Runnymede workshop communications and Journalism 1
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Saul introduces himself as a former journalist and communications professional. The workshop will cover finding reliable sources of information, structuring news articles, and using different media like writing and podcasts to tell the story of the 50th anniversary of the Runnymede site. Participants will engage in activities to practice identifying reliable news, finding the key details in news articles, and summarizing an event using the standard news questions.
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Company
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Total Liabilities
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5-year Treasury Bond Yield
(risk-free rate)
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Now, you can use the cost and ratios from above to calculate the firm's weighted average cost of capital (WACC) using the following table:
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Cost of Preferred Stock
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· What would you expect would happen to the cost of equity if you had to raise it by selling new equity, and why?
· If the after-tax cost of debt is always less expensive than equity, why don't firms use more debt and less equity?
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For each change you make, and for each decision that you make to leave a sentence alone, you must explain the rule that you applied using the rules listed in the Newsgathering and Interviewing lecture in the Course Resources.
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The discussion in this module will be focused on the idea of truth. Determining the truth is paramount to determining the soundness of an argument. To falsify a premise is to disprove an entire argument but as a class, a thinking community, we have to agree on how we verify or falsify a truth. We will extract our criteria for determining truth in part from this discussion. To begin with we might consider how to evaluate:
1) Sources
2) Observations
3) Quantitative data (percentages, statistics, graphs, surveys, etc)
4) Other types of information
First, for context and some ideas, read this article in
Lifehacker on finding the truth (Links to an external site.)Links to an external site.
. Keep in mind this is not an authoritative text on determining the truth to stimulate your thinking and you should not feel obliged to agree with any of it.
Instructions: You will a submit a minimum of 3 posts to this discussion:
1) The first will be your opinion as to how we should determine the truth for at least items 1,2 & 3 above and you can add anything you think is missing. It should be very clear from your post how we will determine truth and you should have a sound justification for your position, in fact you should phrase your suggestions like an argument with premises and conclusions. This must be done by the first due date and the last 2 must be complete before the discussion closes.
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I think how we determine the truth is by looking at where the information is coming from. For instance, magazines on actors, actresses, and singers often use rumors and unspecific sources to put in their articles to create a story. The story they create may or may not be the truth but that would be up to the reader. More than often, we as the readers of these magazines find the information to only be partially true because their next issue would have an article slightly contradicting the last thing they wrote about on the person. When we find these little mistakes here and there, we come to the conclusion that maybe this magazine should be read with the thought in mind that what you read will not be the full truth.
When getting research information from an academic journal for your paper, it is more reliable compared to getting information from Wikipedia. Many of us who have done research papers were told never to use Wikipedia. The reason being is that, Wikipedia is an information filled website but is also known to hold information that could be added and changed by just anyone. On the other hand, an academic journal is often written by someone with credentials and have taken the time to research the topic they published.
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Unit II
Lesson 2: Finding Reliable Sources
Introduction
When gathering research for your paper, you want to be sure that you are collecting only the most academically valid and most relevant research about your topic. Sometimes, what is acceptable in a public sphere is not acceptable in an academic sphere, so you want to be certain that when you put your time and energy into reading, annotating, and using a source, it is the best choice for the type of genre that you are writing in—the academic argumentative research paper.
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Choosing Argument Over Opinion
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Opinion: An opinion is a belief or judgment that rests on grounds insufficient to produce complete certainty. People can have opinions about situations—social, political, economic, etc.—without having all the facts or without weighing all the facts because an opinion can be based upon someone’s personal view, attitude, or appraisal.
EXAMPLE 1:Peanut butter is the best food.
Obviously, in this example, we can see that there are faults in the statement. After all, food preferences are highly subjective. Even if you were able to find a food expert who was willing to state that peanut butter is the best food, it would still not be sufficient evidence upon which to base an argument.
EXAMPLE 2: NASA’s Space Shuttle program was a waste of taxpayer dollars.
In this second example, you can see that there is potential for an argument here. It is not always clear what is an opinion and what is an argument. The main thing to remember is that an opinion does not have backing, but an argument does. So if we were to take the statement above and add support to it, then it could become an argument because it would then have a correlation between the evidence being presented and the statement itself.
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· What would you expect would happen to the cost of equity if you had to raise it by selling new equity, and why?
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1. The D.C. Circuit Court of Appeals said the tax credits available under the 2010 health-care law may be provided only to residents of states that set up their own marketplaces.
