The document provides guidance for a radio advertising assignment involving writing three 30-60 second commercials for a real client, discussing key aspects of crafting radio advertisements like understanding the target audience, developing a clear message and call to action, and utilizing production techniques to engage listeners without visuals through storytelling, sound design, and voice acting. It also reviews best practices for the creative and technical process such as script formatting, casting voice talent, directing voice recordings, and ensuring a cohesive branding strategy across a campaign.
The document discusses key economic dynamics affecting corporate success in a globalized world. It notes that since the late 18th century, international economic bonds have strengthened through increased global trade, capital flows, and investment opportunities. This has opened new markets for corporations in places like Central and Eastern Europe, Latin America, and Asia. However, weaknesses in the US economy like a lack of competitiveness and protectionism have eroded its technological advantage relative to countries like Germany and Japan that maintain close industry-government cooperation. Macroeconomic indicators in the US like GDP, inflation, unemployment, and interest rates have also been negatively impacted by the global economic crisis. For companies to succeed in this environment requires prudence, expanding operations to benefit from economies of scale
The film American History X explores controversial themes of racism, graphic violence, and strong language. It addresses America's neo-Nazi culture and shows different views of racism in society. While some viewers may find it challenging, the film aims to cover sensitive issues of racism and generate discussion. Both the BBFC and the document's author rated the film 18 due to its depictions of violence, language, sexuality, and racism.
The document discusses different types of personalities ("The Gang of Four") that are involved in business decisions: Analyticals, Drivers, Amiables, and Expressives. It provides descriptions of each type and recommendations on how to best communicate and work with each to improve success rates. The overall message is that understanding these different personality types, referred to as "The Gang of Four", can help business leaders improve their chances of winning decisions and opportunities.
The document provides 6 ways for a company's office to encourage growth fast. It suggests having client service teams engage clients and vendors to generate opportunities. It also recommends sending handwritten notes to influential people, demonstrating expertise by emailing articles to clients, writing provocative articles and pitching them for publication, hosting informal discussion groups with important contacts, and creating a competitive initiative that promotes the business through persistence and determination. The overall goal is to inspire teams to seize opportunities and win new business through hands-on collaboration and real world growth strategies.
Dean Crutchfield Associates is a growth consulting firm that helps ambitious leaders and their teams achieve rapid growth. They offer programs to [1] create targeted outreach campaigns to generate immediate impact, [2] grow teams by improving selling skills and personal branding, and [3] sharpen offers through brand building and business activation. By deploying real-world strategies through hands-on collaboration, Dean Crutchfield Associates helps clients seize opportunities, increase sales, and win new business within weeks. They have worked with many global brands to inspire growth and push boundaries of what is possible.
The document provides guidance for a radio advertising assignment involving writing three 30-60 second commercials for a real client, discussing key aspects of crafting radio advertisements like understanding the target audience, developing a clear message and call to action, and utilizing production techniques to engage listeners without visuals through storytelling, sound design, and voice acting. It also reviews best practices for the creative and technical process such as script formatting, casting voice talent, directing voice recordings, and ensuring a cohesive branding strategy across a campaign.
The document discusses key economic dynamics affecting corporate success in a globalized world. It notes that since the late 18th century, international economic bonds have strengthened through increased global trade, capital flows, and investment opportunities. This has opened new markets for corporations in places like Central and Eastern Europe, Latin America, and Asia. However, weaknesses in the US economy like a lack of competitiveness and protectionism have eroded its technological advantage relative to countries like Germany and Japan that maintain close industry-government cooperation. Macroeconomic indicators in the US like GDP, inflation, unemployment, and interest rates have also been negatively impacted by the global economic crisis. For companies to succeed in this environment requires prudence, expanding operations to benefit from economies of scale
The film American History X explores controversial themes of racism, graphic violence, and strong language. It addresses America's neo-Nazi culture and shows different views of racism in society. While some viewers may find it challenging, the film aims to cover sensitive issues of racism and generate discussion. Both the BBFC and the document's author rated the film 18 due to its depictions of violence, language, sexuality, and racism.
