Ronan Perceval discussed the €100 billion European salon market, noting there are 4 million salons worldwide. The document introduces Amanda Ford, a salon owner since 2002 with 3 children who is age 39, and her business which has 900 locations and €1.8 million in revenues this year. It promotes zanadoo.me, a web-based CRM/POS system with "kinesthetic design" and online bookings.