Revision:
Explanation:
2. Michael Bociurkiw, a spokesman for the Organization for Security and Cooperation in Europe, said Tuesday in Donetsk that 290 was “the last number [of bodies] we were told” had been recovered. “We had no possible way to verify that count.”
Revision:
Explanation:
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Revision:
Explanation:
4. When questioned about the slow recovery of the bodies, Borodai said the separatists were eager for the victims to be removed quickly from the debris field.
Revision:
Explanation:
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Explanation:
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Explanation:
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8. We are aware of his arrest in Prince William County and are cooperating fully with the police investigation there, said a spokeswoman for the Arlington County police. Mr. Silva has been placed on administrative leave without pay pending the outcome of the investigation.
Revision:
Explanation:
9. The Hamas leader said Hamas fighters would not put down their weapons until Israel and Egypt agree to open border crossings, ease travel and the flow of goods, and free prisoners who were jailed after the killing of the Jewish teenagers in the West Bank last month.
Revision:
Explanation:
10. Verduzco, 32, who lived at the shelter between the ages of 6 and 24, believes the home’s founder was tough but fair. “If she hadn’t been, she couldn’t have controlled us,” he said.
Revision:
Explanation:
NEWSGATHERING AND INTERVIEWING
Backgrounding the News
Newsgathering Techniques
Interview Techniques
The Open-ended Question
Other Types of Questions
When To Use Quotes
Key Quotation and Attribution Rules
Journalists do not write stories based on information they already know. Nor do they write articles based solely on library or Internet research. In fact, the bulk of the information contained in any news story is colle ...
The discussion in this module will be focused on the idea of truth. .docx
The discussion in this module will be focused on the idea of truth. Determining the truth is paramount to determining the soundness of an argument. To falsify a premise is to disprove an entire argument but as a class, a thinking community, we have to agree on how we verify or falsify a truth. We will extract our criteria for determining truth in part from this discussion. To begin with we might consider how to evaluate:
1) Sources
2) Observations
3) Quantitative data (percentages, statistics, graphs, surveys, etc)
4) Other types of information
First, for context and some ideas, read this article in
Lifehacker on finding the truth (Links to an external site.)Links to an external site.
. Keep in mind this is not an authoritative text on determining the truth to stimulate your thinking and you should not feel obliged to agree with any of it.
Instructions: You will a submit a minimum of 3 posts to this discussion:
1) The first will be your opinion as to how we should determine the truth for at least items 1,2 & 3 above and you can add anything you think is missing. It should be very clear from your post how we will determine truth and you should have a sound justification for your position, in fact you should phrase your suggestions like an argument with premises and conclusions. This must be done by the first due date and the last 2 must be complete before the discussion closes.
2) Comment of 2 of your peers posts offering some improvement or support for their arguments. Simply stating that you agree or disagree is not enough to count as a comment.
3) After surveying the discussion write a summary of what you think are the best ideas presented.
Oh:
I think how we determine the truth is by looking at where the information is coming from. For instance, magazines on actors, actresses, and singers often use rumors and unspecific sources to put in their articles to create a story. The story they create may or may not be the truth but that would be up to the reader. More than often, we as the readers of these magazines find the information to only be partially true because their next issue would have an article slightly contradicting the last thing they wrote about on the person. When we find these little mistakes here and there, we come to the conclusion that maybe this magazine should be read with the thought in mind that what you read will not be the full truth.
When getting research information from an academic journal for your paper, it is more reliable compared to getting information from Wikipedia. Many of us who have done research papers were told never to use Wikipedia. The reason being is that, Wikipedia is an information filled website but is also known to hold information that could be added and changed by just anyone. On the other hand, an academic journal is often written by someone with credentials and have taken the time to research the topic they published.
Information based on observations and quantitative d.
2010 W Bexpo Ppt
The document provides guidance on effectively promoting a business through digital, social, and internet marketing. It emphasizes the importance of a marketing plan that includes a publicity section and editorial calendar. It also stresses differentiating the business and engaging audiences emotionally. The document reviews types of promotional strategies and outlines goals of public relations. It discusses best practices for social media news releases, writing engaging content, and working with journalists.