The document discusses different types of personalities ("The Gang of Four") that are involved in business decisions: Analyticals, Drivers, Amiables, and Expressives. It provides descriptions of each type and recommendations on how to best communicate and work with each to improve success rates. The overall message is that understanding these different personality types, referred to as "The Gang of Four", can help business leaders improve their chances of winning decisions and opportunities.
The document provides 6 ways for a company's office to encourage growth fast. It suggests having client service teams engage clients and vendors to generate opportunities. It also recommends sending handwritten notes to influential people, demonstrating expertise by emailing articles to clients, writing provocative articles and pitching them for publication, hosting informal discussion groups with important contacts, and creating a competitive initiative that promotes the business through persistence and determination. The overall goal is to inspire teams to seize opportunities and win new business through hands-on collaboration and real world growth strategies.
Dean Crutchfield Associates is a growth consulting firm that helps ambitious leaders and their teams achieve rapid growth. They offer programs to [1] create targeted outreach campaigns to generate immediate impact, [2] grow teams by improving selling skills and personal branding, and [3] sharpen offers through brand building and business activation. By deploying real-world strategies through hands-on collaboration, Dean Crutchfield Associates helps clients seize opportunities, increase sales, and win new business within weeks. They have worked with many global brands to inspire growth and push boundaries of what is possible.
This document asks if the reader uses different news sources and is interested in a free website or phone application for news. It suggests a new option for accessing current events but provides little other context about the proposed service.
The document discusses different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and formal briefs. It outlines the key advantages and disadvantages of each type. Key points include that a contractual brief legally binds the parties to complete a task, while an informal brief has no written agreement. A co-operative brief involves multiple companies working together on a project, while a negotiated brief is used when companies have conflicting ideas. The document also discusses reading, negotiating, and opportunities related to a brief.
While there are
impressive tomes on crisis management, we still are littered with
embarrassing reminders of the recurring gap between preparation and
accomplishment. It's time to stop repeating the same mistakes when it
comes to crisis management.
The document provides a summary of digital marketing campaigns and creative works including videos and photos. It discusses campaigns by Wunderman focusing on green issues, Alpha Romeo's Twitter campaign, and the "Shocking Barack" grassroots campaign. It also lists trend reports, blogs in strategic planning, and examples of viral videos, timelapses, and photo essays. The document covers various digital content and inspiration resources.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
DCA 75% of M&As fail or add no value. Here are 10 steps that make them work.Odem Global, Inc.
75% of M&As fail or add no value. This discussion guide is based on extensive research and looks at the hurdles, how to avoid them and a check list to assure a successful approach.
This document discusses how to successfully use social media for business purposes. It begins by defining social media as online conversations that involve customers, donors, employees and others. It emphasizes the importance of participating in the conversation transparently and honestly. The document then provides 10 keys to social media success, including experimenting personally, developing a strategy, listening to audiences, and contributing meaningful content. It stresses the importance of being transparent when mistakes are made. The 3 main takeaways are that word-of-mouth is highly influential, businesses should participate in and feed online conversations, and they need to be transparent and honest.
This document discusses practical strategies for using social media for business purposes. It defines social media as media that allows for two-way interaction and sharing of content. It notes that the average age of social media users is decreasing. The document advocates for quality over quantity in social media engagement and building meaningful relationships. It suggests that social media can help with marketing and sales if used to deeply engage customers rather than just having a presence. It recommends focusing social media efforts on Facebook, Twitter, and LinkedIn and provides tips on listening, publishing content, and promoting it across channels.
Companies must ensure their corporate culture considers the community, as communities are the market. If a company's culture does not extend to the community, they will fail. Communities are based on discourse and conversation about human concerns. Similarly, the community of discourse is the market. Companies that do not participate in this community of discourse will not survive. While companies focus on security, this often protects them from their own market and workforce more than competitors. Within companies, people are talking directly to each other not just about rules and regulations but other topics, similar to networked markets.
