on the HCF website and promote their stories on social media.
- Video campaigns including street interviews about Hispanic issues in education and careers to generate discussion around news items.
The campaigns aim to expand the HCF community, increase engagement, and raise awareness of programming
The Team Ignite Charter outlines the goals and plans of a student group aimed at raising awareness of mobile phone security issues on campus. The group has 6 members and their mission is to inform students of increasing threats to phone safety as technology becomes more integrated into daily life. Their goals are to decrease phone thefts by 20% in 4 months through campaigns using social media, posters and a documentary screening to educate students on protecting their devices.
The Team Ignite Charter outlines the goals and plans of a student group aimed at raising awareness of mobile phone security issues on campus. The group has 6 members and their mission is to inform students of increasing threats to phone safety as technology becomes more integrated into daily life. Their goals are to decrease phone thefts by 20% within 4 months by creating an effective organization, presenting phone theft as a serious issue through various media campaigns, and providing advice to students on keeping their phones safe.
Social Norm Marketing Campaign for CSUMeghan Brown
Colorado State University is developing a social norm marketing campaign to address the issue of unprotected sex among students. The campaign aims to increase condom usage by 20% through print, electronic, and live media using fear appeals, a cartoon mascot, and statistics to disprove misconceptions. It will use social media platforms popular among students and run contests to promote safer sex messages. Effectiveness will be evaluated through student surveys administered throughout each semester and adjusting methods based on results.
Georgia Southern university department of communication arts 50th anniversary...BrittanyWilson72
The Communication Arts Department at Georgia Southern University is celebrating its 50th anniversary and has developed a campaign to engage alumni. The goal is to have alumni attend the anniversary event. Objectives include making 15% of alumni aware through social media and email by January 2019 and selling 50 tickets to the event by June 2019. Research found that alumni are interested in networking, interacting with students, and football games. The campaign will use social media, emails, a tailgate, and brunch to educate alumni and increase attendance. Effectiveness will be evaluated through social media analytics, surveys, and ticket sales data.
The document outlines a campaign by Hill Communications to rebrand and raise awareness of consent at Syracuse University. It details research conducted, including focus groups and surveys, to understand student perceptions and knowledge. Goals are to increase awareness of the "Got Consent?" campaign and educate students about consent through social media, events and other tactics. Evaluation of initial surveys found many students unaware of consent issues and programs, providing opportunities to further engage students through the campaign.
The Got Consent? campaign partnered with Hill Communications to rebrand and raise awareness about consent among Syracuse University students. The goal is to educate all students on the meaning of consent.
Hill Communications designed a new logo and slogan, "Got Consent? Be SU.R.E.", to represent consent as a shared understanding, respectful relationship, and enthusiasm. They conducted research including focus groups and surveys to understand student perceptions and inform campaign development.
Research found most students understand consent concepts but attendance at educational programs was too low. While many discussed consent, percentages having conversations with partners were also too low. The campaign aims to increase these through educational and social media initiatives during the upcoming semester.
The School of Journalism & Media Studies at San Diego State University has a long history dating back to the 1950s. It was originally the Department of Journalism and later merged with other units to form the current School of Journalism & Media Studies. The School offers undergraduate and graduate programs in areas like journalism, advertising, public relations, and media studies. It also has partnerships with other colleges on campus. The director provides an update on the state of the School and opportunities for alumni to get involved through events, internships, and other initiatives.
Integrated Marketing Communication and International AudiencesCassie Wandersee
Presentation for the research paper titled "Integrated Marketing Communication and International Audiences" accepted to the 2015 ACE Conference in Charleston, SC.
Integrated marketing communication is essential to the overall success of a marketing campaign by any company. Understanding your target audience plays a substantial role in success or failure and is especially true when working with an international audience. This study examined how international audiences prefer to communicate. Focus groups were conducted with international program participants to address the following research questions: 1. What are international audience’s awareness levels and perceptions of an organization’s website? 2. How are international audiences using social media platforms, specifically Facebook and Twitter? 3. How did international participants learn about industry training programs? 4. What is the preferred method of communication for international audiences to receive or seek information about agricultural training and educational programs? Findings indicated participants preferred one-on-one communication and direct email marketing, but were interested in a social media presence after they were made aware of it. They also expressed cultural workplace differences that inhibited their daytime use of social media sites. The results of this study indicate a need for an IMC plan focused on industry relevant information that accounts for cultural differences.
