RSS (Really Simple Syndication) allows for the syndication and distribution of content like news, blogs, and journals across multiple online channels simultaneously. It provides a standardized format for lists of content items with metadata like titles, dates, and descriptions. Users can subscribe to RSS feeds from various sources and tracking software will deliver new content to them as it is published. This allows users to choose what information they want to receive and stay updated in a more productive way than manually checking numerous websites. RSS feeds can be accessed through web page aggregators that display headlines or offline clients that deliver content via email.

1. Syndication of online content

2. Agenda Introduction Web 2.0 Why RSS RSS example Tracking contents with RSS Tools to read RSS Theory in practice

3. Introduction to RSS [1 / 2] RSS (Really Simple Syndication) Syndication is the distribution of content in a number of other digital channels online simultaneously RSS is a format that allows the syndication of lists of content with metadata (title, creation date, hyperlinks, description, etc.)

4. RSS (Really Simple Syndication) Users can track several RSS feeds RSS feeds are handled by computers on behalf of people It is a “Web 2.0” feature Introduction to RSS [2 / 2]

5. Web 2.0 “ Second generation of web development and design that facilitates communication, secure information sharing, interoperability and collaboration on the World Wide Web.” Wikipedia.org  communities, social-networking sites, video-sharing sites, wikis, blogs, social tagging, etc.

6. Web-as-participation-platform

7. Web 1.0 vs Web 2.0

8. The conversation prism

9. Social media marketing strategies

10. Why RSS [1 / 2] The old and the slow way (web 1.0) : NEWS DATABASES BLOGS JOURNALS Update yourself Information overload Waste of time Etc.

11. Why RSS [2 / 2] The new and fast way (web 2.0) : NEWS DATABASES BLOGS JOURNALS Let updates come to you: Choose what information you want to receive Get new content when it becomes available Productivity increase Etc.

12. RSS example [1 / 2] Channel: Title: oneVision Channel Link: http://onevision.bioversity.cgiar.org/rss Description: Channel of OneVision group: stay updated with latest news and events from oneVision group! - Content item: Title: OneVision latest video Link: http://onevision.bioversity.cgiar.org/2009/04/02 Description: News: new video released on oneVision CMS - Content item: Title: Seminar ready to go! Link: http://onevision.bioversity.cgiar.org/2009/05/02 Description: News: today 28’ seminar at 15.00

13. RSS example [2 / 2] <?xml version=&quot;1.0&quot;?> <rss version=&quot;2.0&quot;> <channel> <title>oneVision Channel</title> <link>http://onevision.bioversity.cgiar.org/rss</link> <description> Channel of OneVision group: stay updated with latest news and events from oneVision group! </description> <item> <title>OneVision latest news</title> <link>http://onevision.bioversity.cgiar.org/2009/04/02 </link> <description>News: new video released on oneVision CMS </description> </item> <item> <title>Seminar ready to go!</title> <link>http://onevision.bioversity.cgiar.org/2009/05/02 </link> <description>News: today 28’ seminar at 15.00 </description> </item> </channel> </rss>

14. Advantages [1 / 2] Advantages for producers of content: Develop channels to connect with peers, customers, the media: new content is automatically spread and shared The content is created in a standardized format which can be viewed and organized through all RSS tools.

15. Advantages [2 / 2] For consumers of content: You can collect it from many sources and use it quickly Privacy Surf smarter Stay informed Minimize time wasting No spam or viruses

16. Tracking content with RSS [1 / 2] Two main types of aggregators: Web aggregators: make RSS headlines available in a Web page. (e.g. iGoogle, Google reader, bloglines, etc.) Offline aggregators: e-mail clients, dedicated software

17. Tracking content with RSS [2 / 2] Subscription to RSS feeds can be done in several ways: Some browser detects automatically the RSS feeds on a web page and shows this icon on the right hand corner of the address bar. Click on it to subscribe. If you use a specific News Reader, copy the RSS feed address into your reader. If you use a RSS Feed Aggregator, click on one of the available icons that identify your favorite RSS reader:

18. Tools to read RSS feeds Google Reader Live Bookmarks Outlook Bloglines My Yahoo iGoogle …

19. Theory in practice

20. Questions?

21. Thank You!