Running Head: ATC’S 6.0 & 7.0
2
Running Head: ATC’S 6.0 & 7.0
ATC’s 6.0 & 7.0
A Team Consulting (ATC)
Glynda CarMicheal, Frank LaPrade, Demetreaus Moore,
Shannon Oberlin, Tracy Reynolds, Woody Dessources
MT 490-01 Bachelors Internship in Management
Submitted by: Frank LaPrade
Professor Blake Escudier
Purdue Global University
ATC’s 6.0 & 7.0
6.0 Operational Management Plans Overview
ATC will be open seven (7) days a week, twenty-four (24) hours each day. Each store owner is responsible that all orders are processed. All store owners have their designation or responsibility to ATC and its operation. The store owner has their job designation according to ATC’s organizational flow chart.
6.1Technology
A-Team Consulting will acquire a web-server to host the e-commerce website, and will run on a windows based operating system. We will use server-software that will be an application software and database server. Also, that will process the data consumers input to purchase product from our on-line retail store. Web tools will enhance visual appearance of the website. A database system is needed that will store information about the products and services recorded from the website, and have networking that will enhance sharing of information between departments.
6.2 Website Design Requirements
The process of purchasing from a website needs to be simple with easy-to-understand ordering directions. Also, shipping instructions must be consumer friendly. The use of the web page is to focus on the customer with content and navigation to be visible. The website design will be reviewed according to sales and remodeled when needed.
6.3 Fulfillment Operations
Flow chart of the drop-shop business.
6.4 Operational Storyboard/Chart
1. Retailer (A-Team Consulting) ATC develops product with supplier and the niche to sell products.
2. ATC partners with CQ Group International Limited.
3. ATC develops website and displays the EleCycle product.
4. Consumers view and purchases product on website.
5. ATC managers authorizes purchase and a wholesale payment to dropship supplier (CQ Group International Limited).
6. CQ Group International Limited (supplier) packs and sends product to customer.
7.0 Financial Planning Overview
A-Team Consulting (ATC) consist of 6 equal owners who all work together collectively. Each owner has a specific role they play in the collective efforts of our business. We will create company positional requirements, and bylaws/procedures will be put in place so that everyone is following them, for each ownership job position, in case there is an ownership change.
7.1 Financial Requirement for Store Owners
ATC EleCycle is a small on-line e-commerce retail store. Since there are minimal required start-up costs the six owners will provide 1/6th the start-up costs. The financial requirements of the store will consist of the following: domain registration, on-line webpage design, web-host to maintain site ...
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2. Complete a form with assignment details, sources, and deadline to request a paper be written.
3. Review bids from writers and select one based on qualifications to start the assignment.
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5. Request revisions to ensure satisfaction and choose this service knowing needs will be met.
ScenarioBranson Ltd. is a public listed tour company that is bas.docxjeffsrosalyn
Scenario
Branson Ltd. is a public listed tour company that is based in Melbourne. One of its main operating businesses is to provide tourists with hot-air balloon flights over the city. As their current balloons are due to be retired, they must decide whether to replace them with a large or small model. New balloons have an expected life of 8 years, after which salvage values are $70,000 for the large balloons and $45,000 for the small balloons. Market research has estimated that there is a 60% probability that demand will be high throughout the useful life of the balloons, and a 40% probability that demand will be low throughout the useful life of the balloons.
The large model is expected to cost $900,000, with an extra installation and shipping cost of $80,000. The small model is expected to cost $650,000, with an additional installation and shipping cost of $45,000. The company's accounting policy is to depreciate using the reducing balance approach of 20% per annum.1 There is also an initial increase in net working capital of $70,000 for the large model, and $40,000 for the small model. The net working capital is recoverable at the end of their useful life.
In the event of high demand, the company expects a yearly operating revenue of $800,000 for the large model, and a yearly operating revenue of $330,000 for the small model. If the demand is low, yearly operating revenue is forecasted to be $700,000 for the large model and $280,000 for the small model. Annual variable and fixed costs associated with operating these balloons are expected to be $400,000 for the large model and $150,000 for the small model. In addition, if the large model is preferred over the small model, the company needs to rent an additional warehouse to store the large balloons. A new warehouse’s rental cost is expected to be $150,000 per year. At the end of year four, there is also an option to cease operation and thus sell the large balloons for $500,000 and the small balloons for $400,000 if the business is not profitable.
The company requires you to calculate an appropriate discount rate using the company’s weighted average cost of capital. The company’s capital structure has remained fairly stable, with a debt-to-equity ratio of 1.2. The company has no plan to adjust its capital structure in the future. Given that the company is listed on the stock exchange, you are able to obtain the historical returns over the last 20 years for the company, the market portfolio and the risk-free asset as tabulated in Table 1. The company debentures have a face value of $1000 and a coupon rate of 10%. They mature in 10 years' time. Similar debentures are currently yielding 12%. The company tax rate is 30%.
1 As discussed in Week 5, ignore residual value in the calculation of yearly depreciation.
Table 1
Year
Branson
Market
Risk-free
1999
23.13%
13.81%
6.01%
2000
19.55%
12.77%
6.31%
2001
10.08%
7.65%
5.62%
2002
-19.35%
-10.64%
5.84%
2003
25.01%
14.61%
5.37%
2004
29.21%
29.
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solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
The document discusses restoring public trust in corporate reporting. It proposes a three-tiered model for corporate transparency consisting of global accounting standards, industry standards, and company-specific information. Recent scandals have undermined trust in executives, boards, auditors, and analysts that produce corporate information. To rebuild trust, all participants must embrace transparency, accountability, and integrity. New technologies like XBRL can improve access and analysis of reported information across the three tiers. The future of corporate reporting relies on cooperation across industries to establish comprehensive transparency standards.
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1. The C corporation meets the eligibility requirements to elect S corporation status as it has both preferred and common stock with voting and nonvoting rights and fewer than 100 shareholders, one of which is a Swedish individual and another is a partnership.
2. All shareholders must consent to the S corporation election.
3. The election would not be valid if the C corporation did not meet all S corporation requirements in the election year.
4. The S corporation cannot keep its June 30 fiscal year without documenting a valid business purpose for the non-standard year end.
5. Upon converting to
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How To Write A Interview Essay. Online assignment writing service.Jessica Adams
This document provides instructions for writing an interview essay in 5 steps:
1. Create an account and provide contact information.
2. Complete a form with assignment details, sources, and deadline to request a paper be written.
3. Review bids from writers and select one based on qualifications to start the assignment.
4. Review the completed paper and authorize payment if satisfied or request revisions.
5. Request revisions to ensure satisfaction and choose this service knowing needs will be met.
ScenarioBranson Ltd. is a public listed tour company that is bas.docxjeffsrosalyn
Scenario
Branson Ltd. is a public listed tour company that is based in Melbourne. One of its main operating businesses is to provide tourists with hot-air balloon flights over the city. As their current balloons are due to be retired, they must decide whether to replace them with a large or small model. New balloons have an expected life of 8 years, after which salvage values are $70,000 for the large balloons and $45,000 for the small balloons. Market research has estimated that there is a 60% probability that demand will be high throughout the useful life of the balloons, and a 40% probability that demand will be low throughout the useful life of the balloons.
The large model is expected to cost $900,000, with an extra installation and shipping cost of $80,000. The small model is expected to cost $650,000, with an additional installation and shipping cost of $45,000. The company's accounting policy is to depreciate using the reducing balance approach of 20% per annum.1 There is also an initial increase in net working capital of $70,000 for the large model, and $40,000 for the small model. The net working capital is recoverable at the end of their useful life.
In the event of high demand, the company expects a yearly operating revenue of $800,000 for the large model, and a yearly operating revenue of $330,000 for the small model. If the demand is low, yearly operating revenue is forecasted to be $700,000 for the large model and $280,000 for the small model. Annual variable and fixed costs associated with operating these balloons are expected to be $400,000 for the large model and $150,000 for the small model. In addition, if the large model is preferred over the small model, the company needs to rent an additional warehouse to store the large balloons. A new warehouse’s rental cost is expected to be $150,000 per year. At the end of year four, there is also an option to cease operation and thus sell the large balloons for $500,000 and the small balloons for $400,000 if the business is not profitable.
The company requires you to calculate an appropriate discount rate using the company’s weighted average cost of capital. The company’s capital structure has remained fairly stable, with a debt-to-equity ratio of 1.2. The company has no plan to adjust its capital structure in the future. Given that the company is listed on the stock exchange, you are able to obtain the historical returns over the last 20 years for the company, the market portfolio and the risk-free asset as tabulated in Table 1. The company debentures have a face value of $1000 and a coupon rate of 10%. They mature in 10 years' time. Similar debentures are currently yielding 12%. The company tax rate is 30%.
1 As discussed in Week 5, ignore residual value in the calculation of yearly depreciation.
Table 1
Year
Branson
Market
Risk-free
1999
23.13%
13.81%
6.01%
2000
19.55%
12.77%
6.31%
2001
10.08%
7.65%
5.62%
2002
-19.35%
-10.64%
5.84%
2003
25.01%
14.61%
5.37%
2004
29.21%
29.
The OLB Group is a FinTech company offering a suite of product
solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
The document discusses restoring public trust in corporate reporting. It proposes a three-tiered model for corporate transparency consisting of global accounting standards, industry standards, and company-specific information. Recent scandals have undermined trust in executives, boards, auditors, and analysts that produce corporate information. To rebuild trust, all participants must embrace transparency, accountability, and integrity. New technologies like XBRL can improve access and analysis of reported information across the three tiers. The future of corporate reporting relies on cooperation across industries to establish comprehensive transparency standards.
This document discusses several questions regarding the tax implications of a C corporation converting to an S corporation status. Specifically:
1. The C corporation meets the eligibility requirements to elect S corporation status as it has both preferred and common stock with voting and nonvoting rights and fewer than 100 shareholders, one of which is a Swedish individual and another is a partnership.
2. All shareholders must consent to the S corporation election.
3. The election would not be valid if the C corporation did not meet all S corporation requirements in the election year.
4. The S corporation cannot keep its June 30 fiscal year without documenting a valid business purpose for the non-standard year end.
5. Upon converting to
This document brings together a set of latest data points and publicly available information relevant for Platforms & Applications Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
CSB Technologies seeks $750,000 in funding to expand its sales and marketing of Shop Boss Pro, a cloud-based software platform for automotive repair shops. Shop Boss Pro provides features like online customer interaction, integrated parts pricing and labor guides. The US automotive repair market is large but fragmented, with over 160,000 shops, most of which are small and independently owned. CSB Technologies believes Shop Boss Pro addresses the needs of these shops by offering an affordable and easy-to-use cloud alternative to outdated desktop software. The funding will be used to grow the customer base among the 90% of shops that are potential clients, with the goal of profitability within 12 months.
Introduction to LogisticsSupply Chain Management IP#4Michelle S.docxmariuse18nolet
The document discusses factors to consider when deciding whether to expand a logistics/supply chain business domestically or internationally. It notes that having multiple distribution centers domestically can speed up delivery but increase costs, while international expansion opens new markets but requires investment. Key factors to evaluate include market conditions, transportation and connectivity costs, legal/regulatory issues, demand for products, operating costs, and quantitative metrics like % of demand met. Both quantitative and non-quantitative factors must be considered, such as government support, infrastructure, labor costs, and political stability. The conclusion recommends opening a warehouse in France or Spain to tap international growth and setting up a combined manufacturing/warehouse in the west coast of the US to reduce costs and meet growing
Identify emerging trends in defects to reduce warranty and recall
costs, maintain brand strength, and improve customer loyalty
Manufacturers, on an average, spend as high as 2.5% to 8% of their revenue on warranty costs. Best in class
manufacturers have been able to achieve warranty spends as low as 0.5%, underlining the tremendous potential for
cost reduction in business operations - from efficient process management as well as product quality improvement.
Majority of manufacturing companies limit their warranty business intelligence to historical reporting needs.
Manufacturers need robust technology that can monitor & report, provide timely alerts on critical warranty parameters,
predict warranty patterns and improve the analysis of scenarios under different warranty conditions. Presenting
Sailotech’s Warranty Analytics Solution - a rapid deployment, quick returns remedy to current business challenges.
Warranty Analytics solutions use to discover hidden trends in warranty and service records to more quickly identify the
emergence of previously unknown defects. Sailotech can transform data into insights to help you proactively address
your brand equity resulting from product defects while balancing customer satisfaction with profitability.
Cesim Bank Banking and Financial Services Management Simulation Game Guide BookCesim Business Simulations
The goal of the Cesim Bank Simulation is to facilitate understanding of the front and back office operations of a bank, and their interaction in a competitive environment, and to help cultivate holistic and fact-based management culture, develop analytical skills, and create awareness about the current banking operating environment.
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Cesim Global Challenge International Business Simulation and Strategy Game Gu...Cesim Business Simulations
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NMIMS Semester 1 Assignment Solution Dec 2021 palaniappann
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The document provides information about business analytics in different industries including business analytics, automotive analytics, FMCG analytics, and e-commerce analytics. It discusses key components of business analytics including data aggregation, data mining, association/sequence identification, and forecasting. For automotive analytics, it outlines use cases for predictive analytics, data from sensors for traffic and insurance, and cost/financial tracking. Top FMCG analytics uses cases include inventory optimization, forecast optimization, and price/promotion analytics. E-commerce analytics focuses on functions like supply chain management, merchant analytics, product analytics, online marketing, and user experience analytics.
This document provides a report on the business intelligence solution recommendations for ALAKart LLC, a growing restaurant chain. It includes an introduction to ALAKart and their need to transition to a franchise model to continue growing. It examines two case studies of other restaurant chains that implemented BI systems successfully. The report also assesses ALAKart's business problems and needs, and will make recommendations for their enterprise data warehouse approach, data modeling, ETL tool, data mining and reporting solution to support their growth and transition to a franchise model.
Corporate digest magazine july, 2017 by venture careKumar Kanaujia
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This document summarizes a presentation on investor readiness for technology ventures. Key points discussed include how to prepare a company for fundraising, balancing high valuations with investor protection, structuring relationships between stakeholders, trends in technology M&A, and the importance of legal organization during growth. Research shows venture capital funding increasingly follows global standards and best practices, while relationships depend on management experience, market conditions, investment opportunity, and company development stage.
