Presentation detailing what broadband can do for a business through having a website.

1. Ideas and tools for
building a business
using the Internet

2. Kelleigh Cole
Governor’s Office of Economic Development
Utah Broadband Project

4. The Green Polka Dot Box sells natural and organic, non-GMO
foods at wholesale prices, and delivers direct to doorstep.
A family run company that began with 7 employees has now
grown to approximately 30 and will continue to grow.

5. • Approximately 21,000 small businesses
in rural Utah
• Approximately 30% of these business
currently have a website. (7,000)

6. A 7 day, 6 stage, race that travels through approximately 170 miles of beautiful
Utah countryside.
Starting at the North Rim of the Grand Canyon through to the finish line at the
Grand Staircase National Monument in Utah.

7. Matt Brown a local resident
Official photographer for
the Grand to Grand Ultra
Race
Last year he photographed
118 people with
approximately 80 photos
each

8. • 97% of consumers search for
local business online.
• 78% of Internet users conduct
product research online.
• 40% of US smartphone owners
compare prices on their mobile
device.
• 73% of mobile searches trigger
additional action based on
initial search.

9.  73% of business people use their
mobile devices to check email.
Use email as a way to market
your company.

10. • Sold close to
4,000,000 brushes
• Over 42,600,000
views on Youtube
• 350,000 likes on
Facebook

11. • 132 pet adoptions in 2013 from a social media connection
• 400,000 referrals from social media in the last year
• 15,000 emails were added due to social media referrals.

12. Social Media has a 100% higher lead-to-close rate than outbound
marketing
The
Social
Web
Mobile
Aggregation
RSS
Audio Virtual
Worlds
Publishing
Micro
Blogging
Video
Photo
Sharing
Gaming
Search
Conversation
Apps
Crowd
Sourcing
Social
Networking
Live
Casting

13. • 57% of businesses have acquired a
customer through their company blog
• Companies that blog get 97% more
inbound links.

14. • Sunrise Engineering
provided design and
construction
engineering services
for the City wide
Pressurized Irrigation
system for Salem
City, Utah.
Salem Irrigation System

15. Accounting Software
Planning Software or Tools
Time Tracking Software
Interdepartmental Communication

16. Questions can be directed to:
Kelleigh Cole
801-538-8831
kcole@utah.gov
Utah Broadband Project Governor’s
Office of Economic Development