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
This document provides guidance on how nonprofits can do public relations (PR) themselves through creating a PR plan. It recommends starting with a narrow target audience and focusing on pitching story ideas tailored to specific media outlets. Key components of an effective PR plan include defining goals and metrics, identifying tactics like press releases and surveys, creating an editorial calendar and maintaining an online press room. Measuring success may include tracking media impressions, issue awareness, and changes in donations, followers and website traffic. The overall message is that nonprofits can promote themselves through developing relationships with journalists and creating newsworthy story ideas.
Evaluating resources
This document provides guidance on evaluating information sources using the C.A.R.P. test - evaluating sources for Currency, Accuracy, Reliability, and Purpose. It examines how to apply this test to different resource types like websites, government reports, journal articles, and provides tips for evaluating specific resources. Key factors include checking publication dates, author qualifications, peer-review status, and domain names for websites. Government and peer-reviewed journal articles generally require less careful evaluation than other sources like commercial websites. The document aims to teach readers how to critically assess sources to determine their usefulness and trustworthiness.
National Guild of Hypnotists 2015 Newsletter 5
The document provides information about promoting a professional hypnotism organization and its upcoming convention through media releases and online engagement. It discusses writing effective media releases to share news with press and online outlets. It encourages participating on multiple online platforms like websites, social media, and discussion groups to interact with members and share information. The document includes examples of recent news shared by the organization and tips for staying informed about the field through teleseminars and online communities.
370 april 27 media knowledge 2
2. The document outlines best practices for public relations professionals to utilize when interacting with media, such as knowing their beats and deadlines, being available and responsive, and maintaining honesty and fairness. It also discusses utilizing tools like press releases, news conferences, and junkets to disseminate information to journalists. Additionally, the document notes the importance of adapting to changes in the media industry.
[SUMMARY
Pa685 m5 ppt_alternate
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
1Unit IILesson 2 Finding Reliable SourcesIntroducti.docx
1
Unit II
Lesson 2: Finding Reliable Sources
Introduction
When gathering research for your paper, you want to be sure that you are collecting only the most academically valid and most relevant research about your topic. Sometimes, what is acceptable in a public sphere is not acceptable in an academic sphere, so you want to be certain that when you put your time and energy into reading, annotating, and using a source, it is the best choice for the type of genre that you are writing in—the academic argumentative research paper.
In EH 1010 and in previous lessons, we have discussed the ways in which different spheres of knowledge have different expectations about what makes for a reliable source. However, now that we are firmly rooted in the academic sphere, we need to think about audience and have audience awareness as a result.
Choosing Argument Over Opinion
Sources that you collect should make arguments based upon supporting evidence. Opinions have their place, but not in argumentative writing, such as the kind you will do in academic writing situations.
Opinion: An opinion is a belief or judgment that rests on grounds insufficient to produce complete certainty. People can have opinions about situations—social, political, economic, etc.—without having all the facts or without weighing all the facts because an opinion can be based upon someone’s personal view, attitude, or appraisal.
EXAMPLE 1:Peanut butter is the best food.
Obviously, in this example, we can see that there are faults in the statement. After all, food preferences are highly subjective. Even if you were able to find a food expert who was willing to state that peanut butter is the best food, it would still not be sufficient evidence upon which to base an argument.
EXAMPLE 2: NASA’s Space Shuttle program was a waste of taxpayer dollars.
In this second example, you can see that there is potential for an argument here. It is not always clear what is an opinion and what is an argument. The main thing to remember is that an opinion does not have backing, but an argument does. So if we were to take the statement above and add support to it, then it could become an argument because it would then have a correlation between the evidence being presented and the statement itself.
EXAMPLE 3 (revision):NASA’s Space Shuttle program was an unreasonable use of taxpayer dollars, with the final 22 flights averaging a cost of around $1.0 billion each (Pinchefsky, 2012).
As you can see here, the above example is an argument because it supplies evidence to support its claims.
Argument: An argument can be a statement, reason, or fact for or against a point. Typically, an argument is intended to convince or persuade an audience to adopt the writer’s argument.
In both of the examples below, the writer makes an assumption about what the evidence means and asserts a claim as a result.
EXAMPLE 1:Peanut butter is an excellent source of protein, with eight grams per two tablespoons. ...
Public relations
The document provides an overview of different types of public relations writing including media advisories, press releases, pitches, and public statements. It discusses components that make information newsworthy and trends in PR writing like fewer journalists, integration with social media, and faster response times. An assignment is given to write a press release for a new social project launching in Allston-Brighton.