Running Head WOBBLY WHEELS DISTRIBUTION COMPANY1WOBBLY WHEELS .docxagnesdcarey33086
Running Head: WOBBLY WHEELS DISTRIBUTION COMPANY 1
WOBBLY WHEELS DISTRIBUTION COMPANY 7
Wobbly Wheels Distribution Company
Richard Kennedy
Case Study
Institution
6/1/2014
Part 1
Business environment
Business environment refers to both internal and external factors which affect the operations of a given business or organizational entity (Fernando, 2011). Wobbly Wheels Distribution Company is a distribution and transportation company that serves major cities in the mid-Atlantic region. It is located in Wilmington, Delaware and boosts of more than 400 employees. The company has 6 distribution channels for consolidating freight and 100 delivery vehicles. The business environment is highly competitive and there has been stagnant growth due to a slow economy. The president of the company wishes to reduce the expenses by 5% and set growth at 5% in order to fund new initiatives.
According to Wobbly Wheels (WW) Distribution Company, their environment of operation is affected by several other business environment factors. In developing an efficient IT strategic plan, the company has to evaluate various results such a development may bring to the firm.
In developing a new IT strategic plan, Wobbly Wheels Distribution Company will have to consider the effects on its personnel. The new plan must be a morale booster rather than a demoralizing tool to the customers. The drivers are the most outspoken and good ambassadors to the company and the new system should provide them with an extra motivation.
The company also considers the legal factors in their operations. This involves ensuring compliance with the set federal and state laws whereby the ones given foremost attention are: the Sarbanes Oxley financial audit, a federal requiring that vehicles go through a safety check every 10,000 miles and finally an FCC reporting requirement which requires statements on the number of hours each driver is involved in the company’s operations.
In developing a new IT strategic plan, the company should consider the technological implications of the system. The two-way radio that is used as a mode of communication between the dispatchers at the terminals and the drivers usually has low power which may result in relatively short range compared to other high power radios. Also the further apart the users are the higher the possibility of harmful interferences e.g. a nearby PMR446 walkie-talkie may unknowingly block the lines thus interfering with communication.
Business strategic objective
A business strategic objective refers to the goals set by an organization or a business entity whose fulfillment is deemed as appropriate by the business. (Kelly, 2006)
Wobbly Wheels Distribution Company has set various strategic objectives. One of their main objectives is providing their customers with warehousing services as this will go a long way in reducing their customers’ delivery time since their products will be available locally. Another objective is improving the.
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1.1 DetailsCase Study Scenario - Global Trading PLCGlobal Tra.docxjackiewalcutt
1.1 DetailsCase Study: Scenario - Global Trading PLC
Global Trading PLC is a mail order company that operates a number of different catalogues. Each catalogue addresses a specific market segment and the company is noticing a drop of in the sales through its higher end products and socio - economic customer group, typified by its 'life style' catalogue offerings.
Research has shown that this is because these groupings are now typically buying from companies offering similar services and products on the World Wide Web.
Whilst Global recognise the need to maintain its more traditional agent based catalogue business, they have now decided that they need to embrace e-commerce and develop a Web based service. The Finance Director has a PC at home and has recently bought Dreamweaver.
The existing database system, which has built up piecemeal over a number of years, has been poorly designed and is inadequate. This new development gives the company the opportunity to redesign their system.
It must be recognised that the 'traditional' business will continue for some years and that data stored for that may differ from that needed by the web based business. For example, the agent based catalogue customers must buy through the agent. Indeed, they are identified by a combination of their customer number and the agent ID. This style of catalogue maintains the traditional periodic payment system, so customer records need to include credit rating and transaction history data. By contrast, the 'life style' catalogue customers mostly pay by using credit cards, a system which is used by the vast majority of e-commerce transactions.
Information is maintained for customers so that marketing mailing can be targeted. It has been recognised that an individual could be both a credit card customer AND an agent supported customer. This currently leads to duplication of data storage and mailing, some of which can be contradictory and confusing.
The company headquarters is in Leeds with depots in strategic regional locations from where the company’s own fleet of delivery vans operates. Large regions can have more than one depot. There is a central depot near Birmingham that supplies the regional depots.
The structure of the Agents Organisation is as follows:
General Sales Manager
Midland
Northern
Southern
Scottish
Division
Division
Division
Division
Each division is split into a number of regions.
Each region has a number of agents, working on commission based on sales to their customers, who promote goods and take customer orders. A monthly report of the orders taken by product, with summaries at all levels of the Sales Organisation is produced for management. Sales statistics are required for each product category to monitor the effectiveness of different discount strategies.
Orders are received form their customers by agents, summarised and posted to head office over night. The orders are then validated, priced and checked centrally fo ...
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
ABC International Inc. provides a business plan for a new company focusing on strategy, management team, market, and offerings. Key financial projections estimate annual revenue and expenses over five years. The plan requests funding and describes plans to use funds to grow the business and repay investors.
Coursework ProjectCompanies are paying out too much in dividenCruzIbarra161
This document provides information about a coursework project evaluating a company's dividend policy and its impact on share price. It includes instructions for completing four parts of the project: a) evaluating dividend policy theories; b) analyzing the dividend policy and share price of a selected company over 11 years; c) using the Fisher-Hirshleifer model to examine investment and consumption decisions; and d) discussing the importance of mergers and acquisitions. Additional context and data tables are provided about a company called Motomart for use in completing the project analysis.
SPT 208 Final Project Guidelines and Rubric Overview .docxsusanschei
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
Ssalinas_ThreeMountainsRegionalHospitalCodeofEthics73119.docx
Running head: CODE OF ETHICS 1
CODE OF ETHICS 4
Three Mountains Regional Hospital Code of Ethics
Sharlene Salinas
Professor Bradshaw
HSA4210
July 31, 2019
Three Mountains Regional Hospital Code of Ethics
Progressive developments in science and technology in the 20th century contributed to advances in healthcare and medicine that have helped many lives. Healthcare professionals are confronted with ethical dilemmas and moral questions as the context in which healthcare is provided keeps on changing. Healthcare specialists are required to be dedicated to excellence within their professional practice of promoting community, organizational, family, and individual health. Healthcare code of ethics provides a platform for shared professional values (Wocial & Tarzian, 2015). It is the responsibility of healthcare specialists to reach the best possible standards of conduct and to encourage these ethical practices to those with whom they work together. Healthcare professionals are facing challenges as the context in which healthcare is provided keeps on changing.
The Three Mountains Regional Hospital code of ethics will clarify the roles and responsibilities within the healthcare profession. The code of ethics will also guide the healthcare professionals on addressing common ethical questions. With 15,000 admissions annually, the Three Mountains Regional Hospital requires a code of ethics that will guide the healthcare professionals in the hospital in dealing with such a capacity. Healthcare professionals from the hospital will be defined by their purpose but not their job description (Turner & Epstein, 2015). The proposed code of ethics will inform individual decision-making when faced with ethical situations within a given relationship or role at the Three Mountains Regional Hospital.
Ethics are an essential part of healthcare, and they should provide value in practical situations. The proposed code of ethics will provide a structure and shape to the Three Mountains Regional Hospital’s environment and summarize the healthcare organization’s ethical position. The code of ethics will describe the ethical attitude shared by healthcare workers at Three Mountains Regional Hospital, and it will be valuable and influential on the success of the healthcare organization. The mission of the code of ethics is to guide the hospital is leading the way to a healthier community through the provision of quality care.
Code of Ethics
· Uphold the policies of the Three Mountains Regional Hospital (Merry & Walton, 2017).
· Protect the intellectual, physical, and electronic property of the hospital (Hoppe & Lenk, 2016).
· Promote a healthy, secure, and safe working environment (Merry & Walton, 2017).
· Act responsibly and honestly by avoiding perceived or actual conflicts of interest (Merry & Walton, 2017).
· Protect and respect the privacy and confidentiality of all individuals and informat.
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predict warranty patterns and improve the analysis of scenarios under different warranty conditions. Presenting
Sailotech’s Warranty Analytics Solution - a rapid deployment, quick returns remedy to current business challenges.
Warranty Analytics solutions use to discover hidden trends in warranty and service records to more quickly identify the
emergence of previously unknown defects. Sailotech can transform data into insights to help you proactively address
your brand equity resulting from product defects while balancing customer satisfaction with profitability.
Cesim Bank Banking and Financial Services Management Simulation Game Guide BookCesim Business Simulations
The goal of the Cesim Bank Simulation is to facilitate understanding of the front and back office operations of a bank, and their interaction in a competitive environment, and to help cultivate holistic and fact-based management culture, develop analytical skills, and create awareness about the current banking operating environment.
Find out more here: https://www.cesim.com/simulations/cesim-bank-management-simulation-game/
Cesim Global Challenge International Business Simulation and Strategy Game Gu...Cesim Business Simulations
Cesim Global Challenge is an international business and strategy management simulation game used in higher education institution level courses and corporate training programs to educate better business decision makers.
Find out more here: https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game
NMIMS Semester 1 Assignment Solution Dec 2021 palaniappann
Sir / Madam,
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching experience in MBA Business schools. For last fifteen years Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects from Marketing, Finance, Human Resource Management, Information Systems, International Business and General Specializations. He has written many research papers and case studies.
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD organizes online MBA subject coaching / MBA Assignment help and MBA Project help. Many clients national and international has appreciated Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA subject coaching.
You can call him on his mobile no. 09025810064 (whatsapp available) or mail him at palaniappanmail@gmail.com. He does help/guide for the below question. If urgent or any query’s, Please feel free to call him on his mobile no. 9025810064 (whatsapp available) or do mail on palaniappanmail@gmail.com. He does help/guide for the below question
Contact:
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD
Mail ID: palaniappanmail@gmail.com
Ph: - 9025810064 (whatsapp available)
The document provides information about business analytics in different industries including business analytics, automotive analytics, FMCG analytics, and e-commerce analytics. It discusses key components of business analytics including data aggregation, data mining, association/sequence identification, and forecasting. For automotive analytics, it outlines use cases for predictive analytics, data from sensors for traffic and insurance, and cost/financial tracking. Top FMCG analytics uses cases include inventory optimization, forecast optimization, and price/promotion analytics. E-commerce analytics focuses on functions like supply chain management, merchant analytics, product analytics, online marketing, and user experience analytics.
This document provides a report on the business intelligence solution recommendations for ALAKart LLC, a growing restaurant chain. It includes an introduction to ALAKart and their need to transition to a franchise model to continue growing. It examines two case studies of other restaurant chains that implemented BI systems successfully. The report also assesses ALAKart's business problems and needs, and will make recommendations for their enterprise data warehouse approach, data modeling, ETL tool, data mining and reporting solution to support their growth and transition to a franchise model.
Corporate digest magazine july, 2017 by venture careKumar Kanaujia
Corporate Digest is a monthly e-magazine published for India Business owners by www.venture-care.com. It contents latest trends and expert opinions on Business, Strategy, Technology, Digital, Finance and Legal.
The OLB Group is a FinTech company offering a suite of product
solutions in the merchant services and payment facilitator verticals,
including a cloud-based omni-channel commerce platform for SMBs,
electronic payment processing, and crowd funding services for
issuers and broker/dealers.
This document summarizes a presentation on investor readiness for technology ventures. Key points discussed include how to prepare a company for fundraising, balancing high valuations with investor protection, structuring relationships between stakeholders, trends in technology M&A, and the importance of legal organization during growth. Research shows venture capital funding increasingly follows global standards and best practices, while relationships depend on management experience, market conditions, investment opportunity, and company development stage.
Running Head WOBBLY WHEELS DISTRIBUTION COMPANY1WOBBLY WHEELS .docxagnesdcarey33086
Running Head: WOBBLY WHEELS DISTRIBUTION COMPANY 1
WOBBLY WHEELS DISTRIBUTION COMPANY 7
Wobbly Wheels Distribution Company
Richard Kennedy
Case Study
Institution
6/1/2014
Part 1
Business environment
Business environment refers to both internal and external factors which affect the operations of a given business or organizational entity (Fernando, 2011). Wobbly Wheels Distribution Company is a distribution and transportation company that serves major cities in the mid-Atlantic region. It is located in Wilmington, Delaware and boosts of more than 400 employees. The company has 6 distribution channels for consolidating freight and 100 delivery vehicles. The business environment is highly competitive and there has been stagnant growth due to a slow economy. The president of the company wishes to reduce the expenses by 5% and set growth at 5% in order to fund new initiatives.
According to Wobbly Wheels (WW) Distribution Company, their environment of operation is affected by several other business environment factors. In developing an efficient IT strategic plan, the company has to evaluate various results such a development may bring to the firm.
In developing a new IT strategic plan, Wobbly Wheels Distribution Company will have to consider the effects on its personnel. The new plan must be a morale booster rather than a demoralizing tool to the customers. The drivers are the most outspoken and good ambassadors to the company and the new system should provide them with an extra motivation.
The company also considers the legal factors in their operations. This involves ensuring compliance with the set federal and state laws whereby the ones given foremost attention are: the Sarbanes Oxley financial audit, a federal requiring that vehicles go through a safety check every 10,000 miles and finally an FCC reporting requirement which requires statements on the number of hours each driver is involved in the company’s operations.
In developing a new IT strategic plan, the company should consider the technological implications of the system. The two-way radio that is used as a mode of communication between the dispatchers at the terminals and the drivers usually has low power which may result in relatively short range compared to other high power radios. Also the further apart the users are the higher the possibility of harmful interferences e.g. a nearby PMR446 walkie-talkie may unknowingly block the lines thus interfering with communication.
Business strategic objective
A business strategic objective refers to the goals set by an organization or a business entity whose fulfillment is deemed as appropriate by the business. (Kelly, 2006)
Wobbly Wheels Distribution Company has set various strategic objectives. One of their main objectives is providing their customers with warehousing services as this will go a long way in reducing their customers’ delivery time since their products will be available locally. Another objective is improving the.
