The document discusses the role of branding and business in Africa's economic development. It notes that COMESA aims to establish an integrated regional economic community in Africa. Branding plays a key role in the global economy by adding economic value at each stage from raw materials to branded products. However, African countries and brands are underrepresented in rankings like the Anholt National Brand Index and Interbrand's top global brands. For Africa to improve its economic prospects, businesses must work to build national, regional and continental brands that can compete globally.
Kathryn Sloane and Ben Chong Live Webinar: Power Shifts in Men's BeautySGK
What do men see when they look in the mirror? Think of your brand as that mirror. It can reflect basic hygiene and grooming to meet social norms, or it can reveal expressive possibilities for a highly personal style. Asian markets lead the world in embracing men’s beauty. And while most Western men aren’t quite ready for foundation and lipstick, they’re increasingly looking to flaunt their own individuality. Hold a mirror up to the East and visualize new opportunities for helping these men look their best.
Watch the entire webinar here: https://www.youtube.com/watch?v=2QHoKNpdP-s
This is a BrandSquare webinar presented by Kathryn Sloane, director of growth at SGK and Ben Chong, head of strategy at Anthem. Anthem is part of the brand development group of SGK, which is a Matthews International company.
International Public Relations: Fiat Chrysler acquisition 2014pierg11
This is a case study of International Public Relations about the acquisition of Fiat Chrysler.
Is the challenges for communication management and public relation in international mergers and acquisition.
Lessons on Leading Change from an American Icon WebinarGavin McMahon
Bryce G. Hoffman, author of the best-selling book “American Icon: Alan Mulally and the Fight to Save Ford Motor Company,” lead a free webinar on three key lessons from the Ford turnaround that you can use to change your company’s culture, drive accountability and foster teamwork. Under Mulally’s leadership, the famed automaker went from the brink of bankruptcy to record profits in just two years. By listening in, learn how your organization can use the same principles to meet its goals.
- The Importance of Culture
- How to Use Message Discipline
- The Business Progress Review -
A Powerful Tool for Leading Change
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...Sean Bradley
How To Create Campaigns To Target Minorities, The LGBTQ Community, & Other Diverse Groups
IS20G14 - Philadelphia, PA
LIVE! Casino & Hotel
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The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles. It is one of the world's largest economic sectors by revenue.
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What do men see when they look in the mirror? Think of your brand as that mirror. It can reflect basic hygiene and grooming to meet social norms, or it can reveal expressive possibilities for a highly personal style. Asian markets lead the world in embracing men’s beauty. And while most Western men aren’t quite ready for foundation and lipstick, they’re increasingly looking to flaunt their own individuality. Hold a mirror up to the East and visualize new opportunities for helping these men look their best.
Watch the entire webinar here: https://www.youtube.com/watch?v=2QHoKNpdP-s
This is a BrandSquare webinar presented by Kathryn Sloane, director of growth at SGK and Ben Chong, head of strategy at Anthem. Anthem is part of the brand development group of SGK, which is a Matthews International company.
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- How to Use Message Discipline
- The Business Progress Review -
A Powerful Tool for Leading Change
IS20G14 - Diversity, Equity, and Inclusion - A Business Imperative - Damon Le...Sean Bradley
How To Create Campaigns To Target Minorities, The LGBTQ Community, & Other Diverse Groups
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January 11-13, 2022
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Primark’s Background Primark retails a diverse range o.docxstilliegeorgiana
Primark’s Background
Primark retails a diverse range of products for
Women- Men- Children - Home- Beauty-
Accessories - Confectionary
Primark’s Parent
company is
PRIMARK
IRISH CLOTHING RETAILER
Founded in 1969
The stores in Ireland are branded ‘Penneys’
(Primark, 2016)
308 Stores in Europe
Stores in America
Brands
Financial performance 2014- 2015
UK largest market
In 2015 sales were 13% higher than
2014
Like-for-like sale 1% ahead of 2014l
(reflects strong international
performance)
UK delivered a positive like-for-like
performance
France been the most successful
new market
US Dollar’s strength against the Euro
has caused an adverse effect on
margins (ABF, 2015).
650 660 670 680
2014
2015
PROFIT £m
4,600 4,800 5,000 5,200 5,400
2014
2015
REVENUE £m
Future store
expansion
2016
Plan to open 6 stores in US
and the first in Milan
(Mintel, 2016)
Adapted from Primark, 2016
(ABF, 2015)
Primark’s suppliers are located in Bangladesh,
China, India, Turkey and other locations
around the world. Primark is ‘ an international
brand with a global supply chain” (ABF., 2015).
