rural and social marketing presentation -the new decision makers

1. NEW DECISION MAKERS…..!!!!!

2. Saturated
Urban
Markets

3. Roads to scope….???????

4. Empowered and ignited minds
New era of change!!!!!!!

5. To New world

6. SYNDROME TO HIT RURAL MARKET
Promotion In rural India
Word of
Camps Hoardings
mouth
Advertisement Road shows
and
Television Skits and Wall pictures
Drama

8. Target group in Rural India

9. Capturing young minds
Improvement in
infrastructure
facilities
Increase in
market share
through
younger
More village
population
children going to
school

10. Communicate in their language
Message to young rural consumers should be in
their language and comprehensible to them
• Lifebuoy swasthya chetna campaign.
• Vodafone wall paints.etc

11. Glimpse of swasthya chetna campaign

13. Books for promotional reach in rural
India

14. Advertisements are mainly focused
on younger population

15. Understanding Channels of
Communication
For Young Rural
Population

16. FOCUSING ON YOUNG DECISION MAKERS

17. Competitive biff..!!!!

18. Result of competitive slug
• Difficult for shopkeepers to cope with
changing demands of young generation.
• Increase in competitive aspect of seller.
• Modification in ways to approach the buyer.
• Wide range to choose
• Exposure to product differently

19. CONNECTED NOW…!!!!!
Cable channels play important role to
provide information regarding products
and brands evolving fast

20. Gyration path…!!!!
• Computer education.
• Access to internet.

21. Product Differentiation

22. Introducing variation in products or all together
new products for rural needs based on:
• Price sensitivity
• Requirements
• Tough rural terrain

23. We are
Decision Makers
ultimate

24. Unexplored roads of Rural India
are waiting ……
ARE YOU READY?????????????

25. Presented by:
• Somya Soni
• Shreya Arora
• Prateek Jain
• Karan Chauhan