What if your finance organization had a faster, simpler way to transform operational transactions into meaningful insight? View this slide deck with Workday and KPMG as we explore new technologies and solutions for streamlining the analysis of vast amounts of data in the changing world of finance.
Entrepreneurship Subject for Senior High School Students;
ABM Strand; This chapter talks about the Planning of the Enterprise specifically the Making of Business Plan and highlighted explanation each section of the Business Plan.
1.1 DetailsCase Study Scenario - Global Trading PLCGlobal Tra.docxjackiewalcutt
1.1 DetailsCase Study: Scenario - Global Trading PLC
Global Trading PLC is a mail order company that operates a number of different catalogues. Each catalogue addresses a specific market segment and the company is noticing a drop of in the sales through its higher end products and socio - economic customer group, typified by its 'life style' catalogue offerings.
Research has shown that this is because these groupings are now typically buying from companies offering similar services and products on the World Wide Web.
Whilst Global recognise the need to maintain its more traditional agent based catalogue business, they have now decided that they need to embrace e-commerce and develop a Web based service. The Finance Director has a PC at home and has recently bought Dreamweaver.
The existing database system, which has built up piecemeal over a number of years, has been poorly designed and is inadequate. This new development gives the company the opportunity to redesign their system.
It must be recognised that the 'traditional' business will continue for some years and that data stored for that may differ from that needed by the web based business. For example, the agent based catalogue customers must buy through the agent. Indeed, they are identified by a combination of their customer number and the agent ID. This style of catalogue maintains the traditional periodic payment system, so customer records need to include credit rating and transaction history data. By contrast, the 'life style' catalogue customers mostly pay by using credit cards, a system which is used by the vast majority of e-commerce transactions.
Information is maintained for customers so that marketing mailing can be targeted. It has been recognised that an individual could be both a credit card customer AND an agent supported customer. This currently leads to duplication of data storage and mailing, some of which can be contradictory and confusing.
The company headquarters is in Leeds with depots in strategic regional locations from where the company’s own fleet of delivery vans operates. Large regions can have more than one depot. There is a central depot near Birmingham that supplies the regional depots.
The structure of the Agents Organisation is as follows:
General Sales Manager
Midland
Northern
Southern
Scottish
Division
Division
Division
Division
Each division is split into a number of regions.
Each region has a number of agents, working on commission based on sales to their customers, who promote goods and take customer orders. A monthly report of the orders taken by product, with summaries at all levels of the Sales Organisation is produced for management. Sales statistics are required for each product category to monitor the effectiveness of different discount strategies.
Orders are received form their customers by agents, summarised and posted to head office over night. The orders are then validated, priced and checked centrally fo ...
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
ABC International Inc. provides a business plan for a new company focusing on strategy, management team, market, and offerings. Key financial projections estimate annual revenue and expenses over five years. The plan requests funding and describes plans to use funds to grow the business and repay investors.
Coursework ProjectCompanies are paying out too much in dividenCruzIbarra161
This document provides information about a coursework project evaluating a company's dividend policy and its impact on share price. It includes instructions for completing four parts of the project: a) evaluating dividend policy theories; b) analyzing the dividend policy and share price of a selected company over 11 years; c) using the Fisher-Hirshleifer model to examine investment and consumption decisions; and d) discussing the importance of mergers and acquisitions. Additional context and data tables are provided about a company called Motomart for use in completing the project analysis.
Similar to Running Head ATC’S 6.0 & 7.02Running Head ATC’S 6.0 & 7..docx (19)
SPT 208 Final Project Guidelines and Rubric Overview .docxsusanschei
SPT 208 Final Project Guidelines and Rubric
Overview
Marketing and advertising are often used interchangeably, yet throughout this course you have learned that marketing is a much larger concept that requires a
strong understanding of consumer behavior, products and services, and often the greater economic environment. Marketing is applicable to every industry and
discipline in one way or another, but within the sport industry we have the chance to see the application of marketing concepts as if under a spotlight due to the
industry’s global reach and importance to society.
Your final project is the creation of an Opportunity and Consumer Analysis. You will select a sport team, individual, facility, or organization as the focus of your
consumer and opportunity analysis. When selecting your area of focus, think about your interests and career aspirations. As you progress through the course,
you will have the opportunity to practice the skills required for this project in several milestone activities. Your final deliverable will include a strengths,
weaknesses, opportunities, and threats (SWOT) analysis of your selected focus; a consumer analysis; an analysis of successful marketing and media strategies;
and a brief 1-, 3-, and 5-year plan that allows you to explain your intended use of a proven marketing strategy and various media opportunities. Please note that
your Opportunity and Consumer Analysis will be an eligible artifact to include in your program portfolio, as it will highlight your ability to recognize consumer
characteristics and opportunities for brand improvement.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final Opportunity and Consumer Analysis will be submitted in Module Seven.
This assessment addresses the following course outcomes:
• Analyze consumer behaviors for the influence of political, cultural, and social events on consumer motivation at the local, national, or international
levels within the sport industry
• Illustrate the application of key marketing strategies in successful sport-specific marketing campaigns
• Identify proven marketing strategies that can be successfully applied to specific sport marketing scenarios to attract consumers
• Compare media opportunities for successfully communicating and marketing towards specific consumers within the sport industry
Prompt
Develop a comprehensive Opportunity and Consumer Analysis. Select a sport team, individual, facility, or organization and provide a thorough analysis of the
existing marketing strategies and consumers, and determine an opportunity for greater consumer reach. Outline a brief 1-, 3-, and 5-year plan for the marketing
opportunity.
Specifically, the following critical elements must be addressed:
I. Marketing Foc.
Ssalinas_ThreeMountainsRegionalHospitalCodeofEthics73119.docx
Running head: CODE OF ETHICS 1
CODE OF ETHICS 4
Three Mountains Regional Hospital Code of Ethics
Sharlene Salinas
Professor Bradshaw
HSA4210
July 31, 2019
Three Mountains Regional Hospital Code of Ethics
Progressive developments in science and technology in the 20th century contributed to advances in healthcare and medicine that have helped many lives. Healthcare professionals are confronted with ethical dilemmas and moral questions as the context in which healthcare is provided keeps on changing. Healthcare specialists are required to be dedicated to excellence within their professional practice of promoting community, organizational, family, and individual health. Healthcare code of ethics provides a platform for shared professional values (Wocial & Tarzian, 2015). It is the responsibility of healthcare specialists to reach the best possible standards of conduct and to encourage these ethical practices to those with whom they work together. Healthcare professionals are facing challenges as the context in which healthcare is provided keeps on changing.
The Three Mountains Regional Hospital code of ethics will clarify the roles and responsibilities within the healthcare profession. The code of ethics will also guide the healthcare professionals on addressing common ethical questions. With 15,000 admissions annually, the Three Mountains Regional Hospital requires a code of ethics that will guide the healthcare professionals in the hospital in dealing with such a capacity. Healthcare professionals from the hospital will be defined by their purpose but not their job description (Turner & Epstein, 2015). The proposed code of ethics will inform individual decision-making when faced with ethical situations within a given relationship or role at the Three Mountains Regional Hospital.
Ethics are an essential part of healthcare, and they should provide value in practical situations. The proposed code of ethics will provide a structure and shape to the Three Mountains Regional Hospital’s environment and summarize the healthcare organization’s ethical position. The code of ethics will describe the ethical attitude shared by healthcare workers at Three Mountains Regional Hospital, and it will be valuable and influential on the success of the healthcare organization. The mission of the code of ethics is to guide the hospital is leading the way to a healthier community through the provision of quality care.
Code of Ethics
· Uphold the policies of the Three Mountains Regional Hospital (Merry & Walton, 2017).
· Protect the intellectual, physical, and electronic property of the hospital (Hoppe & Lenk, 2016).
· Promote a healthy, secure, and safe working environment (Merry & Walton, 2017).
· Act responsibly and honestly by avoiding perceived or actual conflicts of interest (Merry & Walton, 2017).
· Protect and respect the privacy and confidentiality of all individuals and informat.
Spring 2020Professor Tim SmithE mail [email protected]Teach.docxsusanschei
Spring 2020
Professor: Tim Smith E mail: [email protected]
Teaching Assistant: Ray Kim E mail [email protected]
Office hours: PLF South 113 TBA
EVOLUTION OF ROCK
MCY 127
Course Description:
This general education course is a study of the birth and evolution of the music form of Rock and Roll. It is a study of both the historical and musical elements of rock with a focus on the performers and the songs in the genre. Some of the objectives for this course include:
Increasing awareness of the wide range of musical styles that “add up” to form rock
Provide insight on the cultural evolution of rock and how it applies to society
Study how technological advances have influenced both the performers and composers in rock
Prerequsites:
None
Required text:
None
Required listening: Spotify playlist MCY127TS
Course Requirements and Grading:
Test 1 20%
Midterm exam 25%
Test 3 20%
Final exam 25%
Essay on live musical performance 10%
Essay assignment will consist of attending a live musical performance at the Frost School of Music (or approved off campus performance). At the conclusion of the performance, you will obtain signatures of two or more participants. You will compose an essay that will summarize the performance (ensemble, repertoire, etc.). You will compare and/or contrast the performance with details we have studied in class. The essay should be two to three pages long, computer printed, double spaced, and stapled. It will be due on Thursday, November 19.
Conduct and rules:
Rock and roll is a joyous art form. I intend for the class to be a fun and learning environment. I hope to engage you as adults, not as adolescents. However, inappropriate language or behavior to one another will not be tolerated, and will result in the student facing disciplinary action and potential removal from the class. You are adults. I am not your baby-sitter. If you fail to attend class regularly, you will find it much more difficult to excel in the course. SHOW UP AND PAY ATTENTION! It will make your life easier in the long run. Plagiarism on your essay will not be acceptable, and will result in the loss of 10% of your final grade. Cheating is rampant. While I will make every effort to curb the options students might have to copy one another on tests, I can’t stop it completely. I will have assistance from the Honor Council on test days, and cheating will result in a zero on that test. None of you can afford this. I truly believe that if you will engage the material, come to the lectures, and actively listen to the required listening material, you will not find a need to cheat.
If you are feeling overwhelmed by any of the material, please make an appointment to meet with me during office hours.
Lectures and listening:
Each class will consist of a lecture and a period of listening to music appropriate to that lecture. The music played in class will be made available to you through Blackboard in addition. You will be responsible for the material presented.
Spring 2020 – Business Continuity & Disaster R.docxsusanschei
Spring 2020 – Business Continuity & Disaster Recovery Planning (ISOL-632-50)
Incident Management
S no
Disaster Type
Plans & Precautions
Initial Action
Stabilization Strategy
1
Thunderstorm
2
Floods
3
Tornadoes
4
Severe weather such as blizzard
5
Hurricanes
6
Explosion such as bomb threats
.
Sports Business Landscape Graphic OrganizerContent.docxsusanschei
This document outlines key aspects of careers in the sports business industry including content providers, distribution channels, goods and service providers, common job titles, typical training and education requirements, standard job roles and responsibilities, average salary outlooks, current job availability in various locations, and overall job outlooks along with potential pros and cons of different positions.
Spring 2020Carlow University Department of Psychology & Co.docxsusanschei
Spring 2020
Carlow University
Department of Psychology & Counseling
Professional Counseling Program
LGBT Lives Cultures & Theories
PRC-742-G1, PY-235-DA, WS-237-DA
3 Credits; No Prerequisites
Course Syllabus- Spring 2020
Wednesday’s 6:00pm-8:30pm
Instructor: Michelle Colarusso, Ph.D., LPC, NCC Office: TBD
Cell phone: 724-396-9769 E-mail: [email protected]
Office hours: By appointment only Location: Antonian Hall 403
Carlow's Mission Statement
The mission of Carlow University, a Catholic liberal arts university, is to involve persons, primarily women, in a process of self-directed, lifelong learning which will free them to think clearly and creatively, to discover and to challenge or affirm cultural and aesthetic values, to respond reverently and sensitively to God and others, and to render competent and compassionate service in personal and professional life.
Course Description
This course will address issues related to counseling gay, lesbian, bisexual and transgender clients. These include issues of sexual identity development, coming out, homophobia and heterosexism, family and relationship issues, multicultural issues, youth, aging, spirituality, HIV/AIDS, and substance abuse as well as ethical and professional issues in working with gay, lesbian, bisexual and transgender clients through affirmative counseling/therapy.
Learning Outcomes and Assessment
What students will learn
How students will learn it
How students will demonstrate learning
Impact dominant culture has on LGBT individuals
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Multifaceted issues facing specific LGBT populations
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Familiarize themselves with theories of identity development
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Affirmative counseling/therapy and their knowledge and skill in providing it.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Variety of counseling issues that have particular relevance to LGBT clients.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Access to local and national resources available to assist in work with LGBT clients.
Readings, Experiential Activities, Class Discussions
Class Participation, Reflection Journals, Exam
Course Requirements and Resources
Methods of Involvement & Examination
Methods of Instruction
Classes will consist of didactic and experiential elements, including lectures, large and small group discussions, modeling, structured role-plays and simulations, live or video demonstrations, and student presentations in class and on CelticOnline/Schoolology. Primary methods include lecture/discussion, readings, and a variety of experiential exercises. Students will immurse themselves into the LGBTQ Cul.
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMESSpotlight ARTWORK.docxsusanschei
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES
Spotlight ARTWORK Tara DonovanUntitled, 2008, polyester film
HBR.ORG
What Is
the Theory
f ̂ Fiof
y
Firm?
Focus less on competitive advantage and more on growth
that creates value, by Todd Zenger
f asked to define strategy, most execu-
tives would probably come up with
something like this: Strategy involves
discovering and targeting attractive
markets and then crafting positions that
deliver sustained competitive advan-
tage in them. Companies achieve these
positions by configuring and arranging
resources and activities to provide either
unique value to customers or common
value at a uniquely low cost. This view of strategy as
position remains central in business school curricula
around the globe: Valuable positions, protected from
imitation and appropriation, provide sustained profit
streams.
Unfortunately, investors don't reward senior
managers for simply occupying and defending po-
sitions. Equity markets are full of companies with
powerful positions and sluggish stock prices. The
retail giant Walmart is a case in point. Few people
would dispute that it remains a remarkable firm. Its
early focus on building a regionally dense network
of stores in small towns delivered a strong positional
advantage. Complementary choices regarding ad-
vertising, pricing, and information technology all
continue to support its low-cost and flexibly mer-
chandised stores.
