With over 750 products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line. Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way!
With over 750 products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line. Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way !
Lubrication accounts for a small part of the overall maintenance budgets and the right lubricant goes a long way to reduce downtime, improve reliability and enhance equipment life.
High Performance Floors CAPE Sponsoring Greener Technology www.greenertechnology.co.za. To advertise your ECO Friendly products and services on this site email fiona@reddice.co.za for more info
With over 750 products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line. Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way!
With over 750 products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line. Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way !
Lubrication accounts for a small part of the overall maintenance budgets and the right lubricant goes a long way to reduce downtime, improve reliability and enhance equipment life.
High Performance Floors CAPE Sponsoring Greener Technology www.greenertechnology.co.za. To advertise your ECO Friendly products and services on this site email fiona@reddice.co.za for more info
Cyanoacrylate adhesives are triple distilled to give highest industrial strength. PARSON provides high quality cyanoacrylate adhesives with steady performance for every assembly applications. http://www.parsonadhesives.com/parfix/cyanoacrylate-adhesives.htm
Sarah India Enterprises is a leading is a leading manufacturers, exporters and wholesale suppliers of various types of gloves like canadian gloves, driving gloves and lots more. for more information about our products you can visit our website: http://www.exportersindia.com/sarahindia/.
Mechanical Stabilization of Rigid PVC CompositionsTom Pedersen
Mechanical Stabilization of Rigid PVC Compositions presented at the International Plastic Pipes Conference and Exhibition, by Thomas C. Pedersen & Robert R. Kwapisz, Jr.
Please spend 5 minutes to browse through our key products for the drilling rigs segment. We call these the Rig Essentials Line. Please do not hesitate to ask us for more information. Our Sales Support team is ready to send out detailed information on any products that you may require. Thank you again and we look forward to hearing more on our requirements.
Regards
Manju, Inside Sales
Project Sales Corp
28, Founta Plaza I Suryabagh I Visakhapatnam 530020. AP I India
Phone No. +91-891-2566293 I Web www.projectsalescorp.IN
With over thousands of products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line.
Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way!
How We Work
Imagine using a $200 a pail dope and using a $1 dope brush, the savings you have with the brush costs, you don’t realise the loss you incur with the dope as a faulty brush creates pilferage of materials, improper application of dopes and overall a total higher costs than the savings you made buying the cheap dope brush.
Keeping this logic in mind that a cheap substitute ultimately costs more in total costs, Project Sales Corp has built up a portfolio of proven good quality high performance products from India and worldwide used on-board drilling rigs. They improve reliability, reduce overall costs, downtime and provide user a peace of mind with daily essentials on the rig.
We don’t stock the quality that generally sells in the local markets, we bring in products that have proven themselves in being able to make a positive difference. That’s sums up our strategy to this core product category – The rig essentials line of Ropes, Soaps, Dopes that has contributed over $25 million of revenues in last 10 years.
The daily materials used on a rig are colloquially referred to as Rope, Soap, and Dope.
➢ Rope referred to chains and ropes used to hoist materials up to derricks and platforms
➢ Soap was used in reference to products and tools used to clean machinery, tools, the rig, and the workers themselves
➢ Dope meant the lubricants, grease, and fuel - the essential liquids that were employed to keep machinery and the rig up and running.
Cyanoacrylate adhesives are triple distilled to give highest industrial strength. PARSON provides high quality cyanoacrylate adhesives with steady performance for every assembly applications. http://www.parsonadhesives.com/parfix/cyanoacrylate-adhesives.htm
Sarah India Enterprises is a leading is a leading manufacturers, exporters and wholesale suppliers of various types of gloves like canadian gloves, driving gloves and lots more. for more information about our products you can visit our website: http://www.exportersindia.com/sarahindia/.
Mechanical Stabilization of Rigid PVC CompositionsTom Pedersen
Mechanical Stabilization of Rigid PVC Compositions presented at the International Plastic Pipes Conference and Exhibition, by Thomas C. Pedersen & Robert R. Kwapisz, Jr.
Please spend 5 minutes to browse through our key products for the drilling rigs segment. We call these the Rig Essentials Line. Please do not hesitate to ask us for more information. Our Sales Support team is ready to send out detailed information on any products that you may require. Thank you again and we look forward to hearing more on our requirements.
