A multi-speciality hospital in Kerala has developed a unique treatment package for Corona Virus infected patients. Create a marketing campaign which is socially responsible in this context.

1. Roshini Devasia
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Thiruvalla (MACFAST)
Kerala, India
www.macfast.org

2.  Step 1: Determine Your Objective and Budget
 Step 2: Identify Your Target Audience
 Step 3: Create Your Message
 Step 4: Develop Your Media Strategy
 Step 5: Implement Your Marketing Campaign
 Step 6: Measure & Analyze Your Results

3.  To create awareness among the people about the new unique treatment package for
the patience suffering from Covid-19
 The targeted audience include patience infected by corona virus,
especially who have low immunity.
 It may include individuals such as;
 Above the age of 85
 Newborns
 People with severe diseases etc

4.  #WE SHALL OVERCOME THIS TOGETHER
 Unique treatment packages
 Highly qualified health care specialists
 High quality services
 High efficiency

5. Since it is a time of pandemic, we may go with different online tools instead of offline
tools for our marketing campaign. It involves the following;
TOOLS
SEO
E-mail
Marketing
Informati
onal
Blogs
Video
Marketing
Social
Media
Marketi
ng
Efficient
Website
Mobile
Marketin
g

6.  SEO ( Search Engine Optimization) – It involves the usage of the right optimal
phrases and keywords that helps you come first for relevant, proper and pertinent
healthcare related search terms.
 E-mail Marketing - Create awareness among people about the special services you
provide and update them on a regular basis using the E-mail marketing. Make it brief
and catchy.
 Efficient Website- The official website should contain adequate information about the
organization, location, phone number, booking option, a list of various facilities and
special services provided by the organization. It should be user friendly and could be
viewable in mobile phones also

7.  Informational Blogs – Blogs containing detailed information about different
health concerns are the first thing that a person clicks to identify a problem and
look out for potential treatment options.
 Video Marketing – Videos are an effective way of explaining complex subjects
with ease and it can be used to explain what we are about to provide and we can
show the potential customers what we are offering. It may also include customer
video feedback and this will really helps to reach the targeted market

8.  With the help of efficient team, implement the marketing campaign using
the identified tools.
 Fix the time period you are planning to run the campaign and put the
maximum effort to achieve the objective
 At the end of the campaign, measure and analyze the effectiveness of
each tools or strategy adopted by the team to achieve the objective.

9. 1. https://blog.hubspot.com/marketing/brilliant-healthcare-marketing
2. https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-
marketing-strategy.html