This document discusses how running a business by the numbers for 30 minutes per month can help business owners better understand their finances. It recommends business owners analyze key metrics like margins, revenues, expenses and trends on a monthly basis. This process helps identify problems, change goals or strategies as needed, and ensures the management team understands the company's financial position.

1. Running your Business by
the Numbers in 30 Mins/mo
A few basics and a few things you probably
didn’t know

2. Financial statements are
just the start…
Accounting vs. finance
Accounting cycle
Management cycle
Performance analysis
Financial management
Suppose it’s the end of the month. Books are closed.
NOW what do you do?

3. Accounting vs. Finance
Accounting Finance
• Looks back • Looks forward
• Tax driven • Plan driven
• Transactions • Models / scenarios
• Internal data • Internal plus external data
• Cycles – mo/qtr/yr • Management cycles
Finance is about combining accounting information
with business intelligence

4. HOW did you REALLY do?
Hunt for the 3 big things each month:
1. Margins shrinking?
2. Revenues erratic?
3. Expenses growing?

5. Your Turn
What is your best guess
as to your revenue
growth % ?

6. Trends to Watch
Unhealthy Healthy
Industry Benchmark
Revenue
$ Revenue $
Industry Benchmark
Time  Time 

7. Trends to Watch
Unhealthy Healthy
Revenue
Revenue
$ $
Time  Time 

8. Your Turn
What is your best guess
as to your Receivables ?

9. Trends to Watch
Unhealthy Healthy
Revenue Revenue
$ $
Cash
Cash
Time  Time 
Revenue
Revenue
$ $
Cash Cash
Time  Time 

10. Your Turn
What is your best guess
as to your COGs % or
Margin %?

11. Trends to Watch
Unhealthy Healthy
Revenue Revenue
$ COGS $ COGS
Overheads Overheads
Time  Time 
Revenue
$ COGS
Overheads
Time 

12. Your Turn
Revenue to expense
trends?

13. Trends to Watch
Unhealthy Healthy
Revenue Revenue
$ $
Expense
Expense
Time  Time 
Revenue Revenue
$ $
Expense Expense
Time  Time 
Revenue
$
Expense
Time 

14. What to do w/ what you know
• Change a goal
• Solve the problem
• Change the business
offerings
• Change investments
• Get an Advisor who
knows your numbers
• Most importantly…

15. Share with your Team!
Team, we need to be looking
more carefully at our margins…
Add our subscription service to
3 more customers a month and
we’ll grow this 20% next year
The Corelytics Financial Dashboard
What’s measured can be addressed.
Get them on the same page and they will help

16. Monthly Management Process:
30 Minute Action Plan

17. Result
• You’ll know if you are off track
• You can take advantage of opportunities
• As market fluctuates, you are able to ride
the wave
• You won’t push the gas pedal on Sales if
you’re not prepared to grow
• Your team is on the same page

18. Long Term Goals
• Sustainability
• Long-term growth
• Market position
• Owner’s return on investment (ROI)
• Equity value
• Liquidity event (sell, acquire, investment)
• A good night’s sleep

19. Free Financial Health Check
Your Company, Inc.
https://healthcheck.corelytics.com/pub/sign_up.aspx

20. THANK YOU