Regards
Manju, Inside Sales
Project Sales Corp
28, Founta Plaza I Suryabagh I Visakhapatnam 530020. AP I India
Phone No. +91-891-2566293 I Web www.projectsalescorp.IN
With over thousands of products in its stocking range, Project Sales Corp is undoubtedly India’s largest oilfield ropes, soaps, dopes store. We call it the Rig Essentials Line.
Take a look inside to see some of the key products that we stock in this category of MRO, Tools, Safety and Rig Essentials. Whether you are a rig operator or an oilfield supplier, you will find consolidating your purchases with us for the items we stock would be the right way to service your end-users requirement the quickest way!
How We Work
Imagine using a $200 a pail dope and using a $1 dope brush, the savings you have with the brush costs, you don’t realise the loss you incur with the dope as a faulty brush creates pilferage of materials, improper application of dopes and overall a total higher costs than the savings you made buying the cheap dope brush.
Keeping this logic in mind that a cheap substitute ultimately costs more in total costs, Project Sales Corp has built up a portfolio of proven good quality high performance products from India and worldwide used on-board drilling rigs. They improve reliability, reduce overall costs, downtime and provide user a peace of mind with daily essentials on the rig.
We don’t stock the quality that generally sells in the local markets, we bring in products that have proven themselves in being able to make a positive difference. That’s sums up our strategy to this core product category – The rig essentials line of Ropes, Soaps, Dopes that has contributed over $25 million of revenues in last 10 years.
The daily materials used on a rig are colloquially referred to as Rope, Soap, and Dope.
➢ Rope referred to chains and ropes used to hoist materials up to derricks and platforms
➢ Soap was used in reference to products and tools used to clean machinery, tools, the rig, and the workers themselves
➢ Dope meant the lubricants, grease, and fuel - the essential liquids that were employed to keep machinery and the rig up and running.
The future of vehicle paint protection has arrived. Now with a true transferable life time guarantee, unlike its competitors. Plus highly competitive pricing, full CRM management and continuous future sales strategy, along with bespoke branding to meet your business requirements. Contact nick@pro-shield.co.uk for more information, or to book a demonstration.
Overview of ERIKS Tools and Maintenance offering, from workshop essential such as PPE, spill control and signage to a range of hand, power and cuttings tools and MRO Consumables such as lubricants, abrasives and sealants
THRO Fire Extinguisher Foam Based 350 ml Each For Home | Office | Car Use | Small Fire Extinguisher | Class A & B Fire
Package Contains: 4 Thro Fire Extinguisher. This small fire extinguisher is the best safety for your home and offices for a quick fire emergency.
No Maintenance: Storage Life - 2 Yrs.
Made in India- It's India's first impact-activated fire-extinguisher. This set can be used as decoration pieces in your home & also can be used for early-stage fire prevention at home and child safety.
It is a small fire extinguisher is thoughtfully designed fire safety product which fits right into your hand for the best grip. As soon as it hits the fire, it bursts and douses the fire area. Along with being non-toxic and effective, the solution leaves no residue and both children and the elderly can use it easily and safely.
Fights types of fire Class A & B: Type A fire - Cotton, wood, clothes, plastic; Type B fire- Liquids: petrol, kerosene, diesel, oil.
Compare with similar items
Frequently Asked Questions about Rotational MouldingFrancis Ward Ltd
At Francis Ward, we are often asked a variety of questions relating to rotomoulding, our processes, products and capabilities, so we have put together a list of the most frequently asked for your information.
However if you cannot find the answer you require please get in touch.
Questions include:
- What thicknesses of plastic can be moulded using rotomoulding?
- What plastics or other materials can be rotomoulded?
- How are plastics coloured?
- What radiuses can be used on rotomoulded products?
- Why are rotomoulded plastic products more expensive than blowmoulded?
- How much do moulds for rotomoulding cost?
- How many products can I make off one mould?
- Can I have flat surfaces on my products?
- How can I make my rotomoulded product stronger?
- What are the minimum and maximum size of moulds?
- What accreditations should a rotomoulder have?
- How is rotomoulding more environmentally friendly than other plastic moulding processes?
- How do I go about creating a design for rotomoulding?
- What are the advantages of using a rotomoulded tank for the storage or transportation of liquids?
- What are the maximum temperatures that a rotomoulded product can stand?
- How long can I expect a rotomoulded product to last?
Adhesives for • Design • Manufacturing • Assembly • Maintenence • Repair & Overhaul
Permabond’s history of developing and manufacturing engineering adhesives spans four decades and three continents.