Mobile Marketing: Turning Passive Advocates Into Social Influencers Tim Hayden
This document discusses how mobile marketing can turn passive advocates into social influencers. It notes that 90% of Americans are within 3 feet of their mobile phones 24 hours a day, and that mobile users are more likely to scan QR codes or text codes than click URLs. The document also mentions that consumers use their smartphones to research items before shopping in stores or online, and that decisions are increasingly made through social sharing on mobile devices. It advocates designing condensed, easy-to-navigate mobile sites that load quickly and are cross-platform compatible.
Seven triggers that can slow accelerated business growth are identified: 1) existing staff may not have the skills needed for higher growth levels, 2) failing to hire quickly enough to meet increasing demand, 3) lacking the proper systems, 4) running out of funds due to cash flow issues, 5) being unable to keep up with demand, 6) overleveraging the business, and 7) the business owner's inability to grow with the business. Dean Crutchfield Associates provides growth consulting services to help ambitious companies seize opportunities, increase sales, and win new business through customized programs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses how ontology is overrated for organizing information on the web as user participation and tagging has led to databases of interconnected information that cannot be fully controlled or organized by experts. It presents Clay Shirky and his view that the structure of information online emerges from user participation and tagging rather than predefined ontologies. Examples are given of how social media platforms have created large databases through user tagging of content.
If people aren’t telling you that your idea is crazy, then it is likely not a very big idea.” Francis Ford Coppolla
This DCA six-step process helps businesses differentiate in crowded markets and positions them for successful implementation of innovation.
Jonathan hendler deri - galway - feb 25 2008hendler
The document discusses the semantic web and addresses some common questions and criticisms about it. It describes the semantic web as a shared graph of all data structures and notes that explaining it can be difficult. Some criticisms of the semantic web are that it is too much work, not ready, or not needed since existing databases already exist. However, the document argues that the semantic web provides opportunities for standardization and interdisciplinary problem solving. It concludes that for the semantic web to succeed, it needs grassroots adoption through smaller collaborative projects that fill user needs before fully conforming to standards.
Digital literacy involves teaching and learning about technology and its appropriate use. There are several issues regarding digital literacy, including learning how to properly use tools like email, search engines, and web browsers, as well as evaluating websites for accuracy. Teachers can help students develop digital literacy by instructing them on how to properly assess websites and use searching techniques. They should teach students to check for indicators of reliability like author credentials and date, and discourage using sources with errors or lacking credibility. Overall, digital literacy prepares students to safely and effectively use technology for educational purposes.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
Futuriblerne Fremtidens Fællesskaber - gratis mini Tyge Mortensen
https://www.gucca.dk/fremtidens-faellesskaber-bog-p414200
Karen Lumholt og Tyge Mortensen
Hvad har INSP i Roskilde til fælles med SYMB i Kalundborg? Hvad har Grobund i Ebeltoft, Den Selvforsynende Landsby mellem Svendborg og Fåborg og Sager Der Samler i Århus til fælles med Folkevandringen på Møn? Hvad har Lolland-Falster Lovestorm til fælles med Venligboerne og Næstehjælperne? Og hvad har Repair Caféen og Grejbanken i landsbyen Vallekilde til fælles med Hemingway Club’erne?
Jo, alle er de bud på fællesskaber, der peger ind i fremtiden og som allerede nu spirer frem i Danmark. De er også bud på, hvordan Danmark forener sig påny, når Forenings-Danmark er under forandring.
Et mere end 100 år gammelt fællesskab er under forandring: det danske foreningsliv og dermed også vores demokrati. Foreninger var traditionelt forbundet i en praktisk struktur med vedtægter, generalforsamlinger og bestyrelser, der sikrede at fællesskabet hang sammen og at man kunne mødes omkring en fælles aktivitet og sag. Denne praksis har gennemsyret det samfund vi kender i dag. ”Forenings-Danmark” er det blevet kaldt - en ideel træningsarena for den form for enighedsskabende demokrati, vi har vænnet os til.
Men noget nyt er på vej.
Det er dette nye, som vi med denne Futurible ønsker at synliggøre og som små mosaikker at samle til et nyt billede. Vi har kaldt vore aktører i denne samling for ’fremtidens fællesskabere’. Måske kan man også kalde dem for fremtidens demokratiske pionerer.
