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- 1. アプリケーション統合の最新トレンド AIを活用した統合の加速化 Boost App Integration with AI technology 株式会社セールスフォース・ジャパン Woohyeok Aaron Kim woohyeok.kim@salesforce.com
- 2. 最終更新日：2022年9月28日 Forward Looking Statements This presentation contains forward-looking statements about, among other things, trend analyses and future events, future financial performance, anticipated growth, industry prospects, environmental, social and governance goals, and the anticipated benefits of acquired companies. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, Salesforce’s results could differ materially from the results expressed or implied by these forward-looking statements. The risks and uncertainties referred to above include those factors discussed in Salesforce’s reports filed from time to time with the Securities and Exchange Commission, including, but not limited to: impact of, and actions we may take in response to, the COVID-19 pandemic, related public health measures and resulting economic downturn and market volatility; our ability to maintain security levels and service performance meeting the expectations of our customers, and the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate performance degradation and security breaches; the expenses associated with our data centers and third-party infrastructure providers; our ability to secure additional data center capacity; our reliance on third-party hardware, software and platform providers; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; current and potential litigation involving us or our industry, including litigation involving acquired entities such as Tableau Software, Inc. and Slack Technologies, Inc., and the resolution or settlement thereof; regulatory developments and regulatory investigations involving us or affecting our industry; our ability to successfully introduce new services and product features, including any efforts to expand our services; the success of our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; our ability to complete, on a timely basis or at all, announced transactions; our ability to realize the benefits from acquisitions, strategic partnerships, joint ventures and investments, including our July 2021 acquisition of Slack Technologies, Inc., and successfully integrate acquired businesses and technologies; our ability to compete in the markets in which we participate; the success of our business strategy and our plan to build our business, including our strategy to be a leading provider of enterprise cloud computing applications and platforms; our ability to execute our business plans; our ability to continue to grow unearned revenue and remaining performance obligation; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; our ability to limit customer attrition and costs related to those efforts; the success of our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our ability to preserve our workplace culture, including as a result of our decisions regarding our current and future office environments or work-from-home policies; our dependency on the development and maintenance of the infrastructure of the Internet; our real estate and office facilities strategy and related costs and uncertainties; fluctuations in, and our ability to predict, our operating results and cash flows; the variability in our results arising from the accounting for term license revenue products; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to protect our intellectual property rights; our ability to develop our brands; the impact of foreign currency exchange rate and interest rate fluctuations on our results; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the value of such transferred intellectual property; uncertainties regarding the effect of general economic and market conditions; the impact of geopolitical events; uncertainties regarding the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; the ability to execute our Share Repurchase Program; our ability to comply with our debt covenants and lease obligations; the impact of climate change, natural disasters and actual or threatened public health emergencies; and our ability to achieve our aspirations, goals and projections related to our environmental, social and governance initiatives.
- 4. All contents © MuleSoft, LLC Process layer Experience layer System layer Illustrative アプリケーション統合とは SAP ECC System API SAP HANA System API Salesforce Experience API Salesforce System API SQL Server System API Redshift System API PostgreSQL System API Customer Process API Web Experience API Mobile Experience API Partner Experience API AAA BBB CCC DDD EEE
- 5. All contents © MuleSoft, LLC Process layer Experience layer System layer Illustrative BBB System API CCC System API Salesforce Experience API Salesforce System API AAA System API EEE System API DDD System API Customer Process API Web Experience API Mobile Experience API Partner Experience API View Controller Model ブロックのように、 プロダクト化した各コンポーネント (API) を組み立てていくことでニーズにより早 く対応する。 そうするためには、 作ったコンポーネントの保存や 誰もが簡単に使えるように SelfService化することも大事。 kind of MicroService, MVC, EDA … AAA BBB CCC DDD EEE
- 6. アプリケーション統合の必要性 どの案件でも、統合が必要な時代になっている Delivery capacity Time Demands Transformation delivery gap Automation Analytics AI Cloud SaaS Mobile Business demands Source: MuleSoft’s “State of Business and IT Innovation” report 82% of business teams say they need easy access to data and IT capabilities Only 37% of organizations say they have the technology and skills to keep pace
- 13. Salesforceのチャレンジ