Today, Permabond Engineering Adhesives Ltd (Europe & Asia) and Permabond LLC (Americas) provide technological solutionsto engineers all over the world, with officesand facilities in America, Asia and Europe, backed by a high-tech ISO 9001:2008 certified production plant in Europe.
This brochure contains information on our most popular products, if you don’t see exactly what you need, or
would like assistance in selecting the best product for your application, please contact us:
Drop is any object that falls from its previous static position under its own weight. Dropped Objects are among the Top 10 causes of Fatality and Serious Injury in the Oil and Gas Industry. Our focus would be on products and systems that can be integrated into the customer’s safety management systems to identify potential dropped object hazards, prevent their occurrence, and mitigate their outcome. We would share information on a broad array of tools, products and deliverables, including inspection programmes, awareness videos and presentations, safety checklists, guidelines, procedures and best practices as a part of building up awareness on DROPS and also offer our customers to buy these special dropped object prevention products and services from one source.
Concept is simple - if we can keep our hands at a distance while doing tasks like guiding, positioning, pushing, pulling slung loads or doing anything to bring it to its final place – we avoid a “caught between” kind of situation and protect our hands.
The Marketing Services Unit of PSC Dubai in Silicon Oasis DDP is responsible for business development and trading of our key brands in the Industries worldwide. The portfolio includes oilfield equipments, bar and rod mill spares (pinch rolls, guide rollers, HSS rolls, etc) and PSC Hands-Free Safety Tools.
Description:
International sourcing company based in Dubai Free Zone.
Focus:
Specializes in equipment, spare parts, and consumables
procurement.
Backed By:
Supported by Project Sales Corp, a leading rig parts supplier in
India.
Offerings:
Supplies PPE, workplace safety gear, and oilfield lubricants.
Mission:
Importing products needed by drilling rig operators in India.
Competitive Pricing:
Quotes competitive prices for imported goods.
Location Advantage:
Located in a Free Trade Zone, exempt from VAT and Customs.
Our workplace safety range comprises of products that can mitigate various kinds of risks in workplace or improve safety facility identification to assist workers with working in a safer environment. Key products include Slips Trips and Falls protection with Anti-skid tapes, Barricading Tapes, Lane Marking Tapes, 5S Program, Utility Hooks for Cables and Hoses, Facility signages, Traffic control products, and more. We also stock scaffolding and ladder tags, small instrument tagging systems like Microtags and Nanotags, Confined Space Entry Kits, etc. PSC Whipchecks are used as hose restraints to prevent hoses from whipping. The Nightstick range of intrinsic safety flashlights range with world’s first dual light improves safety with visibility for near and far objects, at the same time. Safepads improve safety while working with scaffold and all kinds of protruding objects.
PSC Houston Oilfield Supplies LLC aims to supply OEM parts to drilling rigs worldwide. With over two decades of experience in the drilling spares business in India and Dubai, over 450 suppliers worldwide, of which over 200 are based out of Houston alone, we are the supplier that’s closest to the source for these parts in the United States.
Based out of Houston, PSC Houston Oilfield Supplies LLC can quickly ship out parts to the rigs thus reducing downtime. There is nothing in specific we stock, and there is no limit to what we can source, you just need to let us know. We can reach out to our extensive vendor base and find out the source with the quickest delivery.
With trained international sourcing teams supporting from India, Dubai and Houston, you can expect to get the fastest response to your requirements. Our India unit Project Sales Corp (PSC) stocks over a 1000 sku’s of stuff that goes out to the oilfield and services all the drilling contractors, EPC companies in offshore and oilfield services companies. PSC Gulf supplies parts to some of the leading operators in the Middle East. The PSC Houston office works closely with the OEMs to get you the most competitive pricing and the shortest lead time for critical parts.
With a team of 40 people spread across our offices, all focussed on one thing – drilling rig parts- we are just an email or call away.
With over two decades of experience in the drilling spares business in India and Dubai, over 450 suppliers worldwide, of which over 200 are based out of Houston alone, we are the supplier that’s closest to the source for these parts in the United States.
With offices in India, Dubai and US, we can deliver rig spares worldwide.
Lubrication accounts for a small part of the overall maintenance budgets and the right lubricant goes a long way to reduce downtime, improve reliability and enhance equipment life.
Leading bearing manufacturers have conducted studies to find out the reasons for premature bearing failure. More than one-third of bearing failures is due to imperfect lubrication. In many more cases, which cannot be traced directly to imperfect lubrication, it’s still the underlying cause.
