Chad Solomonson from Lime Energy is presenting on how the company is focusing on speeding up conversion through marketing and technology innovations. Lime Energy provides energy efficiency solutions and programs to utilities and businesses. It has 275 employees across 15 offices. Chad discusses Lime Energy's goals of making energy easier to consume through organized content, data-driven programs, and an integrated marketing and sales approach. He outlines technology implementations including SharePoint, Dynamics CRM, and Hubspot to streamline processes and drive leads through multiple channels.