Presentation from plenary address by Rotaractor Emily Wood (Australia) at the 2012 Rotaract Preconvention Meeting in Bangkok, Thailand.

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Enhancing Rotaract:
Engaging members and motivating volunteers
Emily Wood – District Rotaract Representative, District 9630, Australia

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2002: 2012:
1.2 million Rotarians 1.2 million Rotarians

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Effective communication
The right people,
getting the right information,
at the right time

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What motivates Rotaractors to
volunteer?

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1. The desire to help others
Community
and
International
Service

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2. The desire to learn new things
Professional
Development

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3. The desire to make new friends
Club
Service

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Channels of communication
How do people learn about Rotaract?

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What is our message?

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Bus advertising campaign

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Bus advertising campaign

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Newspaper article

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District brochure

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Social media

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Website

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Rotary Down
Under (RDU)
Magazine
 September 2011
 Full page article

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Things to remember
 Tailor communication to match
people’s motivations
 Promote a consistent image
 Be Rotaract!

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Enhancing Rotaract:
Engaging members and motivating volunteers
www.EnhancingRotaract.wordpress.com