Despite this strong position and a successful stra-
tegic rollout, Walmart's equity price has seen little
growth for most of the past 12 or 13 years. That's be-
cause the ongoing rollout was anticipated long ago,
and investors seek evidence of newly discovered
value—value of compounding magnitude. Merely
sustaining prior financial returns, even if they are
outstanding, does not significantly increase share
price; tomorrow's positive surprises must be worth
more than yesterday's.
Not surprisingly, I consistently advise MBA stu-
dents that if they're confronted with a choice be-
tween leading a poorly run company and leading a
well-run one, they should choose the former. Imag-
ine assuming the reins of GE from Jack Welch in Sep-
tember 2001 with shareholders' having enjoyed a 40-
fold increase in value over the prior two decades. The
expectations baked into the share price of a company
like that are daunting, to say the least.
To make matters worse, attempts to grow often
undermine a company's current market position.
As Michael Porter, the leading proponent of strat-
egy as positioning, has argued, "Efforts to grow blur
June 2013 Harvard Business Review 73
SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES
uniqueness, create compromises, reduce fit, and
ultimately undermine competitive advantage. In
fact, the growth imperative is hazardous to strategy."
Quite simply, the logic of this perspective not only
provides little guidance about how to sustain value
creation but also discourages growth that might in
einy way move a compeiny away from i.
Sport Ticket sales staff trainingChapter 4Sales .docxsusanschei
Sport Ticket sales staff training
Chapter 4
Sales Staff
Developed not born
Skill set of a seller
Different to skill set of a manager
Sales process
Develop lifelong relationship with purchaser
Best source of increasing business
Upselling
Referrals
Sales Department
Recruit
Train
Develop
Motivate
Retain
Recommendations
Balance in house and outsourced
Communication between sales manager and sales staff
Success celebrations
Gather feedback from sales staff
Recruiting/Hiring
Personality, creativity (intangibles)
Fit with organization
Dress for success (opportunity taken seriously)
Positive attitude
Welcoming personality
Poised/confident (not over confident)
Initiative (carry conversation)
Energy, enthusiasm, commitment
Sales positions
10-20 inside sales staff
Supervisor to staff ratio 1:8
Annual training
New employee training (1 week to 1 month)
Ideal structure
8-16 Part-time
2 ½ months than ready to replace nonperforming FT
6-8 full time season ticket dedicated
3-6 full time group sales dedicated
Self-training
One book per month, mentor, seminars, practice
Sales Culture
Desired outcomes
Effectiveness
Productivity
Stability
Long term growth
Created by the sales manager (leadership)
Orlando Magic three A’s
Action
Visible displays
Find needs, wants, desires of employees
Reward accomplishments
Attitude
Believe in sales staff
Atmosphere
Visible signs of success
gong
Retaining/Motivating
Database management
Lead distribution
Reporting
Evaluation
Satisfy need of employees first
Better able to meet customer needs
Achieve organizational goals
Four types of sales employees
Competitor
Rivalries, win contests
It’s All About me
Recognized as best
Achiever Team Builder
Recognition of achievements, group success
Empathetic Seller
Cultivate relationships, not volume producers
Sales Career
Exploration
Establishment
Maintenance
Disengagement
Employee rate feeling appreciated and informed as top want
Sport Consumer Incentivization
Chapter 3
Incentives
Depend on consumption motives
Items of perceived value that add to offer
Overcome indifference or resistance
Later stage of buying/communication process
Price based incentives
Discounting core product damaging
Contingency based
Consumer action (provide info, prior purchase, etc) prior to price reduction
Attract infrequent customers
8% increase in attendance (top 10, 2004)
“cherry pickers” – only attend with promotion
MLB
14% increase, 2% watering down effect, more is better, weekdays (vs. high attendance – max total entertainment value)
Incentives continued
Rule changes, star players (consumption incentive)
Place based incentives
26 fundamental motives for sport consumption
Primary motives
Achievement
Ordinary runners (sense of accomplishment)
Perfect attendance
Vicarious achievement (enhance self esteem through success of athlete)
Sponsors – increased sales volume, exposure
Craft
Developing or observing physical skill
Winning record – highest predictor of attendance/s.
SPOTLIGHT ARTWORK Do Ho Suh, Floor, 1997–2000, PVC figures, gl.docxsusanschei
SPOTLIGHT ARTWORK Do Ho Suh, Floor, 1997–2000, PVC figures, glass plates, phenolic sheets, polyurethane resin; modules 100 x 100 x 8 cm
Installation view at Lehmann Maupin Gallery, New York
Why We Love
to Hate HR
...and What HR
Can Do About It
by Peter Cappelli
SPOTLIGHT ON RETHINKING HUMAN RESOURCES
Peter Cappelli is a
professor of management
at the Wharton School and
the author of several books,
including Will College
Pay Off? A Guide to the
Most Important Financial
Decision You’ll Ever Make
(PublicAffairs, 2015).
HBR.ORG
July–August 2015 Harvard Business Review 55
These feelings aren’t new. They’ve erupted now
and in the past because we don’t like being told how
to behave—and no other group in organizational life,
not even finance, bosses us around as systematically
as HR does. We get defensive when we’re instructed
to change how we interact with people, especially
those who report to us, because that goes right to the
core of who we are. What’s more, HR makes us per-
form tasks we dislike, such as documenting problems
with employees. And it prevents us from doing what
we want, such as hiring someone we “just know” is
a good fit. Its directives affect every person in the
organization, right up to the top, every single day.
The complaints also have a cyclical quality—
they’re driven largely by the business context. Usu-
ally when companies are struggling with labor issues,
HR is seen as a valued leadership partner. When
things are going more smoothly all around, manag-
ers tend to think, “What’s HR doing for us, anyway?”
This doesn’t mean that HR is above reproach.
Quite the contrary: It has plenty of room to improve,
and this is a moment of enormous opportunity. Little
has been done in the past few decades to examine the
value of widely used practices that are central to how
companies operate. By separating the effective from
the worthless, HR leaders can secure huge payoffs for
their organizations. But it’s important to understand
HR’s tumultuous history with business leaders and
the economy before turning our attention to what the
function should be doing now and in the future.
The “Personnel” Pendulum
How top executives feel about HR pretty reliably re-
flects what’s going on in the U.S. economy. When the
economy is down and the labor market is slack, they
see HR as a nuisance. But sentiments change when
labor tightens up and HR practices become essential
to companies’ immediate success.
Think back to the Great Depression. People would
put up with nearly anything to stay employed. Line
managers complained that personnel departments
were getting in the way of better performance, which
they thought could be achieved with the “drive” sys-
tem: threatening workers and sometimes even hit-
ting them if they failed to measure up.
Similarly, business leaders didn’t put a lot of
stock in HR during the 2001 and 2008 recessions, be-
cause employees—keenly aware of how replaceable
th.
Sponsorship Works 2018 8PROJECT DETAILSSponsorship tit.docxsusanschei
Sponsorship Works 2018 8
PROJECT DETAILS
Sponsorship title:
Audi Cup
Duration of sponsorship:
2009-present
Case study entered by:
Audi AG
Sponsor’s industry sector:
Automotive
Rights-holder:
Audi AG (Ownership Platform)
Agency:
brands and emotions GmbH
– Lead Agency, Audi Cup
Other organisations involved in the
planning, activation or evaluation:
FC Bayern Munich;
Several service providers (including event
agency, TV commercialisation,
TV production, etc.).
Campaign summary
Launched in 2009, the year of Audi’s 100th anniversary,
the Audi Cup is a pre-seasonal worldwide football
tournament. Leading teams including FC Barcelona,
Real Madrid and Manchester United meet in Munich
for the biennial Audi Cup during the summer break in
football.
The event is an owned and mainly refinanced
platform by Audi with a strong international media
presence, achieving around 2.5 billion consumer
contacts across television and online media at each
tournament in around 200 countries. With cutting-edge
technologies as an integral part of its staging and
coverage, the event provides a global opportunity to
highlight Audi’s “Vorsprung durch Technik” values.
Planning
Business needs
The Audi Cup provides an ideal platform to present
a strong, resonating connection between top-level
international football and the brand’s “Vorsprung
durch Technik” positioning. Audi has been involved in
international football for over 14 years and the launch
of the Audi Cup in 2009 established a new benchmark
in proprietary sports marketing, creating a whole new
way for Audi to implement its own rights in a highly
controlled and targeted manner.
Taking a “high-tech” approach to the world of
football broadcasting and marketing, the Audi Cup
meets the clear business need for Audi to demonstrate
Audi and the Audi Cup
A u d i a n d t h e A u d i C u p
Sponsorship Works 2018 9
A u d i a n d t h e A u d i C u p
and underpin its core brand proposition as a highly
innovative, technologically advanced automotive
company.
The development and implementation of tools
including the first ever implementation of digital overlay
of led boards in live broadcasting and the first ever live
holographic press conference in sport, a dedicated
chatbot and Alexa Skill and the Audi Player Index, not
only underline Audi’s status as a “high-tech” brand but
genuinely enhance enjoyment of the tournament for
fans, building a truly relevant connection.
Sponsorship selection
Audi’s long association with football, with its focus on
high-profile, global clubs, saw the brand develop from
a classic sponsor to an owner and organiser of various
leading platforms in its own right – the Audi Cup, Audi
Summer Tour and Audi Football Summit. With these
properties and its year-round association with the
game, Audi set itself the goal of elevating its successful
sponsorships into full ownership; Audi shifted from a
host or a marque associated with the.
SPM 4723 Annotated Bibliography You second major proje.docxsusanschei
SPM 4723
Annotated Bibliography
You second major project for the course will be an annotated bibliography. Instead of writing a
paper, an annotated bibliography requires you to research a particular legal topic or question, of
your choosing, in sports and find academic and law review articles that address that topic. You
will develop a question about a legal topic in sports and find seven law review articles to
summarize. Each article summary should be 300-350 words in length and should both explain
the contents of the article and its relevance to your question or topic. The summaries should be
written in your own words. You are required to select law review articles using LexisNexis. The
format for the annotated bibliography is explained below.
Please put your topic as the title for your paper. Next, each annotation should begin with the
APA citation for the article in bold print (do not include web links), followed by a summary of
the article (300-350 words) explaining how it addresses your question. The complete annotated
bibliography should be double-spaced, 12pt Times New Roman font with one-inch margins. You
will be submitting it through Turnitin via Canvas, do not include your name, course number,
date or UFID on your annotated bibliography (similar to the case briefs). You should start each
annotation on a separate page, and please remember to begin each annotation with the APA
citation for the article as instructed above. This assignment is due on Wednesday, April 22nd.
1.Which of the following is not a key component of the conceptual framework of accounting?
Select one:
a. internal users
b. the objective of financial reporting
c. cost constraint on useful financial reporting
d. elements of the financial statements
2.The balance sheet and income statement for Joe's Fish Hut are presented below:
Joe's Fish Hut
Balance Sheet
As at December 31
2016
2015
ASSETS
Current Assets
Cash
$180,623
$60,300
Accounts receivable
$18,900
$14,200
Inventory
$23,600
$25,300
Total Current Assets
$223,123
$99,800
Property, plant & equipment
$129,000
$184,000
Less: Accumulated depreciation
$-26,900
$-21,600
TOTAL ASSETS
$325,223
$262,200
LIABILITIES AND EQUITY
Liabilities
Current Liabilities
Accounts payable
$28,000
$41,800
Current portion of bank loan
$9,500
$9,500
Total Current Liabilities
$37,500
$51,300
Non-current portion of bank loan
$71,000
$42,000
TOTAL LIABILITIES
$108,500
$93,300
Shareholders' Equity
Common shares
$80,000
$54,400
Retained earnings
$136,723
$114,500
TOTAL SHAREHOLDERS' EQUITY
$216,723
$168,900
TOTAL LIABILITIES AND EQUITY
$325,223
$262,200
Joe's Fish Hut
Income Statement
For the Year Ended December 31, 2016
Sales
$137,000
COGS
$83,200
Gross Profit
$53,800
Operating Expenses
Insurance Expense
$1,600
Rent Expense
$5,380
Salaries Expense
$5,150
Telephone Expense
$840
Interest Expense
$1,340
Depreciation Expense
$5,300
Total Operating Expenses
$19,610
Operating Profit Before .
Speech Environment and Recording Requirements• You must have a.docxsusanschei
Speech Environment and Recording Requirements
• You must have an audience of at least 5 adults 18 years or older for all speeches. The audience must be live and in person, that is, physically present. Virtual attendance is not permitted. Your video recording must show the 5 individuals sitting as ENGAGED audience members. The audience should be visible before, during, and after the speech and you should be facing your audience. The camera should be placed behind your audience.
• You are required to record and post all 3 speeches in order to earn a passing grade in this course.
• The video must be of a high enough quality that the instructor is able to see your full facial expressions and gestures. Your instructor will need to be able to hear your voice very clearly. You risk a failing grade if your instructor is not able to discern facial expressions or subtle changes of vocal intonation on the recording.
• Be sure to record your presentation from head to toe. Your instructor needs to be able to see your posture and other elements.
• Be certain to record your video in landscape (wide), not portrait (tall).
• You may not stop the recording and re-record a section of your speech. What you
submit must be a complete presentation from start to finish with NO EDITING. You could record your speech a few times and then pick the best presentation to send. Just make sure you only submit one copy of your best speech.
• You will upload your speech following the YouTube directions and proper privacy guidelines. Speech capture directions and instructions are in Module 1 of the Blackboard online classroom.
• Be certain to provide a video link to your speech that is available for your instructor and college administrators to view without requiring passwords or special permissions. Submitting a link that does not immediately provide this access results in a failing grade for your speech and could result in a failing grade for the course. You cannot use Google Hangouts or other mediated communication in place of a live audience. Your live audience must be physically present at the location you deliver your speech.