PR Campaign for Goodwill Industries of Central North Carolina, Inc.gcundiff
This campaign aims to increase awareness of and attendance in Goodwill's career and educational programs among African Americans in Greensboro, North Carolina. The campaign will use community outreach and printed materials. Community outreach will include "prevYOU" mock classroom sessions at local churches, halfway houses, and community centers to showcase Goodwill's job training programs. Printed materials will redesign brochures and place an advertisement in the Carolina Peacemaker newspaper. The campaign will track participation and conduct surveys to evaluate effectiveness. The total budget is $8,050.
The document summarizes the work of Hill Communications in partnering with Syracuse University's "Got Consent? Be SU.R.E." campaign during the Spring 2015 semester. The campaign aims to educate students about consent through branding, social media, events and research. Over the semester, Hill Communications helped establish the campaign's branding, launched a Facebook page and video, conducted outreach events, and administered a student survey to evaluate the campaign's recognition and impact. The survey results showed most students were aware of the campaign through Facebook and word of mouth, though more education is still needed on what constitutes consent and increasing awareness of university programs on the topic.
The document outlines a campaign called "Your First Edition" where The New York Times will set up activations on college campuses nationwide. Students will have the opportunity to look up and print the newspaper edition from the day they were born. The campaign aims to increase brand awareness, enhance student perception, and boost subscription sign-ups. Key elements include planning activations at high-traffic locations on campuses, recruiting and training staff, establishing partnerships, and measuring outcomes like brand perception, sampling, subscriptions, and social media buzz.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
1) This report summarizes the activities, objectives, and financial accounting of a grant awarded to Boise State University to implement a campus-wide financial awareness campaign called the Buckless Broncos Campaign.
2) Over the course of the fall semester, three student interns developed and implemented various activities to educate students about spending, borrowing, and financial goal setting which engaged over 394 students total.
3) An assessment found that the campaign was successful in increasing student awareness of personal finance and resources, and in establishing sustainable peer-led financial literacy initiatives led by the student interns.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
Training Manual for Youth Social Media Advocates YouthHubAfrica
YouthHubAfrica (YHA) to expand its reach to young Nigerians who are existing social media influencers and empower them with requisite skills and resources that will help them share information with other young persons within their communities and their social networks both online and offline.
The Youth Social Media Advocates (YSMA) program will build a community of young advocates who will use social media as an effective tool and strategy to raise awareness, share impact stories, and connect with relevant stakeholders to drive social change solely within the UNFPA Nigeria areas of works.
A mass communication course is a program of study that focuses on the various methods and technologies used to communicate information and ideas to large audiences through mass media. This can include topics such as journalism, public relations, advertising, television and radio broadcasting, film and video production, and social media.
Students who enroll in a mass communication course may be interested in pursuing careers in the media industry or related fields. These courses are often offered at the undergraduate and graduate levels and can be found at colleges and universities around the world.
The Plymouth University Alumni Engagement team leads a university-wide program to engage alumni and attract their support. The team manages alumni data and communications, facilitates staff and student engagement with alumni, and benchmarks performance against peer institutions. Key projects include developing an online alumni community, conducting an alumni survey, and collaborating with other departments on student recruitment, employability, fundraising, and enhancing the student experience. Challenges include limited staffing and improving internal visibility and data integration across the university.
Enrollment Campaign for the Human Sexuality Graduate Program at Widener Unive...Paris Hunter
The document proposes a marketing campaign for Widener University's Human Sexuality graduate program. The program currently has 150 students but lacks promotional materials and exposure. The group's campaign will create a logo, multi-media displays, brochures, news articles, and special events to raise awareness of the unique, nationally accredited program. Evaluation after one year will assess whether enrollment increased by 5% and recognition in the Widener community grew. Each group member will contribute different strengths to the project's development.
Media Literacy and the Emergence of Adolescent Civic EngagementRenee Hobbs
Overview of three studies on media literacy in K-12 education and impact on civic engagement, plus an introduction to Mind Over Media, a new resource designed to teach about contemporary propaganda.
The document provides details about Global Entrepreneurship Week (GEW) at Penn State in 2014, including contact information, an overview of 2013 and 2014 attendance numbers, the target audience, a SWOT analysis, goals and objectives for promotional efforts, and an evaluation of whether the goals and objectives were achieved. A key tactic discussed is the GEW Selfie Challenge, which aimed to increase awareness of entrepreneurial resources on campus in the weeks leading up to GEW through having students take selfies at different locations.
This document is from my Experience Design class. We partnered with the Cal Poly Dream Center and put on an event raising awareness about the DACA students life at Cal Poly.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Safeguarding against radicalisation in primary schoolThe LearnScape
1. The document provides guidance for teachers and parents on safeguarding against radicalization in primary schools. It defines radicalization as the process by which people come to support terrorism and violent extremism.
