Michael Raymond Gaffey is a sales professional with over 38 years of experience in the bathroom industry. He has consistently met and exceeded sales targets through his career. His experience includes owning his own showroom, management roles with large retailers, and area sales management. He is skilled in sales, customer service, team leadership, and Microsoft Office applications.

1. MICHAEL RAYMOND GAFFEY
67 Mough Lane
Chadderton
Oldham
OL9 9PL
MOBILE: 0793 470 3095
HOME: 0161 684 3850
EMAIL ADDRESS: mikegaffey03@gmail.com
PERSONAL PROFILE
Over 38 years experience in sales in the bathroom industry, from dealing with builders, retail
to negotiating at boardroom level. Ability to maintain and further develop given sales on
own initiative. Has constantly met and exceeded targets. Have trained and developed sales
teams to operate on their own initiatives to high standards
KEY SKILLS
 Ability to work with a team or manage a team or on my own.
 Can communicate at all levels, due to experience in the retail trade.
 Has the ability to sell to all levels from trade to retail and distribution.
 Excellent management and communication skills.
 Ability to work successfully under pressure.
 Able to motivate and command loyalty and respect from members of staff.
 Can produce and create spread sheets in excel format and also literate in Microsoft
Office
 Familiar with virtual world’s presentations, also arti cad for kitchens.
EMPLOYMENT HISTORY
2011-TO PRESENT
VICTORIA MILL BATHROOMS
OWNED AND RAN MY OWN SHOWROOM OF 3000 SQUARE FEET OFFERING EXCELENT
VALUE FOR MONEY BATHROOMS AND TILES ETC
WITH A TEAM OF THREE FITTERS TO INSTALL TO A HIGH STANDARD
2009-2011
CONCEPT BATHROOMS
RETAIL SHOWROOM AT THE HIGH END OF THE MARKET VILLEROY BOCH
MATKI VADO ETC MY POSITION HERE WAS AS A SALES AND BATHROOM DESIGNER USING
VIRTUAL WORLDS CAD PROGRAM
OVERSEEING INSTALLATION PROJECTS FROM START TO COMPLEATION
2007-2009
NORTH WEST IMPORTS AND DISTRIBUTION
AREA SALES MANAGER WITH THE REMIT TO INCREASE BOTH ACCOUNT NUMBERS AND
SALES WHILST SERVICING EXISTING ACCOUNTS. I HAVE SUCCEEDED IN OPENING MANY NEW
AND SOME MAJOR ACCOUNTS FOR THIS COMPANY
2005 – 2007
ALTRINCHAM PLUMBING SUPPLIES
MANAGING RETAIL SHOWROOM WITH THE REMIT OF INCRESING SALES AND PROFITABILITY
ALSO PUT IN PLACE TARGETED ADVERTISING CAMPIAGN BOTH SALES AND PROFIT MARGIN
WERE INCRESED BY 55% IN MY TWO YEAR ASSOSSIATION WITH THE COMPANY.

