Running head: SOCIAL PERFORMANCE 1 SOCIAL PERFORMANCE 6 Assignment 1: Social Performance Of Organizations Stephen Reid BUS 475 Professor Rodney L. Baker February 3, 2020 Introduction Interdependency in businesses for growth and development has become inevitable. A company cannot thrive by relying on itself alone, but instead becomes successful when other companies and individuals come in; for instance, integrating stakeholders, employees and clients into a business, makes the transaction more successful. Similarly, businesses and industries depend on other sectors for success. When you look at the tourism industry, it is evident that hotel industries need the transport industry for them to succeed. This is because tourists need to be transported to the hotels for accommodation. Therefore, without transport services, the hotel industry will not succeed. In the same way, travel agents benefit fro commission paid by hotels, while the hotels get more customers. In this paper, we will focus on Hilton Hotels as one of the leading multinational hotels in the world, looking at its various dynamics while operating in the hotel industry. The Hilton Hotel is a multinational organization that offers services to leisure and business travelers with over 500 branches in different parts of the world. The primary functions and products provided by the Hilton Hotel include accommodation and room services, foods and drinks, conference facilities, family fun packages, gym, and spa facilities. Similarly, they offer additional products like the loyalty program packages, where they give airline points to frequent customers. This is one way that they ensure loyalty from their customers. Also, they offer loyalty skills to their customers by providing free accommodations for those who stay long in their hotels. The services and products provided at Hilton Hotel focus on making visitors and travelers have a comfortable stay while traveling. Any business is faced with internal and external factors that might affect its success. In our case, the Hilton Hotel may encounter various external factors like competition from other hotels. The tourism and hotel industry has been increasing, with many hotels and tourism companies coming up to cater to the needs of tourists. Looking at the Hilton Hotel, they purely focus on accommodation and comfortable stays in the Hotel. Other Hotels offer transport services from their customers, which makes it more reliable and convenient for the customers. Customers might be attracted to these hotels because of the extra service of transportation, which may put the Hilton Hotel at risk of losing its customers. Political instability is another factor that may affect the success of the Hilton hotel. Due to its global nature, the Hilton Hotel has a chain of hotels in different parts of the world. Every country experiences periods of political waves, which significantly affects tourism. When travelers fail to visit some countries .

1. Running head:
SOCIAL PERFORMANCE
1
SOCIAL PERFORMANCE
6
Assignment 1: Social Performance Of Organizations
Stephen Reid
BUS 475
Professor Rodney L. Baker
February 3, 2020
Introduction
Interdependency in businesses for growth and development has
become inevitable. A company cannot thrive by relying on itself
alone, but instead becomes successful when other companies
and individuals come in; for instance, integrating stakeholders,
employees and clients into a business, makes the transaction
more successful. Similarly, businesses and industries depend on

2. other sectors for success. When you look at the tourism
industry, it is evident that hotel industries need the transport
industry for them to succeed. This is because tourists need to be
transported to the hotels for accommodation. Therefore, without
transport services, the hotel industry will not succeed. In the
same way, travel agents benefit fro commission paid by hotels,
while the hotels get more customers. In this paper, we will
focus on Hilton Hotels as one of the leading multinational
hotels in the world, looking at its various dynamics while
operating in the hotel industry.
The Hilton Hotel is a multinational organization that offers
services to leisure and business travelers with over 500
branches in different parts of the world. The primary functions
and products provided by the Hilton Hotel include
accommodation and room services, foods and drinks, conference
facilities, family fun packages, gym, and spa facilities.
Similarly, they offer additional products like the loyalty
program packages, where they give airline points to frequent
customers. This is one way that they ensure loyalty from their
customers. Also, they offer loyalty skills to their customers by
providing free accommodations for those who stay long in their
hotels. The services and products provided at Hilton Hotel focus
on making visitors and travelers have a comfortable stay while
traveling.
Any business is faced with internal and external factors that
might affect its success. In our case, the Hilton Hotel may
encounter various external factors like competition from other
hotels. The tourism and hotel industry has been increasing, with
many hotels and tourism companies coming up to cater to the
needs of tourists. Looking at the Hilton Hotel, they purely focus
on accommodation and comfortable stays in the Hotel. Other
Hotels offer transport services from their customers, which
makes it more reliable and convenient for the customers.
Customers might be attracted to these hotels because of the
extra service of transportation, which may put the Hilton Hotel

