Running head: COMPANY OVERVIEW 1
COMPANY OVERVIEW 5
Company Overview
Vanessa McCray
Capella University
Dr. Frank DeCaro
January 21, 2018
Coca-Cola Company: Background Information
Coca-Cola Company was founded in 1886 by John Pemberton in Atlanta, Georgia, United States. It has been a leading company in the beverage and soft drinks industry since its establishment in the 19th century. The company has managed to grow from a small firm that could only manage to sell just nine glasses of the beverage each day which has increased to see the company sell billions of gallons of the Coca-Cola beverage. The company's value has grown exponentially over the years with the popularity of their beverages and soft drinks rising among the American consumers and worldwide (The Coca-Cola Company 2018). Currently, Coca-Cola has become a household name not only in the United States but also across the world. For many years, the company has attained sustainable growth in the market by being able to offer quality and consistent brands to their consumers in the global market.
Coca-Cola Company has been a publicly traded multinational firm since the 1920s. In the New York Stock Exchange, Coca-Cola Company is traded as NYSE: KO and is also listed as a Fortune 500 Companies. Over the years, Coca-Cola has been able to harness some of the key capabilities such as quality, consistency, and the uniqueness of their brands enabling them to pursue expansion into other global markets. This has enabled them to be gain a competitive advantage in the market thereby staying ahead of its competitors. Presently, Coca-Cola is a market leader in the beverage industry as it has been able to control a significant share of the global soft drinks and beverage market (The Coca-Cola Company 2018). PepsiCo is the main competitor to Coca-Cola across the world. The company has its operations, production and distribution activities, in almost every nation worldwide except in the case of Cuba and North Korea. Both franchising and acquisition have been significant strategies enabling the company to gain control of a large market share despite the presence of competing firms in the market (Rubin, Moriarty, & Mehlsak, n.d). The company has more than 500 brands available in the market for their consumers, with the largest volume of sales each day.
Organizational Structure
The structural design of the company has been designed to ensure that all its production and distribution plants across the world are functional regardless of the location. The organizational structure of the Coca-Cola Company befits a multinational company of its size as it simplifies the operations (Elmore, 2013). The president and the C.E.O of the company head all the business operations of the organization with the assistance of the sub-ordinates spread across the various global regions. The administration of the company is highly decentralized where each plant operates independently while ensuring coordination ...
Running head COMPANY OVERVIEW1COMPANY OVERVIEW2.docxsusanschei
Running head: COMPANY OVERVIEW 1
COMPANY OVERVIEW 2
Company Overview
Name
Institution
Coca-Cola Company: Background Information
Coca-Cola Company was founded in 1886 by John Pemberton in Atlanta, Georgia, United States. It has been a leading company in the beverage and soft drinks industry since its establishment in the 19th century. The company has managed to grow from a small firm that could only manage to sell just nine glasses of the beverage each day which has increased to see the company sell billions of gallons of the Coca-Cola beverage. The company's value has grown exponentially over the years with the popularity of their beverages and soft drinks rising among the American consumers and worldwide (The Coca-Cola Company 2018). Currently, Coca-Cola has become a household name not only in the United States but also across the world. For many years, the company has attained sustainable growth in the market by being able to offer quality and consistent brands to their consumers in the global market.
Coca-Cola Company has been a publicly traded multinational firm since the 1920s. In the New York Stock Exchange, Coca-Cola Company is traded as NYSE: KO and is also listed as a Fortune 500 Companies. Over the years, Coca-Cola has been able to harness some of the key capabilities such as quality, consistency, and the uniqueness of their brands enabling them to pursue expansion into other global markets. This has enabled them to be gain a competitive advantage in the market thereby staying ahead of its competitors. Presently, Coca-Cola is a market leader in the beverage industry as it has been able to control a significant share of the global soft drinks and beverage market (The Coca-Cola Company 2018). PepsiCo is the main competitor to Coca-Cola across the world. The company has its operations, production and distribution activities, in almost every nation worldwide except in the case of Cuba and North Korea. Both franchising and acquisition have been significant strategies enabling the company to gain control of a large market share despite the presence of competing firms in the market (Rubin, Moriarty, & Mehlsak, n.d). The company has more than 500 brands available in the market for their consumers, with the largest volume of sales each day.
Organizational Structure
The structural design of the company has been designed to ensure that all its production and distribution plants across the world are functional regardless of the location. The organizational structure of the Coca-Cola Company befits a multinational company of its size as it simplifies the operations (Elmore, 2013). The president and the C.E.O of the company head all the business operations of the organization with the assistance of the sub-ordinates spread across the various global regions. The administration of the company is highly decentralized where each plant operates independently while ensuring coordination with the rest of the plants worldwide.
The firm is ...
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
Running Head COURSE PROJECT – COMPANY SELECTIONCOURSE PROJECT –.docxsusanschei
Running Head: COURSE PROJECT – COMPANY SELECTION
COURSE PROJECT – COMPANY SELECTION 9
Course Project – Company Selection
College
Author Note
Course Project – Company Selection
Coca-Cola Company
Today most business organizations are involved in strategic management planning by using new concepts, practices, objectives and realization of their goals. Usually, strategy management plan is a simple approach used to analyze the recent state of an organization, the anticipated future state, right trend confidently and realizing their objects. Essentially it is much more than that which offers an orderly tactic for evaluating and identifying factors that are external to the organization and fixing them using the company's skills. This essay essentially is to discuss the strategy management used by Coca-Cola to provide beverages and soft drinks to their customers and fulfill them by offering a high-quality drink that is well flavored to enjoy them. Coca-Cola Company is a global organization which is based in many countries. The company is well known for its production and marketing of consumer beverages, drinks, and snacks that utilize a consumer driven marketing plan (Armus, 2005).
Who is Coca-Cola
Coca-Cola Company is one of the top contenders in the beverage production and has top leading soft drinks all across the world, with Coke, Fanta, Sprite, and Diet Coke. It also produces other products such as Dasani, Powerade, and Minute Maid (Armus, 2005). Coca-Cola has the biggest supply channel in the world. The company has established a powerful market course, making deliberate choices and taking measures to draw, suit and keep consumers.
Why Coca-Cola for my Research
With transformation in top managing above the being of this company, Coca-Cola management appeared to lack the capacity to hold a chain of ethical predicaments. Coca-Cola’s legal and ethical challenges have made its reserve stay at the same cost for a period of ten years. Coca-Cola has had problems with a contamination panic with customers becoming sick after the use of the produce in other countries (Singh, 2008). There have been matters within with bias costumes against the corporation by the African American workers, market investigate has been infected, damage within the company, and efforts to increase pay; all of which cynically affected the company.
Strategic Management Plan: Coca Cola Company
Today most business organizations are involved in strategic management planning by using new concepts, practices, objectives and realization of their goals. Usually strategy management plan is a simple approach used to analyze the recent state of an organization, the anticipated future state, right trend confidently and realizing their objects (Armus, 2005). Essentially it is much more than that which offers an orderly tactic for evaluating and identifying factors that are external to the organization and fixing them using the company's skills (Armus, 2005). This essay essenti ...
Coca Cola Market Research Assignment In UAE - Tutors IndiaTutors India
Market Research Assignment Help includes SWOT Analysis, PEST Analysis for Coca Cola, Marketing Strategies, Marketing Objectives to help in decision making by Tutorsindia
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docxjeanettehully
Running head: STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY
1
STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY
6
Strategic Management and Competitiveness Strategy
The world of business is constantly changing. New trends are emerging every day, and it is up to a director to consider the company's influence on these trends and how they would maintain productivity. The implementation of technology by so many business activities and globalization are two of the biggest adjustments that took place in the 21st century (Coca-Cola, 2012). In an attempt to improve their overall efficiency and effectiveness, many businesses have proceeded to embrace technology. In order to increase their client base and productivity, companies have globalized their activities. Therefore, it is wise for every director to place his / her organization strategically to maintain a competitive edge. This paper analyzes how market trends have influenced Coca-Cola's activities, such as globalization and technological shifts.
Globalization
Coca-Cola is perhaps the world's best-known brand. Coca-Cola had a much more global perspective of its activities since its creation. The creators sought to serve the world's most distant customers. Globalization attempts started in the 1920s, and then by 1970, the organization worked under its title in more than 100 nations with more than 20 labels. The organization boosted its revenues by globalizing its activities. The portfolio of the firm has also greatly increased as it has obtained other manufacturing companies of bottling and fountain sodas in the nations where it conducts business. Globalization has, on the downside, expanded the number of Coca-Cola rivals. Therefore, it is the duty of the organization to develop a strategic plan about how to deal with each and every competitor (Coca-Cola, 2012). Globalization has indeed entrusted Coca-Cola with social responsibility and guaranteeing that the social welfare of the communities where it works worldwide is enhanced.
Technology
Technology has also enhanced the productivity of most Coca Cola businesses, particularly in the manufacturing and distribution fields. The company continues to explore opportunities to supplement its human capital in more strategic ways. However, the automation of its manufacturing lines was encountered with much criticism because it resulted in the loss of several jobs.
With the growth of larger and faster non-trucks, container ships, commercial aircraft, and railways, brand transport became more effective and expense-effective. Coca-Cola was capable of producing and deliver stuff faster and further to segments of the market that were unattainable prior to these advancements in transportation (Coca-Cola, 2012). Additionally, technological advances became the main driver underneath the speed and efficiency with which information was available. Suppliers and warehouses have been able to monitor inventory levels and complete order deliveries more efficien ...
Running head COMPANY OVERVIEW1COMPANY OVERVIEW2.docxsusanschei
Running head: COMPANY OVERVIEW 1
COMPANY OVERVIEW 2
Company Overview
Name
Institution
Coca-Cola Company: Background Information
Coca-Cola Company was founded in 1886 by John Pemberton in Atlanta, Georgia, United States. It has been a leading company in the beverage and soft drinks industry since its establishment in the 19th century. The company has managed to grow from a small firm that could only manage to sell just nine glasses of the beverage each day which has increased to see the company sell billions of gallons of the Coca-Cola beverage. The company's value has grown exponentially over the years with the popularity of their beverages and soft drinks rising among the American consumers and worldwide (The Coca-Cola Company 2018). Currently, Coca-Cola has become a household name not only in the United States but also across the world. For many years, the company has attained sustainable growth in the market by being able to offer quality and consistent brands to their consumers in the global market.