Primark’s Existing Markets
US, UK, Ireland, Austria, France, Germany
Netherland, Portugal, Spain, Denmark,
Belgium (ABF, 2015).
(Adapted from Primark.com,2016)
Justification for Primark’s further International Expansion
Primark’s brand is perceived as
highly differentiated, with strong
image for good value for money,
offering fun and vibrant products
(Mintel, 2015a).
Primark is one of the
leading footwear
retailers in the UK
(Mintel, 2015b)
5.3 %
Footwear
Market
share UK
Financially strong
(ABF, 2015)
Active presence in social media
(Primark, 2015)
One of the largest clothing retailers in
Europe with sustainable growth (ABF,
2015)
After the problem in Bangladesh with a
factory, Primark keeps improving ethical
working standards by their Code of
Practice ensuring ethical working
conditions for their employees and
suppliers (ABF., 2015)
(Mintel, 2015 €)
(Adapted from Johnson et al ,2015, p.131)
W E A K N E S S E S
Primark’s brand reputation
affected by scandal due to
factory collapsing in
Bangladesh (Dobrin, 2013)
3.5
level
-19
level
(Adapted from Brand index, yougov.co.uk, 2013)
Primark ‘s e-commerce is
not developed yet
Primark totally dependent
on outsourcing,
manufacturing is risky due
to the power of suppliers
(Johnson et al ,2015).
BRANDINDEX
2013
S T R E N G H T S
Leading retailer in the UK
youth fashion gaining
excellent international
reputation (Mintel, 2014a)
Primark has the experience,
strengths and infrastructure to
grow and expand internationally
.
Primark posses strong marketing
skills, an affordable and appealing
product range and the capacity in
areas of production to satisfy their
markets’ demands (Muhlbacher,
Leihs and Dahringer, 2006). ...
Supply Chain Risk & Innovation is the new subscription publication from Innovation Forum. Bringing you insight, analysis and critical thinking on sustainable supply chain management.
This brochure lists a selection of our current subscribers, the key industries we cover, and information regarding our core audience. Also outlined are the benefits readers will receive with a subscription, and what to expect in the next couple of months.
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Đây là báo cáo năm 2014.
Millward Brown hiện là công ty con của WPP.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Primark’s Background Primark retails a diverse range o.docxstilliegeorgiana
Primark’s Background
Primark retails a diverse range of products for
Women- Men- Children - Home- Beauty-
Accessories - Confectionary
Primark’s Parent
company is
PRIMARK
IRISH CLOTHING RETAILER
Founded in 1969
The stores in Ireland are branded ‘Penneys’
(Primark, 2016)
308 Stores in Europe
Stores in America
Brands
Financial performance 2014- 2015
UK largest market
In 2015 sales were 13% higher than
2014
Like-for-like sale 1% ahead of 2014l
(reflects strong international
performance)
UK delivered a positive like-for-like
performance
France been the most successful
new market
US Dollar’s strength against the Euro
has caused an adverse effect on
margins (ABF, 2015).
650 660 670 680
2014
2015
PROFIT £m
4,600 4,800 5,000 5,200 5,400
2014
2015
REVENUE £m
Future store
expansion
2016
Plan to open 6 stores in US
and the first in Milan
(Mintel, 2016)
Adapted from Primark, 2016
(ABF, 2015)
Primark’s suppliers are located in Bangladesh,
China, India, Turkey and other locations
around the world. Primark is ‘ an international
brand with a global supply chain” (ABF., 2015).
Primark’s Existing Markets
US, UK, Ireland, Austria, France, Germany
Netherland, Portugal, Spain, Denmark,
Belgium (ABF, 2015).
(Adapted from Primark.com,2016)
Justification for Primark’s further International Expansion
Primark’s brand is perceived as
highly differentiated, with strong
image for good value for money,
offering fun and vibrant products
(Mintel, 2015a).
Primark is one of the
leading footwear
retailers in the UK
(Mintel, 2015b)
5.3 %
Footwear
Market
share UK
Financially strong
(ABF, 2015)
Active presence in social media
(Primark, 2015)
One of the largest clothing retailers in
Europe with sustainable growth (ABF,
2015)
After the problem in Bangladesh with a
factory, Primark keeps improving ethical
working standards by their Code of
Practice ensuring ethical working
conditions for their employees and
suppliers (ABF., 2015)
(Mintel, 2015 €)
(Adapted from Johnson et al ,2015, p.131)
W E A K N E S S E S
Primark’s brand reputation
affected by scandal due to
factory collapsing in
Bangladesh (Dobrin, 2013)
3.5
level
-19
level
(Adapted from Brand index, yougov.co.uk, 2013)
Primark ‘s e-commerce is
not developed yet
Primark totally dependent
on outsourcing,
manufacturing is risky due
to the power of suppliers
(Johnson et al ,2015).