2. 2004 –2005
DIRECT DISTRIBUTION
DISTRIBUTION SIDE OF EURO BATHROOMS WHERE I WAS ASKED TO DEVELOP A LARGE AREA
OF THE NORTH WEST AND THE MIDLANDS WITH A VIEW TO ESTABLISHING AND CREATING A
WHOLE NEW ARM TO THE BUISNESS IE THAT OF OPENING FROM SCRATCH NEW ACCOUNTS
WITH OTHER RETAIL SHOWROOMS, AND FROM THERE DEVELOPING SALES TO A LEVEL
WHERE THE DISTRIBUTION SIDE OF THE BUISNESS BECAME NATIONAL WITH OTHER ASMs
EMPLOYED.
2002 - 2004
EURO BATHROOMS
ONE OF THE LARGEST RETAIL SHOWROOMS IN THE UK WHERE I WAS PROMOTED TO
MANAGER OF OVER TEN SALES STAFF IN MY FIRST YEAR WITH THE COMPANY MY
RESPOSABILLITIES INCLUDED DEVELOPING THEIR SALES AND SERVICE TECHNIQUES TO
CUSTOMERS. ALSO TO TRAIN AND PASS ON PRODUCT KNOWLEDGE WITH MYSELF BEING
SOLEY RESPOSIBLE FOR A SHOWROOM FLOOR THAT GENERATED OVER 6.5 MILLION
POUNDS WORTH OF RETAIL SALES IN 2004.
2001- 2002
HOUSE OF KITCHENS (MARABELLA)
AS THE NAME OF THE COMPANY SUGGEST A SPANISH KITCHEN STUDIO WHERE I WOULD
VISIT CLIENTS HOMES TO DISSCUS THEIR IDEAS AND WISH LISTS USING ARTI CAD BACK AT
THE SHOWROOM LAYING OUT THE DESIGNS LEFT TO MY OWN DEVICES AFTER A SHORT
PERIOD!
1993 – 2000
INTERNATIONAL BATHROOMS (AKA AIRBATH)
THIS COMPANY AQUIRED CERAMIC DISTRIBUTION IN 1993 AND FROM FOUR OTHER AREA
MANAGERS THAT WERE EMPLOYED BY CERAMIC I WAS THE ONLY ONE THAT WAS RETAINED
BY INTERNATIONAL BATHROOMS, WHERE I WAS RESPONSIBLE FOR BRINGING NEW
PRODUCTS TO MARKET ALONG WITH AT THAT TIME NEW MARKETING IDEAS AS WELL AS
MY DUTIES AS AREA MANAGER FOR NORTH WEST.
1991 -1993
CERAMIC DISTRIBUTIONBIOJET
AREA SALES MANAGER FOR NORTH WEST SERVICING EXISTING ACCOUNTS AS WELL AS
SEEKING OUT NEW ACCOUNTS INCLUDING, ALSO ASSISTED IN DEVELOPING AND SELLING
DISPLAYS OF A NEW WHIRPOOL SYSTEM WHICH LATER BECAME A COMPANY IN ITS OWN
RIGHT.
1988 – 1991
ALLAN T CARR
JOINED IN 1988 IN MY FIRST ROLL AS AN AREA SALES REPRASENTATIVE WITHIN TWO YEARS I
ACHIEVED PROMOTION TO NATIONAL SALES MANAGER, WHICH ENTAILED SERVICING
EXCISTING AND APPOINTING NEW KEY ACCOUNTS FOR THE COMPANY. ALSO EXPANDING
SALES FORCE TO INCREASE GROWTH IN NEW AREAS PREVIOUSLY NOT COVERED BY THE
COMPANY
1976 – 1988
GOADSBY MERCHANTS LTD
PLUMBERS MERCHANT WHERE I STARTED IN THE WAREHOUSE AS LABOURER FIRST YEAR
MOVED UP TO DELIVERIY DRIVER SECOND YEAR TRANSPORT MANAGER FOR TWO YEARS,
THEN TRADE SALES ACCOUNTS MANNAGER FROM WHICH I THEN BECAME RETAIL
SHOWROOM MANAGER.

3. EDUCATION
DAVENPORT SECONDRY MODERN/STOCKPORT COLLEGE OF TECHNOLIGY
 MATHS ENGLISH ART GCE’S
 CAPTAIN OF FOOTBALL CRICKET AND ATHLETICS TEAMS
 STOCKPORT COLLEGE OF TECHNOLIGY - ELECTRICAL COURSE CITY AND GUILDS
 PASS”A” CERTIFICATE
HOBBIES
FAMILY, COMPUTERS, FOOTBALL, DIY AND GARDENING.
KEY ACHIEVMENTS
GOADSBY MERCHANTS
 SHOWROOM TURNOVER DOUBLED
ALLAN T CARR
 PROMOTED TO NATIONAL SALES MANAGER WITHIN TWO YEARS DUE TO INCREASED
SALES
CERAMIC DISTRIBUTION
 ABOVE TARGET SALES REGULARLY ACHIEVED
INTERNATIONAL BATHROOMS
 ABOVE TARGET SALES REGULARLY ACHIEVED
EURO BATHROOMS
 PROMOTED FROM SALES TO MANAGER IN FIRST YEAR
ALTRINCHAM PLUMBING SUPPLIES
 TURNOVER AND PROFIT DOUBLED IN 18 MONTHS
NORTHWEST IMPORTS
 ABOVE TARGET SALES REGULARLY ACHIEVED
CONCEPT BATHROOMS
 HIGH PERCENTAGE OF SALES PER HOME VISITS
REFERENCES AVAILABLE ON REQUEST FROM ANY OF THE ABOVE COMPANYS.