Coca-Cola Company has been a publicly traded multinational firm since the 1920s. In the New York Stock Exchange, Coca-Cola Company is traded as NYSE: KO and is also listed as a Fortune 500 Companies. Over the years, Coca-Cola has been able to harness some of the key capabilities such as quality, consistency, and the uniqueness of their brands enabling them to pursue expansion into other global markets. This has enabled them to be gain a competitive advantage in the market thereby staying ahead of its competitors. Presently, Coca-Cola is a market leader in the beverage industry as it has been able to control a significant share of the global soft drinks and beverage market (The Coca-Cola Company 2018). PepsiCo is the main competitor to Coca-Cola across the world. The company has its operations, production and distribution activities, in almost every nation worldwide except in the case of Cuba and North Korea. Both franchising and acquisition have been significant strategies enabling the company to gain control of a large market share despite the presence of competing firms in the market (Rubin, Moriarty, & Mehlsak, n.d). The company has more than 500 brands available in the market for their consumers, with the largest volume of sales each day.
Organizational Structure
The structural design of the company has been designed to ensure that all its production and distribution plants across the world are functional regardless of the location. The organizational structure of the Coca-Cola Company befits a multinational company of its size as it simplifies the operations (Elmore, 2013). The president and the C.E.O of the company head all the business operations of the organization with the assistance of the sub-ordinates spread across the various global regions. The administration of the company is highly decentralized where each plant operates independently while ensuring coordination with the rest of the plants worldwide.
The firm is ...
Organizational analysis entails carrying out evaluation on the processes of a company as well as
those employed to run such processes. This covers issues linked to structures, formalities and
processes which are the major elements that drive change in the modern world. In this article we will cover the Organizational analysis – the coca cola company.
- See more at: http://www.customwritingservice.org/blog/organizational-analysis-the-coca-colacompany/
Coca-Cola Strategic Analysis Implementation
STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that is arguable the world’s largest beverage provider. With presence in over 200 countries Coca-Cola has grown to become a household name since its start in Atlanta, Georgia in 1886. Coca-Cola’s mission “To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference” is achieved in conjunction with its vision that is surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit, and Productivity all working together to be a great place to work, offer drinks consumers want while being conscious of the world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola understands the need for environmental analysis to include internal and external forces driving the business. Social factors such as the fact that consumers are becoming more health conscious and economic factors such as inflation, recession and unemployment rate should be considered in the environmental scan.
The industry environment should also be considered which includes demographics, competitors, and consumer preferences. Internal and external environments can be evaluated with the help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that the major strength of the firm is the brand name and the recognizable aspects of it. A weakness as well as an opportunity is the increased awareness of healthy options even with beverages. Another opportunity is that of additional flavors. A threat, as with all companies, is Coca-Cola’s competitors. Keeping ahead of competitors in terms of technology, flavors, and overall customer service will help alleviate the threat of competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in addition to value disciplines. Focus strategies of both cost leadership and differentiation are recommended along with market growth. Each of the three value disciplines of operational excellence, product leadership, and customer intimacy are recommended as there are benefits for each in different areas of the Coca-Cola business. These strategies will support the implementation plan that begins with building upon the already successfully developed business structure of Coca-Cola, and continuing a successful path for the growth of the business.
The same strategies will be applied for organizational change management. Both long term and short term goals will be addressed and a risk management plan put in place. The risk management plan will identify and prioritize risk ...
Running Head COURSE PROJECT – COMPANY SELECTIONCOURSE PROJECT –.docxsusanschei
Running Head: COURSE PROJECT – COMPANY SELECTION
COURSE PROJECT – COMPANY SELECTION 9
Course Project – Company Selection
College
Author Note
Course Project – Company Selection
Coca-Cola Company
Today most business organizations are involved in strategic management planning by using new concepts, practices, objectives and realization of their goals. Usually, strategy management plan is a simple approach used to analyze the recent state of an organization, the anticipated future state, right trend confidently and realizing their objects. Essentially it is much more than that which offers an orderly tactic for evaluating and identifying factors that are external to the organization and fixing them using the company's skills. This essay essentially is to discuss the strategy management used by Coca-Cola to provide beverages and soft drinks to their customers and fulfill them by offering a high-quality drink that is well flavored to enjoy them. Coca-Cola Company is a global organization which is based in many countries. The company is well known for its production and marketing of consumer beverages, drinks, and snacks that utilize a consumer driven marketing plan (Armus, 2005).
Who is Coca-Cola
Coca-Cola Company is one of the top contenders in the beverage production and has top leading soft drinks all across the world, with Coke, Fanta, Sprite, and Diet Coke. It also produces other products such as Dasani, Powerade, and Minute Maid (Armus, 2005). Coca-Cola has the biggest supply channel in the world. The company has established a powerful market course, making deliberate choices and taking measures to draw, suit and keep consumers.
Why Coca-Cola for my Research
With transformation in top managing above the being of this company, Coca-Cola management appeared to lack the capacity to hold a chain of ethical predicaments. Coca-Cola’s legal and ethical challenges have made its reserve stay at the same cost for a period of ten years. Coca-Cola has had problems with a contamination panic with customers becoming sick after the use of the produce in other countries (Singh, 2008). There have been matters within with bias costumes against the corporation by the African American workers, market investigate has been infected, damage within the company, and efforts to increase pay; all of which cynically affected the company.
Strategic Management Plan: Coca Cola Company
Today most business organizations are involved in strategic management planning by using new concepts, practices, objectives and realization of their goals. Usually strategy management plan is a simple approach used to analyze the recent state of an organization, the anticipated future state, right trend confidently and realizing their objects (Armus, 2005). Essentially it is much more than that which offers an orderly tactic for evaluating and identifying factors that are external to the organization and fixing them using the company's skills (Armus, 2005). This essay essenti ...
Coca Cola Market Research Assignment In UAE - Tutors IndiaTutors India
Market Research Assignment Help includes SWOT Analysis, PEST Analysis for Coca Cola, Marketing Strategies, Marketing Objectives to help in decision making by Tutorsindia
Running head STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY.docxjeanettehully
Running head: STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY
1
STRATEGIG MANAGEMENT AND COMPETITIVENESS STRATEGY
6
Strategic Management and Competitiveness Strategy
The world of business is constantly changing. New trends are emerging every day, and it is up to a director to consider the company's influence on these trends and how they would maintain productivity. The implementation of technology by so many business activities and globalization are two of the biggest adjustments that took place in the 21st century (Coca-Cola, 2012). In an attempt to improve their overall efficiency and effectiveness, many businesses have proceeded to embrace technology. In order to increase their client base and productivity, companies have globalized their activities. Therefore, it is wise for every director to place his / her organization strategically to maintain a competitive edge. This paper analyzes how market trends have influenced Coca-Cola's activities, such as globalization and technological shifts.
Globalization
Coca-Cola is perhaps the world's best-known brand. Coca-Cola had a much more global perspective of its activities since its creation. The creators sought to serve the world's most distant customers. Globalization attempts started in the 1920s, and then by 1970, the organization worked under its title in more than 100 nations with more than 20 labels. The organization boosted its revenues by globalizing its activities. The portfolio of the firm has also greatly increased as it has obtained other manufacturing companies of bottling and fountain sodas in the nations where it conducts business. Globalization has, on the downside, expanded the number of Coca-Cola rivals. Therefore, it is the duty of the organization to develop a strategic plan about how to deal with each and every competitor (Coca-Cola, 2012). Globalization has indeed entrusted Coca-Cola with social responsibility and guaranteeing that the social welfare of the communities where it works worldwide is enhanced.
Technology
Technology has also enhanced the productivity of most Coca Cola businesses, particularly in the manufacturing and distribution fields. The company continues to explore opportunities to supplement its human capital in more strategic ways. However, the automation of its manufacturing lines was encountered with much criticism because it resulted in the loss of several jobs.
With the growth of larger and faster non-trucks, container ships, commercial aircraft, and railways, brand transport became more effective and expense-effective. Coca-Cola was capable of producing and deliver stuff faster and further to segments of the market that were unattainable prior to these advancements in transportation (Coca-Cola, 2012). Additionally, technological advances became the main driver underneath the speed and efficiency with which information was available. Suppliers and warehouses have been able to monitor inventory levels and complete order deliveries more efficien ...
Running head STRATEGIC MANAGEMENT2STRATEGIC MANAGEMENT2.docxtodd521
Running head: STRATEGIC MANAGEMENT 2
STRATEGIC MANAGEMENT 2
STRATEGIC MANAGEMENT
Institution Management
Student Name
Date
REPORT: THE COCA-COLA COMPANY
The Coca-Cola company has been a dominant player in the beverage industry for over a century. Market dominance can be attributed to the company’s strategic management plans. Strategic management involves the continuous planning and formulation of policies that are relevant to an organization’s vision, (Wheelen, et.al., 2017). The plans are key to achieving goals and objectives of the company. A company’s operations are subject to internal and external factors. Internal factors are mainly the human resource and managerial activities undertaken. The company can control its internal environment to suit its production activities. On the other hand, external environment entails all the activities that happen outside the company but can influence its production processes. External factors are uncontrollable.
INTERNAL ENVIRONMENT
Organizational culture: It entails all the values and traditions that the company strives to uphold throughout its production life. The mission of the company includes; refresh the world in body, mind and spirit, inspire moments of optimism and happiness, create value and make a difference everywhere the company engages, through actions and brands, (Bowers, et.al., 2017). The vision is to become fully sustainable and achieve long-term growth. Values upheld by the company include; accountability, commitment, integrity, unity of purpose, innovation and quality.
Human resource: This is the department tasked with recruiting, hiring and staffing of employees. Human resource managers at Coca cola focus much on hiring highly competent workers. This helps the company to maintain its position as the leading producer of beverages in the international market. Human resource ensures that all employee affairs are addressed effectively to enable them to concentrate and be more productive. Also, appropriate compensation plans are formulated to ensure that all employees feel appreciated and valued for their service, (Noe, et.al., 2017). The company also has training programs for all its workers across the world. This is to equip all staff members with the necessary skills that are specifically needed to achieve the company goals. Human resource management at the company is very much effective and this can be proven from their ever-expanding business and employee volumes.