• Any attempt to circumvent live speech audience requirements perceived by your instructor as deceptive, dishonest or otherwise disingenuous results in a zero for your speech with no opportunity to make it up and may result in a failing grade in the course and referral to the appropriate FSCJ administrative official for academic dishonesty.
• The video link (URL) you provide for your speech must remain posted, active and viewable until 14 calendar days following the official scheduled end of the semester, according to the official FSCJ academic calendar. Removing your speech from the URL or link you provide automatically reverts any score you have to a zero and will result in a failing grade for the course.
• Attempts to work around presenting in front of a live audience are considered academic dishonesty.
• Posting your speech on a screen or readin.
Sped4 Interview 2.10.17 Audio.m4aJodee [000008] And we are .docxsusanschei
Sped4 Interview 2.10.17 Audio.m4a
Jodee: [00:00:08] And we are looking at the collaborative process between secondary special ed teachers and transitioning and transition specialists when transitioning students with autism spectrum disorder or other disabilities from secondary to higher. OK so the first question is is describe the condition process as you understand it from the guidelines of the secondary transition plan.
Sped4: [00:00:52] OK. So first thing is a series of assessments that are appropriate for assessing it can include you know obviously interviewing the teacher not not the teacher the student and then sometimes parents are involved in that process. Then there's other batteries of tests. Things like the couter doing AZCIS things other interests inventories and things of that nature to get that. Looking at transcripts students grades grade reports in those things and taking those all that data and that assessment information and looking at that.That's my understanding and interpretation and kind of what I do.
Jodee: [00:01:46] So you know it's the responsibility of the secondary teacher special ed teacher as the case manager to interview the students. And you know one of the big pieces that we look at is the age appropriate goals. You know if you've got a student who is who is autistic academically They're very bright. They can do the work but they have absolutely zero social skills. And they want you maybe studied to be. They want to go into broadcast journalism or something along those lines. So it's like having you determined you know is it like a collaborative effort. You determine and work with the other person you know because sometimes you have to be that person and say yes might not be the best fit for you. How does that kind of playing into things.
Sped4: [00:02:51] I don't know like I don't mind doing that or being the one.
Sped4: [00:02:58] I haven't run into that exact situation but I have other situations where students wanted to go straight to university from high school and just had these visions of grandeur. But their GPA would not allow for that or they had other deficiencies and things of that nature. And so it's just it's sometimes it's like literally printing out the requirement and showing them just saying you know these aren't going to work. It's not a possibility. However it doesn't mean that you can't go on to higher education. And just providing them alternative routes like one if there is enough time if there for example is there a sophomore or a junior. You know we look at like Well is there enough time to get rid of these deficiencies. Can you take some of these courses. Can you do that to get your GPA up to get rid of the deficiencies et cetera. Is that feasible. Is that feasible with money or mom is mom and dad going to pay for that you know. And is there enough time or looking. OK well if that's not an option then community college is not necessarily a bad thing to do it right. When did yo.
Sped Focus Group.m4aJodee [000001] This is a focus group wi.docxsusanschei
Sped Focus Group.m4a
Jodee: [00:00:01] This is a focus group with the secondary special education teachers. So anybody feel free to chime in and we just talked about the secondary transition plan and theoretical principles of Situation and support. So the first question is How does political correctness influence transition process. So think about some of the terminology that's changed. For example we don't refer to kids with cognitive impairment as being mentally retarded. So how does that PC influence the transition process. And anybody can feel free to speak up if they would like.
TS5: [00:00:49] Well I guess I'll start because I'm probably the least politically correct person around. I think you make an example of the fact of you know you know with. What you can and cannot say Well not everybody is up to date on the current lingo and everybody apparently might may be in denial about where their child is at cognitively when using certain terms they may expect more from their or their child than they're actually capable because we're not using terms of people understand or that people use. Obviously I'm not talking about in a hurtful way but you know I mean I have a student now that he's I guess they went out of their way to label him. You know he has a label of autism. But I keep telling these people on my autism is not his problem his cognitive is his problem as long as that IEP keeps talking about autism then that seems to be the direction of where they want to go with the services. And and I keep saying that autism is not the problem. So that's just my 2 cents on.
Jodee: [00:02:12] How has that worked so far just to kind of pair off your response on that TS5 how has it like you're able to see that it's not the Autism that's a problem. How do you stear that to the correct path and have deal with this and what the kid is capable of doing regarding transition.
Sped5: [00:02:34] Well I was fortunate in this area where I think it was an issue of the mom was in denial that it wasn't all the other teachers were like no. This is what this is what he needs. You know because of the IEP I'm trying to get him. You know support all the time and it's just a matter of when they look at the IEP and says why is it that it will be this and this and I'm like I didn't write the IEPP I didn't put down autism. I'll just tell you what I see now what I have and that's what it is. And so it wasn't until at an an IEP meeting that the other teachers who see them every day too are like no this is where he's at. He needs the support he needs this because of x y z. So you know that's just for example.
Jodee: [00:03:25] Okay TS7 I'm going to kind of put you on the spot on for a minute when we talked a couple of days ago about that one student what were some of the things that you might have encountered in working with the parents on regarding transitioning him. And you know just to give a bit with a bit of background history it was a young man diagnosed with.
Specialized Terms 20.0 Definitions and examples of specialized.docxsusanschei
Specialized Terms
20.0
Definitions and examples of specialized terms for adaptive behavior assessments including content and statistical terms are proficient.
Limitations of Standardized Assessments
20.0
Substantial explanation of at least two limitations of standardized assessments is provided.
Consultative Role of Special Education Teacher
20.0
The description of consultative role of the special education teacher in helping parents/ guardians understand the process of assessments and terminology is expertly addressed.
Aesthetic Quality
5.0
Design is pleasing. Skillful handling of color, text and visuals creates a distinctive and effective presentation. Overall, effective and functional audio, text, or visuals are evident.
Mechanics of Writing (includes spelling, punctuation, grammar, and language use)
5.0
Submission is virtually free of mechanical errors.
Organization
5.0
The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.
Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)
5.0
Sources are documented completely and correctly, as appropriate to assignment and style, and format is free of error.
Total Percentage
100
.
Special notes Media and the media are plural and take plural verb.docxsusanschei
Special notes: Media and the media are plural and take plural verbs. The use of personal pronouns "we" and "you" are unacceptable in academic writing except when otherwise indicated. The use of the first person "I" is not called for in this assignment.
Write a 700- to 1,050-word paper in which you answer the following questions:
· What were the major developments in the evolution of mass media during the last 120 years or so? Discuss at least five forms of major mass media in order of development. Choose from movies, recorded music, radio, television, video games, internet streaming, and social media. Newspapers may be included but only those developments in the last 120 years or so. We are not requesting the history of mass media, mass media developments before 1900, and identification of communications devices that are person to person and not mass media such as the telegraph and telephone.
· What innovations did each provide to consumers (what was new about them)? How did each medium change the lives and behavior of people after its introduction?
· What is meant by the term media convergence, and how has it affected everyday life?
· Conclude with a reflection on why media literacy is important for responsible media consumption today.
Format your essay according to appropriate course-level APA guidelines. Spelling and grammar check your work.
Note: your first paper will be annotated with regard to formatting, spelling, grammar, and usage, for which you will not be penalized, but you are responsible for applying these notes to subsequent assignments.
.
SPECIAL ISSUE ON POLITICAL VIOLENCEResearch on Social Move.docxsusanschei
SPECIAL ISSUE ON POLITICAL VIOLENCE
Research on Social Movements and Political Violence
Donatella della Porta
Published online: 15 July 2008
# Springer Science + Business Media, LLC 2008
Abstract Attention to extreme forms of political violence in the social sciences has been
episodic, and studies of different forms of political violence have followed different
approaches, with “breakdown” theories mostly used for the analysis of right-wing radicalism,
social movement theories sometimes adapted to research on left-wing radical groups, and
area study specialists focusing on ethnic and religious forms. Some of the studies on extreme
forms of political violence that have emerged within the social movement tradition have
nevertheless been able to trace processes of conflict escalation through the detailed exam-
ination of historical cases. This article assesses some of the knowledge acquired in previous
research approaching issues of political violence from the social movement perspective, as
well as the challenges coming from new waves of debate on terrorist and counterterrorist
action and discourses. In doing this, the article reviews contributions coming from research
looking at violence as escalation of action repertoires within protest cycles; political
opportunity and the state in escalation processes; resource mobilization and violent
organizations; narratives of violence; and militant constructions of external reality.
Keywords Political violence . Social movements
Attention to extreme forms of political violence in the social sciences has been episodic, with
some peaks in periods of high visibility of terrorist attacks, but little accumulation of results.
There are several reasons for this. First, some of the research has been considered to be more
oriented towards developing antiterrorist policies than to a social science understanding of the
phenomenon. In fact, “many who have written about terrorism have been directly or indirectly
involved in the business of counterterrorism, and their vision has been narrowed and distorted
by the search for effective responses to terrorism…. [S]ocial movement scholars, with very few
exceptions, have said little about terrorism” (Goodwin 2004, p. 259). Second, studies of
different forms of political violence have followed different approaches, with “breakdown”
theories mostly used for the analysis of right-wing radicalism, social movement theories
sometimes adapted to research on left-wing radical groups, and area study specialists focusing
on ethnic and religious forms. Third, and most fundamentally, there has been a tendency to reify
Qual Sociol (2008) 31:221–230
DOI 10.1007/s11133-008-9109-x
D. della Porta (*)
Department of Political and Social Sciences, European University Institute,
Badia Fiesolana, Via dei Roccettini 9, 50016 San Domenico di Fiesole Firenze, Italy
e-mail: [email protected]
definitions of terrorism on the basis of political actors’ decisions to use violence (Tilly 200.
SPECIAL ISSUE CRITICAL REALISM IN IS RESEARCHCRITICAL RE.docxsusanschei
This document provides an introduction to critical realism as a philosophy and framework for information systems research. It discusses the key concepts of critical realism such as the ontological view that an objective reality exists independently of our knowledge, and the stratified view of reality consisting of the real, actual, and empirical domains. Critical realism supports methodological pluralism using a variety of quantitative and qualitative methods to study different types of objects. The document also discusses how critical realism has been applied in social science research, focusing on the work of Margaret Archer and Tony Lawson in developing critical realist approaches within their fields.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Running Head ATC’S 6.0 & 7.02Running Head ATC’S 6.0 & 7..docx
1. Running Head: ATC’S 6.0 & 7.0
2
Running Head: ATC’S 6.0 & 7.0
ATC’s 6.0 & 7.0
A Team Consulting (ATC)
Glynda CarMicheal, Frank LaPrade, Demetreaus Moore,
Shannon Oberlin, Tracy Reynolds, Woody Dessources
MT 490-01 Bachelors Internship in Management
Submitted by: Frank LaPrade
Professor Blake Escudier
Purdue Global University
ATC’s 6.0 & 7.0
6.0 Operational Management Plans Overview
ATC will be open seven (7) days a week, twenty-four (24) hours
each day. Each store owner is responsible that all orders are
processed. All store owners have their designation or
responsibility to ATC and its operation. The store owner has
their job designation according to ATC’s organizational flow
chart.
6.1Technology
A-Team Consulting will acquire a web-server to host the e-
commerce website, and will run on a windows based operating
system. We will use server-software that will be an application
software and database server. Also, that will process the data
2. consumers input to purchase product from our on-line retail
store. Web tools will enhance visual appearance of the website.
A database system is needed that will store information about
the products and services recorded from the website, and have
networking that will enhance sharing of information between
departments.
6.2 Website Design Requirements
The process of purchasing from a website needs to be simple
with easy-to-understand ordering directions. Also, shipping
instructions must be consumer friendly. The use of the web page
is to focus on the customer with content and navigation to be
visible. The website design will be reviewed according to sales
and remodeled when needed.
3. 6.3 Fulfillment Operations
Flow chart of the drop-shop business.
6.4 Operational Storyboard/Chart
1. Retailer (A-Team Consulting) ATC develops product with
supplier and the niche to sell products.
2. ATC partners with CQ Group International Limited.
3. ATC develops website and displays the EleCycle product.
4. Consumers view and purchases product on website.
5. ATC managers authorizes purchase and a wholesale payment
to dropship supplier (CQ Group International Limited).
6. CQ Group International Limited (supplier) packs and sends
product to customer.
7.0 Financial Planning Overview
A-Team Consulting (ATC) consist of 6 equal owners who all
work together collectively. Each owner has a specific role they
play in the collective efforts of our business. We will create
company positional requirements, and bylaws/procedures will
be put in place so that everyone is following them, for each
ownership job position, in case there is an ownership change.
7.1 Financial Requirement for Store Owners
ATC EleCycle is a small on-line e-commerce retail store. Since
there are minimal required start-up costs the six owners will
provide 1/6th the start-up costs. The financial requirements of
4. the store will consist of the following: domain registration, on-
line webpage design, web-host to maintain site, virtual
marketing, and any state/federal taxes or fees for
licenses/permits.
The cost of the web-host is paramount and the web-host must be
dependable and capable of all marketing changes performed by
the company. ATC does not carry inventory so site maintenance
must be discrete and a continuous process by the web-host. The
store-front of the store is our marketing tool and must be clear
and concise. Different social media sites must be capable of
driving customers to our store-front without being technically
problematic. Conflict with key marketing schemes will not be
allowed by search engines used by possible consumers.
ATC store owners will be required to go through personal
background checks if financing is required (just like any other
loan). If the drop-shipping company requires other checks and
balances to enlist their products, then each store owner will
have to meet their requirements to be considered an equal
partner. If other requirements are needed, then the owners may
enlist the help of an attorney to settle disputes. Some required
documents might be: personal background checks, ATC
individual business plan, credit reports, tax returns,
financial/bank statements, and any other legally required by law
legal documents.
The following are possible owners start-up costs:
· Name registration – This can be done on line by visiting the
secretary of state website for the state you will be based out of.
They will show a cost to register the business name, and if it is
available for use.
· File for Articles of Incorporation/LLC/Personal Service
Corporation- You will need this document when you have to
open a business bank account. This can be a three to six month
5. wait on receiving your documents.
· File for Copyrights/Trademark/Company Logo – There is also
a waiting time to collect your documentation, but it is worth it.