- 14. Salesforce – 世界No.1のCRM 世界のCRMアプリケーションの市場シェア調査で第 1位 （2022年度、IDC社） 出典：IDC社、『Worldwide Semiannual Software Tracker』（2023年4月）。CRM市場には、IDC社が定義する、営業チームの生産性と管理、マーケティングキャンペーン管理、カ スタマーサービス、コンタクトセンター、広告、デジタルコマースアプリケーションの各機能別市場が含まれる。 23.0% 5.7% 4.6% 3.6% 4.8% 2018 2019 2020 2021 2022
- 15. 2015 2018 2016 2017 2019 2020 2021 2022 2014 2023 PredictionIO とMetaMind の買収 CodeGen LLM 2016 Salesforce Einstein Bonoboの 買収 AI関連の 研究論文 227本 AI関連 の特許 300件 Einstein Search レコメンデーションビル ダー 会話 インサイト 予測 ビルダー decaNLPの論文で プロンプティングの 基礎を固める Einstein Vision、 Einstein Language ボット Einstein GPT ProGen の論文を 発表 Slack GPT Tableau GPT CodeTF、 CodeT5+ （Salesforceの LLM） Salesforce AI Research の創設 RelateIQの 買収 1兆以上 1週間の予測件数 Salesforceは、 CRMのためのAIに 2014年から着手
- 17. Integrated Intelligent Automated Low code & no code Open Einstein1 Platform The Trusted AI Platform for Customer Companies
- 19. #1 priority for CEOs AI is the But 59% of customers don’t trust companies with their data 一方で、AI には 信頼性への懸念がある プライバシー ハルシネーション データの管理 バイアス 有害性 最優先 事項 AIはCEOの しかし、 59% の顧客は、データの 扱いに関して企業を 信用していない
- 21. How the Einstein Trust Layer works
- 23. 1. AIを利用したNoCodeアプローチへの移行 時間 With no-code natural language tooling, TBU Pro-Code Tools Low-Code Tools + Clicks + Natural Language Prompts + チームの 生産性
- 24. Einstein for Anypoint Code Builder OCT ‘23 Pilot AIを活用した次世代IDE 自然言語を利用し、 実際の統合ロジックを自動生成 生成型フロー Pilot | Oct ‘23
- 25. Clicks in the Canvas Build integrations with clicks and configuration Code in the XML View Edit the XML directly for more fine-grained control Prompts with Einstein Describe your business logic using natural language prompts and Einstein will build a flow for you 自然言語でのプロンプトではじめる
- 26. Einstein Trust Layer Documentation Trust Layer Generation Prompt Anypoint Code Builder Dynamic Grounding Prompt Defense Zero Data Retention Hosted & Managed within Salesforce External Models with a shared trust Boundary Audit Trail Secure Gateway Validity Check MuleSoft Proprietary Data Trust LayerとAnypoint Code Builderの連携 使用可否確認中 （不可となった場合p20を再利用）
- 27. 2. APIsの管理をより簡単に Jackie needs policies in place to govern and manage every API. Without API Management Limited visibility & management beyond MuleSoft APIs With API Management Ability to extend governance to any API running anywhere
- 28. Universal API Management モニタリング、セキュリティーなどを中央で一括管理 Cloudhub, RTF, on-prem プラットフォームの コントロール階層 Flex Gateway Flex Gateway Flex Gateway Flex Gateway Data repo (e.g. GitHub) API spec Embed Anypoint CLI API spec API spec 結合 管理 Runtime Fabric
- 29. Anypoint API Governance 開発速度を維持しながら、一貫性のあるセキュリテーや品質の担保を行う Operationalize API governance Govern every API to comply with industry regulations and internal standards without friction Improve API conformance continuously Identify APIs not conforming to quality standards in a glance and notify owners seamlessly Enable developers to maintain speed Self-serve governance rules and automate validations in API Designer or through CI/CD End-To-End Governance Comprehensive governance across API lifecycle from API design to API instance GA New: Sept ‘23 より綺麗なスライドに変更予定 （平山さんありがとうございます）
- 30. Anypoint Flex Gateway 少ないオーバーヘッドでマイクロサービス・分散型アーキテクチャーを実現 Build responsive experiences Reduce application response times and lower costs with high performance on a small footprint Extend and centralize management Manage any service — no matter the size, language or cloud — with one flexible gateway Deploy with flexibility and efficiency Deploy to virtually any target using web interface or via CI/CD with declarative configurations Streamline policy control Policy development kit (PDK) to create flexible and powerful custom policies BETA BETA GA より綺麗なスライドに変更予定 （平山さんありがとうございます）
- 31. これから重要になること
- 33. 成果物の質を判断する能力 Back to Basics Today’s Engineers… Hey, Come on! ! ! !
- 35. 終わりに
- 36. Einstein for Anypoint Code Builder
- 37. Large Language Models Engine for Generative AI features LLMs: The Engine Leverage the power of pre-trained LLM models natively within Salesforce
- 38. Large Language Models Engine for Generative AI features Einstein The world’s first generative AI for CRM Trust Layer Extendable and flexible generative AI across Salesforce clouds and beyond. Toxicity checks, PII handling, and more. Einstein: The Trust Layer Safely unlock generative AI capabilities through a layer of trust.
- 39. Large Language Models Engine for Generative AI features Anypoint Code Builder Get Started Quickly with Generative Flows Code Builder Einstein The world’s first generative AI for CRM Trust Layer Extendable and flexible generative AI across Salesforce clouds and beyond. Toxicity checks, PII handling, and more. Einstein for Anypoint Code Builder Integrate ● Jumpstart development by enabling developers to Start with AI ● Generate grounded flows using the proprietary knowledge of the Mule DSL ● Reduce time to value by quickly onboarding onto the Mulesoft platform ● Increase productivity by unblocking developers directly in their workstream
- 40. Large Language Models Use any model that fits your needs Integration & Automation Combine the power of generative AI with your Data Universal API Management Safely unlock Generative AI capabilities outside of C360 Governance Ruleset to adapt to new situations, new industry verticals and use cases Control & Security Custom policies and extensions for Authentication, Prompt Size Limits, Prompt Validation, PII and Data Filtering, SLA/Contracts Code Builder Composer RPA Flow Integrate Create integrations with Predictive & Generative AI Integrate LLMs into your apps Automate Create automation flows with Generative AI Connect to LLMs without technical knowledge MuleSo + AI Data Source ACTIVATE Einstein The world’s first generative AI for CRM Trust Layer Extendable and flexible generative AI across Salesforce clouds and beyond. Toxicity checks, PII handling, and more. TRAIN & AUGMENT