2. It recommends listening to students without judgment, having open discussions to correct misinformation, and promoting diversity and inclusion. Teachers should encourage critical thinking about media and perspectives.
3. The document stresses the importance of media literacy training to help students identify false information and understand different points of view. Several hands-on projects are described to analyze news coverage and distinguish real from fake stories.
Presentation - Activating Students Online July 2015.Suki Ferguson
This document provides tips for student unions on how to run effective digital campaigns to engage students online. It discusses tactics used by successful organizations like Buzzfeed to promote social lift. Some key tactics recommended are gathering social proof from students, making campaigns feel urgent, providing rapid feedback, and leaving campaigns open-ended. The document then gives suggestions for implementing these tactics at student unions, such as finding allies, creating long-term plans, tweaking email designs, and managing expectations. The goals are to get more student participation in campaigns, empower students, and increase engagement for the student union.
This chapter discusses the role of public relations for fire and life safety educators. It distinguishes between public relations, publicity, and marketing. It identifies key internal and external audiences and discusses principles of public relations like effective communication, monitoring issues, and addressing concerns. The chapter also covers persuading audiences, developing messages, using various publicity tools like press releases and social media, and the importance of community involvement and word-of-mouth marketing.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
The School of Journalism & Media Studies at San Diego State University has a long history dating back to the 1950s. It was originally the Department of Journalism and later merged with other units to form the current School of Journalism & Media Studies. The School offers undergraduate and graduate programs in areas like journalism, advertising, public relations, and media studies. It also has partnerships with other colleges on campus. The director provides an update on the state of the School and opportunities for alumni to get involved through events, internships, and other initiatives.
Integrated Marketing Communication and International AudiencesCassie Wandersee
Presentation for the research paper titled "Integrated Marketing Communication and International Audiences" accepted to the 2015 ACE Conference in Charleston, SC.
Integrated marketing communication is essential to the overall success of a marketing campaign by any company. Understanding your target audience plays a substantial role in success or failure and is especially true when working with an international audience. This study examined how international audiences prefer to communicate. Focus groups were conducted with international program participants to address the following research questions: 1. What are international audience’s awareness levels and perceptions of an organization’s website? 2. How are international audiences using social media platforms, specifically Facebook and Twitter? 3. How did international participants learn about industry training programs? 4. What is the preferred method of communication for international audiences to receive or seek information about agricultural training and educational programs? Findings indicated participants preferred one-on-one communication and direct email marketing, but were interested in a social media presence after they were made aware of it. They also expressed cultural workplace differences that inhibited their daytime use of social media sites. The results of this study indicate a need for an IMC plan focused on industry relevant information that accounts for cultural differences.
PR Campaign for Goodwill Industries of Central North Carolina, Inc.gcundiff
This campaign aims to increase awareness of and attendance in Goodwill's career and educational programs among African Americans in Greensboro, North Carolina. The campaign will use community outreach and printed materials. Community outreach will include "prevYOU" mock classroom sessions at local churches, halfway houses, and community centers to showcase Goodwill's job training programs. Printed materials will redesign brochures and place an advertisement in the Carolina Peacemaker newspaper. The campaign will track participation and conduct surveys to evaluate effectiveness. The total budget is $8,050.
The document summarizes the work of Hill Communications in partnering with Syracuse University's "Got Consent? Be SU.R.E." campaign during the Spring 2015 semester. The campaign aims to educate students about consent through branding, social media, events and research. Over the semester, Hill Communications helped establish the campaign's branding, launched a Facebook page and video, conducted outreach events, and administered a student survey to evaluate the campaign's recognition and impact. The survey results showed most students were aware of the campaign through Facebook and word of mouth, though more education is still needed on what constitutes consent and increasing awareness of university programs on the topic.
The document outlines a campaign called "Your First Edition" where The New York Times will set up activations on college campuses nationwide. Students will have the opportunity to look up and print the newspaper edition from the day they were born. The campaign aims to increase brand awareness, enhance student perception, and boost subscription sign-ups. Key elements include planning activations at high-traffic locations on campuses, recruiting and training staff, establishing partnerships, and measuring outcomes like brand perception, sampling, subscriptions, and social media buzz.
This document outlines a public relations campaign plan for St. Bede Academy developed by WorldEdge. The plan includes situational analysis and research on alumni engagement. The objectives are to increase communication with international alumni, social media engagement, and networking opportunities. Tactics include a pen pal program, virtual homecoming, career day event, and coffee shop meetups. The plan will be evaluated through surveys and social media analytics to measure engagement increases by May 2017. The overall goal is to strengthen connections between St. Bede Academy and its alumni community.