This will keep your company logo safe from other persons using
it for unauthorized use.
· Purchase a Domain Name/Web Hosting Site – There are
several different companies out there that sell this service. We
will choose the one that offers the most for their service, buy
remain cost effective.
· Tax ID number – This is required of all businesses. There is a
number you can call to obtain this number, and or apply online.
You would have to first determine the type of filing your
company will be doing.
· Open a Business Account - The bank will require your
business filing paperwork, your tax ID number, and all legal
documentation related to the business. All 6 owners will need to
have to show identification and social security cards to have
listed on the account.
· Apply for a Business Loan/Personal Investments – A-Team
Consulting will have to determine if we will apply for a
business loan or deposit our own personal monies to invest in
our startup business.
· Business Plan – Some banks will require a business plan to
accompany your loan application. Showing projected sales
income and profit and loss and balance sheet.
7.2 Cost Structure, Annual Sales Forecast, and Break Even
Analysis
Suggested retail cost taken fromLaporte (2018), also, using
100% mark-up from $1250 (supplier cost) to $2500 cost to
consumer.
Break Even Analysis - Short Term (1yr)
Monthly Estimates
Quantity
6. Each
Total
Year Total
Sales Forecast
100
$2,500
$250,000
$3,000,000
Supplier Cost
100
($1,250)
$125,000
$1,500,000
Over-head Expenses
$250,000
($225)
($22,500)
($270,000)
Tax est. - if applicable
10%
($250)
($25,000)
($300,000)
Profits
1ea.
$775
$77,500
$930,000
Break-even cost
Break-Even Cost
1ea.
($1,725)
7. $1,725
n/a
7.3 Tax Implications
All tax requirements will be handled through ATC’s
accountants. The accountant will be responsible for
maintaining all applicable laws and regulations and
communication of them to the six store owners. All individual
store-owner’s tax’s will be the responsibility of each
storeowner. ATC is not liable for individual store-owner’s
liability of tax, either state nor federal.
Reference
Laporte, J. (2018). Topic: Bicycle Industry in the U.S.
Retrieved from https://www.statista.com/topics/1448/bicycle-
industry-in-the-us/
Coca-Cola Strategic Analysis Implementation
8. STR/581
Coca-Cola Strategic Analysis Implementation
1
Executive Summary
Largest Beverage Provider
Almost $2 Billion in sales
Presence in 200 countries
Mission, Vision, and Value Statements
Environmental Scan
Internal and External
SWOT Analysis
The Coca-Cola Company is an almost $2 Billion company that
is arguable the world’s largest beverage provider. With presence
in over 200 countries Coca-Cola has grown to become a
household name since its start in Atlanta, Georgia in 1886.
Coca-Cola’s mission “To refresh the world...To inspire
moments of optimism and happiness...To create value and make
a difference” is achieved in conjunction with its vision that is
surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit,
and Productivity all working together to be a great place to
work, offer drinks consumers want while being conscious of the
world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola
9. understands the need for environmental analysis to include
internal and external forces driving the business. Social factors
such as the fact that consumers are becoming more health
conscious and economic factors such as inflation, recession and
unemployment rate should be considered in the environmental
scan.
The industry environment should also be considered which
includes demographics, competitors, and consumer preferences.
Internal and external environments can be evaluated with the
help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that
the major strength of the firm is the brand name and the
recognizable aspects of it. A weakness as well as an opportunity
is the increased awareness of healthy options even with
beverages. Another opportunity is that of additional flavors. A
threat, as with all companies, is Coca-Cola’s competitors.
Keeping ahead of competitors in terms of technology, flavors,
and overall customer service will help alleviate the threat of
competing firms.
2
Executive Summary Continued
Generic, Grand, Global Strategies
Value Disciplines
Implementation Plan
Risk Management Plan
Generic, grand, and global strategies are recommended in
addition to value disciplines. Focus strategies of both cost
leadership and differentiation are recommended along with
market growth. Each of the three value disciplines of
10. operational excellence, product leadership, and customer
intimacy are recommended as there are benefits for each in
different areas of the Coca-Cola business. These strategies will
support the implementation plan that begins with building upon
the already successfully developed business structure of Coca-
Cola, and continuing a successful path for the growth of the
business.
The same strategies will be applied for organizational change
management. Both long term and short term goals will be
addressed and a risk management plan put in place. The risk
management plan will identify and prioritize risks that include
new government regulations and potential major changes to the
operations. The Coca-Cola Company will look at expanding its
product line globally creating a wider consumer market and
consider offering new products in other segments of the market.
Patent infringement and poor product performance will also be
addressed in the risk management plan.
3
Company Background
Coca-Cola Start
Dr. John S. Pemberton
1886
Atlanta, Georgia
Sold at Jacob’s Pharmacy
Coca-Cola Name
Frank M. Robinson
Advertising
In 1886, Dr. John S. Pemberton, a pharmacist from Atlanta,
11. Georgia created a flavored syrup and took it to his
neighborhood pharmacy where it was mixed with a carbonated
water. The beverage that came from this mixture was called
refreshing and delicious by those who tasted it. Dr. Pemberton’s
bookkeeper, Frank M. Robinson, suggested the name Coca-Cola
because the two letter “C”s would look well in advertising and
the Coca-Cola brand was born. Mr. Robinson was also the man
who penned the well-known Coca-Cola script still used today
(The Coca-Cola Company, 2012). Coca-Cola was sold for just
five cents per glass and averaged only nine servings per day.
4
Company Background Continued
1888
Portions of Company sold
Distribution beyond Atlanta
1894
Moved Beyond Soda Fountains
1899
Purchase of bottling rights
1977
Bottle trademarked
In 1888, Dr. Pemberton sold portions of his business with the
majority going to Asa Candler, an aTlanta businessman. Candler
began distributing Coca-Cola beyond Atlanta. Coca-Cola was
originally sold only in soda fountains and in in 1894, Joseph
Biedenharm installed a bottling company in the back of his soda
fountain making Coca-Cola “portable”. Fiver years later the
bottling rights were purchased from Candler by three
12. businessmen for just $1. It wasn’t until 1977 that the unique
Coca-Cola bottle was trademarked ("Coca-Cola
Journey", 2017).
5
Current Company Status
World’s largest beverage company
500 brands
3900 beverage choices
1.9 Billion servings daily
Over 200 countries
The Coca-Cola Company is now the world’s largest beverage
company with more than 500 brands and almost 3,900 beverage
choices. More than 1.9 billion servings of Coca-Cola’s
beverages are consumed in over 200 countries each day.
According to “Coca-Cola Journey” (2017), “each Coca-Cola
product undergoes nearly 450 different tests to ensure that the
ingredient and packaging quality meets Company standards
(About Us: Coca-Cola Beverages and Products).
6
Mission Statement
Our mission is:
To refresh the world in mind, body and spirit
13. To inspire moments of optimism and happiness through our
brands and actions
To create value and make a difference.
7
Vision Statement
People: Inspiring each other to be the best we can be by
providing a great place to work
Portfolio: Offering the world a portfolio of drinks brands that
anticipate and satisfy people's desires and needs
Partners: Nurturing a winning network of partners and building
mutual loyalty
Planet: Being a responsible global citizen that makes a
difference by helping to build and support sustainable
communities
Profit: Maximizing long-term return to shareholders, while
being mindful of our overall responsibilities
Productivity: Being a highly effective, lean and fast-moving
organization.
Coca-Cola’s mission and vision work in cohesion, they both
support each other. Both mission and vision addresses customer
market; “to inspire moments of optimism and happiness and in
its 4vision it’s to; bring the world a portfolio of quality
beverage brands that anticipate and satisfy peoples desires and
need” (coca -cola.com).
14. 8
Value Statement
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
9
Environmental Scan
Monitoring of external and internal environments
Remote environment
Social factors
Economic factors
Industry environment
Demographics
Competitors
Consumers preference
15. One thing to look at when doing an environment scan is the
remote environment. Remote environment as described by
Business Dictionary (2016) is the “ecological, political, social,
and technical factors or forces that affect a firm’s decision-
making abilities and freedom, but are beyond its control or
influence.” One such social factor is the fact that consumers are
becoming more health conscious.
A second important aspect is the economic factor. Economic
factors such as inflation, recession and unemployment rate can
impact Coca Cola negatively or positively depending on how
low or high the numbers are.
10
Internal Environment
Firm’s Resources
Employees
Management
Corporate Culture
Vision
People, Portfolio, Partners, Planet, Profit, Productivity
Values
Leadership, Collaboration, Integrity, Accountability, Passion,
Diversity, Quality
The Coca-Cola Company’s internal environment includes the
firm’s resources such as employees, management, and corporate
culture including its vision and values. The company’s vision
which concentrates on people, portfolio, partners, planet, profit,
and productivity guides all aspects of the employees at The
16. Coca-Cola Company. The company’s values which include
leadership, collaboration, integrity, accountability, passion,
diversity, and quality will allow Coca-Cola to grow in the
future. Coca-Cola’s leadership value is based on the courage to
shape a better future and the company has recently changed
leadership with the intention of continuing down this path.
11
External Environment
Key insight into outside factors that influence a business’s
operations.
Organization needs to act/react to these changes to continue
flow of operations.
Information gathered can be utilized for enhanced operation
strategies.
External environment consists of two main types of
environments
Micro Environment
Macro Environment
Conducting an evaluation of The Coca-Cola Company's external
operating environment gives valuable insight into the outside
factors that can influence the organizations operations. The
organization itself will need to be able to adapt to these changes
in order to continue the flow of its operations. The information
and data collected can be utilized through additional analysis
and tools for enhancing operations strategies of the
organization. The external environment can be classified into
two types of environments: a micro environment and a macro
environment.
12
17. Micro and Macro Environment
Micro Environment: specific factors that affect the activities of
the organization and are directly closer to the operations.
Market structure
Consumers
Competition
suppliers
Macro Environment: general outside factors that affect the
organization; has no control over.
Global
Technological
Social culture
Economy
Government/ political
As mentioned in the previous slide, the external environment
can be classified into two types. the micro environment which
focuses on specific factors that affect the activities of The
Coca-Cola Company's operations and generally directly
influence the operating process. These factors include the
market structure, the consumers or customers who purchase
Coca-Cola products, the competition from other major
companies in the industry, and suppliers who provide the raw
materials.
The macro environment focuses on the general outside factors
that a can affect the organization and has no control over. These
can be global factors, technological advancement especially
with research and development, the social culture and attitudes
towards soda products, the economy of the country such as GDP
as well as the economical and political stability, and
18. government rules and regulation policies for consumer products.
13
S.W.O.T
Strengths
The brand
Global presence
Loyal customers
Weaknesses
Water management
Healthy options
Branching out
Coca-Cola brand posses the largest portfolio of product in the
beverages industry. By already having a strong brand Coca-Cola
is able to introduce a number of new product flavors like
Vanilla Coke and Limon Coke. Its unique product along with its
global population has allowed for the brand to be found in over
200 countries across the world and worth about 79.2 billion
dollars. It is important with having such a large brand that the
distribution network is where it needs to be to allow the cut of
cost along with the mass production needed to produce the
quality of product that the loyal consumers are used to. A part
of Coca-Cola’s weakness is its lack of healthy options. For a
company to produce so many different products and team with
so many other companies, it still lacks availability of a healthy
options for those looking to have a healthier lifestyle. Unlike its
competitor, Pepsi, Coca-Cola has yet to branch out beyond
beverages. Pepsi has teamed with Lays to increase their revenue
and Coca-Cola could do the same (Bhasin, 2017).
19. 14
S.W.O.T
Opportunities
Expansion
Diversification
Developing nations
Threats
Competitors
Healthier Options
There are a number of opportunities available for the company.
To start, because of the points mentioned in the strengths Coca-
Cola has the opportunity to become more innovated with
products offered. This would included adding more favor
options and teaming with other company’s and brands to expand
on the different product types offered. There is also an
opportunity in introducing carbonated drinks to developing
countries especially those who may suffer from hotter summers
and may not be as familiar with the products (Bhasin,
2017). Some threats that the company can face is there are a
number of different direct and indirect competitors. There are
different beverage companies who are offering another
alternative to healthy drinking that can maybe one day become a
problem for Coca-Cola. Another threat is the lack of a healthy
options. Carbonated drinks are not the best option for a healthy
beverage and with Obesity at an all time high, people are being
to try to develop a healthier lifestyle and right now Coca-Cola
does not give them many options to do that.
15
20. Strategic Recommendation
Generic Strategy: Focus
Grand Strategy: Market Growth
Global Strategy
Value Disciplines:
Operational Excellence
Product Leadership
Customer Intimacy
After reviewing the strategic recommendations of each team
member, it is decided that a combination of the generic focus
strategy, the grand strategy market growth, global strategy, and
all three value disciplines operational excellence, product
leadership, and customer intimacy will be utilized.
16
Generic Strategy: Focus
Cost Strategy
Differentiation Strategy
The focus strategy incorporates both cost and differentiation
strategies cohesively to produce a focus strategy that can more
accurately strategize our market and achieve our business goals.
The focus strategy will allow Coca-Cola to provide products at
acceptable costs while remaining differentiated from the rest of
the beverage market.
17
21. Grand Strategy: Market Growth
The grand strategy market growth will add customers in
channels where Coca-Cola is already located. Coca-Cola will
need to focus on each factor to accommodate the niche of each
of its regions throughout the world to accomplish the market
growth goals.
18
Global Strategy
The global strategy is recommended simply because Coca-Cola
is a global company and there needs to be a strategy to
accommodate our current global markets. The strategy will be
beneficial to include new means of acquiring more countries
around the world for business with the goal of acquiring every
country in the world.
19
Implementation Plan: Objectives
22. The objectives of the strategic plan are to build upon the
already successfully developed business structure for Coca-
Cola, and continue a successful path for the growth of the
business. The strategic plan will allow Coca-Cola to create
goals and more value for the business and its brands.
