The document provides demographic and financial information about Rolling Stone magazine readers and the magazine itself. It summarizes that Rolling Stone has over 11,000 readers who are mostly white males around 35 years old. It also details the magazine's subscription and newsstand sales numbers, advertising rates, history of being founded in 1967, and miscellaneous facts like its bi-weekly publishing schedule.

1. Full Magazine Analysis

2. Reader Profile
• Taken in Fall 2012; Rolling Stones
has an adult audience of 11,701
people.
• 7099 of these were male – 60.7%
• 4602 of these were female – 39.3%
• The median age of all readers was
35.5
• 70.6% of readers were employed, 23.7%
professionally
• 48.1% were single, while 37.5% were
married
• 56.7% of readers owned their own home

3. Reader Profile Continued
• 8782 of their
readers, 75.1%, were
white, while the smallest
ethnicity was Asian, with only
1.5%, 177 readers.

4. Pricing
• A single issue costs $4.99 and
a year long subscription costs
$39.96
• There are a total of 1,389,552
subscriptions currently
• 75,391 issues are sold at
newsstands
• 95.2% of subscriptions are for
12 months or longer.

5. Advertising
• The rates for 4 colour
advertisements are:
Full Page: 201,510
2 Thirds Page: 161,210
Half Page: 120,906
1 Third Page: 80,605

6. Advertising Continued
• The rates for black and white
advertisements are:
Full Page: 181,360
2 Thirds Page: 145,090
Half Page: 108,815
1 Third Page: 72,545

7. History
• First published on
• 9th November 1967
• Founded by Jann Wenner
– current editor –
and Ralph J. Gleason – Music
Critic
• Published by Wenner Media LLC
• Named after the song ‘Rollin’
Stone’ by Muddy Waters

8. Miscellaneous
• Published bi-weekly-every two
weeks
• Sold 1,464,943 copies in 2012
• Has 19 international issues in
countries including: Argentina,
Brazil, China, Germany, Japan,
Mexico and Russia
• Based in New York, USA