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GLEN BARRY 20YRS BRANDING
This document provides branding guidelines for an organization called Belong. It includes the company's customer value proposition of "IT feels good to belong" and essence of "This is my network, this is my neighborhood, be part of it". The tone of voice emphasizes community, simplicity, ease and being good. It suggests the brand focus on nurturing neighborhoods, championing local activities, and encouraging customers to share good things in their community.
GLEN BARRY 20YRS BRANDING
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- 3. TO CREATE AWORLD CLASS DIGITAL BUSINESS PURPOSE
- 4. AT THE HEARTOF THE DIGITAL FIRST STORY IS THE NOTION THAT A BETTER EQUIPPED AND CARED-FOR EMPLOYEE WILL BETTER SERVE OUR CUSTOMERS
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- 9. CONNECTION EMPLOYEES PLACEPLAY COMMUNICATION TIME RECHARGE
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- 12. RE-CHARGE (SOLAR CHARGED BAND) •RE-CHARGED • HEART RATE • BLOOD PRESSURE • TEMPERATURE • MOOD
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- 17. 5 People on your floor ridethere bikes to and from work like you do. Connect > AUSTRALIAN DIGITAL INNOVATION SUMMIT LIVE NOW >20OCT TH HI KATE
- 18. David Thodey ChiefExecutive Officer Telstra at 2015 AUSTRALIAN DIGITAL SUMMIT 200115 LIVE NOW Special Guest Speaker Elon Musk | SPACE-X Founder + CEO HI KATE
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- 22. Your Money (Digital Moneyfor Everyone, Everywhere)
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- 29. CONNECT / EXCHANGE/ INSPIRE
- 30. SCOTT MARK ADVANCE MEET UP SINGAPORECBD 9:30AM (MARK / SCOTT) GPS LOCATION Longitude: 103.82 Latitude: 1.2939
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- 33. 3D PRINTED WEARABLE SOLUTION AUSTRALIAN NEURO SCIENTIST INNEW YORK PRODUCT DESIGNER IN SYDNEY CONNECTING AUSTRALIAN’S GLOBALLY / Y BRAIN NEURO TECHNOLOGY
- 35. AUSTRALIAN GLOBAL AWARDS AND SUMMIT SYDNEYOPERA HOUSE
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- 40. ‘Improving how peopleexperience the world’
- 45. TONE OF VOICE DOC DESIGN ASSETS/ LOANS LANGUAGE PLAYBOOK EMAIL FOOTER PPT TEMPLATE BRAND GUIDELINES ITCVP + EVP TELL THE IT STORY CONSISTENTLY The outcome is a toolkit of consitent assets that will work hard for the entire IT team. to Simplicity + Consistency PRESENTER GUIDELINES
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- 53. CVP IT FEELS GOODTO BELONG Talks to the human truth of belonging We make it easy to Belong
- 54. ESSENCE THIS IS MYNETWORK THIS IS MY NEIGHBOURHOOD BE PART OF IT
- 55. TONE OF VOICE/ BRAND LANGUAGE
- 56. COMMUNITY. This is atthe heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.
- 57. SIMPLICITY. This should beself-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.
- 58. EASY. This is asmuch about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.
- 59. GOOD. Good is morethan product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.