The document provides an outline for a presentation to Singapore media companies about opportunities in the China marketplace. The summary includes: 1. An introduction to the presenter and overview of major China media players. 2. An analysis of potential collaborations between Singapore and China media companies, including sharing content and advertising opportunities. 3. Identification of opportunities in television, online, outdoor media and using content in marketing materials, though challenges like regulations and competition are acknowledged.

1. Presentation to Singapore media companies and the China marketplace (from the view of a trade advertising account executive) Outline: 1. Self introduction 2. Overview of China media players 3. Analysis on potential of collaborations 4. Leads identification 5. Challenges (Incomplete/ Required Information)

2. 1. Self introduction

3. 2. Overview of China media players Mature Accounts New Accounts Television Online Outdoor

5. 3 areas of sales and distribution: 1/ Content as creative element for marketing material, boosting investor relations and public confidence, as part of new innovative advertising product to stay competitive. www.touchmedia.cn www.dmgtv.com 3. Analysis on potential of collaborations

6. 2/ Content for broadcast/ genre fit 3. Analysis on potential of collaborations

7. 3/ Media space in Singapore for product launches (eg. Baidu’s launch in Japan, QQ’s launch of gaming in UK later this year) 3. Analysis on potential of collaborations

8. 4. Leads identification Television Online Outdoor Content driven Global Outlook Interactive New Media

9. 1/ Understanding the Chinese consumer: Tom Doctoroff 2/ The role of media content within the world of marketing in China: Relationships between media agencies, creative agencies, CMOs of brands, media owners 3/ Global vs China trends: achievements and benchmarks achieved by regional media eg. Interactive and integrated multi-platform use by AXN, CNBC and how they may be different in China. 4/ Fine-tuning to genres: sport, children, youth, business, entertainment, hospitality/travel 5/ Case Studies of what have been achieved by Korea, Japan, Hong Kong, Taiwan etc. 5. Challenges (Required Information)

10. 6/ Local production companies: direct competition. Eg. XF Media 7/ Current Singaporeans working as media owners in China. Eg. Tom Group (SPH holdings), Beijing Lightships (entrepreneur) etc. 8/ Government policies and regulations 9/ How keen are local players on the China market? Why? Understand feedback, thoughts and obstacles. 10/ What has been the results of initiatives of MDA to gain market access for local players? 5. Challenges (Required Information)

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