BRANDINDEX
2013
S T R E N G H T S
Leading retailer in the UK
youth fashion gaining
excellent international
reputation (Mintel, 2014a)
Primark has the experience,
strengths and infrastructure to
grow and expand internationally
.
Primark posses strong marketing
skills, an affordable and appealing
product range and the capacity in
areas of production to satisfy their
markets’ demands (Muhlbacher,
Leihs and Dahringer, 2006). ...
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This brochure lists a selection of our current subscribers, the key industries we cover, and information regarding our core audience. Also outlined are the benefits readers will receive with a subscription, and what to expect in the next couple of months.
The Brand Finance Nation Brands measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world’s largest companies. The report provides each country with a measure of its brand strength in addition to its nation brand value.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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PayPal Services Features-
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🟢 Bank Added
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🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
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Telegram: @usawebmarket
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Role Of Business In Branding Africa With Notes
1. THE ROLE OF BUSINESS IN BRANDING AFRICA COMESA BUSINESS FORUM, MAY 18, 2007 Tom Sitati Chairman, Marketing Society of Kenya Executive Director, Interbrand East Africa
2.
3. COMESA – THE BIG PICTURE “ The member states of COMESA in setting up COMESA, set out a vision to establish “a fully integrated, internationally competitive regional economic community; a community within which there is economic prosperity as evidenced by high standards of living for its people, political and social stability and peace, and a community within which goods, services, capital and labour are free to move across national borders.” One of the six objectives of COMESA as enshrined in the COMESA Treaty is to contribute towards the establishment of the African Economic Community .
4. BRANDING AND THE GLOBAL ECONOMY What is a brand? A brand is a collection of perceptions in the mind of consumers that make a product, service, organization, person or place unique and either desirable or undesirable to the target audience. "The more complicated the world gets, the more comforting the familiar will seem, and the better it will get for brands." - Fortune Magazine
5. BRANDING AND THE GLOBAL ECONOMY Value Addition Production Raw Materials Branding ECONOMIC VALUE
6. THE ANHOLT NATIONAL BRAND INDEX The Anholt Nation Brands Index is the only analytical ranking of the world’s nation brands. Each quarter since 2005, ANBI has polled its worldwide panel of over 25,000 consumers on their perceptions of the cultural, political, commercial and human assets, investment potential and tourist appeal of 38 developed and developing countries. The 35 countries polled in ANBI may only be 17% of the countries in the world, but they account for 70% of its population and 82% of its GDP
7. THE ANHOLT NATIONAL BRAND INDEX CRITERIA Tourism Exports Governance Investment and Immigration Culture and Heritage People
8. GROSS DOMESTIC PRODUCT (GDP) – TOP 10 COUNTRY GDP (US$ mil) 1. United States 12,455,068 2. Japan 4,533,965 3. Germany 2,794,926 4. China 2,234,297 5. United Kingdom 2,198,789 6. France 2,126,630 7. Italy 1,762,519 8. Spain 1,124,640 9. Canada 1,113,810 10. India 805,714
9.
10. COMESA STATES GDPS COUNTRY` GDP (US$ mil) Egypt 89,336 Libya 38,756 Sudan 27,699 Kenya 17,977 Ethiopia 11,174 Uganda 8,712 Zambia 7,257 D. R. Congo 6,974 Mauritius 6,447 Madagascar 5,040 Zimbabwe 3,364 Swaziland 2,731 Rwanda 2,131 Malawi 2,072 Eritrea 986 Burundi 800 Djibouti 702 Seychelles 694 Comoros 382
11.
12. INTERBRAND LEAGUE OF GLOBAL BRANDS Every year since 2001, Interbrand, the world’s leading brand consultancy, has ranked the top 100 brands in the world in real shillings and cents value. The Interbrand methodology is recognized by LSE, NYSE, among other stock exchanges and recognized by global accounting standards. Brand Valuation measures the potential of a brand to create actual “shillings and cents” value for its owners over the long term and uses NPV (net present value) to discount future earnings from brand.
13. INTERBRAND LEAGUE OF BRANDS – TOP 10 BRAND VALUE (US$ mil) 1. Coca-Cola (US) 67,000 2. Microsoft (US) 56,926 3. IBM (US) 56,201 4. GE (US) 48,907 5. Intel (US) 32,319 6. Nokia (Finland) 30,131 7. Toyota (Japan) 27,941 8. Disney (US) 27,848 9. McDonald’s (US) 27,501 10. Mercedes (Germany) 21,795
This presentation aims to use empirical research data to demonstrate the superior value of brand and the role of businesses, which are often the brand owners, to influence the perceptions and value of the African brand. COMESA is really a part of the larger scheme to create an African economic block and the presentation thus focuses on Africa rather than COMESA. By examining the results of three researches, the National Branding Index by branding guru Simon Anholt, Global and COMESA GDP figures by the World Bank and the league of global brands by leading brand consultancy, Interbrand, logical conclusions of where true economic value in the global economy lies. The figures also give pointers as to what African economies. The final part of the presentation has some suggestions for the way forward for African businesses and their role in branding Africa.
Africa has largely played at the bottom level of the pyramid of economic value by supplying raw materials to the rest of the world. As one goes up the pyramid there is more economic value with brands and branding having the most economic value. Using the example of tea, at the raw material level, farmers grow tea and supply green leaves to a tea factory. The tea factory will handle fermentation, drying, and other processes in the production process to create tea as the consumer knows it. Value addition will include packaging, labeling and other basics that will allow the tea to reach the market. Value addition doesn’t necessarily create brands and it doesn’t tap into the highest level at which brand interact with consumers –emotions. Brands create relationships with consumers. In the case of a tea brand a combination of the tea quality, packaging, brand positioning, communication, experiential marketing and the sum of all other elements built into the tea brand through careful nurturing of brand stewards will create a tea brand with great economic value, the power to attract premium pricing and command loyalty among the target consumers.
The nation brand is the sum of people’s perceptions of a country and its people across six areas of national assets, characteristics and competence. Together, these areas make the Nation Brand Hexagon: Tourism Tourism is often the most visibly promoted aspect of the nation brand, since most tourist boards spend significant amounts of money on ‘selling’ the country around the world. Blue skies and golden sands or snow-capped mountains are only a tiny part of the reality of a country, but because these images are often so aggressively promoted, they have a disproportionate effect on people’s perceptions of the country as a whole. Exports In this point of the hexagon, we ask consumers about their tendency to actively seek out or actively avoid products from each country, what marketers call the country of origin effect: the power of the “Made In…” label to add value to products and services. We also ask what kinds of products people would expect to be produced in each country, and whether they think the country has particular strengths in science and technology. Whether we like it or not, commercial brands are increasingly performing the role of transmitting national culture: they have become one of the primary vectors of national image, and are more and more often the means by which people form their views about national identity. Governance Here, we ask respondents to rank countries according to how competently and fairly they believe them to be governed, and how far they would trust their governments to make responsible decisions that uphold international peace and security. We also explore people’s perceptions of the government’s sense of responsibility towards poverty reduction and the global environment. We also ask for an adjective that best describes the government in each country. Investment and Immigration This point of the hexagon looks at the ‘business-to-business’ aspect of the nation brand, asking respondents about their personal willingness to live and work in each country for a substantial period. We also ask them how much value they would ascribe to an educational qualification gained in the country. Finally, we ask for an adjective that best describes the country’s current economic and social condition. Culture and Heritage In this point of the hexagon, we ask questions that are designed to measure perceptions of the country’s cultural heritage as well as people’s appreciation of or intention to consume its popular, more commercial cultural products and activities. We also ask about the country’s sporting excellence. In addition, we ask respondents to name what kind of cultural activity they most expect to find in each country. People To understand how the ‘human capital’ of each country is viewed, we ask a ‘business-to-business’ question (“Imagine you are a manager and need to make an important hiring. Please rank the following countries in order of your preference for the nationality of your candidate”) and a ‘non-business’ question (“How much would you like to have a close friend from the following countries”). Respondents are also asked to select the adjective that best describes the people in each country. Anholt Nation Brands Index - Q4 Report, 2006
Comparing the ANBI and GDP rankings, a majority of the richest countries on the planet also have favourable national brand ranking.
The GDPs of COMESA states are significantly less than that of the nations in the top league of ANBI and GDP.
The traditional powers hold the most brand value on the globe while Asia has managed to nudge its way into this top league with brands like Samsung and Toyota. Africa is still missing a piece of this valuable action.
Different country and different regions of the world have been able to cut across national boundaries through their global brands. Mercedes has sold the German brand, Toyota has sold the Japan brand, Coca-Cola has sold the United States brand. Examples of global brands that have helped their countries of origin create real shillings and cents value for their people are many. What of our African nations? What of Africa? Which global brands can we boast of? Which brands can we say are uniquely African and positioned as African so as to create economic wealth for the continent on the global stage?
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