1) This report summarizes the activities, objectives, and financial accounting of a grant awarded to Boise State University to implement a campus-wide financial awareness campaign called the Buckless Broncos Campaign.
2) Over the course of the fall semester, three student interns developed and implemented various activities to educate students about spending, borrowing, and financial goal setting which engaged over 394 students total.
3) An assessment found that the campaign was successful in increasing student awareness of personal finance and resources, and in establishing sustainable peer-led financial literacy initiatives led by the student interns.
The document provides details about a campaign conducted by the Marist College Bateman Team to promote the PopMoney app to college students. It conducted secondary research which found that 18-24 year olds are driving growth in online and mobile banking. However, the team's preliminary research found low brand awareness of PopMoney among Marist students. The campaign's objectives were to increase awareness of PopMoney, inform students about its uses, and encourage them to download the app. Tactics included a Twitter page, blog posts, events in high traffic areas, and contests tied to holidays like Valentine's Day and Spring Break to appeal to students. The team promoted PopMoney's ease of sending and receiving money as beneficial for students' transactions with
This document contains a campaign plan for St. Bede Academy to increase engagement with alumni from 2016-2017. It includes research conducted, objectives to increase communication with international alumni by 30% and social media engagement by 100%. The plan highlights include a career day with alumni, a coffee shop reconnect event, virtual homecoming, and an international alumni pen-pal program. The budget of $10,000 will be spent on social media, media relations, and events over three years to effectively reach alumni and measure the campaign's success in increasing engagement.
Training Manual for Youth Social Media Advocates YouthHubAfrica
YouthHubAfrica (YHA) to expand its reach to young Nigerians who are existing social media influencers and empower them with requisite skills and resources that will help them share information with other young persons within their communities and their social networks both online and offline.
The Youth Social Media Advocates (YSMA) program will build a community of young advocates who will use social media as an effective tool and strategy to raise awareness, share impact stories, and connect with relevant stakeholders to drive social change solely within the UNFPA Nigeria areas of works.
A mass communication course is a program of study that focuses on the various methods and technologies used to communicate information and ideas to large audiences through mass media. This can include topics such as journalism, public relations, advertising, television and radio broadcasting, film and video production, and social media.
Students who enroll in a mass communication course may be interested in pursuing careers in the media industry or related fields. These courses are often offered at the undergraduate and graduate levels and can be found at colleges and universities around the world.
The Plymouth University Alumni Engagement team leads a university-wide program to engage alumni and attract their support. The team manages alumni data and communications, facilitates staff and student engagement with alumni, and benchmarks performance against peer institutions. Key projects include developing an online alumni community, conducting an alumni survey, and collaborating with other departments on student recruitment, employability, fundraising, and enhancing the student experience. Challenges include limited staffing and improving internal visibility and data integration across the university.
Enrollment Campaign for the Human Sexuality Graduate Program at Widener Unive...Paris Hunter
The document proposes a marketing campaign for Widener University's Human Sexuality graduate program. The program currently has 150 students but lacks promotional materials and exposure. The group's campaign will create a logo, multi-media displays, brochures, news articles, and special events to raise awareness of the unique, nationally accredited program. Evaluation after one year will assess whether enrollment increased by 5% and recognition in the Widener community grew. Each group member will contribute different strengths to the project's development.
Media Literacy and the Emergence of Adolescent Civic EngagementRenee Hobbs
Overview of three studies on media literacy in K-12 education and impact on civic engagement, plus an introduction to Mind Over Media, a new resource designed to teach about contemporary propaganda.
The document provides details about Global Entrepreneurship Week (GEW) at Penn State in 2014, including contact information, an overview of 2013 and 2014 attendance numbers, the target audience, a SWOT analysis, goals and objectives for promotional efforts, and an evaluation of whether the goals and objectives were achieved. A key tactic discussed is the GEW Selfie Challenge, which aimed to increase awareness of entrepreneurial resources on campus in the weeks leading up to GEW through having students take selfies at different locations.
This document is from my Experience Design class. We partnered with the Cal Poly Dream Center and put on an event raising awareness about the DACA students life at Cal Poly.
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Safeguarding against radicalisation in primary schoolThe LearnScape
1. The document provides guidance for teachers and parents on safeguarding against radicalization in primary schools. It defines radicalization as the process by which people come to support terrorism and violent extremism.
2. It recommends listening to students without judgment, having open discussions to correct misinformation, and promoting diversity and inclusion. Teachers should encourage critical thinking about media and perspectives.
3. The document stresses the importance of media literacy training to help students identify false information and understand different points of view. Several hands-on projects are described to analyze news coverage and distinguish real from fake stories.