3. at risk of losing its customers. Political instability is another
factor that may affect the success of the Hilton hotel. Due to its
global nature, the Hilton Hotel has a chain of hotels in different
parts of the world. Every country experiences periods of
political waves, which significantly affects tourism. When
travelers fail to visit some countries due to the political unrest,
the hotel industry is greatly affected. Therefore, legislative
changes and issues may affect the success of the Hilton Hotel.
Primary stakeholders in a business are those people who have a
direct interest in the industry, and who will benefit when the
company makes profits. In this case, some of the primary
stakeholders include shareholders, employees, customers, and
travel agents. These groups of people can influence the
financial performance of the organization in different ways.
First of all, without the customers, the business cannot succeed.
When customers enjoy services and products, they are most
likely going to consume the product in the future (Gitman et al.,
2018). Thus, customer loyalty to the organization can improve
the financial performance of the Hilton Hotel. Also, when
customers refer their friends and families to the Hilton Hotel,
the financial performance will improve.
Secondly, the employees can improve the financial performance
of the organization by being fully committed to their work and
ensuring quality services to the customers. This gives
satisfaction to the customers, who end up being loyal to the
company. Treating and serving customers well may lead to
improved financial performance. On the other hand, employees
can only achieve this if they receive the right working
environment, which will motivate them to work better.
Thirdly, healthy business partners can contribute to profits in
the organization. In the Hilton Hotel, there are many
stakeholders in supply chain management, like the suppliers.
Negotiations between the suppliers and the organization can
influence the amount of money coming into the organization
and moving out. Thus, suppliers can help the business in saving

4. on costs by providing supplies at reasonable prices.
Similarly, the travel agents, who have the marketing power, may
influence people to come to the Hilton Hotel. This may be made
possible through attractive offers on the rates of
accommodations and the marketing strategies of the travel
agents. Also, attractive commissions to the travel agents may
motivate them to lure in more customers to the Hotel. Lastly,
the decisions made by the shareholders regarding the operations
and running of the business may attract financial benefits into
the organization; for instance, the idea of having a loyalty
program for loyal customers is a way to attract more customers
into the Hotel. Also, the use of carbon-free electricity in most
of the hotels attracts more customers to the Hotel. Therefore,
shareholders' decisions significantly impact the financial
performance of the Hilton Hotel.
Corporate Social Responsibility has become an essential
characteristic of every business. Businesses and organizations
should realize the impact they have on society and the
environment, and act towards protecting the environment while
at the same time benefitting the society (Tai & Chuang, 2014).
Hilton Hotel has set the pace in the Hospitality industry by
ensuring service to the community while making use of natural
resources. It has achieved this in various ways. In terms of the
use of energy, the Hotel stakeholders have found ways to use
energy-efficient lights in the rooms, while getting rid of any
inefficient room appliances. This is a very bold step because, in
the hospitality industry, energy is one of the components that
leads to high costs in the organization. Therefore, looking for
solutions to minimize these energy costs is a way to reduce
costs. Also, the Hilton Hotel has tried to minimize wastage by
engaging the customers into taking part in repurposing and
recycling soap after their stay. This is one of their missions and
goals to reduce wastage by around 20%. Thus, Hilton Hotels is
aware of their environment, and they are taking steps towards
protecting their environment and conserving the natural