Company physical assets: For any company to operate effectively, there has to be enormous investments on physical assets. The coca cola company has invested heavily on land, buildings, equipment and machinery. All these are to enable effective production process. Equipment and machinery are regularly serviced and faulty ones replaced with new ones. Also, the company disposes off its physical assets after a useful life of 40 years. New assets are purchased to enable smooth operations after dispos.
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
COCA COLA COMPANYIntroductionCoca cola is the larges.docxmonicafrancis71118
COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
SPT 208 Final Project Guidelines and Rubric Overview .docxsusanschei
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
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Running head STRATEGIC MANAGEMENT2STRATEGIC MANAGEMENT2.docxtodd521
Running head: STRATEGIC MANAGEMENT 2
STRATEGIC MANAGEMENT 2
STRATEGIC MANAGEMENT
Institution Management
Student Name
Date
REPORT: THE COCA-COLA COMPANY
The Coca-Cola company has been a dominant player in the beverage industry for over a century. Market dominance can be attributed to the company’s strategic management plans. Strategic management involves the continuous planning and formulation of policies that are relevant to an organization’s vision, (Wheelen, et.al., 2017). The plans are key to achieving goals and objectives of the company. A company’s operations are subject to internal and external factors. Internal factors are mainly the human resource and managerial activities undertaken. The company can control its internal environment to suit its production activities. On the other hand, external environment entails all the activities that happen outside the company but can influence its production processes. External factors are uncontrollable.
INTERNAL ENVIRONMENT
Organizational culture: It entails all the values and traditions that the company strives to uphold throughout its production life. The mission of the company includes; refresh the world in body, mind and spirit, inspire moments of optimism and happiness, create value and make a difference everywhere the company engages, through actions and brands, (Bowers, et.al., 2017). The vision is to become fully sustainable and achieve long-term growth. Values upheld by the company include; accountability, commitment, integrity, unity of purpose, innovation and quality.
Human resource: This is the department tasked with recruiting, hiring and staffing of employees. Human resource managers at Coca cola focus much on hiring highly competent workers. This helps the company to maintain its position as the leading producer of beverages in the international market. Human resource ensures that all employee affairs are addressed effectively to enable them to concentrate and be more productive. Also, appropriate compensation plans are formulated to ensure that all employees feel appreciated and valued for their service, (Noe, et.al., 2017). The company also has training programs for all its workers across the world. This is to equip all staff members with the necessary skills that are specifically needed to achieve the company goals. Human resource management at the company is very much effective and this can be proven from their ever-expanding business and employee volumes.
Company physical assets: For any company to operate effectively, there has to be enormous investments on physical assets. The coca cola company has invested heavily on land, buildings, equipment and machinery. All these are to enable effective production process. Equipment and machinery are regularly serviced and faulty ones replaced with new ones. Also, the company disposes off its physical assets after a useful life of 40 years. New assets are purchased to enable smooth operations after dispos.
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
Case #1A young girl with difficulties in schoolDecision Po.docxjasoninnes20
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...
Watch the videos and explain in your own words.Watch the We.docxcelenarouzie
Watch the videos and explain in your own words.
Watch the "Western New York Beacon Community: Improving Health Through Health Technology" video on the healthit.gov website.
Watch the "Beacon Community Program: Improving Health Through Health Technology" video on the healthit.gov website
Coca Cola’s Internal Environmental Analysis 2
COCA-COLA INTERNAL ENVIRONMENTAL ANALYSIS
Coca cola’s Core Competencies
Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
The world’s top four soft drinks are marketed by the Coca-Cola Company, since it is the world’s largest company that produces beverages thus it is the leading producer and markets of the soft drinks. The organizational success of the Coke Company is based on the following factors:
The company produces a unique and recognized brand: When considering the world’s recognized trademarks around the globe, Coca-Cola is among the one which are most recognized.
Quality: Coca-Cola consistently offers their customers with the products of high quality.
Marketing: Creative and innovative marketing programs are always delivered worldwide by the Coca-Cola company (Bruce, 2006).
Availability Globally: All the Coca-Cola products are bottled and distributed globally.
Ongoing innovation: Coca-Cola Company has provided their customers continually with the new product for example, Coca-Cola vanilla that was launched in 2002.
Coca-Cola has an organizational structure that is designed to meet the aims, they make use if the combining the decision making flexibility, and the best ideas are shared across the coke organization, they experience a control from the center with all the appropriate level of management. The company enhance the employees’ development by building flexible structures which greatly encourages the employees to work in teamwork. Example is the invention and development of new product such as Coca-Cola vanilla which brought together the different of teams of employees with various specialism.
The Coca-Cola Company has also set an organizational strategy that ensures better utilization of the resources available within the organization. The Coke Company also aim at becoming the world’s largest world’s provider of the branded beverages products thud delivering a profitable and consistent growth in order to have the product of the highest quality and processes.
Being among the major and popular global beverage companies with a lot of brands available in the stores and .
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s
COCA COLA COMPANYIntroductionCoca cola is the larges.docxmonicafrancis71118
COCA COLA COMPANY
Introduction
Coca cola is the largest retailer of beverages in the world
The company has more than 400 brands and produces more than 3000 products
It spreads over more than 200 countries
The company has created employment opportunities for thousands of people worldwide
Coca cola is the worlds largest beverage producer which serves more than 200 countries. The company produces variety of brands stretching to more than 400 brands. The company also commands market in more than 200 countries making it a successful international company. Coca cola company also plays major roles in global social corporate responsibilities and it also know for sponsoring various sports. Of great importance, is that the company has created employment to thousands of people across the globe. The success of the company makes it the best fit for this study.
Of all the above brands, the company’s products stretch the tally further to 3000
2
Coca cola company organizational structure
The company is headed by CEO who is the president of the company
He is assisted by subordinates who control various functions of the company
Subordinates work under control of vice president of various functional departments
The company operates as functional form of organization
The organizational structure of the company is centralized. The head of the company is the CEO who serves to oversee of the activities of the Company. The CEO also serves as the president of the company. The president works with sub ornate staffs who control various activities of the company. Authority flows from top management to the Junior management with each person playing his or her role. This is same with communication where vertical communication is embraced
3
Cont.. Organizational structure
The company embraces centralized management system
it has regional heads in the countries is has penetrate
Communication systems in the company follow a certain chain of command
Regional heads of different countries take charge business growth in their region. They are answerable to the vice president in their functional departments.
4
Operational plans for coca cola company
The company’s operational plans are;
To simplify operational model
Expanding productivity programs
To provide local operations with clear goals
To focus on great brands and strong bottling partners
Target investments that leverage global muscles
The company in its daily operations aims at simplifying matters so as to advance efficiency. This also comes along with increased productivity levels of the organization.
Mostly, the company targets those investments which will breakeven and hence get back value of their investment.
5
Coca cola company financial plan
The company’s cash flow has been increasing despite stiff competition from new entrants
The company has heavily invested in diversification
It has heavily invested on technology to minimize cost and improve efficiency
the company is aiming at increasing.
SPT 208 Final Project Guidelines and Rubric Overview .docxsusanschei
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
Ssalinas_ThreeMountainsRegionalHospitalCodeofEthics73119.docx
Running head: CODE OF ETHICS 1
CODE OF ETHICS 4
Three Mountains Regional Hospital Code of Ethics
Sharlene Salinas
Professor Bradshaw
HSA4210
July 31, 2019
Three Mountains Regional Hospital Code of Ethics
Progressive developments in science and technology in the 20th century contributed to advances in healthcare and medicine that have helped many lives. Healthcare professionals are confronted with ethical dilemmas and moral questions as the context in which healthcare is provided keeps on changing. Healthcare specialists are required to be dedicated to excellence within their professional practice of promoting community, organizational, family, and individual health. Healthcare code of ethics provides a platform for shared professional values (Wocial & Tarzian, 2015). It is the responsibility of healthcare specialists to reach the best possible standards of conduct and to encourage these ethical practices to those with whom they work together. Healthcare professionals are facing challenges as the context in which healthcare is provided keeps on changing.
The Three Mountains Regional Hospital code of ethics will clarify the roles and responsibilities within the healthcare profession. The code of ethics will also guide the healthcare professionals on addressing common ethical questions. With 15,000 admissions annually, the Three Mountains Regional Hospital requires a code of ethics that will guide the healthcare professionals in the hospital in dealing with such a capacity. Healthcare professionals from the hospital will be defined by their purpose but not their job description (Turner & Epstein, 2015). The proposed code of ethics will inform individual decision-making when faced with ethical situations within a given relationship or role at the Three Mountains Regional Hospital.
Ethics are an essential part of healthcare, and they should provide value in practical situations. The proposed code of ethics will provide a structure and shape to the Three Mountains Regional Hospital’s environment and summarize the healthcare organization’s ethical position. The code of ethics will describe the ethical attitude shared by healthcare workers at Three Mountains Regional Hospital, and it will be valuable and influential on the success of the healthcare organization. The mission of the code of ethics is to guide the hospital is leading the way to a healthier community through the provision of quality care.
Code of Ethics
· Uphold the policies of the Three Mountains Regional Hospital (Merry & Walton, 2017).
· Protect the intellectual, physical, and electronic property of the hospital (Hoppe & Lenk, 2016).
· Promote a healthy, secure, and safe working environment (Merry & Walton, 2017).
· Act responsibly and honestly by avoiding perceived or actual conflicts of interest (Merry & Walton, 2017).
· Protect and respect the privacy and confidentiality of all individuals and informat.