Vi tror, at de ved at blive synliggjort som en bevægelse, vil kunne bevæge verden mere, end de gør hver især. Hver for sig virker de forskellige og uensartede. De opstår ud fra en konkret og fælles interesse. Men den gammelkendte foreningsstruktur ser vi kun sjældent. Hvad den fælles kerne er i de nye fællesskaber, vil det være op til læseren selv at ane konturerne af. Hvis vi alligevel skal for læseren skal søge at indkredse, hvad de nye fællesskabsformer har til fælles, vil det være, at de i forskellig grad - og i forskellige kombinationer:
opstår i mellemrummene mellem sektorer, siloer, brancher og områder
falder udenfor frivilligbegrebet, og er snarere en art civilsamfundets opfindere og entreprenører
er åbne og eksperimenterende
er udogmatiske, pragmatiske og fleksible ift. deltagelse
er globalt orienterede men lokalt forankrede
er hverdagsaktivistiske og socialt inkluderende har fokus på bæredygtighed
er organiseret som sociale netværk (løst koblede) og er holdt sammen af relationer
har også iboende en grad af økonomisk forpligtelse
er optaget af demokrati, men er ikke-hierarkiske og ubureaukratiske
er innovativt tænkende, disruptive, entreprenante og selvvirksomme (dvs. venter ikke på hjælpe udefra eller oppefra)
er samfundskritiske, men hverken røde eller blå
har både en digital og en analog dimension
Borgerbudgettering - her bestemmer borgerne selvTyge Mortensen
Artikel i Jyllandsposten fra 21. november 2017 om en borgerbudgetteringsproces i Fåborg-Midtfyn kommune. her praktiserede de et åbent demokrati inspireret fra det antikke Grækenland. En åben beslutningsproces ikke afstemning. Drøftelser ikke diskussioner. Samtykke ikke konsensus.
This document asks if the reader uses different news sources and is interested in a free website or phone application for news. It suggests a new option for accessing current events but provides little other context about the proposed service.
The document discusses different types of briefs including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and formal briefs. It outlines the key advantages and disadvantages of each type. Key points include that a contractual brief legally binds the parties to complete a task, while an informal brief has no written agreement. A co-operative brief involves multiple companies working together on a project, while a negotiated brief is used when companies have conflicting ideas. The document also discusses reading, negotiating, and opportunities related to a brief.
While there are
impressive tomes on crisis management, we still are littered with
embarrassing reminders of the recurring gap between preparation and
accomplishment. It's time to stop repeating the same mistakes when it
comes to crisis management.
The document provides a summary of digital marketing campaigns and creative works including videos and photos. It discusses campaigns by Wunderman focusing on green issues, Alpha Romeo's Twitter campaign, and the "Shocking Barack" grassroots campaign. It also lists trend reports, blogs in strategic planning, and examples of viral videos, timelapses, and photo essays. The document covers various digital content and inspiration resources.
How Leading Brands are Unleashing the Power of Social MediaBrian Cavoli
New Research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation
DCA 75% of M&As fail or add no value. Here are 10 steps that make them work.Odem Global, Inc.
75% of M&As fail or add no value. This discussion guide is based on extensive research and looks at the hurdles, how to avoid them and a check list to assure a successful approach.
This document discusses how to successfully use social media for business purposes. It begins by defining social media as online conversations that involve customers, donors, employees and others. It emphasizes the importance of participating in the conversation transparently and honestly. The document then provides 10 keys to social media success, including experimenting personally, developing a strategy, listening to audiences, and contributing meaningful content. It stresses the importance of being transparent when mistakes are made. The 3 main takeaways are that word-of-mouth is highly influential, businesses should participate in and feed online conversations, and they need to be transparent and honest.
This document discusses practical strategies for using social media for business purposes. It defines social media as media that allows for two-way interaction and sharing of content. It notes that the average age of social media users is decreasing. The document advocates for quality over quantity in social media engagement and building meaningful relationships. It suggests that social media can help with marketing and sales if used to deeply engage customers rather than just having a presence. It recommends focusing social media efforts on Facebook, Twitter, and LinkedIn and provides tips on listening, publishing content, and promoting it across channels.
