Russ Wilcox, eInk Story - Hacking IAP 2012
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This document summarizes the history and growth of E Ink, a company that developed electronic ink displays. It describes how E Ink struggled for years to commercialize its technology, facing many technical challenges. After launching in 2007, E Ink's sales grew 90% in 2007 and 140% in 2008 as the Kindle e-reader gained popularity. High-profile endorsements from Oprah and technology reviewers in 2008-2009 further fueled growth. E Ink's sales increased 300% in 2009 to over $160 million and the company was profitable, culminating in its sale for $450 million at the end of that year.
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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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https://app.box.com/s/tacvl9ekroe9hqupdnjruiypvm9rdaneTemple of Asclepius in Thrace. Excavation results
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
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A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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Russ Wilcox, eInk Story - Hacking IAP 2012
- 1. HACKING IAP: Expanding Your Team with Backers Russ Wilcox Founder and CEO, E Ink rwilcox@tiac.net January 13, 2012
- 3. Founding Team Investors Biz Advisors Lawyers Bankers Accountants Input Suppliers Joint Developers Distributors Beneficiaries Lead Customers Outsource Partners Headhunters Tech Advisors Board of Directors
- 4. Let’s Start a Company!
- 5. Vision Electronic ink displays $90 Billion $400 Billion
- 6. Slide: 6January 28, 2015
- 10. Initial 1998 Investors: $16M Raised Media: Hearst Electronics: Motorola Chemicals: Degussa-Huls Financial: Atlas, Applied, Solstice
- 12. 1998: First Working Display
- 16. Early 2000: IPO Bound
- 17. Mid-2000: A Turning Point
- 18. 2002-2003: Can’t Ship! 1. The ink is too slow 2. The ink must be brighter 3. We fail in heat and humidity 4. The coatings are inconsistent 5. The laminations have bubbles 6. Our sole adhesive supplier just cancelled supply 7. Our yields are terrible 8. We can’t make enough ink 9. We fail in the cold 10. Engineering projects are running late 11. We have bugs in the firmware 12. Philips management changed 13. We made ink twice in a row and it came out different 14. Changes to E Ink process & operations team 15. The edge seal adhesive has bubbles 16. We have too much ghosting 17. Philips management changed 18. The electronics use more power than expected 19. SONY amends the specifications for fifth time 20. We made two display lots and they switch differently A one-year slip… 60 days at a time… until cash finally ran out… recap…launch
- 19. Sales of $4M in 2004 0 20 40 60 80 100 120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 $M After 8 years and $120M, we launched the Japan SONY eReader and sold <10K. Will a market ever emerge? Maybe in the USA.
- 20. New SONY and Kindle Launch Q407
- 21. 90% Growth in 2007 0 20 40 60 80 100 120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 $M 250K eBooks sold; $9->16M revenues Starting to make a variable profit for each unit
- 22. Skip to Oct ‘08: Oprah Loves Kindle!
- 23. 140% Growth in 2008 0 20 40 60 80 100 120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 $M 1M eBooks sold and running near break even
- 24. "Overall, I found the Kindle 2 to be a well-designed, satisfying piece of hardware.“ – Walt Mossberg “The reading experience is immersive, natural and pleasant… the design feels right.” – David Pogue Feb 2009 – Kindle 2 Launch
- 25. eReader Getting Hotter and Hotter 80% of Kindle user reviews are 4 or 5 stars; over 25% use word ‘love’ SONY Reader is #1 selling item on SONYStyle website in 2009 Barnes & Noble launches nook, sells out immediately; online sales up 67% Cameron Diaz (K1), Kellan Lutz (K2), Lindsey Lohan (KDX)
- 26. 300% Growth in 2009 0 20 40 60 80 100 120 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 $M $40->160M in sales and >30% operating profit Sold for $450M at end of 2009
Editor's Notes
- 6
- Paper like readability / High reflectivity Examples of paper like readability using electronic ink technology developed by E Ink