Project Sales Corp is pleased to introduce its Sealing Compounds range. We represent one of the most exhaustive range of Sealing Compounds from around the world that finds application in sealing steam and gas turbines, compressors, pumps, gearboxes, flanges and more.
An ideal flanged joint would consist of two, mirror-finish, perfectly flat and parallel surfaces bolted directly together to create a leak-free seal. However, manufacturing processes do not allow for perfect sealing surfaces. Most flange faces have surface irregularities that cannot be sealed without the use of some type of compressible, resilient material or a combination of materials between them to seal the fluid being transferred. This is true even for the most finely machined surfaces as a turbine flange where the surface asperities can create a leak situation.
Slung loads are dangerous. Going close to it exposes one to various injuries, pinch, crush and foot and body injuries. There is tension in the load until it rests in the final position. There are obvious chances of injuring the fingers and hands and getting too close to the red zone where a suspended dropped object could fall on the foot or body. You also expose yourself to lacerations and abrasion when the object you are trying to guide is sharp or rough.
PSC introduces the PSC Guide-it SlingGrab, a simple to use load positioning tool to manage slung loads by using the special head designed for chains and wire rope slings, webbing slings, to grab and manoeuvre the slung loads while it moves to its final position. Concept is simple - if we can keep our hands at a distance while doing tasks like guiding, positioning, pushing, pulling slung loads or doing anything to bring it to its final place – we avoid a “caught between” kind of situation and protect our hands.
Available in 4 lengths and competitively priced, you can now make it a rule, no grabbing slings by hand, always use a PSC Guide-it SlingGrab. Please see attached for more details.
www.pschandsafety.com
www.pschandsfree.com
GasGrab - Project Report on Cylinder Lifting and Benefits with GasGrabProject Sales Corp
In 2007 Bradford University carried out a study of the GasGrab™. The 34 page report that came from this study includes a large amount of technical data that highlights the health and saftey benefits of using GasGrab™ when lifting gas cyclinders.
Click here to download and view the report.
Gasgrab™ is a property of Arrow (Newbury) Ltd and is marketed in India by Project Sales Corp www.pschandsfree.com
PSC is India’s largest manufacturer & exporter of Hands-Free and Hands-Off Safety Tools that enables you to carry out tasks in the oilfield without getting your hands close to the pinch and crush points. PSC hands-free safety tools can help to reduce hand and finger injuries by facilitating safe movement of the load by controlling the load from a distance, without physically touching the load. The product range includes Push/Pull Poles, Anti-Tangle Taglines, Hose Lifters, Lift Assist Pipe Lifting Aids, Slogging Spanner Holders, etc. In 2020-2021 it has exported products to USA, Canada, Africa, Mid-East, South East Asia.
PSC is India’s largest manufacturer & exporter of Hands-Free and Hands-Off Safety Tools that enables you to carry out tasks in the oilfield without getting your hands close to the pinch and crush points. PSC hands-free safety tools can help to reduce hand and finger injuries by facilitating safe movement of the load by controlling the load from a distance, without physically touching the load. The product range includes Push/Pull Poles, Anti-Tangle Taglines, Hose Lifters, Lift Assist Pipe Lifting Aids, Slogging Spanner Holders, etc. In 2020-2021 it has exported products to USA, Canada, Africa, Mid-East, South East Asia.
PSC has invested in stocking the consumables that are required on drilling rigs and is now building up inventory of all Ropes-Soaps-Dopes items. For more information visit us at www.pscrigessentials.com or www.rigconsumables.com or send us an email at rfq(at)projectsalescorp.com
PSC has invested in stocking the consumables that are required on drilling rigs and is now building up inventory of all Ropes-Soaps-Dopes items. For more information visit us at www.pscrigessentials.com or www.rigconsumables.com or send us an email at rfq(at)projectsalescorp.com
PSC has invested in stocking the consumables that are required on drilling rigs and is now building up inventory of all Ropes-Soaps-Dopes items. For more information visit us at www.pscrigessentials.com or www.rigconsumables.com or send us an email at rfq(at)projectsalescorp.com
PSC has invested in stocking the consumables that are required on drilling rigs and is now building up inventory of all Ropes-Soaps-Dopes items. For more information visit us at www.pscrigessentials.com or www.rigconsumables.com or send us an email at rfq(at)projectsalescorp.com
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.