Russian apps market in 2018 (PechaKucha edition)
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A PechaKucha edition of my presentation for Apple Developer Academy Spotlight conference. Here you will find a long read version: https://www.slideshare.net/ssuser220067/mobile-apps-market-of-russia-2018
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Russian apps market in 2018 (PechaKucha edition)
- 1. ACADEMY SPOTLIGHT Mobile apps market in Russia Erzhena Mironova
- 3. 74% 23% Android iOS ≈20 mln users≈62 mln users
- 4. Downloads in 2018 4.82bln downloads (+12%) 57downloads per user yearly 5
- 5. Uninstall rate in 2018 😀 😀 😩 30%of apps were uninstalled WHY???
- 6. How much Russians spent? 500 million dollars* * 2017, non-game
- 7. But how much is it? Top 10 paying countries in Google Play in 2018
- 8. Which apps did Russians download? Google Play & App Store in 2018 WhatsApp VK Sberbank Online Instagram Joom Viber Yandex Browser Pandao TikTok Yandex Search
- 9. 💬 🔮 💳 🌇 🛍 💬 🛍 🔍🤪 More shopping from China and going crazy with TikTok 🌍 Which apps did Russians download?
- 10. Which apps did Russians use most? Monthly active users,Google Play & App Store in 2018 WhatsApp Viber VK Sberbank Online Instagram OK Yandex Search Yandex Browser AliExpress Opera Browser
- 11. 💬 💳 🌇 🔍 🛍 Chat,post in social networks,pay,shop,web surf - a typical day in Russia Which apps did Russians use most? 💬 🔮 🔮 🌍🌍
- 12. What did Russian users pay for? Google Play & App Store in 2018 VK BOOM: Music Player OK Yandex Music Read! Tinder ivi.ru Badoo Listen! Mamba Dating
- 13. What did they actually pay for? Google Play & App Store in 2018 ♫ 📚 ❤ ❤🎧🎬 ♫ 🥳 ♫ ❤
- 14. VK (VKontakte) 100+ mln downloads 10+ mln downloads* # 1 / Social Networking (Gross)# 1 / Social (Gross) * Estimated number Published in 2011 # 1 / Social (Free) # 2 / Social Networking (Free)
- 15. OK (Odnoklassniki) 100+ mln downloads 10+ mln downloads* # 2 / Social Networking (Gross)# 2 / Social (Gross) * Estimated number Published in 2012 (GP), 2010 (AP) # 3 / Social (Free) # 6 / Social Networking (Free)
- 16. Sberbank Online 50+ mln downloads Published in 2012 (GP) 10+ mln downloads* # 1 / Finance (Free)# 1 / Finance (Free) * Estimated number
- 17. Yandex Search 50+ mln downloads 1+ mln downloads* # 1 / Utilities (Free)# 1 / Tools (Free) * Estimated number Editors’ choice Hello, Alisa! Privet- privet! Published in 2010, 2015
- 18. 50+ mln downloads Published in 2016 Joom 10+ mln downloads* # 9 / Shopping (Free)# 5 / Shopping (Free) * Estimated number
- 19. USER DATA User data of Russian citizens must be stored on servers in Russia 💸
- 20. PRIVACY AND SECURITY Encryption keys must be given to the FSB with or without a court order 1
- 21. LONG READ THIS ONE DOWNLOAD PDF
- 22. END