30 quick tips for sales people. Great for new sales reps and a reminder for seasoned pros. Valuable for B2B and B2C, inside sales or outside sales. Don't start your grind without it!

1. Every pain point is a line
item in your prospect’s
financial statements.
Rule #1

2. Prospects don’t owe you
anything, least of all their
business & money.
Rule #2

3. Budget is always a factor.
People buy on price, no
matter what you’ve heard.
Rule #3

4. If you want to
earn someone’s business,
LEARN their business.
Rule #4

5. Respect their time.
Rule #5

6. Understand the difference
between price and value.
Rule #6

7. Always
Be
Valuable
Rule #7

8. “Just checking in”
isn’t a reason to call.
Rule #8

9. Prospects can tell when
you’re selling what’s best
for you instead of them.
Rule #9

10. Unnecessary use of
jargon makes you sound
like an idiot.
Rule #10

11. Prospects expect
authenticity and
transparency.
Rule #11

12. If you can’t make your
mom understand it, you
don’t understand it.
Rule #12

13. Prospects aren’t idiots.
Don’t treat them that way.
Rule #13

14. Increasing customer buys
is easier than finding new
customers.
Rule #14
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15. Take “no” as an answer.
Rule #15

16. If they’re avoiding your
call, take the hint.
Rule #16

17. It’s not personal.
Rule #17

18. Set your own goals.
Measure your progress.
Rule #18

19. Make a list of targets.
Segment and prioritize it.
Rule #19

20. Use the communication
channel they prefer.
Rule #20

21. Find a CRM tool you like.
Use it.
Rule #21

22. Your PowerPoint
deck is too long.
Rule #22

23. DO: Pitch and sell.
DON’T: Present and tell.
Rule #23

24. The meeting is about them.
Slides about your company
history are irrelevant.
Rule #24

25. If your product isn’t the
solution they need, find the
one that is.
Rule #25

26. Pitch with energy.
If you sound bored,
they will be.
Rule #26

27. If you answer questions
like a politician, they won’t
trust you.
Rule #27

28. Tell them how you’ll impact
their revenue/costs.
Rule #28

29. Be a social expert.
Share your expertise on
social platforms.
Rule #29

30. Nobody’s going to tell you
what their problems are
until they trust you.
Rule #30