Spring 2020Professor Tim SmithE mail [email protected]Teach.docxsusanschei
Spring 2020
Professor: Tim Smith E mail: [email protected]
Teaching Assistant: Ray Kim E mail [email protected]
Office hours: PLF South 113 TBA
EVOLUTION OF ROCK
MCY 127
Course Description:
This general education course is a study of the birth and evolution of the music form of Rock and Roll. It is a study of both the historical and musical elements of rock with a focus on the performers and the songs in the genre. Some of the objectives for this course include:
Increasing awareness of the wide range of musical styles that “add up” to form rock
Provide insight on the cultural evolution of rock and how it applies to society
Study how technological advances have influenced both the performers and composers in rock
Prerequsites:
None
Required text:
None
Required listening: Spotify playlist MCY127TS
Course Requirements and Grading:
Test 1 20%
Midterm exam 25%
Test 3 20%
Final exam 25%
Essay on live musical performance 10%
Essay assignment will consist of attending a live musical performance at the Frost School of Music (or approved off campus performance). At the conclusion of the performance, you will obtain signatures of two or more participants. You will compose an essay that will summarize the performance (ensemble, repertoire, etc.). You will compare and/or contrast the performance with details we have studied in class. The essay should be two to three pages long, computer printed, double spaced, and stapled. It will be due on Thursday, November 19.
Conduct and rules:
Rock and roll is a joyous art form. I intend for the class to be a fun and learning environment. I hope to engage you as adults, not as adolescents. However, inappropriate language or behavior to one another will not be tolerated, and will result in the student facing disciplinary action and potential removal from the class. You are adults. I am not your baby-sitter. If you fail to attend class regularly, you will find it much more difficult to excel in the course. SHOW UP AND PAY ATTENTION! It will make your life easier in the long run. Plagiarism on your essay will not be acceptable, and will result in the loss of 10% of your final grade. Cheating is rampant. While I will make every effort to curb the options students might have to copy one another on tests, I can’t stop it completely. I will have assistance from the Honor Council on test days, and cheating will result in a zero on that test. None of you can afford this. I truly believe that if you will engage the material, come to the lectures, and actively listen to the required listening material, you will not find a need to cheat.
If you are feeling overwhelmed by any of the material, please make an appointment to meet with me during office hours.
Lectures and listening:
Each class will consist of a lecture and a period of listening to music appropriate to that lecture. The music played in class will be made available to you through Blackboard in addition. You will be responsible for the material presented.
Spring 2020 – Business Continuity & Disaster R.docxsusanschei
Spring 2020 – Business Continuity & Disaster Recovery Planning (ISOL-632-50)
Incident Management
S no
Disaster Type
Plans & Precautions
Initial Action
Stabilization Strategy
1
Thunderstorm
2
Floods
3
Tornadoes
4
Severe weather such as blizzard
5
Hurricanes
6
Explosion such as bomb threats
.
Spring 2020Carlow University Department of Psychology & Co.docxsusanschei
Spring 2020
Carlow University
Department of Psychology & Counseling
Professional Counseling Program
LGBT Lives Cultures & Theories
PRC-742-G1, PY-235-DA, WS-237-DA
3 Credits; No Prerequisites
Course Syllabus- Spring 2020
Wednesday’s 6:00pm-8:30pm
Instructor: Michelle Colarusso, Ph.D., LPC, NCC Office: TBD
Cell phone: 724-396-9769 E-mail: [email protected]
Office hours: By appointment only Location: Antonian Hall 403
Carlow's Mission Statement
The mission of Carlow University, a Catholic liberal arts university, is to involve persons, primarily women, in a process of self-directed, lifelong learning which will free them to think clearly and creatively, to discover and to challenge or affirm cultural and aesthetic values, to respond reverently and sensitively to God and others, and to render competent and compassionate service in personal and professional life.
Course Description
This course will address issues related to counseling gay, lesbian, bisexual and transgender clients. These include issues of sexual identity development, coming out, homophobia and heterosexism, family and relationship issues, multicultural issues, youth, aging, spirituality, HIV/AIDS, and substance abuse as well as ethical and professional issues in working with gay, lesbian, bisexual and transgender clients through affirmative counseling/therapy.
Learning Outcomes and Assessment
What students will learn
How students will learn it
How students will demonstrate learning
Impact dominant culture has on LGBT individuals
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Multifaceted issues facing specific LGBT populations
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Familiarize themselves with theories of identity development
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Affirmative counseling/therapy and their knowledge and skill in providing it.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Variety of counseling issues that have particular relevance to LGBT clients.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Access to local and national resources available to assist in work with LGBT clients.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Course Requirements and Resources
Methods of Involvement & Examination
Methods of Instruction
Classes will consist of didactic and experiential elements, including lectures, large and small group discussions, modeling, structured role-plays and simulations, live or video demonstrations, and student presentations in class and on CelticOnline/Schoolology. Primary methods include lecture/discussion, readings, and a variety of experiential exercises. Students will immurse themselves into the LGBTQ Cul.
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMESSpotlight ARTWORK.docxsusanschei
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES
Spotlight ARTWORK Tara DonovanUntitled, 2008, polyester film
HBR.ORG
What Is
the Theory
f ̂ Fiof
y
Firm?
Focus less on competitive advantage and more on growth
that creates value, by Todd Zenger
f asked to define strategy, most execu-
tives would probably come up with
something like this: Strategy involves
discovering and targeting attractive
markets and then crafting positions that
deliver sustained competitive advan-
tage in them. Companies achieve these
positions by configuring and arranging
resources and activities to provide either
unique value to customers or common
value at a uniquely low cost. This view of strategy as
position remains central in business school curricula
around the globe: Valuable positions, protected from
imitation and appropriation, provide sustained profit
streams.
Unfortunately, investors don't reward senior
managers for simply occupying and defending po-
sitions. Equity markets are full of companies with
powerful positions and sluggish stock prices. The
retail giant Walmart is a case in point. Few people
would dispute that it remains a remarkable firm. Its
early focus on building a regionally dense network
of stores in small towns delivered a strong positional
advantage. Complementary choices regarding ad-
vertising, pricing, and information technology all
continue to support its low-cost and flexibly mer-
chandised stores.
Despite this strong position and a successful stra-
tegic rollout, Walmart's equity price has seen little
growth for most of the past 12 or 13 years. That's be-
cause the ongoing rollout was anticipated long ago,
and investors seek evidence of newly discovered
value—value of compounding magnitude. Merely
sustaining prior financial returns, even if they are
outstanding, does not significantly increase share
price; tomorrow's positive surprises must be worth
more than yesterday's.
Not surprisingly, I consistently advise MBA stu-
dents that if they're confronted with a choice be-
tween leading a poorly run company and leading a
well-run one, they should choose the former. Imag-
ine assuming the reins of GE from Jack Welch in Sep-
tember 2001 with shareholders' having enjoyed a 40-
fold increase in value over the prior two decades. The
expectations baked into the share price of a company
like that are daunting, to say the least.
To make matters worse, attempts to grow often
undermine a company's current market position.
As Michael Porter, the leading proponent of strat-
egy as positioning, has argued, "Efforts to grow blur
June 2013 Harvard Business Review 73
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES
uniqueness, create compromises, reduce fit, and
ultimately undermine competitive advantage. In
fact, the growth imperative is hazardous to strategy."
Quite simply, the logic of this perspective not only
provides little guidance about how to sustain value
creation but also discourages growth that might in
einy way move a compeiny away from i.
Sport Ticket sales staff trainingChapter 4Sales .docxsusanschei
Sport Ticket sales staff training
Chapter 4
Sales Staff
Developed not born
Skill set of a seller
Different to skill set of a manager
Sales process
Develop lifelong relationship with purchaser
Best source of increasing business
Upselling
Referrals
Sales Department
Recruit
Train
Develop
Motivate
Retain
Recommendations
Balance in house and outsourced
Communication between sales manager and sales staff
Success celebrations
Gather feedback from sales staff
Recruiting/Hiring
Personality, creativity (intangibles)
Fit with organization
Dress for success (opportunity taken seriously)
Positive attitude
Welcoming personality
Poised/confident (not over confident)
Initiative (carry conversation)
Energy, enthusiasm, commitment
Sales positions
10-20 inside sales staff
Supervisor to staff ratio 1:8
Annual training
New employee training (1 week to 1 month)
Ideal structure
8-16 Part-time
2 ½ months than ready to replace nonperforming FT
6-8 full time season ticket dedicated
3-6 full time group sales dedicated
Self-training
One book per month, mentor, seminars, practice
Sales Culture
Desired outcomes
Effectiveness
Productivity
Stability
Long term growth
Created by the sales manager (leadership)
Orlando Magic three A’s
Action
Visible displays
Find needs, wants, desires of employees
Reward accomplishments
Attitude
Believe in sales staff
Atmosphere
Visible signs of success
gong
Retaining/Motivating
Database management
Lead distribution
Reporting
Evaluation
Satisfy need of employees first
Better able to meet customer needs
Achieve organizational goals
Four types of sales employees
Competitor
Rivalries, win contests
It’s All About me
Recognized as best
Achiever Team Builder
Recognition of achievements, group success
Empathetic Seller
Cultivate relationships, not volume producers
Sales Career
Exploration
Establishment
Maintenance
Disengagement
Employee rate feeling appreciated and informed as top want
Sport Consumer Incentivization
Chapter 3
Incentives
Depend on consumption motives
Items of perceived value that add to offer
Overcome indifference or resistance
Later stage of buying/communication process
Price based incentives
Discounting core product damaging
Contingency based
Consumer action (provide info, prior purchase, etc) prior to price reduction
Attract infrequent customers
8% increase in attendance (top 10, 2004)
“cherry pickers” – only attend with promotion
MLB
14% increase, 2% watering down effect, more is better, weekdays (vs. high attendance – max total entertainment value)
Incentives continued
Rule changes, star players (consumption incentive)
Place based incentives
26 fundamental motives for sport consumption
Primary motives
Achievement
Ordinary runners (sense of accomplishment)
Perfect attendance
Vicarious achievement (enhance self esteem through success of athlete)
Sponsors – increased sales volume, exposure
Craft
Developing or observing physical skill
Winning record – highest predictor of attendance/s.
SPOTLIGHT ARTWORK Do Ho Suh, Floor, 1997–2000, PVC figures, gl.docxsusanschei
SPOTLIGHT ARTWORK Do Ho Suh, Floor, 1997–2000, PVC figures, glass plates, phenolic sheets, polyurethane resin; modules 100 x 100 x 8 cm
Installation view at Lehmann Maupin Gallery, New York
Why We Love
to Hate HR
...and What HR
Can Do About It
by Peter Cappelli
SPOTLIGHT ON RETHINKING HUMAN RESOURCES
Peter Cappelli is a
professor of management
at the Wharton School and
the author of several books,
including Will College
Pay Off? A Guide to the
Most Important Financial
Decision You’ll Ever Make
(PublicAffairs, 2015).
