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Transformational Report
I IMPACT INDIA PARTNERS
Introducing	
  the	
  New	
  Look	
  	
  
Brand Architecture
Jade Trade Pvt. Ltd.
New Sub Brand
I IMPACT INDIA PARTNERS
Meaning: Toilet in Hindi
Brand Name
I IMPACT INDIA PARTNERS
PRASADHAN
•  Prasadhan
•  Prasadhan
•  Prasadhan
•  k|;fwg
•  k|;fwg
Typography 
I IMPACT INDIA PARTNERS
Symbol Inspiration
I IMPACT INDIA PARTNERS
I IMPACT INDIA PARTNERS
Our Symbol
New Logo
Prasadhan
Sanitation Solutions for a Better India
Colour Variations
Prasadhan
I IMPACT INDIA PARTNERS
Sanitation Solutions for a Better India
Prasadhan
I IMPACT INDIA PARTNERS
Sanitation Solutions for a Better India
Prasadhan
I IMPACT INDIA PARTNERS
Sanitation Solutions for a Better India
Prasadhan
I IMPACT INDIA PARTNERS
Sanitation Solutions for a Better India
Prasadhan
Sanitation Solutions for a Better India
I IMPACT INDIA PARTNERS
Prasadhan
Sanitation Solutions for a Better India
I IMPACT INDIA PARTNERS
Prasadhan
Sanitation Solutions for a Better India
I IMPACT INDIA PARTNERS
Brand Description
Tagline	
  
Sustainable	
  Sanita8on	
  Solu8ons	
  
Tagline
Sanitation Solutions for a Better India 
I IMPACT INDIA PARTNERS
Tagline	
  
Sustainable	
  Sanita8on	
  Solu8ons	
  
1 Word to describe the Brand
India’s Toilet
I IMPACT INDIA PARTNERS
Tagline	
  
Sustainable	
  Sanita8on	
  Solu8ons	
  
3 Words to describe the brand
Toilet to Change India
I IMPACT INDIA PARTNERS
USP
Innovative Toilet made in
India for EVERY Indian
I IMPACT INDIA PARTNERS
Intangible Brand Features :
ESP
Tone of Voice
Photography Style
Happy Faces
Making life easier
Playful
Colour Palette

I IMPACT INDIA PARTNERS
Face of the Brand
Face of the Brand
Ummaji
I IMPACT INDIA PARTNERS
Face of the Brand
Ummaji
I IMPACT INDIA PARTNERS
Iconography
#1 Water Flushing
Down
I IMPACT INDIA PARTNERS
#2 Toilets
I IMPACT INDIA PARTNERS
#3 Toilet Roll
I IMPACT INDIA PARTNERS
#5 Toilet
I IMPACT INDIA PARTNERS
6 Minute"
Set Up"
Weather "
Proof"
Less Water"
50%!
#6 Pipes
I IMPACT INDIA PARTNERS
#7 Toilets
I IMPACT INDIA PARTNERS
Thank you

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Rural Toilet Brand identity by I Impact India Partners