Lynette Hundermark is the co-founder and chief product officer of Useful & Beautiful, a South African company that delivers engaging mobile experiences. She encourages other women to pursue their passions in tech and to not be intimidated, as perseverance is key. Hundermark believes women should not shy away from tech careers and that the sector offers opportunities beyond just coding. She dedicates her time to helping clients understand mobile strategies and ensuring their strategies align with business goals. Hundermark is also involved in mentorship programs and networking to help build up the community of women in tech.