Presentation - Activating Students Online July 2015.Suki Ferguson
This document provides tips for student unions on how to run effective digital campaigns to engage students online. It discusses tactics used by successful organizations like Buzzfeed to promote social lift. Some key tactics recommended are gathering social proof from students, making campaigns feel urgent, providing rapid feedback, and leaving campaigns open-ended. The document then gives suggestions for implementing these tactics at student unions, such as finding allies, creating long-term plans, tweaking email designs, and managing expectations. The goals are to get more student participation in campaigns, empower students, and increase engagement for the student union.
This chapter discusses the role of public relations for fire and life safety educators. It distinguishes between public relations, publicity, and marketing. It identifies key internal and external audiences and discusses principles of public relations like effective communication, monitoring issues, and addressing concerns. The chapter also covers persuading audiences, developing messages, using various publicity tools like press releases and social media, and the importance of community involvement and word-of-mouth marketing.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
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This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
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2. Who is Safe Haven?
● Safe Haven is a program of Citizens Against Violence, Inc., a nonprofit 501(c)(3)
organization dedicated to ending the cycle of family violence through prevention and
education programs.
● Safe Haven’s mission is to serve, strengthen, and support victims and children of
domestic violence through the provision of emergency and community-based services.
● Safe Haven is open 24 hours per day, seven days a week.
3. Target Audience
● Primary Audience: Georgia Southern Students
○ The goal of the campaign is to raise awareness of Safe Haven among Georgia Southern
students making them the primary audience because they are the main demographic we are
targeting for the campaign. We have designed our campaign with Georgia Southern students
in mind as our target audience and have designed elements that will hopefully be of interest
to students and raise awareness of Safe Haven among Students.
● Secondary Audience: Georgia Southern Faculty and Staff
○ While the goal of the campaign is to raise awareness among Georgia Southern students,
there is still interest in raising awareness of Safe Haven among Georgia Southern faculty and
staff. Although, our campaign was not designed with faculty and staff as the primary focus,
there are still elements of our campaign that will be of interest to the secondary audience and
help to raise awareness of Safe Haven.
4. Primary Research
● 191 responses from survey
○ 46 freshman, 39 sophomores, 27 juniors, 49 seniors
○ No participant from secondary audience
● 50% of participants were familiar with Safe
Haven
○ 51% were slightly familiar
○ 39% were not familiar at all
○ Only 7% were extremely familiar
○ 16% were very familiar
● 59% of participants were not familiar with services offered by
Safe Haven
○ 3% of participants were extremely familiar with the
services offered
Participants were asked the question “how familiar are you with
the concept of domestic violence/abuse?”
● Out of the 191 responses:
○ 58% were very familiar with the concept,
○ 20% were extremely familiar with the concept
○ 3% was not familiar with the concept at all.
Results show most of the participants receive information about
organizations on campus through social media.
● Out of 191 responses:
○ 69.5% receive their information about
organizations on campus via social media
○ 155 participants use Instagram as their main social
media platform
○ 68 participants said Facebook was their second
platform to receive most of their information
○ Many participants responded that they also
receive information through emails, word of
mouth, through friends, professors, and sorority
members
5. Goal, Objectives, Strategies, & Tactics
Goal: The goal of this campaign is to raise awareness of the
organization Safe Haven among Georgia Southern students.
● Objective 1: To increase awareness of the organization,
Safe Haven, among the Georgia Southern student body
by 20% by November 30, 2022.
○ Strategy 1: Educate Georgia Southern students
about Safe Haven
○ Tactics 1:
■ 1a. Create flyers about Safe Haven.
■ 1b. Post flyers around campus explaining who
Safe Haven is as an organization.
■ 1c. Create flyers with Safe Haven’s
hotline/contact information.
■ 1d. Post flyers around campus of the Safe
Haven hotline/contact information.
■ 1e. Create the visual for the TVs around
campus.
■ 1f. Send Safe Haven visuals to campus
departments asking them to share on the TVs
around campus via email.
1g. Campus departments put Safe Haven visuals up on TVs
around campus if the request is accepted.
1h. Create a social media calendar which includes all of the
platforms Safe Haven uses to educate students on its services.
1i. Reach out to University Communications & Marketing
organization asking if the office would share Safe Haven’s
social media posts to educate students via email.
1j. Create t-shirt design for t-shirts to be handed out while
tabling on campus
1k. Send t-shirt design to University Tees to create
1l. Table on campus to promote Safe Haven.
1m. Create surveys to send to students through Google Forms.
1n. Create QR code on a free website with the link of the
survey to out on the flyers.
1o. Send out surveys to students to gain awareness.
1p. Have Safe Haven request to speak at the fraternity and
sorority meetings.