5. resources for the good of the whole society.
Conclusion
Every business and organization cannot succeed independently,
but instead needs other companies from different industries.
Hilton Hotels, one of the leading organizations in the
Hospitality industry, has shown this interdependency. Besides,
the various stakeholders also play a vital role int h performance
in the growth of a business. Lastly, every organization should
be aware of its role in the environment and society, and should
not only focus on making profits.
References
Gitman, L., McDaniel, C., Shah, A., Reece, M., Koffel, L.,
Talsma, B., & Hyatt, J. (2018). Introduction to business.
OpenStax College, Rice University.
Hilton Sets the Bar for CSR in the Hospitality Industry - Clean
the World. (2016). Retrieved February 3, 2020, from
https://cleantheworld.org/blog/hilton-worldwide-sets-bar-csr-
hospitality-industry/
Tai, F., & Chuang, S. (2014). Corporate Social
Responsibility. Ibusiness, 06(03), 117-130. doi:
10.4236/ib.2014.63013
ASSIGNMENT 2: CHALLENGES IN THE BUSINESS
ENVIRONMENT
Assignment 2: Challenges in the Business Environment
Due Week 9 and worth 330 points
As you have explored in this course, ongoing challenges in the
global business environment are mostly attributed to unethical
business practices, failure to embrace technology advancements,
and stiff competition among businesses. Imagine that you have
been appointed as the Chief Compliance Officer of a Fortune
500 company and must prepare a presentation for your suppliers
regarding your Supplier Code of Conduct to deliver via email,
webinar, etc.

6. For this assignment, you are to create a presentation using
PowerPoint (or other equivalent software) and your research on
the Fortune 500 company from Assignment 1. In your
presentation, you are to summarize the important changes and
explanations regarding the code of conduct that you would
communicate via email, webinar, etc. The specific requirements
are listed below.
PowerPoint
Presentation Requirements:
Create a six to eight (6-8) slide PowerPoint presentation in
which you:
1. Summarize your chosen company's Supplier Responsibility
information.
2. In your own words, explain how each aspect of your Supplier
Code of Conduct is committed to ethical business practices and
society social responsibility.
3. Discuss your company's stance on each of the following
areas:
. Empowering Workers
. Labor and Human Rights
. Health and Safety
. The Environment
. Accountability
4. Identify the key ways that your company's Code of Conduct
has changed since last year.
5. Examine the manner in which your company's Supplier Code
of Conduct helps the organization operate as a socially
responsible organization.
6. Provide detailed speaker notes of what you would say if you
were delivering the presentation.
7. Submit a reference page with at least two (2) quality
references, from within the last 2 years, that you used for this
PowerPoint presentation. Note: Wikipedia and other Websites
do not qualify as academic resources.

7. Your PowerPoint presentation must follow these formatting
requirements:
· Format the PowerPoint presentation with headings on each
slide and three to four (3-4) relevant graphics (photographs,
graphs, clip art, etc.), ensuring that the presentation is visually
appealing and readable from 18 feet away. Check with your
professor for any additional instructions.
· Include a title slide containing the title of the assignment, the
student's name, the professor's name, the course title, and the
date. The title and reference slides are not included in the
required slide length.
Specific Library Resources to help you get started:
· Access the Strayer UniversityOnline Library here.
· Introductory Search - Use the home page's search box to
keyword search many, but not all, databases.
· Targeted Search - Scroll to the bottom of the page for an A to
Z listing of all databases. Float over each link to see a
description of the database and click to load that particular
database's custom search page. Custom search pages include
both basic and advanced search options.
· These databases are only partially searchable through the
general search bar. You will have to search for them
individually to find resources for your paper.
. Nexis Uni - This contains legal information and would be
useful to search for court cases in which your company has been
involved.
. Video Explaining Nexis Uni
· Research Starters are like the academic version of Wikipedia.
Search on a topic to get an overview with links to other
information within that topic. It will help you get ideas for
keywords for your own searches and what you need to know in
order to successfully write your paper.
. Research Starters - Business
. Library Databases - Research Starters
The specific course learning outcomes associated with this
assignment are:

8. · Evaluate the influences of changing economic, political,
social, cultural, and technological forces on business and
society.
· Use technology and information resources to research issues in
business and society.
· Write clearly and concisely about business and society using
proper writing mechanics.
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills.