Ryan Ding is a marketing professional with over 15 years of experience working for major brands like Sony, GSK, Dell, and BOC Gases. He has expertise in areas like product management, market development, marketing communications, and branding. Ryan has a passion for branding and believes that a strong brand creates an emotional connection with customers by combining passion, reliability, and meaning.

1. A Brand Called Ryan
Ryan Ding
ryanding@yahoo.com
www.linkedin/in/ryanding

2. In a Chinese Modern City
Ryan was born and raised…

3. Strength
Education Experience & Personal
Skills

4. He went to college like everyone does
But ever since that he had a dream…

5. In university…
He had been key member of student union
He had received 1st grade scholarship
His graduation dissertation was ranked as top of the year

6. He found that…
Water + Sugar + Fizz (put it into a can) = Costs less than
10 cents, but COCA-COLA can charge you 2CNY.
Cheap fabric (the cheapest) make pants using a 100 year
old design = production cost 50CNY, but LEVI’S can
charge you 800CNY…
Break a human being down to the smallest components –
atoms. Take that stuff to the commodity market and try
sell it – you might get $2, INSTEAD REASSEMBLE THE
PERSON – call him TIGER WOODS and ask for an annual
salary of MORE THAN $80,000,000.

7. Brand is so fascinating to him…
Brand

8. He made a choice upon graduation
----------------------> BRANDING

9. Strength
Education Experience & Personal
Skills

10. In the year of 1999, he, among 3000 applicants, was
recruited by a UK based top chemical company -
BOC(British Oxygen Company) GASES as MARKETING
TRAINEE.

11. Later on, he was assigned as Commercial Officer in
Commercial Department of BOC
Tele-marketing
• Generating Sales Leads
• Coordination with Sales Team
Business Contracting
• Localization
• Operationalize for Sales Team
Marketing Intelligence
• Partner Research
• Competitive Update
• CRM System Architecture

12. In 2001, he started his real MARKETING career in
GSK(GlaxoSmithKline) China Rx as a Marketing Service
Executive.

13. Tele-marketing
• Generating Sales Leads
• Coordination with Sales Team
Business Contracting
• Localization
• Operationalize for Sales Team
Marketing Intelligence
• Partner Research
• Competitive Update
• CRM System Architecture

14. In 2003, he became a member of SONY China. As a
product marketing manager, he was responsible for Micro
HIFI System in Home Audio Department, then extended
to the whole home audio product family.

15. Product Planning
• Target Setting / Lineup Strategy / Production Schedule / Quality Issues
Market Analysis
• Consumer Trends / Customer Profile / Competition
New Product Introduction
• Launching Events / Launching Kit / Sales Readiness / Dealer Seminar / Promotion
Channel Expansion
• Strategic Outlining / Exclusive Contracting / Budget Monitoring / Demand & Supply
A&P Budget Monitoring
• A&P Budget Control / P&L Control

16. Loving sea and branding, Ryan moved to Xiamen and
started to work at DELL China in 2005 as a Brand
Marketing Manager.

17. In his 4 years Dell time, Ryan has been looking after all
client products, serving PUB(Gov+Edu+HC) segment.
Product Management Market Development Sales Support
• New Product Launch • Vertical Development • Training & Coaching
• Demand Supply • Large Deal Management • Floor Excitement/Incentive
• Product Maintenance • Marketing Communication • Sales Review/Interlock
• Competition Management • ISV/Partner Development • Funding Management(Intel/MS)
• Promotion • Demand Generation
• Marketing Planning

18. Strength
Education Experience & Personal
Skills

19. Ryan is good at several areas from which you can easily
distinguish him from the rest…
 Creativity with Passion
 Responsible with Efficiency
 Flexibility w/o Compromise
 Strategic Thinking w/o Losing Details

20. THAT IS TO SAY…

21. Solving the toughest problem
As a team

22. Generating ideas
Without ambiguity

23. Listen with heart, not ear
Taking actions, not notes

24. People don’t do this
Or this
when Ryan is talking or presenting

25. Strength
Education Experience & Personal
Skills

26. Ryan enjoys
a cup of tea with friends
Ryan enjoys
cooking a home meal

27. Ryan enjoys
knowing new buddies throughout the world
Ryan enjoys
a good book while being alone

28. And jogging

30. If you offer enough
Ryan could be pretty much
EVERYWHERE
As long as there is

31. Brand is not a name, or a logo, or an association
It’s a combination of
EMOTION + PASSION + RELIABILITY + MEANING

32. A Brand Called Ryan
“ Winners are simply willing to do what losers won’t.
”