How to Write a Nonprofit Press Release
The goal of a nonprofit press release is to help a journalist to write a story on your event, online fundraising campaign, or a breakthrough impact story.
Step by step guide on how to write a nonprofit press release.
Media relationsclass (2013)
This document provides guidance and best practices for county employees interacting with the media. It discusses the importance of maintaining good media relations to communicate with the public about county services and issues. Some key points covered include establishing honest and open partnerships with the media, following county media relations policies, and being prepared when speaking to reporters by having clear key messages and answering questions directly. The document also provides tips for writing news releases, conducting interviews, and correcting any inaccuracies reported by the media. The overall message is that county employees should be responsive, transparent and truthful in their interactions with reporters in order to convey an accurate and positive image of the county government.
Hootsuite: Maintaining multiple social media accounts
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement.
To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice.
In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to:
Set up your account
Create your listening streams
Familiarize yourself with analytics
Communicate monitoring goals through conversations
Monitor while on the go
Keep your accounts secure
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Runnymede workshop communications and Journalism 1
- 1. Noviembre 2016 Impartido por Nombre Apellido WORKSHOP COMUNICATIONS & JOURNALISM
- 2. Hi! I’m Saul I worked as a journalist for many years. These are some of the media organizations I have worked with:
- 3. Hi! I’m Saul I also worked in corporate communication and public relations: these are some of the organisations I worked with:
- 4. Hi! I’m Saul What about you? Could you tell me a little about yourself and what you would like to learn in these workshops, or why the subject interests you?
- 5. Índice Finding and delivering information Sources & reliability.............................................. 00 Attribution & quoting ........................................... 00 The 5Ws (and an H)............................................. 00 Activity ................................................................00 Producing information : writing a news piece Working as a journalist............................................ 00 Structuring a news piece......................................... 00 Activity................................................................... 00 Telling the story: Runnymede 50th anniversary in writing What is PR? ......................................................... 00 What is a press release?........................................ 00 Runnymede Ws(and an H) .................................... 00 Activity..................................................................00 Broadcasting the story: Runnymede 50th anniversary in sound Being a spokesperson/broadcaster (speaking news).................... 00 Producing a podcast.............................................. 00
- 6. Finding and delivering information "When your mother says she loves you, check it out.” Arnold A. Dornfeld, editor at the City News Bureau of Chicago In other words… Go back, make the extra phone call, make sure you have it right.
- 7. Finding information Warm up discussion: where do you get your news? Do you think that news is reliable? Why? NEWS IS NOT ALWAYS WHAT YOU THINK. The reliability of the information we receive is not always good https://www.youtube.com/watch?v=YoZNJsp3Kik&list=PLvzOwE5lWqhSrnPm-9awXCCbzybGg0GHM&index=3
- 8. Finding information The two reliable sources rule Most media organisations have a rule that all facts should be confirmed by two reliable sources. Independent sources are preferable to self-interested sources. IMVAIN Multiple sources are preferable to a report based on a single source. Sources who Verify or provide verifiable information are preferable to those who merely assert. Authoritative and/or Informed sources are preferable to sources who are uninformed or lack authoritative background. Named sources are better than anonymous ones.
- 9. Finding information Activity 1: which news pieces are true?
- 10. Delivering information Writing a news article is different from writing other articles or informational pieces, because news articles present information in a specific way. It's important to be able to convey all the important information in a limited word count and giving the best information to your targeted audience. According to the principle of the Five Ws (and an H), a report can only be considered complete if it answers these questions starting with an interrogative word What happened? Who is involved? When did it take place? Where did it take place? Why did that happen? Some authors add a sixth question, “how”, to the list, though "how" can also be covered by "what", "when", or "where“: How did it happen?
- 11. Finding and delivering information Activity 2: find the Ws in these news pieces
- 12. Delivering information FINAL ACTIVITY: what are the Ws (and an H) of Runnymede’s 50th anniversary?
- 13. Delivering information EXTRA resources: https://www.youtube.com/watch?v=sNV4yIyXXX0&list=PLvzOwE5 lWqhSrnPm-9awXCCbzybGg0GHM&index=4 http://www.poynter.org/2010/how-slates-jack-shafer-calls-out- bogus-trend-stories/105778/ http://www.wikihow.com/Write-a-News-Article CREDITS: 5Ws: http://www.wikipedia.org/ Activity articles: www.timeforkids.com