Companies must ensure their corporate culture considers the community, as communities are the market. If a company's culture does not extend to the community, they will fail. Communities are based on discourse and conversation about human concerns. Similarly, the community of discourse is the market. Companies that do not participate in this community of discourse will not survive. While companies focus on security, this often protects them from their own market and workforce more than competitors. Within companies, people are talking directly to each other not just about rules and regulations but other topics, similar to networked markets.
Mobile Marketing: Turning Passive Advocates Into Social Influencers Tim Hayden
This document discusses how mobile marketing can turn passive advocates into social influencers. It notes that 90% of Americans are within 3 feet of their mobile phones 24 hours a day, and that mobile users are more likely to scan QR codes or text codes than click URLs. The document also mentions that consumers use their smartphones to research items before shopping in stores or online, and that decisions are increasingly made through social sharing on mobile devices. It advocates designing condensed, easy-to-navigate mobile sites that load quickly and are cross-platform compatible.
Seven triggers that can slow accelerated business growth are identified: 1) existing staff may not have the skills needed for higher growth levels, 2) failing to hire quickly enough to meet increasing demand, 3) lacking the proper systems, 4) running out of funds due to cash flow issues, 5) being unable to keep up with demand, 6) overleveraging the business, and 7) the business owner's inability to grow with the business. Dean Crutchfield Associates provides growth consulting services to help ambitious companies seize opportunities, increase sales, and win new business through customized programs.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses how ontology is overrated for organizing information on the web as user participation and tagging has led to databases of interconnected information that cannot be fully controlled or organized by experts. It presents Clay Shirky and his view that the structure of information online emerges from user participation and tagging rather than predefined ontologies. Examples are given of how social media platforms have created large databases through user tagging of content.
If people aren’t telling you that your idea is crazy, then it is likely not a very big idea.” Francis Ford Coppolla
This DCA six-step process helps businesses differentiate in crowded markets and positions them for successful implementation of innovation.
Jonathan hendler deri - galway - feb 25 2008hendler
The document discusses the semantic web and addresses some common questions and criticisms about it. It describes the semantic web as a shared graph of all data structures and notes that explaining it can be difficult. Some criticisms of the semantic web are that it is too much work, not ready, or not needed since existing databases already exist. However, the document argues that the semantic web provides opportunities for standardization and interdisciplinary problem solving. It concludes that for the semantic web to succeed, it needs grassroots adoption through smaller collaborative projects that fill user needs before fully conforming to standards.
Digital literacy involves teaching and learning about technology and its appropriate use. There are several issues regarding digital literacy, including learning how to properly use tools like email, search engines, and web browsers, as well as evaluating websites for accuracy. Teachers can help students develop digital literacy by instructing them on how to properly assess websites and use searching techniques. They should teach students to check for indicators of reliability like author credentials and date, and discourage using sources with errors or lacking credibility. Overall, digital literacy prepares students to safely and effectively use technology for educational purposes.
For many large brands item number two or three listed on the company’s Capex sheet says ‘Media’. Therefore, CMOs are constantly battling an imbroglio to demonstrably prove that marketing is an investment not a cost. Given the CMO’s charge is to build revenue and relevance, added value must be demonstrated beyond ROI and for this new normal in marketing there are new rules of engagement:
Futuriblerne Fremtidens Fællesskaber - gratis mini Tyge Mortensen
https://www.gucca.dk/fremtidens-faellesskaber-bog-p414200
Karen Lumholt og Tyge Mortensen
Hvad har INSP i Roskilde til fælles med SYMB i Kalundborg? Hvad har Grobund i Ebeltoft, Den Selvforsynende Landsby mellem Svendborg og Fåborg og Sager Der Samler i Århus til fælles med Folkevandringen på Møn? Hvad har Lolland-Falster Lovestorm til fælles med Venligboerne og Næstehjælperne? Og hvad har Repair Caféen og Grejbanken i landsbyen Vallekilde til fælles med Hemingway Club’erne?