HBR.ORG
July–August 2015 Harvard Business Review 55
These feelings aren’t new. They’ve erupted now
and in the past because we don’t like being told how
to behave—and no other group in organizational life,
not even finance, bosses us around as systematically
as HR does. We get defensive when we’re instructed
to change how we interact with people, especially
those who report to us, because that goes right to the
core of who we are. What’s more, HR makes us per-
form tasks we dislike, such as documenting problems
with employees. And it prevents us from doing what
we want, such as hiring someone we “just know” is
a good fit. Its directives affect every person in the
organization, right up to the top, every single day.
The complaints also have a cyclical quality—
they’re driven largely by the business context. Usu-
ally when companies are struggling with labor issues,
HR is seen as a valued leadership partner. When
things are going more smoothly all around, manag-
ers tend to think, “What’s HR doing for us, anyway?”
This doesn’t mean that HR is above reproach.
Quite the contrary: It has plenty of room to improve,
and this is a moment of enormous opportunity. Little
has been done in the past few decades to examine the
value of widely used practices that are central to how
companies operate. By separating the effective from
the worthless, HR leaders can secure huge payoffs for
their organizations. But it’s important to understand
HR’s tumultuous history with business leaders and
the economy before turning our attention to what the
function should be doing now and in the future.
The “Personnel” Pendulum
How top executives feel about HR pretty reliably re-
flects what’s going on in the U.S. economy. When the
economy is down and the labor market is slack, they
see HR as a nuisance. But sentiments change when
labor tightens up and HR practices become essential
to companies’ immediate success.
Think back to the Great Depression. People would
put up with nearly anything to stay employed. Line
managers complained that personnel departments
were getting in the way of better performance, which
they thought could be achieved with the “drive” sys-
tem: threatening workers and sometimes even hit-
ting them if they failed to measure up.
Similarly, business leaders didn’t put a lot of
stock in HR during the 2001 and 2008 recessions, be-
cause employees—keenly aware of how replaceable
th.
Sponsorship Works 2018 8PROJECT DETAILSSponsorship tit.docxsusanschei
Sponsorship Works 2018 8
PROJECT DETAILS
Sponsorship title:
Audi Cup
Duration of sponsorship:
2009-present
Case study entered by:
Audi AG
Sponsor’s industry sector:
Automotive
Rights-holder:
Audi AG (Ownership Platform)
Agency:
brands and emotions GmbH
– Lead Agency, Audi Cup
Other organisations involved in the
planning, activation or evaluation:
FC Bayern Munich;
Several service providers (including event
agency, TV commercialisation,
TV production, etc.).
Campaign summary
Launched in 2009, the year of Audi’s 100th anniversary,
the Audi Cup is a pre-seasonal worldwide football
tournament. Leading teams including FC Barcelona,
Real Madrid and Manchester United meet in Munich
for the biennial Audi Cup during the summer break in
football.
The event is an owned and mainly refinanced
platform by Audi with a strong international media
presence, achieving around 2.5 billion consumer
contacts across television and online media at each
tournament in around 200 countries. With cutting-edge
technologies as an integral part of its staging and
coverage, the event provides a global opportunity to
highlight Audi’s “Vorsprung durch Technik” values.
Planning
Business needs
The Audi Cup provides an ideal platform to present
a strong, resonating connection between top-level
international football and the brand’s “Vorsprung
durch Technik” positioning. Audi has been involved in
international football for over 14 years and the launch
of the Audi Cup in 2009 established a new benchmark
in proprietary sports marketing, creating a whole new
way for Audi to implement its own rights in a highly
controlled and targeted manner.
Taking a “high-tech” approach to the world of
football broadcasting and marketing, the Audi Cup
meets the clear business need for Audi to demonstrate
Audi and the Audi Cup
A u d i a n d t h e A u d i C u p
Sponsorship Works 2018 9
A u d i a n d t h e A u d i C u p
and underpin its core brand proposition as a highly
innovative, technologically advanced automotive
company.
The development and implementation of tools
including the first ever implementation of digital overlay
of led boards in live broadcasting and the first ever live
holographic press conference in sport, a dedicated
chatbot and Alexa Skill and the Audi Player Index, not
only underline Audi’s status as a “high-tech” brand but
genuinely enhance enjoyment of the tournament for
fans, building a truly relevant connection.
Sponsorship selection
Audi’s long association with football, with its focus on
high-profile, global clubs, saw the brand develop from
a classic sponsor to an owner and organiser of various
leading platforms in its own right – the Audi Cup, Audi
Summer Tour and Audi Football Summit. With these
properties and its year-round association with the
game, Audi set itself the goal of elevating its successful
sponsorships into full ownership; Audi shifted from a
host or a marque associated with the.
SPM 4723 Annotated Bibliography You second major proje.docxsusanschei
SPM 4723
Annotated Bibliography
You second major project for the course will be an annotated bibliography. Instead of writing a
paper, an annotated bibliography requires you to research a particular legal topic or question, of
your choosing, in sports and find academic and law review articles that address that topic. You
will develop a question about a legal topic in sports and find seven law review articles to
summarize. Each article summary should be 300-350 words in length and should both explain
the contents of the article and its relevance to your question or topic. The summaries should be
written in your own words. You are required to select law review articles using LexisNexis. The
format for the annotated bibliography is explained below.
Please put your topic as the title for your paper. Next, each annotation should begin with the
APA citation for the article in bold print (do not include web links), followed by a summary of
the article (300-350 words) explaining how it addresses your question. The complete annotated
bibliography should be double-spaced, 12pt Times New Roman font with one-inch margins. You
will be submitting it through Turnitin via Canvas, do not include your name, course number,
date or UFID on your annotated bibliography (similar to the case briefs). You should start each
annotation on a separate page, and please remember to begin each annotation with the APA
citation for the article as instructed above. This assignment is due on Wednesday, April 22nd.
1.Which of the following is not a key component of the conceptual framework of accounting?
Select one:
a. internal users
b. the objective of financial reporting
c. cost constraint on useful financial reporting
d. elements of the financial statements
2.The balance sheet and income statement for Joe's Fish Hut are presented below:
Joe's Fish Hut
Balance Sheet
As at December 31
2016
2015
ASSETS
Current Assets
Cash
$180,623
$60,300
Accounts receivable
$18,900
$14,200
Inventory
$23,600
$25,300
Total Current Assets
$223,123
$99,800
Property, plant & equipment
$129,000
$184,000
Less: Accumulated depreciation
$-26,900
$-21,600
TOTAL ASSETS
$325,223
$262,200
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Accounts payable
$28,000
$41,800
Current portion of bank loan
$9,500
$9,500
Total Current Liabilities
$37,500
$51,300
Non-current portion of bank loan
$71,000
$42,000
TOTAL LIABILITIES
$108,500
$93,300
Shareholders' Equity
Common shares
$80,000
$54,400
Retained earnings
$136,723
$114,500
TOTAL SHAREHOLDERS' EQUITY
$216,723
$168,900
TOTAL LIABILITIES AND EQUITY
$325,223
$262,200
Joe's Fish Hut
Income Statement
For the Year Ended December 31, 2016
Sales
$137,000
COGS
$83,200
Gross Profit
$53,800
Operating Expenses
Insurance Expense
$1,600
Rent Expense
$5,380
Salaries Expense
$5,150
Telephone Expense
$840
Interest Expense
$1,340
Depreciation Expense
$5,300
Total Operating Expenses
$19,610
Operating Profit Before .
Speech Environment and Recording Requirements• You must have a.docxsusanschei
Speech Environment and Recording Requirements
• You must have an audience of at least 5 adults 18 years or older for all speeches. The audience must be live and in person, that is, physically present. Virtual attendance is not permitted. Your video recording must show the 5 individuals sitting as ENGAGED audience members. The audience should be visible before, during, and after the speech and you should be facing your audience. The camera should be placed behind your audience.
• You are required to record and post all 3 speeches in order to earn a passing grade in this course.
• The video must be of a high enough quality that the instructor is able to see your full facial expressions and gestures. Your instructor will need to be able to hear your voice very clearly. You risk a failing grade if your instructor is not able to discern facial expressions or subtle changes of vocal intonation on the recording.
• Be sure to record your presentation from head to toe. Your instructor needs to be able to see your posture and other elements.
• Be certain to record your video in landscape (wide), not portrait (tall).
• You may not stop the recording and re-record a section of your speech. What you
submit must be a complete presentation from start to finish with NO EDITING. You could record your speech a few times and then pick the best presentation to send. Just make sure you only submit one copy of your best speech.
• You will upload your speech following the YouTube directions and proper privacy guidelines. Speech capture directions and instructions are in Module 1 of the Blackboard online classroom.
• Be certain to provide a video link to your speech that is available for your instructor and college administrators to view without requiring passwords or special permissions. Submitting a link that does not immediately provide this access results in a failing grade for your speech and could result in a failing grade for the course. You cannot use Google Hangouts or other mediated communication in place of a live audience. Your live audience must be physically present at the location you deliver your speech.
• Any attempt to circumvent live speech audience requirements perceived by your instructor as deceptive, dishonest or otherwise disingenuous results in a zero for your speech with no opportunity to make it up and may result in a failing grade in the course and referral to the appropriate FSCJ administrative official for academic dishonesty.
• The video link (URL) you provide for your speech must remain posted, active and viewable until 14 calendar days following the official scheduled end of the semester, according to the official FSCJ academic calendar. Removing your speech from the URL or link you provide automatically reverts any score you have to a zero and will result in a failing grade for the course.
• Attempts to work around presenting in front of a live audience are considered academic dishonesty.
• Posting your speech on a screen or readin.
Sped4 Interview 2.10.17 Audio.m4aJodee [000008] And we are .docxsusanschei
Sped4 Interview 2.10.17 Audio.m4a
Jodee: [00:00:08] And we are looking at the collaborative process between secondary special ed teachers and transitioning and transition specialists when transitioning students with autism spectrum disorder or other disabilities from secondary to higher. OK so the first question is is describe the condition process as you understand it from the guidelines of the secondary transition plan.