20
Functional Tactics:
Separate each strategy recommended, develop them
Analyze cost and differentiation of current markets
Analyze current markets and regions for growth opportunities
Finding new global markets to move into
Coca-Cola will separate each strategy recommended and
develop upon them immediately. In the generic strategy Coca-
Cola will analyze cost and differentiation of their current
markets and provide feedback of the current conditions. In the
grand strategy Coca-Cola will analyze the current markets and
regions for necessary changes or innovations that may be
necessary for growth. The global strategy will focus on
supporting our current global markets while finding new global
markets to move into.
21
23. Action Items:
Investment in technology and more efficient logistics
Find lower priced ingredients for the manufacturing process
Action on current markets with advertising and innovation
The current action items for Coca-Cola are the investment in
technology and more efficient logistics to support the analysis
of costs for the focus strategy. Cost leadership will require
Coca-Cola to find lower priced ingredients for the
manufacturing process or purchasing the ingredients in larger
bulk for a lower price. The grand strategy will require
immediate action upon the current markets with advertising and
innovation for domination and growth.
22
Milestones & Deadlines
Monthly Progress Reports
Quarterly Review and Reevaluation
Milestones will include monthly progress reports for each
strategy, the successful execution of action items, and the
overall success of each strategic plan and its goals for the
company. The deadline for the strategic plan’s full
implementation will be 2 years after the start date. The strategic
plan will be reevaluated and adjusted each quarter as necessary.
23
24. Tasks & Task Ownership
Tasks will be given by the CEO to each of the team members as
necessary. Each team member will be placed on one of the
strategic plans exclusively with another member and expected to
work cohesively to carry out the plan. All team members will
collaborate each quarter and aid each other as necessary on all
plans.
24
Resource Allocation
Coca-Cola currently has multiple resources that will allow the
successful implementation of the strategic plan. All team
members are able to allocate resources as necessary to their
strategy. Each quarter the team will approve the initial plans of
resource allocation and be available for collaboration if
necessary to reevaluate.
25
Organizational Change Management Strategies
Utilizing a combination of strategies to enhance organization
change management.
Generic Strategy.
Cost Leadership strategy.
Value Discipline.
Operational Excellence.
25. The organizational change management strategies to be applied
for The Coca-Cola company are a combination of generic,
grand, and international strategies as well as value disciplines.
Generic strategies in the cost leadership strategy will provide
The Coca-Cola company with product positioning through
strategic pricing methods as compared to key competitors in the
industry by reducing production costs as well as producing
products on a large scale to minimize operating costs. Value
discipline in operational excellence focuses on cost, efficiency,
and product volume will tie into the cost leadership strategy by
streamlining the process and standardization of products for
overall cost reduction.
26
Organizational Change Management Strategies
Grand Strategy.
Growth strategies.
Expansion of operations and product development.
Horizontal integration by acquisition growth.
International Strategy.
Globalization.
Company reinvestment.
Grand strategies are aimed in achieving the long term goals and
objectives of The Coca-Cola Company and will focus on
growth. Growth strategies can be applied that focus on
expansion of operations, product development by modifying
existing products that can be remarketed to consumers as well
as introducing new products to consumers to earn premium
26. margins for new products and horizontal integration by
acquisition growth of similar companies. . The International
strategy will be focused on globalization. Since The Coca-Cola
Company has already established recognizable logos and
trademarks as well as the foundation of the company operating
in soda production, The Coca-Cola Company can maximize on
efficiency along with continued investment in the company as a
global strategy.
27
Risk Management Plan
Identify and address risks to carry out implementation plan.
Identify and prioritize risks and establish measurement for
minimizing risks.
A continuous process to monitor risks.
Identifying and addressing risks are necessary in being able to
carry out the implementation plan. There are different risks that
that are presented that must be addressed early on to minimize
its impact and any complications that can arise further along the
process and the risk management plan should be considered a
continuous process in monitoring identified risks and external
factors that can also impact the company negatively.
28
Risk Management Plan
27. New regulations posed by government bodies that restrict
marketing and production or require additional regulations for
soda production.
Food and Drug Administration, European Food Safety Authority
etc.
Adaptable to major changes to meet compliance.
Economic Downturn.
Pose a threat to operations and sales of company.
Procedures set in place for economic shifts.
Reducing resources, reroute product volume, reevaluate budget
criteria.
Some of the risks identified are new regulations by government
bodies that restrict marketing and production or require
additional regulations for soda production. Government body
regulations such as through the Food and Drug Administration
and European Food Safety Authority may introduce new laws or
amend acts that can impact the company and major changes will
require adaption in order to be in compliance with the law.
Economic downturns can also pose a threat to the operations
and sales of The Coca-Cola Company. Certain procedures will
need to be set in place when these economic shifts take place to
sustain its business. these procedures can include reducing
resources or raw materials, rerouting product volume and
reevaluating budget criteria needs.
29
Risk Management Plan
Oversaturation of local market.
Numerous competitors offering the same product.
Consider offering new products in other segments of the market.
28. Look into countries with wider consumer market.
Patent infringement concerns.
Branding awareness concerns.
New or enhanced product ideas.
Poor product performance.
Product image and taste
Understanding consumer responsiveness to soda products.
Oversaturation of the local market is another risk when there
are numerous competitors offering the same product. The Coca-
Cola Company will need o consider offering new products in
other segments of the market, capitalizing on brand awareness
and consider operating and increasing sales in countries that
have a wider consumer market. Patent infringement concerns
are another risk in terms of new or enhanced product ideas that
may have been patented by others as well as branding concerns.
Poor product performance is the last identified risk which can
be influenced through product image and tastes to consumers. It
is necessary to understand consumer responsiveness to soda
products which can vary from country to country and ad in
determining well a product will perform on the market.
30
Conclusion
Understanding internal and external factors
SWOT Analysis
Strategic Recommendation
Implementation Plan
Risk Management Plan
In conclusion, Coca-Cola is a company that has been around for
29. a long time. Its mission, vision and value statement gives its
consumers an understanding of where and what they stand for as
a company. Assessing the company’s internal and external
environment helps to provide major insight on information
needed to help further the company’s operations. This
information can also help the company make the necessary
changes to help improve on sales and company/ customer
relationship. An evaluation on the company’s current
competitive position showed different opportunities available to
further the company’s competitive advantage as well as to
maintain it. Conducting a SWOT analysis gives the company a
focal point on different areas to help increase productivity.
Strategic recommendations can help Coca-Cola evaluate what is
working and what is not and implement any changes
accordingly. Coca-Cola’s implementation plans will allow all
employees to be on the same page as well as give employees a
clear understand of their role within the company. The
implementation plans must be realistic, achievable and
measurable and a risk management plan should be in place in
case anything from the plan needs to be changed or removed.
31
References
Bhasin, H.SWOT of Coca Cola. (2017). Retrieved from
http://www.marketing91.com/swot-coca-cola/
Coca-Cola Company. (2016). Retrieved from http://www.coca-
colacompany.com/our-company/leadership
Coca-Cola Company. (2017). Mission, Vison and
Value. Retrieved from http://www.coca-colacompany.com/our-
company/mission-vision-values
The Coca-Cola Company. (2016). Coca-Cola Journey. Retrieved
from http://www.coca-colacompany.com/press-center/press-
releases/the-coca-cola-company-announces-senior-leadership-
succession-plan
30. 32
Executive Summary
The Coca-Cola Company is an almost $2 Billion company that
is arguable the world’s largest beverage provider. With presence
in over 200 countries Coca-Cola has grown to become a
household name since its start in Atlanta, Georgia in 1886.
Coca-Cola’s mission “To refresh the world...To inspire
moments of optimism and happiness...To create value and make
a difference” is achieved in conjunction with its vision that is
surrounding six “Ps”. People, Portfolio, Partners, Planet, Profit,
and Productivity all working together to be a great place to
work, offer drinks consumers want while being conscious of the
world and Coca-Cola stakeholders.
In order to be a continually successful company, Coca-Cola
understands the need for environmental analysis to include
internal and external forces driving the business. Social factors
such as the fact that consumers are becoming more health
conscious and economic factors such as inflation, recession and
unemployment rate should be considered in the environmental
scan.
The industry environment should also be considered which
includes demographics, competitors, and consumer preferences.
Internal and external environments can be evaluated with the
help of a SWOT analysis.
The SWOT analysis for The Coca-Cola Company reveals that
the major strength of the firm is the brand name and the
recognizable aspects of it. A weakness as well as an opportunity
is the increased awareness of healthy options even with
beverages. Another opportunity is that of additional flavors. A
threat, as with all companies, is Coca-Cola’s competitors.
Keeping ahead of competitors in terms of technology, flavors,
and overall customer service will help alleviate the threat of
31. competing firms.
Generic, grand, and global strategies are recommended in
addition to value disciplines. Focus strategies of both cost
leadership and differentiation are recommended along with
market growth. Each of the three value disciplines of
operational excellence, product leadership, and customer
intimacy are recommended as there are benefits for each in
different areas of the Coca-Cola business. These strategies will
support the implementation plan that begins with building upon
the already successfully developed business structure of Coca-
Cola, and continuing a successful path for the growth of the
business.
The same strategies will be applied for organizational change
management. Both long term and short term goals will be
addressed and a risk management plan put in place. The risk
management plan will identify and prioritize risks that include
new government regulations and potential major changes to the
operations. The Coca-Cola Company will look at expanding its
product line globally creating a wider consumer market and
consider offering new products in other segments of the market.
Patent infringement and poor product performance will also be
addressed in the risk management plan.
Running Head: PRODUCT DESCRIPTION AND MARKET
COMMUNICATIONS STRATEGY
PRODUCT DESCRIPTION AND MARKET
COMMUNICATIONS STRATEGY 11
Product Description & Market Communications Strategy
A Team Consulting (ATC)
Glynda Carmicheal, Frank LaPrade, Demetreaus Moore,
32. Shannon Oberlin, Tracy Reynolds
MT 490-01 Bachelors Internship in Management
Submitted by: Frank LaPrade
Professor Blake Escudier
Purdue Global University
4.0 ATC’s EleCycle Product Description
The A-TEAM EleCycle (ATC) is a great product. It gives easy
and quick access from point A to B with minimum physical
effort. Also, the Carbon Fiber Mountain Electric Bike is an
excellent, light, hard, quality product, with 100% Toray Carbon
Fiber Aviation graded frame, and is comfortable. It has a Power
Assisted System, Torque Sensor, Assist Sensor, and “read real-
time stampede strength” from the pedals, and assists the cycling
smoother. The ATC has a high performance Panasonic Lithium
Battery which supports a distance of approximately 230 Km.
(ELECYCLE GS Carbon fiber electric bike., 2018).
4.0.1 EleCycle Product Specifications (ELECYCLE GS Carbon
fiber electric bike., 2018).
· Weight 18 Kg, 1.5 times rigid strength.
· High quality motor – 36 V 250 W – Support Max Speed 40
Km/h (24.8 mph).
33. · Shimano Hydraulic Disc Brake – Shimano M446 Hydraulic
Disc Brake with Servo Wave.
· Disc Brake System –Easy maintenance.
· Shimano Transmission System with 27 Gears.
· High temperature protection, Battery PTC protection, Short
circuit protection – Charging over-voltage protection with
charging over-current protection – Anti-reserve Charging.
· Discharging over-current protection – Battery under-voltage.
4.0.2 ATC’s EleCycle GS Carbon fiber electric bike –
(ELECYCLE GS Carbon fiber electric bike., 2018).
4.0.3 EleCycle Power assisted system, Handlebar and Front
LCD Display
(Picture and specs by: ELECYCLE GS Carbon fiber electric
bike., 2018).
4.0.4 Panasonic Lithium Battery & Protections & Size
Specifications
(Picture and specs by: ELECYCLE GS Carbon fiber electric
bike., 2018).
4.0.4 ATC’s EleCycle Specifications – cont.
ELECTRIC SYSTEM
(Specifications from: ELECYCLE GS Carbon fiber electric
bike., 2018).
Motor
Rear 250w /350w brushless PMDC,XOFO / BAFANG brand
Battery
36V 8.7Ah Panasonic 2900P / Charging Time 2.5H-3.5H
Controller
Intelligent Charger
Charger
110-240V, 50-60Hz, US/EU Plug
Speed Sensor
34. Speed Sensor, Assist Level 0-9 or 1-9
Display
Multifunction, LCD Display
Throttle
/
TRANSMISSION SYSTEM
(Specifications from: ELECYCLE GS Carbon fiber electric
bike., 2018).
Brake
Disc Brake, SHIMANO L/R M446
Shifter
SHIMANO Altus M370/ 4000
Derailleur
SHIMANO Altus M370/4000
Crank
Aluminum Alloy
Chain
KMC X10
Freewheel
9 Gears
FRAME SYSTEM & OTHERS
Frame
Carbon Fiber
Handlebar
Carbon Fiber
Stem
Carbon Fiber Outside + Aluminum Inside
Seat Post
Carbon Fiber
Front Fork
Air Suspension Fork
Wheel Rim
DA 17:27.5*36h Aluminum Alloy Double Rim
35. Tire
HUTCHINSON 27.5” * 2.0”
Seat
Specialized Cushion
WHOLE BIKE
Net Weight
18Kg
Load
120Kg
Size
27.5” / 1690 * 600 * 990MM
Range
150Km/ 93Mi
Gradeability
15⁰
4.1 Manufacturer Source Profile
A-Team Consulting (ATC) EleCycle supplier is: CQ Group
International Limited, which is a global business type
manufacturer, trading company.
4.1.1 Global Description
· Location: China (Mainland)
· Main Products: Electric Bicycle, Electric Bike, E-bike.
· Total Annual Revenue: US $1 Million-2.5 Million established
in 2014.
· Global markets: Western Europe 30% -- North America 15% --
South America 10%.
· Descriptions taken from (CQ GROUP INTERNATIONAL
LIMITED., 2018).
4.1.1.1 They are a professional and experienced sales team
mainly engaged in export trade, and specializing in various
products such as: electric bicycles, electric scooter, electric
36. bike kits, electric golf carts, electric sanitation trucks, electric
road sweepers, vinyl floor & more (CQ GROUP
INTERNATIONAL LIMITED., 2018).
4.1.1.2 Today, their products have been successfully exported to
Italy, UK, Germany, Slovenia, USA, Australia, Canada, South
Africa, Southern Asia. The manufacturer always assures
excellent quality, high efficient OEM capabilities and on time
production (CQ GROUP INTERNATIONAL LIMITED., 2018).