1q. Have Safe Haven partner with the Office of Student
Activities to offer a workshop on awareness of organization via
email.
1r. Create informational cards with Safe Haven’s contact
information
1s. Print out informational cards to be handed out on campus
6. Goal, Objectives, Strategies, & Tactics
● Objective 2: To increase awareness of what domestic violence is
among Georgia Southern students by 10% by November 30,
2022.
○ Strategy 2: Educate students on what domestic violence
means so students know whether or not they or someone
they know is a victim.
○ Tactics 2:
○ 2a. Create flyers defining domestic violence.
○ 2b. Put flyers around campus defining domestic violence.
○ 2c. Create surveys through Google forms.
○ 2d. Create QR code on a free website with the link of the survey
to put on the flyers.
○ 2e. Send out surveys to students with information regarding what
domestic violence is.
○ 2f. Contact Alpha Tau Omega regarding a partnership and as a
source of information due to Safe Haven being its philanthropy
via email.
○ 2g. Create flyers with hotline/contact information.
○ 2h. Post flyers around campus of the Safe Haven hotline/contact
information.
○ 2i. Create the visual for the TVs around campus.
○ 2j. Send Safe Haven visuals to campus departments asking them
to share on the TVs around campus via email.
○ 2k. Campus departments put Safe Haven visuals up on
TVs around campus if the request is accepted.
○ 2l. Create a social media calendar with posts aimed to
educate students of Safe Haven, its services, and what
domestic violence is.
○ 2m. Use Safe Haven’s social media platforms to educate
students.
○ 2n. Reach out to University Communications &
Marketing organization asking if the office would share
Safe Haven’s social media posts to educate students via
email.
○ 2o. Table on campus to promote Safe Haven including
flyers created.
○ 2p. Have Safe Haven request to speak at the fraternity
and sorority meetings.
○ 2q. Safe Haven partnered with the Office of Student
Activities to offer a workshop on what domestic
violence is via email.
7. Goal, Objectives, Strategies, & Tactics
● Objective 3: To increase awareness among Georgia
Southern students about Safe Haven’s services by 10%
by November 30, 2022.
○ Strategy 3: Educate students on campus so they
know they can utilize Safe Haven’s services as
well and it’s not just for students.
○ Tactics 3:
○ 3a. Create flyers about the services offered.
○ 3b. Put flyers around campus that students
utilize frequently, such as the library, the
rotunda, Russell Union, etc.
○ 3c. Create surveys through Google Forms.
○ 3d. Create QR code on a free website with the
link of the survey to put on the flyers.
○ 3e. Send out surveys to students asking about
their general knowledge of Safe Haven’s
services.
● 3f. Utilize on campus organizations students are familiar
with, such as Greek life organizations, student clubs or
any other resource.
● 3g. Utilize resources such as The George-Anne to help
spread the word about Safe Haven
● and resources students have easy access to.
● 3h. Use Safe Haven’s social media as a form of
communication to help educate students on Safe Haven’s
services through utilizing a social media calendar.
● 3i. Have Safe Haven request to speak at the fraternity and
sorority meetings.
● 3j. Have Safe Haven partner with the Office of Student
Activities to offer a workshop on awareness of services
via email.
8. Goal, Objectives, Strategies, & Tactics
● Objective 4: To have 20% of Georgia Southern’s
faculty and staff become aware of Safe Haven by
November 20, 2022
○ Strategy 4: Educate Georgia Southern faculty
and staff about Safe Haven.
○ Tactics 4:
○ 4a. Create flyers about Safe Haven.
○ 4b. Post flyers around campus explaining who Safe
Haven is where only faculty and staff members can see.
○ 4c. Create flyers with Safe Haven’s hotline/contact
information.
○ 4d. Post flyers around campus of the Safe Haven
hotline/contact information.
○ 4e. Create the visual for the TVs around campus.
○ 4f. Send Safe Haven visuals to campus departments
asking them to share on the TVs around campus via
email.
● 4g. Campus departments put Safe Haven visuals up on
TVs around campus if the request is accepted.
● 4h. Create a social media calendar which includes all of
the platforms Safe Haven uses to educate faculty and
staff.
● 4i. Reach out to University Communications &
Marketing organization asking if the office would share
Safe Haven’s social media posts to educate students via
email.
● 4j. Create informational cards with Safe Haven’s contact
information.
● 4k. Print out informational cards to be handed out on
campus.
9. Goal, Objectives, Strategies, & Tactics
● Objective 5: To have 20% of Georgia Southern faculty and staff
members become aware of domestic violence by 10% by
November 30, 2022
○ Strategy 5: Educate faculty and staff members on what
domestic violence means so faculty and staff members
know whether or not they or someone they know is a
victim.