Sped4: [00:00:52] OK. So first thing is a series of assessments that are appropriate for assessing it can include you know obviously interviewing the teacher not not the teacher the student and then sometimes parents are involved in that process. Then there's other batteries of tests. Things like the couter doing AZCIS things other interests inventories and things of that nature to get that. Looking at transcripts students grades grade reports in those things and taking those all that data and that assessment information and looking at that.That's my understanding and interpretation and kind of what I do.
Jodee: [00:01:46] So you know it's the responsibility of the secondary teacher special ed teacher as the case manager to interview the students. And you know one of the big pieces that we look at is the age appropriate goals. You know if you've got a student who is who is autistic academically They're very bright. They can do the work but they have absolutely zero social skills. And they want you maybe studied to be. They want to go into broadcast journalism or something along those lines. So it's like having you determined you know is it like a collaborative effort. You determine and work with the other person you know because sometimes you have to be that person and say yes might not be the best fit for you. How does that kind of playing into things.
Sped4: [00:02:51] I don't know like I don't mind doing that or being the one.
Sped4: [00:02:58] I haven't run into that exact situation but I have other situations where students wanted to go straight to university from high school and just had these visions of grandeur. But their GPA would not allow for that or they had other deficiencies and things of that nature. And so it's just it's sometimes it's like literally printing out the requirement and showing them just saying you know these aren't going to work. It's not a possibility. However it doesn't mean that you can't go on to higher education. And just providing them alternative routes like one if there is enough time if there for example is there a sophomore or a junior. You know we look at like Well is there enough time to get rid of these deficiencies. Can you take some of these courses. Can you do that to get your GPA up to get rid of the deficiencies et cetera. Is that feasible. Is that feasible with money or mom is mom and dad going to pay for that you know. And is there enough time or looking. OK well if that's not an option then community college is not necessarily a bad thing to do it right. When did yo.
Sped Focus Group.m4aJodee [000001] This is a focus group wi.docxsusanschei
Sped Focus Group.m4a
Jodee: [00:00:01] This is a focus group with the secondary special education teachers. So anybody feel free to chime in and we just talked about the secondary transition plan and theoretical principles of Situation and support. So the first question is How does political correctness influence transition process. So think about some of the terminology that's changed. For example we don't refer to kids with cognitive impairment as being mentally retarded. So how does that PC influence the transition process. And anybody can feel free to speak up if they would like.
TS5: [00:00:49] Well I guess I'll start because I'm probably the least politically correct person around. I think you make an example of the fact of you know you know with. What you can and cannot say Well not everybody is up to date on the current lingo and everybody apparently might may be in denial about where their child is at cognitively when using certain terms they may expect more from their or their child than they're actually capable because we're not using terms of people understand or that people use. Obviously I'm not talking about in a hurtful way but you know I mean I have a student now that he's I guess they went out of their way to label him. You know he has a label of autism. But I keep telling these people on my autism is not his problem his cognitive is his problem as long as that IEP keeps talking about autism then that seems to be the direction of where they want to go with the services. And and I keep saying that autism is not the problem. So that's just my 2 cents on.
Jodee: [00:02:12] How has that worked so far just to kind of pair off your response on that TS5 how has it like you're able to see that it's not the Autism that's a problem. How do you stear that to the correct path and have deal with this and what the kid is capable of doing regarding transition.
Sped5: [00:02:34] Well I was fortunate in this area where I think it was an issue of the mom was in denial that it wasn't all the other teachers were like no. This is what this is what he needs. You know because of the IEP I'm trying to get him. You know support all the time and it's just a matter of when they look at the IEP and says why is it that it will be this and this and I'm like I didn't write the IEPP I didn't put down autism. I'll just tell you what I see now what I have and that's what it is. And so it wasn't until at an an IEP meeting that the other teachers who see them every day too are like no this is where he's at. He needs the support he needs this because of x y z. So you know that's just for example.
Jodee: [00:03:25] Okay TS7 I'm going to kind of put you on the spot on for a minute when we talked a couple of days ago about that one student what were some of the things that you might have encountered in working with the parents on regarding transitioning him. And you know just to give a bit with a bit of background history it was a young man diagnosed with.
Specialized Terms 20.0 Definitions and examples of specialized.docxsusanschei
Specialized Terms
20.0
Definitions and examples of specialized terms for adaptive behavior assessments including content and statistical terms are proficient.
Limitations of Standardized Assessments
20.0
Substantial explanation of at least two limitations of standardized assessments is provided.
Consultative Role of Special Education Teacher
20.0
The description of consultative role of the special education teacher in helping parents/ guardians understand the process of assessments and terminology is expertly addressed.
Aesthetic Quality
5.0
Design is pleasing. Skillful handling of color, text and visuals creates a distinctive and effective presentation. Overall, effective and functional audio, text, or visuals are evident.
Mechanics of Writing (includes spelling, punctuation, grammar, and language use)
5.0
Submission is virtually free of mechanical errors.
Organization
5.0
The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
5.0
Sources are documented completely and correctly, as appropriate to assignment and style, and format is free of error.
Total Percentage
100
.
Special notes Media and the media are plural and take plural verb.docxsusanschei
Special notes: Media and the media are plural and take plural verbs. The use of personal pronouns "we" and "you" are unacceptable in academic writing except when otherwise indicated. The use of the first person "I" is not called for in this assignment.
Write a 700- to 1,050-word paper in which you answer the following questions:
· What were the major developments in the evolution of mass media during the last 120 years or so? Discuss at least five forms of major mass media in order of development. Choose from movies, recorded music, radio, television, video games, internet streaming, and social media. Newspapers may be included but only those developments in the last 120 years or so. We are not requesting the history of mass media, mass media developments before 1900, and identification of communications devices that are person to person and not mass media such as the telegraph and telephone.
· What innovations did each provide to consumers (what was new about them)? How did each medium change the lives and behavior of people after its introduction?
· What is meant by the term media convergence, and how has it affected everyday life?
· Conclude with a reflection on why media literacy is important for responsible media consumption today.
Format your essay according to appropriate course-level APA guidelines. Spelling and grammar check your work.
Note: your first paper will be annotated with regard to formatting, spelling, grammar, and usage, for which you will not be penalized, but you are responsible for applying these notes to subsequent assignments.
.
SPECIAL ISSUE ON POLITICAL VIOLENCEResearch on Social Move.docxsusanschei
SPECIAL ISSUE ON POLITICAL VIOLENCE
Research on Social Movements and Political Violence
Donatella della Porta
Published online: 15 July 2008
# Springer Science + Business Media, LLC 2008
Abstract Attention to extreme forms of political violence in the social sciences has been
episodic, and studies of different forms of political violence have followed different
approaches, with “breakdown” theories mostly used for the analysis of right-wing radicalism,
social movement theories sometimes adapted to research on left-wing radical groups, and
area study specialists focusing on ethnic and religious forms. Some of the studies on extreme
forms of political violence that have emerged within the social movement tradition have
nevertheless been able to trace processes of conflict escalation through the detailed exam-
ination of historical cases. This article assesses some of the knowledge acquired in previous
research approaching issues of political violence from the social movement perspective, as
well as the challenges coming from new waves of debate on terrorist and counterterrorist
action and discourses. In doing this, the article reviews contributions coming from research
looking at violence as escalation of action repertoires within protest cycles; political
opportunity and the state in escalation processes; resource mobilization and violent
organizations; narratives of violence; and militant constructions of external reality.
Keywords Political violence . Social movements
Attention to extreme forms of political violence in the social sciences has been episodic, with
some peaks in periods of high visibility of terrorist attacks, but little accumulation of results.
There are several reasons for this. First, some of the research has been considered to be more
oriented towards developing antiterrorist policies than to a social science understanding of the
phenomenon. In fact, “many who have written about terrorism have been directly or indirectly
involved in the business of counterterrorism, and their vision has been narrowed and distorted
by the search for effective responses to terrorism…. [S]ocial movement scholars, with very few
exceptions, have said little about terrorism” (Goodwin 2004, p. 259). Second, studies of
different forms of political violence have followed different approaches, with “breakdown”
theories mostly used for the analysis of right-wing radicalism, social movement theories
sometimes adapted to research on left-wing radical groups, and area study specialists focusing
on ethnic and religious forms. Third, and most fundamentally, there has been a tendency to reify
Qual Sociol (2008) 31:221–230
DOI 10.1007/s11133-008-9109-x
D. della Porta (*)
Department of Political and Social Sciences, European University Institute,
Badia Fiesolana, Via dei Roccettini 9, 50016 San Domenico di Fiesole Firenze, Italy
e-mail: [email protected]
definitions of terrorism on the basis of political actors’ decisions to use violence (Tilly 200.
SPECIAL ISSUE CRITICAL REALISM IN IS RESEARCHCRITICAL RE.docxsusanschei
SPECIAL ISSUE: CRITICAL REALISM IN IS RESEARCH
CRITICAL REALISM IN INFORMATION SYSTEMS RESEARCH
John Mingers
Kent Business School, University of Kent,
Canterbury, Kent, CT2 7NZ UNITED KINGDOM {[email protected]}
Alistair Mutch
Nottingham Business School, Nottingham Trent University, Burton Street,
Nottingham NG1 4BU UNITED KINGDOM {[email protected]}
Leslie Willcocks
London School of Economics and Political Science, Houghton Street,
London WC2A 2AE UNITED KINGDOM {[email protected]}
Introduction
There has been growing interest in a range of disciplines
(Ackroyd and Fleetwood 2000; Danermark et al. 2002;
Fleetwood 1999; Fleetwood and Ackroyd 2004), not least
information systems (Dobson 2001; Longshore Smith 2006;
Mingers 2004b; Mutch 2010b; Volkoff et al. 2007; Wynn and
Williams 2012) in ideas derived from the philosophical tradi-
tion of critical realism. Critical realism offers exciting pros-
pects in shifting attention toward the real problems that we
face and their underlying causes, and away from a focus on
data and methods of analysis. As such, it offers a robust
framework for the use of a variety of methods in order to gain
a better understanding of the meaning and significance of
information systems in the contemporary world.
