RupeeZone is an online distribution platform for financial services and products from prominent Indian companies. It will operate initially in four major cities and be backed by an existing fulfillment network. RupeeZone aims to provide a convenient single point of contact for customers through various online and offline promotional activities. It will guide customers and fulfill their needs rather than just generate leads. Offline support will include kiosks and campaigns, while the website and all channels will be integrated through a CRM system and fulfilled by an experienced team.