ROZEE.PK - Marketing Association of Pakistan

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Presentation delivered by Monis Rahman on Digital Marketing at the Marketing Association of Pakistan at Avari in Lahore on Oct. 21, 2009

Business

M A R K E T I N G A S S O C I A T I O N O F P A K I S T A N Online Advertising: The Pakistan Opportunity October 21, 2009

Wholly owned subsidiary of Naseeb Networks, Inc. USA

Management has over 100 years of combined Internet experience

AOL, eBay, Paypal, Excite, Google, Intel, Cisco

Backed by two top Silicon Valley Venture Capital Funds

Draper Fisher Jurvetson (DFJ) & ePlanet Ventures

Created Internet successes including Hotmail, Skype, Baidu

$20 Billion USD under managementN A S E E B N E T W O R K S I N C

Pakistan’s Advertising Market 25B PKR 22B (2%) (7%) 15B (11%) 12B 9B 8.1B (32%) 7.3B N A S E E B N E T W O R K S I N C 6.5B (48%) DAWN 33% ROZEE.PK 67%

Internet: Pakistan’s Best Kept Secret? #3 N A S E E B N E T W O R K S I N C

Where is online advertising? ,[object Object]

Still only 1% of total market spend vs. 8% globally

Huge growth potentialN A S E E B N E T W O R K S I N C DAWN 33% DAWN 33% ROZEE.PK 67% ROZEE.PK 67% 2007 2008 2004 2006 2005

ROZEE.PK For Advertisers ,[object Object], Distinct Visitors ,[object Object], From within Pakistan ,[object Object], Page Views ,[object Object],Registered Professionals ,[object Object], Employers/Companies ,[object Object],Job Applications Processed N A S E E B N E T W O R K S I N C

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www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.

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ROZEE.PK - Marketing Association of Pakistan

1. M A R K E T I N G A S S O C I A T I O N O F P A K I S T A N Online Advertising: The Pakistan Opportunity October 21, 2009

3. Wholly owned subsidiary of Naseeb Networks, Inc. USA

4. Management has over 100 years of combined Internet experience

5. AOL, eBay, Paypal, Excite, Google, Intel, Cisco

6. Backed by two top Silicon Valley Venture Capital Funds

7. Draper Fisher Jurvetson (DFJ) & ePlanet Ventures

8. Created Internet successes including Hotmail, Skype, Baidu

9. $20 Billion USD under managementN A S E E B N E T W O R K S I N C

10. Pakistan’s Advertising Market 25B PKR 22B (2%) (7%) 15B (11%) 12B 9B 8.1B (32%) 7.3B N A S E E B N E T W O R K S I N C 6.5B (48%) DAWN 33% ROZEE.PK 67%

11. Internet: Pakistan’s Best Kept Secret? #3 N A S E E B N E T W O R K S I N C

12.

13. Online ad spend is doubling every year

14. Still only 1% of total market spend vs. 8% globally

15. Huge growth potentialN A S E E B N E T W O R K S I N C DAWN 33% DAWN 33% ROZEE.PK 67% ROZEE.PK 67% 2007 2008 2004 2006 2005

16.

17. Case Study: Engro Foods N A S E E B N E T W O R K S I N C

18.

19. Half Page, Full Color, Back Page (Rs. 850,000 – one day)

20. Listed same jobs on ROZEE.PK (Rs. 15,000 – 15 days)

21. ROZEE.PK 4,200 CVs vs. Dawn 2,000 CVs

22. 145 hires through ROZEE.PK in 2008N A S E E B N E T W O R K S I N C DAWN 33% ROZEE.PK 67%

23. Case Study: Engro Foods "We were delighted with the quality of candidates we were able to hire through our partnership with ROZEE.PK. EFL is a rapidly growing company and our people are our most important asset. Our online hiring experience has yielded an excellent return on investment compared to conventional methods." N A S E E B N E T W O R K S I N C Shafaq OmarGeneral Manager Human ResourcesEngro Foods Limited DAWN 33% ROZEE.PK 67%

24. Online Ads – Nuts & Bolts CPM CPC N A S E E B N E T W O R K S I N C CPA

25. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Clicks N A S E E B N E T W O R K S I N C Actions

26. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Branding Clicks Awareness N A S E E B N E T W O R K S I N C Actions Results

27. CPM CPC CPA Online Ads – Nuts & Bolts Impressions Rs. 1,000 (Rs. 1 / Imp.) 1,000 Clicks Rs. 200 5 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 1,300 0.75 (ACR 15%)

28. CPM CPC CPA Example – Pay Me Rs. 500 For Each New Customer Impressions 1,000 Clicks 20 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 500 3 (ACR 15%)

29. CPM CPC CPA Example – Pay Me Rs. 500 For Each New Customer Impressions Rs. 385 < Rs. 1,000 1,300 Clicks Rs. 60 6.5 (CTR 0.5%) N A S E E B N E T W O R K S I N C Actions Rs. 500 1 (ACR 15%)

30. Concluding Thought “I know that 50% of my advertising budget is wasted. But I don’t know which half!" N A S E E B N E T W O R K S I N C Welcome to the Internet DAWN 33% ROZEE.PK 67%

ROZEE.PK - Marketing Association of Pakistan

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