Although the term critical realism has been used in a number
of different traditions, we are primarily concerned with that
developed from the foundational work of Roy Bhaskar in the
philosophy of science, later extended in the social arena by
authors such as Archer and Sayer (Archer et al. 1998; Bhaskar
1978, 1979; Mingers 2004b; Sayer 2000). In this tradition,
the benefits of CR are seen as:
• CR defends a strongly realist ontology that there is an
existing, causally efficacious, world independent of our
knowledge. It defends this against both classical positi-
vism that would reduce the world to that which can be
empirically observed and measured, and the various
forms of constructivism that would reduce the world to
our human knowledge of it. Hence it is realist.
• CR recognizes that our access to this world is in fact
limited and always mediated by our perceptual and theo-
retical lenses. It accepts epistemic relativity (that knowl-
edge is always local and historical), but not judgmental
relativity (that all viewpoints must be equally valid).
Hence it is critical in a Kantian sense.
• CR accepts the existence of different types of objects of
knowledge—physical, social, and conceptual—which
have different ontological and epistemological charac-
teristics. They therefore require a range of different
research methods and methodologies to access them.
Since a particular object of research may well have
different characteristics, it is likely that a mixed-method
research strategy (i.e., a variety of methods in the same
research study) will be necessary and CR supports this.
In this introduction, we will first introduce the basic concepts
of critical realism as a philosophy of science.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Running head COMPANY OVERVIEW1COMPANY OVERVIEW5.docx
1. Running head: COMPANY OVERVIEW 1
COMPANY OVERVIEW 5
Company Overview
Vanessa McCray
Capella University
Dr. Frank DeCaro
January 21, 2018
Coca-Cola Company: Background Information
Coca-Cola Company was founded in 1886 by John Pemberton in
Atlanta, Georgia, United States. It has been a leading company
in the beverage and soft drinks industry since its establishment
in the 19th century. The company has managed to grow from a
small firm that could only manage to sell just nine glasses of
the beverage each day which has increased to see the company
sell billions of gallons of the Coca-Cola beverage. The
company's value has grown exponentially over the years with
the popularity of their beverages and soft drinks rising among
the American consumers and worldwide (The Coca-Cola
Company 2018). Currently, Coca-Cola has become a household
name not only in the United States but also across the world.
For many years, the company has attained sustainable growth in
2. the market by being able to offer quality and consistent brands
to their consumers in the global market.
Coca-Cola Company has been a publicly traded multinational
firm since the 1920s. In the New York Stock Exchange, Coca-
Cola Company is traded as NYSE: KO and is also listed as a
Fortune 500 Companies. Over the years, Coca-Cola has been
able to harness some of the key capabilities such as quality,
consistency, and the uniqueness of their brands enabling them
to pursue expansion into other global markets. This has enabled
them to be gain a competitive advantage in the market thereby
staying ahead of its competitors. Presently, Coca-Cola is a
market leader in the beverage industry as it has been able to
control a significant share of the global soft drinks and
beverage market (The Coca-Cola Company 2018). PepsiCo is
the main competitor to Coca-Cola across the world. The
company has its operations, production and distribution
activities, in almost every nation worldwide except in the case
of Cuba and North Korea. Both franchising and acquisition have
been significant strategies enabling the company to gain control
of a large market share despite the presence of competing firms
in the market (Rubin, Moriarty, & Mehlsak, n.d). The company
has more than 500 brands available in the market for their
consumers, with the largest volume of sales each day.
Organizational Structure
The structural design of the company has been designed to
ensure that all its production and distribution plants across the
world are functional regardless of the location. The
organizational structure of the Coca-Cola Company befits a
multinational company of its size as it simplifies the operations
(Elmore, 2013). The president and the C.E.O of the company
head all the business operations of the organization with the
assistance of the sub-ordinates spread across the various global
regions. The administration of the company is highly
decentralized where each plant operates independently while
ensuring coordination with the rest of the plants worldwide.
The firm is structured into manufacturing, marketing, corporate
3. staff, and finance. This has enabled the company to maintain
quality, consistency, and uniqueness in their brands regardless
of the region that the production takes place. The areas assigned
to various operating groups include the European Union, Africa,
North America, Latin America, Pacific, and Eurasia (Rubin,
Moriarty, & Mehlsak, n.d). These regions are further subdivided
into individual countries to ensure that for easy decision making
in as much as it helps the company can respond to the changes
in the local market. Managers in the higher managerial levels
help with the long-term planning of the operations within the
company and guarantee the attainment of their goals.
Coca-Cola Company in the Beverage Industry
Coca-Cola Company operates within a highly competitive
environment in the beverage and non-alcoholic drinks industry.
This is because there are many alternatives which are available
in the market from various manufacturers. The entry into this
industry has been made almost impossible by the dominant
firms such as Coca-Cola, which has seen most entrant firms
failing during the initial stages of entry into the market. Coca-
Cola Company and PepsiCo are the dominant firms in the
industry controlling more than 60% of the global market share.
Coca-Cola Company is a market leader in the industry
controlling the largest market share globally (Elmore, 2013).
Coca-Cola has managed to overcome the competitive forces
from new entrants through its ability to provide consumers with
unique brands. Some of the alternatives in the market include
nutritional and energy drinks. Coca-Cola Company has managed
to guarantee the global customers quality, unique tastes, and a
wide range of benefits from their products.
Macroeconomic Environment
The beverage industry exposes Coca-Cola Company to various
environmental factors that have affected their operations in the
local and international market. These factors vary from internal
to external forces, which may affect their operations in the
foreign, national, regional, and local level. The soft drinks and
beverage industries are adversely affected by the changes in the
4. external business environment factors (Rubin, Moriarty, &
Mehlsak, n.d). These include the political-legal, economic,
social, cultural, and technological factors. These have been due
to the changes in the political environment in most countries as
well as legislations that govern the operations of local and
multinational firms in different countries.
Demographic patterns have changed significantly across the
world in as much as the technology being used in
communication and production has advanced. This has
transformed the channels used to conduct business and the
utilization of particular resources which are vital to success in
the industry (Elmore, 2013). Economic factors have also
affected the industry with recessions and inflation globally.
This affects the consumption patterns, which in turn affects the
flow of revenue and profitability in the industry. The company
enjoys its global brand awareness and unique selling
capabilities enabling it to achieve sustainability in the market.
References
Elmore, B. J. (2013). Citizen Coke: an environmental and
political history of the Coca-Cola Company. Enterprise &
Society, 14(4), 717-731.
Rubin, J., Moriarty, B., & Mehlsak, A. (n.d). Sustainability at
the Coca-Cola Company in a New Era of Brand Building,
The Coca-Cola Company (2018). History. The Coca-Cola
Company [online]. Available at: http://www.coca-
colacompany.com/history [Accessed 19 Jan. 2018].
HR Roles Mind map Grading Guide
HRM/300 Version 6
2 Individual Assignment: HR Roles MindmapPurpose of
Assignment
The purpose of the assignment is to aid the student in
identifying the various HR positions in an organization.
5. Creating a mindmap will show how the HR positions relate to
each other and function in an organization. Writing a job
description will show the essential duties and responsibilities of
the HR roles the student chooses.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student creates a mind map or infographic that includes 7 to
10 characteristics and responsibilities for each of the four
potential HR roles chosen.
The student includes the job requirements for at least three of
the HR roles.
The student includes a job description for each HR role they
selected.
Each job description is at least 350 words.
Total Available
6. Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
7. Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Running head: COCA COLA COMPANY ECONOMIC
ANALYSIS 1
COCA COLA COMPANY ECONOMIC ANALYSIS 3
8. Coca Cola Company Economic Analysis
Vanessa McCray
Capella University
Dr. Frank DeCaro
February 4, 2018
Coca Cola Company Economic Analysis
Regulatory Considerations Affecting the Company
Coca Cola Company operates in a global environment where it
is affected by a wide range of environmental regulations. The
global environmental conditions have been changing, which
requires the organization to make effective decisions that will
guarantee sustainability of their business. The policies and
programs developed within the company seek to ensure that
Coca Cola Company continues with its operations across the
world in a manner that upholds social responsibility, enhances
productivity, and profitability of the organization (McConnell,
Brue, Flynn, 2014). Thus, the company has to observe some
environmental and accounting regulations while making some of
its key decisions, which in turn go a long way towards affecting
its performance on a global platform.
Environmental Regulations
There are various environmental regulations that affect the
economic decisions made within Coca Cola Company such as
the Clean Air Act, Clean Water Act, and the Resource
Conservation and Recovery Act. The company has always
strived to make its economic decisions in a way that enhances
accountability for environmental performance. This has helped
minimize the negative impacts that may be associated with their
operations on both the local and global environment. As the
company continues to achieve greater growth globally, it has
9. always sought to maintain compliance with the applicable
environmental laws and regulations in all their manufacturing
and distribution activities of their products. In addition, the
company has been a major stakeholders in the policy
formulation discussions, which impact their environmental
conservation strategies (Rubin, Moriarty, & Mehlsak, n.d). This
has ensured that the company supports all the public policies
relating to water quality, agriculture, ingredients, packaging,
among other environmental policies and actions that could
affect the company’s global operations.
Water conservation, use of clean energy, and addressing climate
change are some of the policy issues that have affected the
firm’s operations. The adoption of ISO 14001, which is an
international environmental management system, in most of the
company’s plants served as a key milestone towards compliance
with environmental regulations. Packaging and recycling,
through the 3Rs principle of Reduce, Recover, and Recycle, has
enabled the company to minimize environmental impacts
brought by packaging activities (Hitt, Ireland, & Hoskisson,
2012). On the other hand, the company seeks to promote
sustainable agriculture in the face of population growth, rising
food insecurity, and climate changes, by supporting various
programs that aim at enhancing agricultural productivity.
Accounting Regulations
As a publicly traded company, Coca Cola Company is required
to abide with the accounting regulations set by the SEC.
Appropriate financial reporting standards should be followed to
ensure that the stakeholders and general public can obtain
accurate financial reports to be used in making their investment
decisions. Some of the accounting regulations that affect Coca
Cola Company include Dodd-Frank Act or the Sarbanes-Oxley
Act, which aim at enhancing the financial accounting practices
of most organizations (Posner, 2014).