Jo, alle er de bud på fællesskaber, der peger ind i fremtiden og som allerede nu spirer frem i Danmark. De er også bud på, hvordan Danmark forener sig påny, når Forenings-Danmark er under forandring.
Et mere end 100 år gammelt fællesskab er under forandring: det danske foreningsliv og dermed også vores demokrati. Foreninger var traditionelt forbundet i en praktisk struktur med vedtægter, generalforsamlinger og bestyrelser, der sikrede at fællesskabet hang sammen og at man kunne mødes omkring en fælles aktivitet og sag. Denne praksis har gennemsyret det samfund vi kender i dag. ”Forenings-Danmark” er det blevet kaldt - en ideel træningsarena for den form for enighedsskabende demokrati, vi har vænnet os til.
Men noget nyt er på vej.
Det er dette nye, som vi med denne Futurible ønsker at synliggøre og som små mosaikker at samle til et nyt billede. Vi har kaldt vore aktører i denne samling for ’fremtidens fællesskabere’. Måske kan man også kalde dem for fremtidens demokratiske pionerer.
Vi tror, at de ved at blive synliggjort som en bevægelse, vil kunne bevæge verden mere, end de gør hver især. Hver for sig virker de forskellige og uensartede. De opstår ud fra en konkret og fælles interesse. Men den gammelkendte foreningsstruktur ser vi kun sjældent. Hvad den fælles kerne er i de nye fællesskaber, vil det være op til læseren selv at ane konturerne af. Hvis vi alligevel skal for læseren skal søge at indkredse, hvad de nye fællesskabsformer har til fælles, vil det være, at de i forskellig grad - og i forskellige kombinationer:
opstår i mellemrummene mellem sektorer, siloer, brancher og områder
falder udenfor frivilligbegrebet, og er snarere en art civilsamfundets opfindere og entreprenører
er åbne og eksperimenterende
er udogmatiske, pragmatiske og fleksible ift. deltagelse
er globalt orienterede men lokalt forankrede
er hverdagsaktivistiske og socialt inkluderende har fokus på bæredygtighed
er organiseret som sociale netværk (løst koblede) og er holdt sammen af relationer
har også iboende en grad af økonomisk forpligtelse
er optaget af demokrati, men er ikke-hierarkiske og ubureaukratiske
er innovativt tænkende, disruptive, entreprenante og selvvirksomme (dvs. venter ikke på hjælpe udefra eller oppefra)
er samfundskritiske, men hverken røde eller blå
har både en digital og en analog dimension
Borgerbudgettering - her bestemmer borgerne selvTyge Mortensen
Artikel i Jyllandsposten fra 21. november 2017 om en borgerbudgetteringsproces i Fåborg-Midtfyn kommune. her praktiserede de et åbent demokrati inspireret fra det antikke Grækenland. En åben beslutningsproces ikke afstemning. Drøftelser ikke diskussioner. Samtykke ikke konsensus.
Vækstlaget - model for samskabelse i landsbyenTyge Mortensen
Vækstlaget?
Det levende vækstlaget på en træstamme ligger yderst under barken og omslutter den statiske kerne og marv. Derfra vokser træet år for år med næring der kommer fra rødderne via kerneveddet ud igennem marvstrålerne til vækstlaget. Vækstlaget får energi fra solen der går sin runde hver dag. Den kommer oppefra via bladene og møder i vækstlagets nye stamceller den saft og kraft der kommer fra rødderne. Her skabes kontinuerligt nye celler der i starten ikke er specialiseret. De nye stamceller specialiseres først senere i skabelsesprocessen afhængig af hvor de initieres på træet.
Hvad er Landsbyens Vækstlag?
Landsbyens vækstlag er de nye initiativer, projekter, ideer der udvikler og gør vores landsbyer levende. De findes både indenfor de enkelte 4 grupperinger, men i større og større grad også imellem dem.
Hvad styrker aktiviteterne i landsbyens vækstlag?
Aktiviteten i vækstlaget styrkes i det nære sammenspil mellem foreningsliv, kirke, erhvervsliv og den offentlige sektor.