4.1.1.3 Buyer Interaction: Response rate (last 30 days) 98.4%
of buyers who contacted this supplier received a response
within 24 hours. Average response time (7days). supplier
average response time of received inquiries is within 12 hours
(CQ GROUP INTERNATIONAL LIMITED., 2018).
4.1.1.4 Quotation performance (last 30 days) the supplier has
sent 22 quotes to buyers in last 30 days. Overall Rating: 4.8 to
5 buyers are very satisfied with manufacture’s service. On-time
shipment, product quality buyers are satisfied (CQ GROUP
INTERNATIONAL LIMITED., 2018).
4.2 Cost Analysis for Drop Shipment
Increasing the company sales means to manage business
expenses, this part of the action is the key to greater profits. It
is good idea to evaluate company’s expenses for delivering
product and benefits as well. The lowest shipping cost might
not be the best option; it might cost the company more in the
long run.
4.2.1 Shipping
In order to get the product from point A to point B, we must
consider speed delivery, damage, tracking ability and easy
return. These steps will affect company’s bottom line and
customer service.
37. 4.2.2 Hard Cost
To analyze shipping cost we need to determine the bottom line
cost to ship products, know the price of services of shippers
such as: FedEx, UPS, DHL, and the Postal Service. Cost of
shipments from point A to point B includes the transportation
cost, insurance, pick-up, preparation, over-sized package fees,
and any miscellaneous cost. If company uses their own delivery
trucks, calculate the driver, router, and loader pay and benefits,
truck payments, maintenance, gas, tires, and insurance (Ashe-
Edmunds, 2017).
4.2.3Benefits
To get the products physically delivered, it is important to
calculate the overall shipping cost. Late deliveries can reduce
company’s sales or jeopardize customers and vendors
relationship. Low price, slow delivery option might end up
costing the company more than it save over the long term
(Ashe-Edmunds, 2017).
4.2.4Service
There are different shippers, some give the real-time tracking,
while others give estimated times of arrival. There is a question
about delivery, if it requires to take product to their center
factor in your time, staff and mileage expenses should be added
to the cost (Ashe-Edmunds, 2017).
4.2.5Cash Flow
Quicker delivery results, quicker sales and vendor payments,
this is a factor that should be consider into the shipping cost
analysis. The sooner the company gets cash the better it will be
to reduce interest payments on credit card. Getting cash in
quicker might also help the company order more products, and
38. increase sales, (Ashe-Edmunds, 2017).
5.0 Strategy Overview
With or target market in place, we will evaluate possible
positioning strategies for our store. Here is where we will have
to use the 4 P’s of marketing as our first strategy. They stand
for, promotion, price, place, and product. We have our product,
the A-Team EleCycle. the place is where the store location will
be. The price, we have as well, now what we will do next is a
promotion of sorts to draw attention to our store location, via
several forms. A-Team consulting feels that the market is
changing with the times, and what initially looked like a 30-
year-old target market for or A-Team EleCycle is trending in
the age group 50’s and older. This gives A-Team Consulting the
opportunity to focus marketing efforts toward a demographic
with an eye for leisure, sustainability, and health. Comment by
Frank Laprade: a Comment by Frank Laprade: Comment by
Frank Laprade: 50's Comment by Frank Laprade: Comment by
Frank Laprade: eliminate this
With more time available due to retirement and vacation
opportunities, there is more time for leisure. A-Team EleCycle
is focusing on taking advantage of this market by providing this
demographic an option of leisure, sustainability, and health. The
A-Team EleCycle allows the user less effort through its electric
option. The smooth riding, sustainability with lower
maintenance costs, without emissions, and the ability to pack
and go for a cardio work-out. The feel of throttle power
“without a throttle,” a light-weight foldable frame, and no
storage tank makes this product environmentally eco-friendly.
Comment by Frank Laprade: work-out Comment by
Frank Laprade: Comment by Frank Laprade: virtually
Comment by Frank Laprade: and Marketing
communication and social media tools. Comment by Frank
Laprade:
5.0.1 The 4 P’s Strategy
Strategies around price, product, promotion, and place will be
39. established to better emphasize what it is A-Team Consulting
stands for and how processes will be implemented to ensure the
target market is reached. The initial focus is on product
positioning and differentiation. 5.1 Positioning
Now that we have determined who our target market is, let’s
evaluate possible positioning for A-Team Consulting.
Successful positioning requires key words and phrases. The
Internet is a continuous data collection machine. To optimize
store positioning, A-Team Consulting will use search engine
optimization by positioning with high-traffic, highly related
keywords and phrases (Ingram, 2017). Keywords such as
leisure, recreation, healthy alternative, activity, retirement,
environment, and value are important in attracting the market of
50 years and older. The product is sleek, the price is
competitive, and the initial website will be tailored to attract
the demographic who “controls 70% of America’s disposable
income and who are becoming far more web savvy than most
people believed” (Shaoolian, 2017). In positioning, it is very
important to identify with the market and find other ways to
connect. Focusing on this demographic places emphasis on
understanding and offering a product that is different and
relevant to needs. A good positioning strategy elevates the
marketing efforts and helps a buyer move from knowledge of a
product or service to its purchase. (Lauren, 2018)
5.2 Differentiation
In order to make our product different from others, we need to
connect emotionally with the intended audience. Focusing on
three main objectives.
First, is to provide visualization into what makes A-Team
Consulting unique. Establishing a set of core values determined
to be our foundation. What makes our product stand out from all
the rest is ATC EleCycle is environmentally friendly and
focuses on sustainability through environmental integrity. The
A-Team EleCycle offers a 36V 8.7 ah Panasonic 2900P battery
40. with a 2.5 to 3.5-hour charge (ELECYCLE GS Carbon fiber
electric bike, 2018). Comment by Tracy Reynolds: cite
should be (Ele-Cycle, 2015)
Second, is how A-Team Consulting focuses on customer service
and relationship building strategies by offering a live chat
solution to enable assistance to customers while navigating our
site. This will provide the target market with a more face-to-
face interaction for the sales channel. The A-Team EleCycle is a
flexible, innovative product that requires a connection be made
with the consumer. Providing a full product description,
illustrating focus on environmental integrity and relaxation, and
creating the best user-friendly customer service options will
differentiate A-Team Consulting from the competition.
Comment by Frank Laprade: why this Comment by
Frank Laprade: site Comment by Frank Laprade: C
Third, inventive innovation of our brand by providing additional
items to our product line. Accessories that will make your ATC
EleCycle look like new. There will always be focus on
continued growth through customer feedback and managing
current social trends but continuing to maintain product
integrity to retain customer loyalty. 5.3 Marketing
Communication Tools and Social Media
To position and differentiate A-Team Consulting, marketing
communication tools and Social Media options will be utilized.
Automation is the platform for the drop-shipping businesses.
Set-up for communication and advertising does not need to
weaken the cash flow. Google offers many tools for easy data
tracking and advertising. As discussed in the positioning
strategy, the utilization of a search engine optimization is
important for directing a target market to the site. Google
AdWords Key Planner is a marketing communication tool that
will allow A-Team Consulting the ability to identify key words
and phrases that the target-market is currently using (Ingram,
2017). Another inexpensive marketing communication tool can
be purchased through HubSpot. This software is a customer
service haven. The tools provided allow for marketing
41. communication and management across the board on overall
communication tactics and increasing consumer traffic by its
leading feature to create campaign landing pages (HubSpot,
2018). Comment by Tracy Reynolds: full reference :
Technical. (2015). Retrieved from
https://www.electricbike.com/category/technical/
5.3.1 Social Media Tools
Social media has also become an inexpensive way to reach
consumers and communicate activities, promotions, and
customer interaction. Understanding what social media avenue
to take means understanding the target market. While the
activity of online searching is improving among seniors so has
adopting social media. According to Pew Research Center’s
Social Media Update for 2014, more than half of senior adults
use Face Book (Shaoolian, 2017). Although, there is a slight
cost to advertising on Facebook. The site allows for a small
business to choose the audience of interest and increase overall
site traffic. Creating a user friendly profile will allow A-Team
Consulting the ability to share customer testimonials and videos
highlighting the unique attributes of such an amazing product.
Social media sites allow and provide a free platform for
communication plus customer feedback that can be tracked and
analyzed for continued growth. Comment by Tracy
Reynolds: 4PS OF MARKETING. (2017, November). Retrieved
from https://www.4psofmarketing.com/
for the cite above Ingram
42. References
Ashe-Edmunds, S. (2017). Shipping cost analysis. Retrieved
from http://smallbusiness.chron.com/shipping-cost-analysis-
76138.html
CQ GROUP INTERNATIONAL LIMITED. (2018). Retrieved
from
https://www.facebook.com/pg/elecycle/about/?ref=page_internal
ELECYCLE GS Carbon fiber electric bike. (2018). Retrieved
from http://www.ele-cycle.com/product/ELECYCLE-GS-
Carbon-fiber-electric-bike.html
Ingram, D. (2017). How to advertise a business for free on the
internet.
Retrieved from http://smallbusiness.chron.com/advertise-
business-internet-3464.html
Lauren, Lynn. (2018). What is positioning in a marketing plan?
Retrieved from http://smallbusiness.chron.com/positioning-
marketing-plan-22983.html
Professional manufacturer of electric bicycle, electric scooter
and bike kits. (2018). Retrieved from http://www.ele-cycle.com/
Shaoolian, G. (2017). How to find and reach your "older" target
audience online.
Retrieved from
https://www.bluefountainmedia.com/blog/reach-older-audience-
online/
4PS OF MARKETING. (2017). Retrieved from
https://www.4psofmarketing.com/
Minimum Expectation for the 490Retail.com Product Plan
43. Unit 3 & 4 – Due for Assignment 3 of Unit 4
2.0 Situation Analysis (Online Retailing Market)
· Analyze the market of online retailing and various strategies
used by different companies. Provide examples and evaluation
of different online stores considering their delivery strategy and
communications with consumers.
· Differentiate how drop shipment strategy differs from other
organizational delivery structures. Describe how this strategy
differ from non-online retailing?
What is Online Retailing
What various strategies are used in online retailing?
What are some of the largest online retailers, how do they
operate?
How does the team product and strategy fit within online
retailing for the future?
3.0 Market Analysis (SWOT) (This is for the Product Market)
(See Sample Marketing Plans)
· Analysis of the Product Market through completion of a
SWOT analysis.
· Using inductive reasoning, provide evidence that explains the
background and contemporary tactics used to develop each
element of the SWOT.
Complete a SWOT analysis for the product and market approach
strategy.
Provide a minimum of 3 statements for each SWOT category.
Each statement must be relative to the product and the market
approach strategy. Assumption for store owners is minimal
financial resources.
Unit 5 & 6 – Due for Assignment 3 of Unit 6
44. 4.0 Product Description
· Students will analyze the supplier market and decide on a
specific supplier. The teams will negotiate an agreement with
the supplier for drop shipment throughout the United States per
orders received.
· Teams will evaluate additional product options available to
offer consumers. These might be: Individual Branding on
Packaging, Inserts with shipments, specific information on
packaging materials. The teams will negotiate fixed pricing for
all items.
4.1 Manufacturer Source Profile
4.2 Cost Analysis for Drop Shipment and other services
offered
5.0 Marketing Communications Strategy Overview
· Evaluate possible Positioning Strategies for Store. These
differentiation strategies will help store owner determine how
best to design their websites based on the product offering and
positioning.
· Evaluation and suggestion for the most effective
communication channels, based on suggested positioning
strategies for store owners to communicate with potential
consumers
5.1 Positioning for Store
5.2 Differentiation ideas for Store Owners
5.3 Marketing Communication Tools
5.3 Social Media Marketing Options
Unit 7 & 8 – Due for Assignment 3 of Unit 8
6.0 Operational Management Plans Overview
· For the Operational Management planning, your team must
analyze the task functions of personnel required by the store.
Are these employed or contracted?
45. · For the Operational Management planning, your team must
analyze the technology required to effectively operate as a
490Retail.com store owner.
· Evaluate and suggest additional technology applications
“Store Owners” should consider for their store operations.
(Mobile, Accounting, Etc?)
· Design the Fulfillment Channel, include listing the reports
determined in last deliverable. This would be discussed and
designed in a Graphic view.
· Analyze potential issues that might occur within the
fulfillment channel.
· Analyze and chart the various communications within the
distribution channel, and provide how these communications
will be taking place. (What reports are needed and for whom?)
6.1 Technology Requirements for Stores
6.2 Website Design Requirements
6.3 Fulfillment Operations
6.4 Operational Storyboard/Chart
7.0 Financial Planning Overview
· Evaluate the cost structure for the entire store operations,
providing an annual sales forecast and break even analysis.
· Prepare analysis of suggested cost requirements for Store
Owners beyond the operation of the store (accounting, legal,
etc)
· Evaluate Tax implications for offering this online store and
specific product.
· Evaluate Tax implications to provide recommendations for
Store Owner.
7.1 Financial Requirements for Store Owners
7.2 Sample Sales Forecast & Break Even Analysis for
Product Operations
7.3 Tax Management requirements for Store Owners
46. Unit 9 & 10 – Due for Assignment 3 of Unit 10
8.0 Legal Considerations Overview
· Evaluate and present the legal issues related to the operational
strategy.
· Analyze potential for Global operations of the product and
distributions.
· Evaluate and create all agreements necessary for legal
operations between all entities, Supplier with Store Owners and
with Product Consumers.
· Evaluate how Economic changes might affect operations and
provide contingencies.
8.1 Required Legal Contracts with Manufacturer
8.2 Required Legal Contracts with Store Owners
8.2.1 Global Restrictions
8.3 Economic Environment Contingencies
1.0 Executive Summary (Goes in as the first item of the plan -
after entire plan completed)
· Review all prior deliverables and write the Executive
Summary and product a final Completed Plan including all edits
for faculty feedback during the course.
· Presentation to 490Retail.com Management: Maximum 10
minute Persuasion audio power point presentation for the yes/no
decision to incorporate the product store.