Sarbanes-Oxley Act was introduced in 2002 as a way of trying
to counter corporate fraud that was taking place in most
publicly traded organizations. Coca Cola Company has put in
10. place effective strategies to enhance compliance with the
accounting procedures and regulations established by this Act.
The company CEO is held personally responsible for any
accounting audit errors which may indicate any organizational
accounting malpractices (McConnell, Brue, Flynn, 2014). In
addition, Coca Cola Company stands to be audited by the Public
Company Oversight Board, which was created by the SOX to
establish the required standards of audit reports. By following
these standards, the company has been able to eliminate the
occurrence of accounting malpractices, which has in turn
enhanced investor confidence in their financial statements.
Another accounting regulation that has affected Coca Cola
Company is the Dodd-Frank Act of 2010. This act was a federal
law that seeks to regulate the financial accounting industry
through various government agencies. The company abides with
the provisions of the Dodd-Frank Wall Street Reform and
Consumer Protection Act, which has been essential in
promoting accountability and transparency across all the levels
of the organization (Posner, 2014). The presence of these
regulations has impacted the accounting practices used by the
company not only in the United States but also across the world.
Ethical Considerations and Economic Decisions at Coca Cola
Company
As a global company, Coca Cola Company has to deal with
many ethical issues in their operations. It is also one of the
most valuable brand names across the world. However, Coca
Cola has had to deal with many ethical issues in the industry
such as racial discrimination claims, financial reporting
malpractices, disruption of contractual agreements, and
misrepresentation of market tests for some of their products
(Rubin, Moriarty, & Mehlsak, n.d). Coca Cola faces stiff
competition from other key companies such as PepsiCo, which
is also a market leader in the beverage industry. The fact that
the company operates in such a competitive and dynamic global
environment makes it possible to engage in various ethical
malpractices, which may raise concerns among the consumers,
11. stakeholders, and respective agencies.
Corporate social responsibility has been at the center of Coca
Cola’s mission to maintain its positive reputation among the key
stakeholders and consumers. The company has always been
committed towards ensuring that their products and activities
are manufactured with the interests of their consumers guiding
their decisions. This has enabled the company to provide
healthy products and contribute towards programs that promote
environmental protection across the world. Social responsibility
has been a key ethical issue that has helped guide the economic
decisions made by the organization in all their operations (Hitt,
Ireland, & Hoskisson, 2012). Diversity in the workplace is also
a major concern for the organization given its diverse workforce
from across the world. There have been various incidents where
the company had been accused of racial discrimination in the
workplace. Additionally, the company has been involved in
various queries over inflated earnings in their financial reports,
which amounts to misinformation to their stakeholders and
potential investors. The presence of various legal provisions on
accounting practices has ensured that the company complies
with financial reporting standards for the publicly traded
organizations.
Role of Government Fiscal/Monetary Polices
Fiscal and monetary policies developed by the governments in
various global locations where the company operates have had a
significant effect on the economic decisions made by Coca Cola
Company. The fiscal policies affect the growth, employment,
inflation, and business cycles. Thus, fiscal policies can be used
to target a particular sector of the economy or organization
through tools such as taxation or providing incentives. On the
other hand, monetary policies affects all the sectors of the
economy through the use of various tools such as discount rates,
open market operations, and reserve ration requirements (Hitt,
Ireland, & Hoskisson, 2012). Coca Cola Company has had to
make changes to its key decisions regarding employment and
expansion into new locations based on the policies in place.
12. Coca-Cola enjoys being able to acquire talents from all over the
world through its highly effective human resource management
platforms. The monetary and fiscal policies have led to various
changes in the strategies applied by the company.
Monetary policy expansion within an economy has led the
company to increase their expenditure and investment, which
has helped the company boost its revenue from various
locations. Expansion on the fiscal policies implies that the
government is willing to spend more in supporting the
operations of the organization (McConnell, Brue, Flynn, 2014).
Coca Cola Company has worked closely with governments in
the formulation of policies to ensure that they can achieve
higher levels of performance and increase their investment in
production activities. Higher taxes discourage investment, and
as such Coca Cola may opt to reduce investing in economies
where taxation is high while low taxes encourage the company
to increase its investment within an economy.
References
Hitt, M., Ireland, R. D. & Hoskisson, R. (2012). Strategic
management cases: competitiveness and globalization. New
York: Cengage Learning.
Rubin, J., Moriarty, B., & Mehlsak, A. (n.d). Sustainability at
the Coca-Cola Company in a New Era of Brand Building,
Posner, R. A. (2014). Economic analysis of law. Wolters
Kluwer Law & Business.
McConnell, C., Brue, S., Flynn, S. (01/2014). Macroeconomics
13. Principles, Problems, & Policies, 20th Edition [Vital Source
Bookshelf version]. Retrieved from
https://bookshelf.vitalsource.com/books/1260085716
Company Analysis
This is the final piece of your course project. You will complete
and submit
your company analysis by compiling the work you did in the
assignments for
Units 2 and 4 with the additional content needed to fully
analyze your company.
Your completed Company Analysis should read as a seamless
executive report,
so organize it in a logical fashion. You are encouraged to draw
from your
previous assignments, incorporating feedback from your
instructor as well as
additional information, and making sure your work fully
addresses the
requirements of this assignment. Do not simply paste your
previous assignments
into a new document.
Requirements
14. Your completed company analysis should include the following:
• An introduction to the company and its industry.
o Include relevant background information.
o Describe the organizational structure.
• An analysis of the current economic environment of the
company and
industry.
o Explain how things such as tax rates, unemployment, and
government fiscal policies have affected the economic
decisions of the company.
o Explain the role of the Central Bank in the economic
environment.
• An analysis of the global presence of the company.
o Describe the global economic climate in which the company
is operating.
o Explain how things such as free trade, trade barriers, the
Third Basel Accord, or NAFTA have affected company
15. economic decisions.
o Analyze the economic implications of operating in different
market and industry structures.
o Explain the role of ethics and regulatory considerations in
operating globally.
• An analysis of the overall effect of macroeconomic principles,
theories,
policies, and tools that have influenced the economic decisions
and
strategy development of the company.
o Explain how macroeconomic principles, models, and tools
created value for the organization.
o Explain how macroeconomic principles, theories, policies,
and tools affected strategy development within the
organization.
o In other words, what macroeconomic principles, theories,
policies, and tools do you see at work within the company,
driving the economic decisions and strategy development?
16. • Recommended strategies (based on macroeconomic principles,
theories,
models, and tools) the company could adopt to successfully
maximize
long-term profits.
• A conclusion, including a long-term outlook for the company.
Additional Requirements
• Include a title page, reference page, and one-page executive
summary.
• Include 10-12 pages, not including title page, reference page,
and
executive summary.
• Use at least four scholarly or professional resources.
• Use APA format for citations and references.
• Set your paper in Times New Roman, 12 points, double
spaced.
Resources
• Company Analysis Scoring Guide.
17. Company Analysis Scoring Guide
Due Date: End of Unit 6.
Percentage of Course Grade: 25%.
CRITERIA NON-PERFORMANCE BASIC PROFICIENT
DISTINGUISHED
Analyze the
economic
environment of a
company and
industry.
20%
Does not analyze the
economic
environment of a
company and
industry.
Describes the
economic
environment of a
company and
industry.
Analyzes the
economic
environment of a
company and
industry.
Analyzes the economic
18. environment of a
company and industry;
includes a concise
explanation of the factors
that affect the economic
environment.
Analyze the global
presence of a
company.
20%
Does not analyze the
global presence of a
company.
Describes the global
presence of a
company.
Analyzes the global
presence of a
company.
Analyzes the global
presence of a company
and explains the factors
that affect its global
presence.
Analyze the effect of
macroeconomic
principles, theories,
policies and tools on
a company’s
economic decisions
19. and strategy
development.
30%
Does not analyze the
effect of
macroeconomic
principles, theories,
policies and tools on
a company’s
economic decisions
and strategy
development.
Describes the effect
of macroeconomic
principles, theories,
policies and tools on
a company’s
economic decisions
and strategy
development.
Analyzes the effect
of macroeconomic
principles, theories,
policies and tools on
a company’s
economic decisions
and strategy
development.
Evaluates how well the
macroeconomic
principles, theories,
policies and tools used in
20. a company’s economic
decisions and strategy
development have
served to create value for
the company in a global
economy.
Recommend
strategies based on
macroeconomic
principles, theories,
models, and tools
that a company
could use to
maximize long-term
profits.
20%
Does not
recommend
strategies based on
macroeconomic
principles, theories,
models, and tools
that a company
could use to
maximize long-term
profits.
Identifies strategies
that a company could
use to maximize
long-term profits, but
the strategies are not
based on
macroeconomic
21. principles, theories,
models, and tools.
Recommends
strategies based on
macroeconomic
principles, theories,
models, and tools
that a company
could use to
maximize long-term
profits.
Recommends strategies
based on
macroeconomic
principles, theories,
models, and tools that a
company could use to
maximize long-term
profits and supports
recommendations with
relevant evidence.
Correctly format
citations and
references using
current APA style.
5%
Does not correctly
format citations and
references using
current APA style.
Uses current APA to
22. format citations and
references but with
numerous errors.
Correctly formats
citations and
references using
current APA style
with few errors.
Correctly formats
citations and references
using current APA style
with no errors.
Write content clearly
and logically with
correct use of
grammar,
punctuation, and
mechanics.
5%
Does not write
content clearly,
logically, or with
correct use of
grammar,
punctuation, and
mechanics.
Writes with errors in
clarity, logic,
grammar,
punctuation, and/or
mechanics.
23. Writes content
clearly and logically
with correct use of
grammar,
punctuation, and
mechanics.
Writes clearly and
logically with correct use
of spelling, grammar,
punctuation, and
mechanics; uses relevant
evidence to support a
central idea.
Page 1 of 1Company Analysis Scoring Guide
2/12/2018https://courserooma.capella.edu/bbcswebdav/institutio
n/MBA/MBA6008/170100/Scoring_Guides...