Præst og bonde var de to primære aktører i landsbyen. Bonden der producerede brødet til bordet og præsten der brød og delte det ud. I tidligere tider samledes man på tingstedet i landsbyen og planlagde her byens aktiviteter og forvaltning af de fælles resurser. Man skabte ønskeværdige pejlemærker for fremtiden og satte fælles projekter i gang. Siden er det interessebaserede foreningsliv og den kommunale forvaltning kommet til. De er ikke mere en 150 år gamle. Tingstedet er derfor en gammel metafor et åbent mødested for alle parter.
Kaffegrupper?
Kaffegrupperne er de enkelte projektgrupper og initiativkredse. Kaffegrupperne samles omkring nye ideer til udvikling af landsbyen. En form for nyt interessefællesskab. Til forskel fra foreninger, er kaffegrupper dynamiske. De opstår og nedlægger sig selv afhængig af behov og lyst.
Nye ideer skabes og kan realiseres når man har energifyldte og engagerende visioner der inddrager ny teknologi og viden. I kaffegrupperne sker automatisk en kobling med en historisk selvindsigt, relationerne mellem landsbybeboerne og deres handle- og skaberkraft.
Tool Kit til opbygning af Resiliente LokalsamfundTyge Mortensen
This toolkit provides resources and guidance for residents to build resilience in their neighborhoods through community engagement projects. It includes examples of projects done by other neighborhoods, how-to guides, and links to additional information organized into four categories: gatherings and celebrations, placemaking through shared infrastructure and spaces, sharing and the local economy, and peer learning and action. The goal is to strengthen social connections and support between neighbors through fun, hands-on activities that can be done with few resources. Feedback from users will help improve the toolkit.
Nærværende artikel præsenterer en typologi over forskellige samskabelsesformer, som kan anvendes, når kommuner og andre offentlige organisationer skal arbejde med strategiudvikling, rolleafklaring, kompeten‐ ceudvikling og ledelsesfærdigheder i forbindelse med samskabelsesprocesser. Typologien præsenterer såle‐ des fire tilgange til samskabelse: Styret samskabelse, Ansvarliggørende samskabelse, Ligeværdig samskabel‐ se og Faciliterende samskabelse.
Artikel er skrevet Jens Ulrich, mens han var ansat som lektor på VIA University College og forskningsleder af det strategiske forskningsprogram ”Organisering & ledelse af fremtidens velfærd”, CLOU
En ny metode til arbejdet med lokale udviklingsplaner, der involvere mange borgere i skabelsen af udvikling i lokalsamfundet. Der arbejdes med dobbelt involvering og hackertons over en hel weekend.
Klyngegeneratoren er udviklet af Tyge Mortensen i samarbejde med Fyns Maritime Klynge.
Vil man udvikle en erhvervsklynge kræver det udvikling af mindsettet, netværksmøderne og de organisatoriske strukturer, der understøtter klyngedannelsen. Mindsettet kan udvikles og bygger på åbenhed, gensidighed samt en supporterende adfærd. Klyngegeneratoren kan bruges til at italesætte den strategiske udvikling af erhvervsklyngen. Som 'driver' har man brug for et sekretariat eller/og en større toneangivende virksomhed/virksomhedsgruppe.
ExO Fyn er en gruppe af fynske virksomheder som arbejder med nye forretningsmodeller og med udgangspunkt i teorierne bag Exponentielle Organisationer - ExO. Temaet hedder "Disrupt eller dø".
Tavleskitserne er fra mødet på Fremtidsfabrikken 15. august 2016
LUP - en guide til lokale udviklingsplanerTyge Mortensen
Inspiration og guide til lokalsamfund og kommuner der vil arbejde med lokale udviklingsplaner. Udarbejdet af Suzanne Eben Ditlevsen og Annette Aagaard Thuesen.
En højskoledreven tilgang til lokalsamfundsudvikling.
En case beskrivelse fra Bøgebjerg lokalsamfund ved Faaborg, som i vinter og forår 2015 kickstartede en udvikling.