○ Tactics 5:
○ 5a. Create flyers defining domestic violence.
○ 5b. Put flyers around campus defining domestic violence.
○ 5c. Create flyers with hotline/contact information.
○ 5d. Post flyers around campus of the Safe Haven
hotline/contact information.
○ 5e. Create visuals for the campus TVs.
○ 5f. Send Safe Haven visuals to campus departments asking
them to share on the TVs around campus via email.
○ 5g. Campus departments put Safe Haven visuals up on
TVs around campus if the request is accepted.
○ 5h. Reach out to University Communications & Marketing
organization asking if the office would share Safe Haven’s
social media posts to educate students via email.
● Objective 6: to have 20% of Georgia Southern faculty and
staff members become aware of Safe Haven’s services by
10% by November 30, 2022
○ Strategy 6: Educate faculty and staff members on
campus so they know they can utilize Safe Haven’s
services as well and it's not just for students.
○ Tactics 6:
○ 6a. Create flyers about Safe Haven’s services.
○ 6b. Put flyers in faculty and staff areas such as
bathrooms or offices.
○ 6c. Utilize resources such as The George-Anne to
help spread the word about Safe Haven and
resources the faculty and staff have easy access
to such as sending a pre-written press release
and/or contacting the editor asking to cover an
event.
10. Goal, Objectives, Strategies, & Tactics
● Objective 7: To reach 1,000 Instagram followers by November 30, 2022.
○ Strategy 7: To create content that will interest Georgia Southern faculty and staff about Safe Haven.
○ Tactics 7:
○ 7a. Create an Instagram profile.
○ 7b. Create social media posts about Safe Haven.
○ 7c. Create a social media calendar which includes all of the platforms Safe Haven uses.
○ 7d. Post social media posts on Instagram.
11. Media Pieces
● Media Piece: Flyer
● Purpose: To explain to Georgia Southern students who Safe
Haven is as an organization
● Primary Message: To explain Safe Haven’s mission
statement so that students are familiar with who Safe
Haven is as a whole
12. Media Pieces
● Media Piece: Press Release
● Purpose: To raise awareness of the Tau Tug philanthropy
event, and of both organizations involved
● Primary Message: Utilize The George-Anne as a resource to
promote that Safe Haven is being sponsored by Alpha Tau
Omega for their philanthropy
13. Media Pieces
● Media Piece: Informational card
● Purpose: To provide Georgia Southern
students, faculty and staff with Safe
Haven’s contact information by including
a phone number, address, email, and
website links
● Primary Message: To provide Safe Haven’s
contact information for students, faculty
and staff members
14. Media Pieces
● Media Piece: TV Visual
● Purpose: To provide Georgia Southern
students and faculty and staff information
about Safe Haven and how to contact it
● Primary Message: To provide contact
information and general information about
Safe Haven to students and faculty and staff
members
15. Media Pieces
● Media Piece: Speech for Greek life
organizations
● Purpose: To raise awareness of the
organization and what Safe Haven
does for the community.
● Primary Message: To speak to Greek
life students about Safe haven and
how to seek help if needed about
domestic violence.
16. Media Pieces
● Media Piece: Email to Office of Student
activities (osa@georgiasouthern.edu)
● Purpose: To help raise awareness by asking to
partner with the Office of Student Activities to
host a workshop about the awareness of Safe
Haven.
● Primary Message: Asking Office of Student
Activities to help create a workshop idea to
promote to Georgia Southern students about
the awareness of Safe Haven.
17. Media Pieces
● Media Piece: Poster
● Purpose: To provide Georgia Southern students,
faculty and staff around campus with information
regarding the services that Safe Haven provides.
● Primary Message: Safe Haven offers a variety of free
services to anyone in need.
18. Media Pieces
● Media Piece: T-shirt design
● Purpose: To incentivize students to learn
more about what Safe Haven has to offer
and for them to wear the shirts around
campus so more people can hear about
Safe Haven
● Primary Message: To promote awareness
of Safe Haven among students and faculty
on Georgia Southern’s campus
19. Media Pieces
● Media Piece: Flyer
● Purpose: To define domestic violence so that
individuals are familiar with what domestic violence
actually means.
● Primary Message: The definition of domestic violence
23. Recommendations for Implementation
● This campaign will begin August 1, 2022 and end November 30, 2022. Tactics are provided
throughout the campaign to help successful met each objective
● August 2022
○ Safe Haven members will begin with creating an Instagram account
○ Start posting graphics and posts on their social media accounts - refer to calendar
○ Social media posts, TV ads, and flyers will be made through Canava
○ Safe Haven will need to register for the Boro Browse event
○ Safe Haven will need to reserve for a tabling slot at Georgia Southern’s Rotunda
○ Safe Haven will also need to prepare a survey to distribute to Georgia Southern students
○ Safe Haven will create a QR code for the survey to be linked on
24. Implementation - September 2022
● A Safe Haven member will create and send out a press release to the George-Anne and other media
outlets
● Prepare all social media graphics
● Send out the QR code for the survey
● Begin passing out free t-shirts
● Safe Haven should reach out to Alpha Tau Omega about their philanthropy week by September 13
● Safe Haven should take time to start reaching out to student organizations about October being Domestic
Violence Awareness Month
25. Implementation - October 2022
● Prepare all social media posts and graphics
● A member of Safe Haven should practice for the speech that a Safe Haven representative will be giving on
October 2 and October 3 to the Greek life community
● Members of Safe Haven should attend the events hosted by ATO and post regarding ATO’s philanthropy
on Facebook and Instagram
26. Implementation - November 2022
● Continue posting on social media
● Create a benchmark survey to send out to measure the success of the campaign
○ Created through Google Forms using Safe Haven’s Gmail account
● Create a new QR code for the benchmark survey
In order to move onto the evaluation section, Safe Haven will need to look back on each tactic to see if it was
successful or not.
27. Recommendations for Evaluation
● The date to evaluate this campaign is December 1, 2022
● For the first objective - to increase awareness of the organization, Safe Haven, among the Georgia
Southern student body by 20% by November 30, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Safe Haven can increase its presence on Georgia Southern campus by partnering with more
on-campus organizations
○ Reaching out to Greek life, student run organizations asking to partner up
○ Speaking at the university during classes or career fairs
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
28. Evaluation - Objective 2
● For the second objective - to increase awareness of what domestic violence is among Georgia Southern
students by 10% by November 30, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Safe Haven can increase its presence on Georgia Southern campus by partnering with more
on-campus organizations
■ This can be evaluated through attendance at the events
○ Reaching out to Greek life, student run organizations asking to partner up
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
29. Evaluation - Objective 3
● For the third objective - to increase awareness among Georgia Southern students about Safe Haven’s
services by 10% by November 30, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Safe Haven can increase its presence on Georgia Southern campus by partnering with more
on-campus organizations
■ This can be evaluated through attendance at the events
○ Reaching out to Greek life, student run organizations asking to partner up
○ Speaking at the university during classes or career fairs
○ Create new graphics that are more interactive such as polls or reels
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
30. Evaluation - Objective 4
● For the fourth objective - To have 20% of Georgia Southern’s faculty and staff become aware of Safe
Haven by November 20, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Find new locations to promote Safe Haven that is more appealing to this audience
○ Find a way to reach this audience for them to complete the survey
○ Speaking at book clubs, tabling outside of grocery stores, farmers markets, schools, youth clubs,
church, daycares
■ This can be evaluated through attendance at the events
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
31. Evaluation - Objective 5
● For the fifth objective - to have 20% of Georgia Southern faculty and staff members become aware of
domestic violence by 10% by November 30, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Find new locations to promote Safe Haven that is more appealing to this audience
○ Find a way to reach this audience for them to complete the survey
○ Speaking at book clubs, tabling outside of grocery stores, farmers markets, schools, youth clubs,
church, daycares
■ This can be evaluated through attendance at the events
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
32. Evaluation - Objective 6
● For the sixth objective - to have 20% of Georgia Southern faculty and staff members become aware of
Safe Haven’s services by 10% by November 30, 2022
○ This can be evaluated through the surveys that were sent out before and after the campaign
○ Find new locations to promote Safe Haven that is more appealing to this audience
○ Find a way to reach this audience for them to complete the survey
○ Speaking at book clubs, tabling outside of grocery stores, farmers markets, schools, youth clubs,
church, daycares
■ This can be evaluated through attendance at the events
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
33. Evaluation - Objective 7
● For the seventh objective - to reach 1,000 Instagram followers by November 30, 2022
○ This can be evaluated through analytics of social media posts, such as how many likes or
comments each post got
○ This can be met by creating engaging and interactive posts that the audience can participate
in - such as reels and polls
○ Safe Haven could also reach out to student organization to post their content on their social
media
If the objectives are not met, the client should look back at all tactics for each objective to see what was
successful and what was not
34. Thank you :)
We appreciate Safe Haven and Ms. Billings for working with us!
We are so grateful for Ms. Billings and all of her help with this campaign and allowing
us to expand our knowledge and experience for campaigns.
We hope this campaign can help Safe Haven grow as an organization and reach
students who are looking for help!